Semper Fit and Exchange
Services Division
Food & Beverage Program
Update
IMCEA F&B Workshop
16 July 2012
“Supporting the Mission”
AGENDA
Program Mission and Organizational
Dynamics
National Brand Relationships
Program Overview
Programming and Finances
Club System Transformation
Healthy Food Alternatives
“Supporting the Mission”
2
Keeping Faith
 The Food and Hospitality Branch at HQMC is
evolving to become a more proactive
organization, focused on serving Marines,
Sailors and their families
 New standards and training are taking place
to focus on measurement of key metrics,
employee onboarding, speed and efficiency of
service, facility cleanliness and sanitation and
reduction of waste
“Supporting the Mission”
3
Organizational Dynamics
 The Food and Hospitality Branch at HQMC MR works
closely with Local Installation MCCS to support them
in a variety of ways.
 MCCS is a de-centralized organization. HQMC MR
oversees the program while the Local MCCS
operates the Clubs, restaurants, snack bars, indirect
branded restaurants and conference venues.
 Local Installation Leadership make most decisions on
Food and Hospitality deployment, Club support and
funding
“Supporting the Mission”
4
Strong Branding Presence
 Top Grossing Brands on USMC Installations Include:
 McDonalds ($23.3M)
 Subway ($13.9M)
 Domino’s Pizza ($11.5M)
 Wendy’s ($8.1M)
 Burger King ($3.4M)
 New Branded Development
 Panda Express – MCB Camp Lejeune
 Dunkin Donuts – MCB Camp Pendleton
 Five Guys Burgers & Fries – MCAS Cherry Point
 Jamba Juice – MCAGCC 29 Palms and MCB Quantico
 Burger King / Taco Bell – MCAS Iwakuni
“Supporting the Mission”
5
FY11 Food Service Overview
• 48 Clubs
•
•
•
•
•
Officer Club
Enlisted Clubs
Consolidated Clubs
SNCO Clubs
Autonomous Clubs
11 ($8.65M)
13 ($6.08M)
16 ($33.25M)
6 ($1.37M)
2 ($493K)
• 107 Restaurants and Snack bars ($40.15M)
• 110 3rd party Indirectly – operated
Restaurants – primarily Branded ($99.8M)
“Supporting the Mission”
6
Programming Excellence
 Air Shows at MCAS Miramar, MCAS Iwakuni, MCB
Hawaii, MCAS Yuma, MCAS Beaufort, MCAS New
River, MCAS Cherry Point impact hundreds of
thousands of guests and generate nearly $2 million in
food and beverage sales each year
 World Famous Mud Run – MCB Camp Pendleton –
June 2012 – generated $312K in F&B sales
 F&H Excellence Awards
 37 winning activities aboard 13 USMC Installations
recognized this year
 Service Delivery and recovery, financial results, training and
programming
“Supporting the Mission”
7
FY11 Financial Talking Points
• $89.3M in Gross Sales, plus another $18.1M in
Commissions, Fees and Charges (+$13.7M YOY)
• $300K combined increase in revenue streams
 Ramped up facilities at MCAS Cherry Point, MCB Camp Pendleton and
MCB Camp Lejeune
 Strong sales at Special Events (Air Shows, Mud Runs, etc.)
 Strong Social Catering Sales
 Trend of conversion of restaurants from Directly operated non –
branded to Branded 3rd Party Operators
• Combined CGS was 36.2% and Labor & benefits was 45%
• 18 Clubs and Restaurants grossing sales in excess of $1M
• Most profitable business activities include Social Catering and
Banquet Operations and Special Events
“Supporting the Mission”
8
FY11 Club System Transformation Plan
• Under formation and discussion for FY 12 / 13
• Working Groups to review possible strategies for
all Category C MWR activities to self sustain
• Maintain Honor, Pride and History and Tradition of
Marine Corps
• Focus on CSE, catering sales, banquet operations
and efficient business practices
• Focus on capital improvements and funding for
remodels and refurbishments as needed
• Require “Best in Class” technology, systems, tools
and reporting
“Supporting the Mission”
9
Emphasis on Healthy Alternatives
• BLITZ Eat to Win Branding of Marine Mart C-store
food service
Build your own Salads
Breakfast offerings are a significant growth area
Several selections of 350 calories or less. Identified on
the menu as “Better for You” selections with calorie
counts
Menu serves all 4 day parts
• Healthy selections in Grab & Go cases
• Future relationships with National & Regional
Restaurant brands offering a variety of Healthier
selections
“Supporting the Mission”
10
Thank You!
Semper Fi
“Supporting the Mission”
“Supporting the Mission”