HART RESEARCH ASSOCIATES May 2012 Study #10000B--page 1 Kennedy Anniversary Online Survey 1724 Connecticut Avenue, NW Washington, DC 20009 (202) 234-5570 Interviews: 2,009 adults Dates: June 7-13, 2012 FINAL Study #10000b Kennedy Anniversary Online Survey June 2012 Please note: all results are shown as percentages unless otherwise stated. 1a. On the whole, would you say that you are satisfied or dissatisfied with the future facing you and your family? Satisfied............................................ Dissatisfied ....................................... Not sure.......................................... 1b. 2. All Adults 35 44 21 Age 54 And Under 36 41 23 Age 55 And Over 32 49 19 [123] Suppose you could bring back any of the U.S. presidents, living or dead, to be the next president of the United States. Who would you most want to be the next president? [124-130] Ronald Reagan Bill Clinton John Kennedy Abraham Lincoln Franklin Roosevelt Barack Obama All Adults 24% 21 13 9 6 5 No response, none 5% Age 54 And Under 22% 22 11 12 6 6 Age 55 And Over 28% 20 16 5 7 4 6% 4% Some people talk about an event or experience as a “defining” event for a particular generation of Americans. Please indicate which two of the following you think had the greatest impact on your generation. THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE OF ALL ADULTS The attacks of September 11th ............................................... The assassination of John F. Kennedy .................................. The Oklahoma City bombing.................................................. The attack on Pearl Harbor .................................................... The assassination of Martin Luther King, Jr. .......................... The explosion of the Challenger space shuttle ...................... All Adults 85 36 24 20 20 15 Age 54 And Under 93 19 35 14 19 20 Age 55 And Over 72 64 6 30 21 7 [131] > HART RESEARCH ASSOCIATES May 2012 Study #10000B--page 2 Kennedy Anniversary Online Survey ASK ONLY OF RESPONDENTS WHO SELECT “The assassination of JFK” in Q.2.) 3. In the space below, please describe why you identify the assassination of John F. Kennedy as the defining event for your generation. What were the most important impacts or effects of this event on people your age? [132-138] Age 54 And Under All Adults Age 55 And Over I just remember it happening/where I was at the time/watching news reports, it was the biggest news event of the time It was shocking/traumatic, couldn’t believe it happened First modern-era president assassinated, raised awareness of safety of the president He died too young, taken too soon, who knows what he could’ve accomplished People felt vulnerable/unsafe/afraid/worried A great president/leader, leader of the free world, strong, decisive 11% 10 10 9 7 7 7% 5 4 13 6 8 14% 12 13 7 8 7 All other responses 14 21 11 Don't know; no response 4. 7% 12% 4% Some people can remember exactly where they were, whom they were talking to, or what they were doing when they heard news of these specific events. Other people do not have clear memories of the events of that day. For each of the following, please indicate whether you have a clear and vivid memory of this event, a vague memory of this event, no clear memory of this event, you do not remember it happening, or you were not yet born. THIS TABLE HAS BEEN RANKED BY THE PERCENTAGEOF ALL ADULTS WHO SAY CLEAR AND VIVID MEMORY The attacks of September 11th All adults ................................................................... Age 54 and under ..................................................... Age 55 and over ....................................................... The assassination of John F. Kennedy * Age 54 and over ....................................................... The explosion of the Challenger space shuttle * All adults ................................................................... Ages 54 and under (Age 31)..................................... Age 55 and over ....................................................... The attack on Pearl Harbor * Age 76 and over ....................................................... The Oklahoma City bombing * All adults ................................................................... Ages 54 and under (Age 22)..................................... Age 55 and over ....................................................... The assassination of Martin Luther King, Jr. * Age 49 and over ....................................................... Clear And Vivid Memory Vague Memory No Clear Memory Do Not Remember It Happening Not Yet Born 95 93 97 4 6 2 1 1 1 - - [139] [141] 84 12 4 - - 63 55 71 25 28 21 10 12 8 2 4 - 1 - [143] [140] 41 30 20 7 2 36 27 48 38 40 36 21 25 15 4 7 1 1 1 - [144] [142] 34 32 26 * The item was only asked of respondents if he/she was 5 years of age or older (Q.1b) when event occurred. 7 1 HART RESEARCH ASSOCIATES May 2012 5. Study #10000B--page 3 Kennedy Anniversary Online Survey The following is a list of U.S. presidents who served between 1950 and 2000. Please rate each president on a scale from zero to 10 using the scale below. If you do not have an opinion of that particular president, please just check that box. THIS TABLE HAS BEEN RANKED BY THE HIGHEST MEAN SCORE OF ALL ADULTS Mean John F. Kennedy All adults ........................................ Age 54 and under .......................... Age 55 and over............................. Ronald Reagan All adults ........................................ Age 54 and under .......................... Age 55 and over............................. Dwight Eisenhower All adults ........................................ Age 54 and under .......................... Age 55 and over............................. Bill Clinton All adults ........................................ Age 54 and under .......................... Age 55 and over............................. Gerald Ford All adults ........................................ Age 54 and under .......................... Age 55 and over............................. George H.W. Bush All adults ........................................ Age 54 and under .......................... Age 55 and over............................. Lyndon Johnson All adults ........................................ Age 54 and under .......................... Age 55 and over............................. Jimmy Carter All adults ........................................ Age 54 and under .......................... Age 55 and over............................. Richard Nixon All adults ........................................ Age 54 and under .......................... Age 55 and over............................. One Of Our Country’s Best Presidents 9-10 7-8 One Of Our Country’s Worst Presidents 4-6 0-3 No Opinion [147-148] 7.6 7.5 7.7 34 28 42 32 32 30 20 20 21 4 4 5 10 16 2 [157-158] 6.9 6.9 6.9 36 33 41 21 21 20 22 22 23 13 12 15 8 12 1 6.8 6.6 7.0 15 9 24 24 22 29 26 24 28 4 3 5 31 42 14 6.7 6.6 6.7 33 32 34 24 24 26 24 24 23 16 16 16 3 4 1 [145-146] [161-162] [153-154] 5.0 5.1 4.9 3 2 4 15 13 18 41 36 49 17 13 24 24 36 5 4.9 4.7 5.2 10 8 14 24 23 27 31 31 30 30 31 28 5 7 1 4.9 5.0 4.9 5 3 6 15 12 20 32 27 41 19 13 28 29 45 5 [159-160] [149-150] [155-156] 4.6 4.8 4.2 7 8 6 17 16 18 32 29 36 28 23 38 16 24 2 3.7 3.8 3.6 3 2 4 11 10 12 32 31 34 40 35 48 14 22 2 [151-152] HART RESEARCH ASSOCIATES May 2012 6. Study #10000B--page 4 Kennedy Anniversary Online Survey From that same list of presidents who served between 1950 and 2000, which one or two stand out in your mind as the best president(s)? THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE OF ALL ADULTS Bill Clinton......................................... Ronald Reagan................................. John F. Kennedy............................... Dwight Eisenhower ........................... George H.W. Bush............................ Jimmy Carter .................................... Lyndon Johnson ............................... Richard Nixon ................................... Gerald Ford....................................... 7. All Adults 46 46 41 14 14 7 6 3 1 Age 54 And Under 48 45 38 11 14 8 5 3 1 Age 55 And Over 43 46 46 19 13 4 7 3 2 [163] > Thinking about how much you feel you know about different presidents in terms of their personal history and background before becoming and while serving as president, please indicate how much you feel you know about each of the following presidents. THIS TABLE HAS BEEN RANKED BY THE PERCENTAGE OF ALL ADULTS WHO SAY KNOW A GREAT DEAL OR FAIR AMOUNT John F. Kennedy All adults................................................... Age 54 and under..................................... Age 55 and over ....................................... Ronald Reagan All adults................................................... Age 54 and under..................................... Age 55 and over ....................................... Abraham Lincoln All adults................................................... Age 54 and under..................................... Age 55 and over ....................................... George Washington All adults................................................... Age 54 and under..................................... Age 55 and over ....................................... Franklin D. Roosevelt All adults................................................... Age 54 and under..................................... Age 55 and over ....................................... Dwight Eisenhower All adults................................................... Age 54 and under..................................... Age 55 and over ....................................... Lyndon Johnson All adults................................................... Age 54 and under..................................... Age 55 and over ....................................... Know A Great Deal Know A Fair Amount Know Some Know Very Little Know Nothing At All 20 18 25 42 36 51 27 30 21 8 11 2 3 5 1 [168] [170] 20 19 23 38 33 45 29 31 26 9 12 5 4 5 1 21 24 16 35 33 38 29 27 31 11 11 12 4 5 3 16 19 11 33 31 34 32 30 36 14 14 15 5 6 4 [165] [164] [166] 11 11 10 25 22 29 34 32 37 21 24 18 9 11 6 6 4 10 21 16 30 31 26 39 27 33 17 15 21 4 7 6 10 19 11 30 28 22 39 29 35 18 17 26 3 [167] [169] HART RESEARCH ASSOCIATES May 2012 8a. Study #10000B--page 5 Kennedy Anniversary Online Survey Please use the space provided to write a brief impression or feeling you have about President John F. Kennedy. For example, how you would describe his most significant attributes and/or what you most closely associate with him. Please limit your response to 50 words. [171-177] * A great man, a good family, youthful, energetic, relatable A good president/leader, strong, decisive Cuban Missile Crisis, standing up to Cuba/USSR He was assassinated/got shot while in office Civil rights/equality of the races, started integration He had good ideas/plans/goals for our country, a progressive thinker All Adults 15% 13 12 9 9 7 Age 54 And Under 15% 12 10 12 8 7 Age 55 And Over 16% 14 14 5 11 8 12 11 12 All other responses Don't know; no response 8% 11% 4% * Asked of one-half the respondents (FORM A). 8b. From what you have read, heard, or seen, what is the most profound change John F. Kennedy made on the country by being president of the United States? Please limit your response to 50 words. [208-214] ** Civil rights/equality of the races, started integration Cuban Missile Crisis, standing up to Cuba/USSR He started the space program, envisioned putting a man on the moon Motivated/engaged people, got the people involved A great man, a good family, youthful, energetic, relatable He was assassinated/got shot while in office All Adults 19% 17 13 5 4 4 Age 54 And Under 21% 15 13 2 4 5 Age 55 And Over 17% 21 13 9 6 2 8 8 8 19% 24% 12% All other responses Don't know; no response ** Asked of one-half the respondents (FORM B). 9. How much would you say you admire President John F. Kennedy? * Admire a great deal .......................... Admire a fair amount......................... Admire just some .............................. Do not admire much ......................... Do not admire at all........................... No opinion....................................... All Adults 21 38 23 6 4 8 * Asked of one-half the respondents (FORM A). Age 54 And Under 17 38 24 5 4 12 Age 55 And Over 29 38 20 7 4 2 [215] HART RESEARCH ASSOCIATES May 2012 10. Study #10000B--page 6 Kennedy Anniversary Online Survey How much impact do you think President Kennedy had on our country in terms of his policies and their legacy? ** All Adults 29 42 17 3 1 8 Impacted a great deal ....................... Impacted a fair amount ..................... Impacted just some........................... Did not impact much ......................... Did not impact at all .......................... No opinion....................................... Age 54 And Under 27 40 18 3 12 Age 55 And Over 32 46 14 4 2 2 [216] ** Asked of one-half the respondents (FORM B). 11. Here is a list of words that people have used to describe the “mood” of the country at different times in our history. Please select the two or three words that you feel best capture the mood of the country when John F. Kennedy was president. * THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE OF ALL ADULTS Changing .......................................... Young/youthful ................................. Optimistic.......................................... Idealistic ........................................... Growing ............................................ United/unified ................................... Upbeat.............................................. Tense ............................................... Happy............................................... Prosperous ....................................... Worried/stressed .............................. Glamorous........................................ Divided ............................................. Innovative ......................................... Innocent/naïve.................................. Traditional......................................... Moral ................................................ Declining .......................................... All Adults 37 36 33 25 19 17 15 14 11 10 10 10 8 8 7 7 6 2 * Asked of one-half the respondents (FORM A). Age 54 And Under 40 33 30 24 20 17 12 16 12 9 11 8 9 9 6 8 7 3 Age 55 And Over 31 40 37 27 16 18 20 10 9 12 8 13 6 8 9 4 4 - [217-218] > HART RESEARCH ASSOCIATES May 2012 12. Study #10000B--page 7 Kennedy Anniversary Online Survey The following are quotes from John F. Kennedy. Please read them all and then select the two statements you feel our country would most benefit from today in focusing our approach to government and citizenship. ** THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE OF ALL ADULTS First Choice “Ask not what your country can do for you, ask what you can do for your country.” .................................................................................... “Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.” .......................... “Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty.” .............................................................................................. “If a free society cannot help the many who are poor, it cannot save the few who are rich. ......................................................................... “We choose to go to the moon in this decade and do the other things, not because they are easy but because they are hard, because that goal will serve to organize and measure the best of our energies and our skills.” .............................................................. “It is an unfortunate fact that we can secure peace only by preparing for war.” ............................................................................. “Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans--born in this century, tempered by war, disciplined by a hard and bitter peace.” ..................................................................... All Adults Age 54 And Under Age 55 And Over 35 31 41 > 33 36 29 11 11 13 9 9 7 5 5 5 4 5 3 3 3 2 ** Asked of one-half the respondents (FORM B). THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE OF ALL ADULTS Combined First And Second Choice All Age 54 Age 55 Adults And Under And Over “Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.” .......................... “Ask not what your country can do for you, ask what you can do for your country.”..................................................................................... “Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty.” .............................................................................................. “If a free society cannot help the many who are poor, it cannot save the few who are rich. ......................................................................... “We choose to go to the moon in this decade and do the other things, not because they are easy but because they are hard, because that goal will serve to organize and measure the best of our energies and our skills.” .............................................................. “It is an unfortunate fact that we can secure peace only by preparing for war.” ............................................................................. “Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans--born in this century, tempered by war, disciplined by a hard and bitter peace.” ..................................................................... ** Asked of one-half the respondents (FORM B). [219] 63 62 63 49 45 55 28 26 30 26 30 20 14 14 14 12 13 9 9 10 8 HART RESEARCH ASSOCIATES May 2012 13a. Study #10000B--page 8 Kennedy Anniversary Online Survey Below is a list of things that John F. Kennedy did as president. For each, please indicate how familiar you are with this aspect of John F. Kennedy’s presidency--very familiar, fairly familiar, just somewhat familiar, not that familiar, or not at all familiar. THIS TABLE HAS BEEN RANKED BY THE PERCENTAGE OF ALL ADULTS WHO SAY VERY FAMILIAR Set a goal of putting a man on the moon within 10 years All adults ................................................................................. Age 54 and under ................................................................... Age 55 and over...................................................................... Stood up to the Soviet Union on the expansion of missiles into Cuba All adults ................................................................................. Age 54 and under ................................................................... Age 55 and over...................................................................... Used the authority of the federal government to protect the civil rights of African Americans in desegregating schools in Alabama and Mississippi All adults ................................................................................. Age 54 and under ................................................................... Age 55 and over...................................................................... Proposed the legislation that became the Civil Rights Act All adults ................................................................................. Age 54 and under ................................................................... Age 55 and over...................................................................... As the first Catholic president, spoke about the importance of the separation of church and state All adults ................................................................................. Age 54 and under ................................................................... Age 55 and over...................................................................... Developed the Peace Corps to influence public service All adults ................................................................................. Age 54 and under ................................................................... Age 55 and over...................................................................... Supported Berliners in their stance against communism All adults ................................................................................. Age 54 and under ................................................................... Age 55 and over...................................................................... Negotiated and signed the first treaty ending above ground testing of nuclear weapons All adults ................................................................................. Age 54 and under ................................................................... Age 55 and over...................................................................... Issued an executive order creating a commission on women, and signed the first equal pay law All adults ................................................................................. Age 54 and under ................................................................... Age 55 and over...................................................................... Passed a major tax cut All adults ................................................................................. Age 54 and under ................................................................... Age 55 and over...................................................................... Very Familiar Fairly Familiar Just Somewhat Familiar Not That Familiar Not At All Familiar 41 36 47 25 23 30 18 20 16 8 10 5 8 11 2 41 33 55 24 23 27 17 19 12 8 11 3 10 14 3 27 23 33 31 27 38 23 24 20 10 13 7 9 13 2 22 19 28 30 28 33 25 23 26 13 15 11 10 15 2 22 19 28 24 22 28 25 23 26 16 18 14 13 18 4 [221] [222] [226] [227] [229] [220] 21 14 32 26 21 34 26 29 22 15 18 9 12 18 3 18 13 26 22 19 29 24 23 25 18 21 12 18 24 8 [223] [224] 10 9 12 22 18 29 31 30 31 22 22 22 15 21 6 [225] 8 7 10 22 20 24 29 25 34 25 26 25 16 22 7 6 6 6 15 11 19 25 23 29 32 31 34 22 29 12 [228] HART RESEARCH ASSOCIATES May 2012 13b. Study #10000B--page 9 Kennedy Anniversary Online Survey Which of the following do you consider to be the top-three accomplishments of John F. Kennedy’s presidency? THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE OF ALL ADULTS First Choice Stood up to the Soviet Union on the expansion of missiles into Cuba .......... Proposed the legislation that became the Civil Rights Act ............................ Set a goal of putting a man on the moon within 10 years ............................. Used the authority of the federal government to protect the civil rights of African Americans in desegregating schools in Alabama and Mississippi .... Developed the Peace Corps to influence public service ............................... Issued an executive order creating a commission on women, and signed the first equal pay law ................................................................................... Negotiated and signed the first treaty ending above ground testing of nuclear weapons........................................................................................... Passed a major tax cut ................................................................................. As the first Catholic president, spoke about the importance of the separation of church and state...................................................................... Supported Berliners in their stance against communism .............................. All Adults 29 16 15 Age 54 And Under 22 18 16 Age 55 And Over 38 12 14 14 7 15 6 13 8 6 7 4 5 3 6 4 5 2 3 2 4 2 3 1 THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE OF ALL ADULTS Combined 1st, 2nd, 3rd Choice Stood up to the Soviet Union on the expansion of missiles into Cuba .......... Proposed the legislation that became the Civil Rights Act ............................ Used the authority of the federal government to protect the civil rights of African Americans in desegregating schools in Alabama and Mississippi .... Set a goal of putting a man on the moon within 10 years.............................. Issued an executive order creating a commission on women, and signed the first equal pay law ................................................................................... Negotiated and signed the first treaty ending above ground testing of nuclear weapons ........................................................................................... Developed the Peace Corps to influence public service ............................... As the first Catholic president, spoke about the importance of the separation of church and state. ..................................................................... Passed a major tax cut.................................................................................. Supported Berliners in their stance against communism .............................. All Adults 51 48 Age 54 And Under 42 54 Age 55 And Over 64 40 43 38 43 40 43 36 33 36 28 25 19 23 17 27 21 17 15 10 18 16 10 17 13 11 [230-231] > HART RESEARCH ASSOCIATES May 2012 14. Study #10000B--page 10 Kennedy Anniversary Online Survey The following are words and phrases that some people have used to describe John F. Kennedy. For each item, please use the scale below to indicate how well you personally feel the phrase describes John F. Kennedy. ** THIS TABLE HAS BEEN RANKED BY THE HIGHEST MEAN SCORE OF ALL ADULTS Mean Charismatic All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ Patriotic All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ A strong leader All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ Courageous All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ Inspirational All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ Optimistic All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ Wealthy and privileged All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ Concerned about the average person All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ Immoral All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ Immoral/bad role model All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ ** Asked of one-half the respondents (FORM B). Describes JFK Very Well 9-10 7-8 Does NOT Describe JFK Well 4-6 0-3 Don’t Know Enough To Say [238-239] 8.6 8.4 8.9 61 55 72 16 17 15 14 16 9 1 1 1 8 11 3 [250-251] 8.4 8.2 8.8 56 48 69 21 24 17 14 16 10 1 1 1 8 11 3 8.2 8.1 8.3 50 47 56 24 24 24 16 17 15 2 2 2 8 10 3 8.1 7.9 8.4 48 40 60 24 27 19 19 21 17 1 1 2 8 11 2 [248-249] [244-245] [252-253] 8.1 8.1 8.2 48 44 55 23 25 20 19 19 19 2 2 2 8 10 4 8.0 7.9 8.1 43 38 51 27 29 24 19 19 19 2 2 1 9 12 5 7.9 7.6 8.4 48 39 64 17 20 13 23 25 18 3 3 3 9 13 2 [232-233] [236-237] [242-243] 7.5 7.3 7.7 33 30 40 28 26 29 27 28 24 2 3 3 10 13 4 4.2 4.0 4.6 10 9 12 10 8 14 33 31 36 35 36 33 12 16 5 [246-247] [256-257] 3.9 3.6 4.3 8 6 10 9 9 11 34 30 39 39 41 36 10 14 4 HART RESEARCH ASSOCIATES May 2012 Study #10000B--page 11 Kennedy Anniversary Online Survey Q.14 (cont’d) Mean Arrogant All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ Anti-business All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ Reckless All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ Just another politician All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ Unproductive and did not accomplish much All adults .................................................... Age 54 and under ...................................... Age 55 and over ........................................ Describes JFK Very Well 9-10 7-8 Does NOT Describe JFK Well 4-6 0-3 Don’t Know Enough To Say [234-235] 3.8 3.8 3.8 7 5 9 8 7 10 31 33 29 39 34 46 15 21 6 3.7 3.7 3.7 3 3 4 4 4 4 39 36 42 31 29 34 23 28 16 [260-261] [254-255] 3.6 3.6 3.7 5 4 7 7 6 9 34 34 33 41 38 46 13 18 5 3.1 3.4 2.8 6 6 5 5 5 5 30 32 28 51 46 59 8 11 3 2.1 2.1 2.1 1 3 4 4 4 19 20 18 67 64 72 9 12 3 [240-241] [258-259] ** Asked of one-half the respondents (FORM B). 15a-. 16e. Do you remember seeing or hearing this clip of President Kennedy before watching it just now? * THIS TABLE HAS BEEN RANKED BY THE PERCENTAGE OF ALL ADULTS WHO SAY DEFINITELY REMEMBER SEEING/HEARING IT BEFORE Definitely Remember Seeing/ Hearing It Before ASK NOT (January 20, 1961)* All adults.................................................. Age 54 and under.................................... Age 55 and over ...................................... ZAPRUDER FILM (November 23, 1963)** All adults.................................................. Age 54 and under.................................... Age 55 and over ...................................... * Asked of one-half the respondents (FORM A). ** Asked of one-half the respondents (FORM B). Think I May Have Seen/ Heard It Before Do Not Recall Seeing/ Hearing It Before [262] 69 60 83 16 20 10 15 20 7 69 60 83 12 15 8 19 25 9 [331] HART RESEARCH ASSOCIATES May 2012 Q.15a-16e (cont’d) CUBAN MISSILE CRISIS (October 22, 1962)* All adults.................................................. Age 54 and under.................................... Age 55 and over ...................................... GOING TO THE MOON (September 12, 1962)** All adults.................................................. Age 54 and under.................................... Age 55 and over ...................................... CIVIL RIGHTS SPEECH (June 11,1963) * All adults.................................................. Age 54 and under.................................... Age 55 and over ...................................... PEACE SPEECH (June 10, 1963)** All adults.................................................. Age 54 and under.................................... Age 55 and over ...................................... Study #10000B--page 12 Kennedy Anniversary Online Survey Definitely Remember Seeing/ Hearing It Before Think I May Have Seen/ Heard It Before Do Not Recall Seeing/ Hearing It Before 37 26 55 30 30 29 33 44 16 23 21 28 31 27 38 46 52 34 20 14 32 30 28 32 50 58 36 [270] [315] [278] [323] 5 5 6 16 14 20 79 81 74 * Asked of one-half the respondents (FORM A). ** Asked of one-half the respondents (FORM B). ASKED OF ALL RESPONDENTS WHO SAW “ASK NOT.” 15b. Please use the box below to write a few words or phrases describing how you felt as you watched this video. Please focus your response on your own feelings and reaction rather than repeating the words from the video. Please limit your response to 20 words. [263-269] * I felt inspired/motivated/encouraged/challenged to get involved I felt patriotic, proud to be an American It was good, a good speech/message, impressive Everyone must do his/her own part for themselves/their country I felt hopeful/optimistic for the future He united/rallied Americans toward common goals Don't know; no response * Asked of one-half the respondents (FORM A). All Adults 20% 18 11 10 7 6 8% Age 54 And Under 19% 15 11 10 6 6 10% Age 55 And Over 21% 21 12 11 8 6 5% HART RESEARCH ASSOCIATES May 2012 Study #10000B--page 13 Kennedy Anniversary Online Survey ASKED OF ALL RESPONDENTS WHO SAW “CUBAN MISSILE CRISIS.” 15d. Please use the box below to write a few words or phrases describing how you felt as you watched this video. Please focus your response on your own feelings and reaction rather than repeating the words from the video. Please limit your response to 20 words. [271-277] * He was a strong leader, firm in his response, stood up to the threat/USSR I felt scared/frightened/afraid I felt uncertain/apprehensive/worried/anxious about the possibility of nuclear war, unsure how the Soviets would react I felt patriotic, proud to be an American A good speech, needed/necessary, I agree with what he said I felt we were strong/powerful, made me feel confident All Adults 22% 15 Age 54 And Under 21% 9 Age 55 And Over 24% 25 13 10 10 8 11 10 11 9 16 11 9 6 Don't know; no response 7% 8% 5% * Asked of one-half the respondents (FORM A). ASKED OF ALL RESPONDENTS WHO SAW “CIVIL RIGHTS SPEECH.” 15f. Please use the box below to write a few words or phrases describing how you felt as you watched this video. Please focus your response on your own feelings and reaction rather than repeating the words from the video. Please limit your response to 20 words. [308-314] * All Adults 23% 19 10 6 5 4 A good speech, needed/necessary, I agree with what he said A call for equality/fairness, everyone deserves equal/civil rights I felt proud to be an American I felt happy/pleased/glad, it felt good It was a bold speech/a risky position for him to take, he was courageous/brave I felt sad for/ashamed of our county Don't know; no response Age 54 And Under 22% 18 9 6 4 5 9% Age 55 And Over 24% 20 10 5 5 3 9% 8% * Asked of one-half the respondents (FORM A). ASKED OF ALL RESPONDENTS WHO SAW “GOING TO THE MOON.” 16b. Please use the box below to write a few words or phrases describing how you felt as you watched this video. Please focus your response on your own feelings and reaction rather than repeating the words from the video. Please limit your response to 20 words. [316-322] ** I felt inspired/encouraged/motivated I felt patriotic/proud to be an American He had good ideas/plans/goals for our country, a progressive thinker I felt excited/happy I felt hopeful/optimistic for the future A good speech, a good idea/worthy goal to pursue Don't know; no response ** Asked of one-half the respondents (FORM B). All Adults 30% 18 7 7 6 6 9% Age 54 And Under 34% 17 6 6 6 5 9% Age 55 And Over 23% 20 10 8 6 8 8% HART RESEARCH ASSOCIATES May 2012 Study #10000B--page 14 Kennedy Anniversary Online Survey ASKED OF ALL RESPONDENTS WHO SAW “PEACE SPEECH” 16d. Please use the box below to write a few words or phrases describing how you felt as you watched this video. Please focus your response on your own feelings and reaction rather than repeating the words from the video. Please limit your response to 20 words. [324-330] ** A good/powerful speech, a good message, agreed with what he said A call for equality/fairness, we all deserve to be treated as equals I felt inspired/encouraged/motivated A call of unity, we must all work/stick together I felt nothing, it had not effect on me He wanted to maintain peace/keep the world safe from war Don't know; no response All Adults 15% 11 9 9 6 6 14% Age 54 And Under 15% 11 10 9 6 7 14% Age 55 And Over 16% 12 7 9 8 5 13% ** Asked of one-half the respondents (FORM B). ASKED OF ALL RESPONDENTS WHO SAW “ZAPRUDER FILM” 16f. Please use the box below to write a few words or phrases describing how you felt as you watched this video. Please focus your response on your own feelings and reaction rather than repeating the words from the video. Please limit your response to 20 words. [332-338] ** I felt sad/devastated/heartbroken/sickened, I cried I felt shocked/stunned/horrified, couldn’t believe this happened A terrible/low point in U.S. history, a sad/dark day for our country, a tragedy I felt angry/disgusted/outraged It was hard/painful/disturbing to watch, brutal footage I felt worried/anxious/nervous, we were all scared/confused by what would happen next Don't know; no response All Adults 38% 19 10 7 7 6 Age 54 And Under 38% 15 9 9 8 6 9% Age 55 And Over 39% 25 13 5 5 5 11% 7% ** Asked of one-half the respondents (FORM B). 17. The statements below are criticisms that some people have made about John F. Kennedy and his presidency. For each, please indicate whether this criticism raises very major concerns, fairly major concerns, some concerns, only minor concerns, or no concerns for you about the legacy of John F. Kennedy and his presidency. * THIS TABLE HAS BEEN RANKED BY THE PERCENTAGE OF ALL ADULTS WHO SAY VERY OR FAIRLY MAJOR CONCERNS Under JFK, U.S. involvement in Vietnam escalated, which led us into the Vietnam War All adults............................................................. Age 54 and under ............................................... Age 55 and over ................................................. Very Major Concerns Fairly Major Concerns Some Concerns Only Minor Concerns No Concerns 25 24 27 28 24 33 27 28 26 11 13 8 9 11 6 [339] HART RESEARCH ASSOCIATES May 2012 Q.17 (cont’d) Very Major Concerns JFK approved the wiretapping of civil rights leaders, including Martin Luther King, Jr., and his advisors All adults............................................................. Age 54 and under ............................................... Age 55 and over ................................................. JFK was involved in several extra-marital affairs while he was in the White House, including recent accounts of his relationship with a 19-year-old White House intern All adults............................................................. Age 54 and under ............................................... Age 55 and over ................................................. Through the CIA, JFK secretly supported coups and the assassination of foreign leaders in Latin America, Iraq, and Vietnam All adults............................................................. Age 54 and under ............................................... Age 55 and over ................................................. JFK was unable to push through major civil rights legislation during his own presidency, and it was not until Lyndon Johnson became president that the Civil Rights Act was passed All adults............................................................. Age 54 and under ............................................... Age 55 and over ................................................. 18. Study #10000B--page 15 Kennedy Anniversary Online Survey Fairly Major Concerns Some Concerns Only Minor Concerns No Concerns [341] 20 20 19 26 28 23 31 30 33 12 11 13 11 11 12 [342] 19 18 20 14 14 15 22 23 20 19 18 22 26 27 23 13 11 15 17 18 18 31 31 32 19 21 15 20 19 20 9 11 7 14 12 17 30 28 31 23 22 26 24 27 19 [340] [343] A lot has been written about JFK’s extra-marital relationships with other women while he was president. Please indicate how reports of JFK’s extra-marital relationships with other women impact the way you view him. This makes me feel more unfavorable to JFK both as a person and as a president ................................................................................................ This makes me feel more unfavorable to JFK as a person, but does not affect my view of him as a president.............................................................. This makes me feel more unfavorable to JFK as a president, but does not affect my view of him as a person ................................................................. This does not affect my view of him either as a person or as a president ..... All Adults Age 54 And Under Age 55 And Over 17 18 15 44 40 50 3 36 4 38 1 34 [344] HART RESEARCH ASSOCIATES May 2012 19a/b. Study #10000B--page 16 Kennedy Anniversary Online Survey It has been reported that members of the press knew about JFK’s extra-marital affairs during his presidency, but there was an unspoken “gentleman’s agreement” to not disclose those types of transgressions. In today’s 24-hour news cycle, this type of silence is almost unimaginable. Thinking about this issue, which statement do you agree with more? (PROBE:) And would you say you strongly agree with that statement or just somewhat agree? ** We were better off then, when many of the private details of elected officials’ personal lives, such as extra-marital affairs, were considered off-limits by the media Strongly agree.................................................................................... Just somewhat agree ......................................................................... We are better off now, when there is widespread reporting of elected officials’ personal lives, including things like extramarital affairs Just somewhat agree ......................................................................... Strongly agree.................................................................................... All Adults Age 54 And Under Age 55 And Over 34 25 32 29 38 20 21 20 22 17 19 23 [345-346] ** Asked of one-half the respondents (FORM B). (ASK ONLY OF RESPONDENTS WHO ARE AGE 55 AND OVER.) 20a. The following is a list of events that some people recall in the hours and days following the assassination of President John F. Kennedy. For each, please indicate whether you remember watching the event on live television, remember watching the event on television after it happened, or do not recall watching the event at all. THIS TABLE HAS BEEN RANKED BY THE PERCENTAGE WHO SAY REMEMBER WATCHING ON LIVE TELEVISION Remember Watching On LIVE Television JFK’s funeral procession Age 55 and over ................................................................................ John F. Kennedy, Jr, saluting his father’s coffin Age 55 and over ................................................................................ JFK’s coffin lying in repose in the White House Age 55 and over ................................................................................ Watching Air Force One land for the removal of JFK’s coffin Age 55 and over ................................................................................ The lighting of the eternal flame and JFK’s burial in Arlington Age 55 and over ................................................................................ Jackie Kennedy watching LBJ being sworn in as president Age 55 and over ................................................................................ Watching Walter Cronkite report on the JFK assassination Age 55 and over ................................................................................ The shooting of Lee Harvey Oswald Age 55 and over ................................................................................ The assassination of JFK in a convertible in Texas Age 55 and over ................................................................................ Remember Watching On Television After It Happened Do Not Recall Watching The Event At All [353] 81 16 3 73 24 3 68 25 7 [354] [351] [349] 57 31 12 57 31 12 55 38 7 [355] [350] [348] 50 41 9 43 52 5 31 67 2 [352] [347] HART RESEARCH ASSOCIATES May 2012 Study #10000B--page 17 Kennedy Anniversary Online Survey (ASK ONLY OF RESPONDENTS WHO ARE AGE 55 AND OVER.) 20b. Several of the same events appear again below. In thinking about how you remember and experienced the assassination of John F. Kennedy, please select the two events that had the greatest effect on you. THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE John F. Kennedy, Jr, saluting his father’s coffin ............................. Watching Walter Cronkite report on the JFK assassination ........... JFK’s funeral procession................................................................ The shooting of Lee Harvey Oswald .............................................. Jackie Kennedy watching LBJ being sworn in as president ........... JFK’s coffin lying in repose in the White House ............................. The lighting of the eternal flame and JFK’s burial in Arlington ....... Watching Air Force One land for the removal of JFK’s coffin......... Age 55 And Over 59 38 38 24 15 12 7 7 [356] > (ASK ONLY OF RESPONDENTS WHO ARE AGE 54 AND UNDER.) 20c. The following is a list of events that some people associate with the assassination of President John F. Kennedy. For each, please indicate whether you have seen images of this event, heard about but have never seen images of this event, or do not recall this event. THIS TABLE HAS BEEN RANKED BY THE PERCENTAGE WHO SAY HAVE SEEN IMAGES The assassination of JFK in a convertible in Texas Age 54 and under .................................................................................... John F. Kennedy, Jr, saluting his father’s coffin Age 54 and under .................................................................................... JFK’s funeral procession Age 54 and under .................................................................................... Jackie Kennedy watching LBJ being sworn in as president Age 54 and under .................................................................................... The shooting of Lee Harvey Oswald Age 54 and under .................................................................................... Watching Walter Cronkite report on the JFK assassination Age 54 and under .................................................................................... The lighting of the eternal flame and JFK’s burial in Arlington Age 54 and under .................................................................................... JFK’s coffin lying in repose in the White House Age 54 and under .................................................................................... Watching Air Force One land for the removal of JFK’s coffin Age 54 and under .................................................................................... 21. Have Seen Images Have Heard About But Have Never Seen Images Do Not Recall This Event 85 7 8 69 9 22 [357] [364] [363] 66 18 16 52 17 31 50 30 20 [360] [362] [358] 49 23 28 38 27 35 38 26 36 [365] [361] [359] 35 24 41 How much do you think that the assassination of President John F. Kennedy changed America? It changed America a great deal ............... It changed America somewhat .................. It changed America just a little .................. It did not change America much at all ....... All Adults 61 30 6 3 Age 54 And Under 60 31 6 3 Age 55 And Over 62 28 5 5 [366] HART RESEARCH ASSOCIATES May 2012 22. Study #10000B--page 18 Kennedy Anniversary Online Survey Below is a list of effects that some people believe the Kennedy assassination had on America. Please select the top one or two that you find best describes the effect of his assassination on America. THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE OF ALL ADULTS It took away America’s innocence ..................................................... It marked the end of an era of peace and prosperity ......................... It delayed progress on the civil rights movement............................... It made Americans more cynical and more divided ........................... It caused Americans to have less trust in government ...................... It contributed to the escalation of the Vietnam War ........................... It made Americans lose faith in this country ...................................... All Adults 40 17 11 10 10 8 4 First Choice Age 54 Age 55 And Under And Over 34 50 18 15 14 7 11 8 10 8 7 10 6 2 [367] > THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE OF ALL ADULTS It took away America’s innocence ..................................................... It marked the end of an era of peace and prosperity ......................... It made Americans more cynical and more divided ........................... It delayed progress on the civil rights movement............................... It caused Americans to have less trust in government ...................... It contributed to the escalation of the Vietnam War ........................... It made Americans lose faith in this country ...................................... 23a/b. Combined First and Second Choice All Age 54 Age 55 Adults And Under And Over 57 50 67 35 35 34 29 30 27 26 31 18 22 24 20 19 15 25 13 16 9 There has been significant speculation about the circumstances surrounding the assassination of John F. Kennedy. Which statement do you agree with more? (PROBE:) And would you say you strongly agree with that statement or just somewhat agree? There is nothing left to know about the circumstances surrounding the Kennedy assassination. Lee Harvey Oswald acted on his own to assassinate the President, and there was no conspiracy Strongly agree.................................................................................... Just somewhat agree ......................................................................... There are still too many questions surrounding Kennedy’s assassination to say that Lee Harvey Oswald acted by himself, or that there is not a larger conspiracy regarding the details of his death Just somewhat agree ......................................................................... Strongly agree.................................................................................... All Adults Age 54 And Under Age 55 And Over 15 10 11 13 20 6 31 44 35 41 25 49 [368-369] HART RESEARCH ASSOCIATES May 2012 Study #10000B--page 19 Kennedy Anniversary Online Survey FACTUALS: The remaining questions are for statistical purposes only. F1. Which one of the following best describes your current employment situation? Employed full time (35+ hours per week) ... Employed part time .................................... Homemaker ............................................... Full-time student......................................... Not employed ............................................. Retired ....................................................... F2a. All Adults 45 12 8 5 7 23 Age 54 And Under 56 13 10 8 10 3 Age 55 And Over 26 11 4 3 56 All Adults Age 54 And Under Age 55 And Over 44 25 5 1 9 16 40 25 3 2 11 19 49 26 7 1 5 12 [370] What is your religion? Protestant (includes Baptist, Lutheran, Methodist, Episcopal, Presbyterian, and other Christians) ....................................... Catholic.................................................................................. Jewish.................................................................................... Muslim ................................................................................... Mormon/LDS/Church of Jesus Christ of Latter Day Saints .... Other.................................................................................... None .................................................................................... CONTINUE [371] Skip to Q.F3 CONTINUE (ASK ONLY OF RESPONDENTS WHO SAY PROTESTANT, OTHER, OR NONE QF2a.) F2b. Would you describe yourself as either a fundamentalist or born-again Christian, or would you not describe yourself that way? Fundamentalist or born-again Christian...................... I would not describe myself that way .......................... Catholic/Jewish/Muslim/Mormon (Q.F2) ..................... F3. All Adults 21 48 31 Age 54 And Under 21 49 30 Age 55 And Over 20 47 33 [372] What was your religion as a child when you were growing up? Protestant (includes Baptist, Lutheran, Methodist, Episcopal, Presbyterian, and other Christians) ........................................ Catholic .................................................................................. Jewish .................................................................................... Muslim .................................................................................... Mormon/LDS/Church of Jesus Christ of Latter Day Saints..... Other .................................................................................... None..................................................................................... All Adults Age 54 And Under Age 55 And Over 48 33 5 1 6 7 45 34 4 1 7 9 53 32 7 1 4 3 [373] HART RESEARCH ASSOCIATES May 2012 F4. Study #10000B--page 20 Kennedy Anniversary Online Survey Which of the following best describes your marital status? All Adults 22 60 5 1 8 4 Single, never married ................................... Married ......................................................... Unmarried, living with romantic partner ........ Separated ..................................................... Divorced ....................................................... Widowed....................................................... F5. All Adults 23 77 Age 54 And Under 36 64 Age 55 And Over 2 98 [375] All Adults 14 21 39 17 9 Age 54 And Under 14 20 40 16 10 Age 55 And Over 15 22 38 18 7 Age 54 And Under 24 48 13 15 Age 55 And Over 21 50 14 15 [376] How would you describe the area in which you live? Urban ................................................ Suburban .......................................... Small town ........................................ Rural ................................................ F10. [374] In terms of your political outlook, do you usually think of yourself as: Very conservative ............................. Somewhat conservative ................... Moderate/middle of the road ............. Somewhat liberal .............................. Very liberal........................................ F9. Age 55 And Over 5 72 3 1 10 9 Are you the parent of any children under the age of 18? Yes, parent of children under age 18 ...................... No, not parent of children under age 18 .................. F6. Age 54 And Under 33 52 6 1 7 1 All Adults 23 49 13 15 [377] And which of the following categories contains your total HOUSEHOLD income before taxes last year? Less than $20,000 ............................ $20,000 to $34,999 ........................... $35,000 to $49,999 ........................... $50,000 to $74,999 ........................... $75,000 to $99,999 ........................... $100,000 to $124,999 ....................... $125,000 to $149,999 ....................... More than $150,000.......................... All Adults 14 14 14 18 18 10 5 7 Age 54 And Under 17 13 14 18 16 9 6 7 Age 55 And Over 9 15 14 19 22 10 4 7 [378] HART RESEARCH ASSOCIATES May 2012 F11. Study #10000B--page 21 Kennedy Anniversary Online Survey Are you (READ ITEM)? Male .................................................. Female.............................................. F12. All Adults 47 53 Age 54 And Under 48 52 Age 55 And Over 45 55 Age 54 And Under 18 13 13 13 13 14 16 - Age 55 And Over 26 24 19 13 18 - [109] What year were you born? 18-24 ................................................. 25-29 ................................................. 30-34 ................................................. 35-39 ................................................. 40-44 ................................................. 45-49 ................................................. 50-54 ................................................. 55-59 ................................................. 60-64 ................................................. 65 -69 ................................................ 70-74 ................................................. 75 and over........................................ Refused ........................................... F13 All Adults 11 8 8 8 8 9 10 10 9 7 5 7 - [110] Are you a citizen of the United States? Yes.................................................... No ..................................................... F14. All Adults 100 - Age 54 And Under 100 - Age 55 And Over 100 - [111] Which one of the following best describes your point of view between the two political parties? Strong Democrat--I vote for the Democrats in nearly all elections.................................... Leaning Democrat--I vote for Democrats a little more often than for Republicans............ Independent--I divide my votes pretty evenly between Democrats and Republicans ....... Leaning Republican--I vote for Republicans a little more often than for Democrats ......... Strong Republican--I vote for the Republicans in nearly all elections ............................... Total Democrat Total Republican CONTINUE TERMINATE All Adults 26 17 22 14 21 Age 54 And Under 24 17 25 14 20 Age 55 And Over 29 16 18 15 22 43 35 41 34 45 37 [118] HART RESEARCH ASSOCIATES May 2012 F15. How closely do you follow the news from Washington, D.C., about policy, news, and current events? Very closely ...................................... Fairly closely ..................................... Just somewhat closely ...................... Not closely at all................................ F16. Age 54 And Under 14 35 33 18 Age 55 And Over 24 47 23 6 [119] All Adults 12 85 3 Age 54 And Under 15 83 2 Age 55 And Over 8 89 3 [120] And again, for statistical purposes only, what is your race–white, black or African American, Asian, or something else? White................................................. Black/African American..................... Asian................................................. Other................................................. Prefer not to say ............................. F18. All Adults 18 40 29 13 To ensure that we have a representative sample, would you please indicate whether you are from a Hispanic background? Yes, Hispanic.................................... No, not Hispanic ............................... Prefer not to say ............................. F17. Study #10000B--page 22 Kennedy Anniversary Online Survey All Adults 81 11 1 4 3 Age 54 And Under 77 12 2 6 3 Age 55 And Over 86 10 1 1 2 [121] What is the last grade that you completed in school? Grade school ........................................................... Some high school.................................................... High school graduate .............................................. Some college, no degree ........................................ Vocational training/2-year college ........................... 4-year college/Bachelor's degree ............................ Some postgraduate work, no degree ...................... 2 or 3 years' postgraduate work/master's degree.... Doctoral/law degree ................................................ All Adults 1 3 29 19 10 21 3 11 3 Age 54 And Under 2 29 19 11 23 3 10 3 Age 55 And Over 1 5 30 20 8 19 3 12 2 [122]
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