CELEBRATING RED RIBBON WEEK
October 23-31, 2015
AN ACTION
GUIDE
FOR NEW
HAMPSHIRE
RED RIBBON
WEEK ACTIVITIES
For more information, call 1-800-804-0909, press 2
NEW HAMPSHIRE
CELEBRATING RED RIBBON WEEK
Table of Contents
The History of Red Ribbon Week
1
Celebrate with the “Plant The Promise” Campaign
2
“Show Me The Bunny” Campaign
3
PSA Contest
4
Red Ribbon Formations
5
Curriculums for Teachers
6
More Ways to Celebrate in School
7
New Hampshire Governors Proclamation
8
Additional Resources
9
Press Release Template
10
Social Media Campaign
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NEW HAMPSHIRE
CELEBRATING RED RIBBON WEEK
THE HISTORY OF RED RIBBON WEEK
Red Ribbon Week is the nation’s oldest and largest drug prevention
program in the nation, reaching millions of Americans during the last
week of October every year. By wearing red ribbons and participating in
community anti-drug events, young people pledge to live a drug-free life
and pay tribute to DEA Special Agent Enriqué “Kiki” Camarena.
Special Agent Camarena was an
11-year veteran of the DEA assigned to
the Guadalajara, Mexico, office where he
was on the trail of the country’s biggest
marijuana and cocaine traffickers. In
1985, he was extremely close to
uncovering a multi-billion dollar drug
pipeline.
On February 7, 1985, he was kidnapped
and murdered by Mexican drug
traffickers. His tragic death opened the
eyes of many Americans to the dangers
of drugs and the scope of the
international drug trade.
Shortly after Kiki’s death, Congressman
Duncan Hunter and Kiki’s high school
friend Henry Lozano launched “Camarena Clubs” in Kiki’s hometown of
Calexico, California. Hundreds of club members pledged to lead drug-free lives to honor the
sacrifice made by Kiki Camarena.
These pledges were delivered to First Lady Nancy Reagan at a national conference of parents
combating youth drug use. Several state parent organizations then called on community groups
to wear red ribbons during the last week of October as a symbol of their drug-free commitment.
The first Red Ribbon Week celebrations were held in La Mirada and Norwalk, California.
In 1988, the National Family Partnership (NFP) coordinated the first National Red Ribbon Week
with President and Mrs. Reagan serving as honorary chairpersons.
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NEW HAMPSHIRE
CELEBRATING RED RIBBON WEEK
“PLANT THE PROMISE”
CAMPAIGN
Each year, thousands of tulip bulbs are planted
around the country in honor of Red Ribbon Week.
Individuals and organizations plant these bulbs in
the fall, which then bloom in April the following
year, during National Alcohol Awareness Month.
This serves as a reminder that prevention is an
ongoing and year-round endeavor.
In 2012, the Partnership for a Drug-Free NH is
proud to be able to provide organizations, coalitions and school groups
FREE tulip bulbs for the purpose of hosting a “Plant The Promise”
event! Quantities are limited. You can also contact your local garden
supplier to purchase or to
possibly donate the bulbs. They
are also easy to purchase at
www.tulipworld.com.
PREREQUISITES:
The organization should contact
their Regional Substance Misuse
Prevention Coordinator (SMP) to obtain the necessary
order forms and receive their tulip bulbs, if available.
The submitting organization should provide details of
the event to their SMP for media purposes.
Photos of the event should be provided to the SMP and
shared on social media for further documentation and promotion of the event.
To contact your SMP, visit www.drugfreenh.org and enter your zip code under “Connect with
your community.”
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NEW HAMPSHIRE
CELEBRATING RED RIBBON WEEK
The intent of this campaign is to raise awareness regarding the impacts of
influences on youth, either positive OR negative. Upon completion,
participants will have identified sources of influence on their lives,
helping them embrace the positive and reject the negative influences.
“Show Me The Bunny” campaign can be assigned as an overnight
endeavor, or it can be extended to include a week of observation
by the participants.
What do participants have to do?
1. Begin by identifying a group that can benefit by this type of campaign.
The target audience is middle school-aged youth. They can be part of
any organization (i.e., school, church, camp)
2. Visit the DrugFreeBunnyNH.org website and download the two
posters located at the “Show Me The Bunny” page.
3. Students should be assigned to individual teams.
4. Each student will be assigned a digital camera, a camera phone, or
some other means of recording their team’s efforts. They will also
need copies of bunny posters.
5. Students will then go out to an assigned area, and document the negative influences
by writing in the type of influence they are recognizing on the negative bunny poster,
attaching that poster temporarily to that influence, then photographing the influence
with the statement. The same can be done with any positive influences, using the
positive bunny poster. Students should be advised that vandalism is of real concern,
and that at no time should a flyer be permanently attached to any public or private
property, unless it is their own.
6. Students will report back to their respective classes and photos can be posted and discussed.
7. Submit photos to [email protected] to be posted on drugfreebunnyNH.org
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CELEBRATING RED RIBBON WEEK
PUBLIC SERVICE ANNOUNCEMENT
CONTEST
Using the media is an
important step in
delivering the message of
prevention to the most
people possible. Why not
get your local youth
involved in being the
voices for those messages
by hosting a radio PSA
contest! Here are a few
steps you can take to get
this initiative off the
ground.
•
•
•
•
•
Develop a relationship with a local radio station in your region.
Speak with the Promotions Director about setting up a contest where submissions
will be judged and the winning PSA played on the air.
If possible, see if the station will allow use of their studio to actually record a PSA
for you.
Engage a school, club, and/or find a group of young people willing to commit the
time to research, write and record PSAs with adult supervision.
You will need to delegate a neutral group of individuals to judge the entries. It’s
important to make everyone feels appreciated, despite the outcome of the contest.
If possible, feature the winner, but request the station to play ALL of the entries on
the air. (Possibly suggest a “listener contest.” Stations are always looking for ways to
give away tickets they have for their sales clients. A great way to create additional
partnerships with business and community members).
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NEW HAMPSHIRE
CELEBRATING RED RIBBON WEEK
AT YOUR SCHOOL
RED RIBBON FORMATIONS
The school environment is an ideal place to target young people with
the message that drug prevention starts with them! Included here are a
few ways that you can encourage a Red Ribbon event at your school,
whether you’re a parent, teacher or just a concerned citizen that wants
to get involved.
RED RIBBON FORMATION
On a designated day of the week, encourage as many students and
faculty as possible to wear red shirts. In advance, staff or volunteers
can mark out a huge ribbon formation with chalk or a collection of
safety cones. Anyone in red is then brought out at once to create the
formation. Do this near a high vantage point for a photo, or perhaps ask
a local contractor to volunteer a “cherry picker” for a high-level
photograph.
If your school is
planning on significant
participation explore
potential partnerships
with your Regional
Network and/or with
local businesses to make
your event even better!
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NEW HAMPSHIRE
CELEBRATING RED RIBBON WEEK
AT YOUR SCHOOL
CURRICULUMS FOR TEACHERS
In addition to a single event, teachers can elect to incorporate drug
and alcohol education into the curriculum. Modules are available to
students of all ages through the
National Institute on Drug
Abuse (www.nida.nih.gov).
Select the link titled
“Parents/Teachers” and follow
the instructions to download
short, concise curriculums that
will give students some baseline information on everything
from drugs in the media to
understanding addiction.
Most of these modules consist of one-day lessons that can be used to
embellish whatever Red Ribbon Week events you may already have
planned.
“NIDA's mission is to lead the Nation in bringing the power of science to bear on drug abuse and
addiction. This charge has two critical components. The first is the strategic support and conduct
of research across a broad range of disciplines. The second is ensuring the rapid and effective
dissemination and use of the results of that research to significantly improve prevention,
treatment and policy as it relates to drug abuse and addiction.”
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NEW HAMPSHIRE
CELEBRATING RED RIBBON WEEK
AT YOUR SCHOOL
MORE WAYS TO CELEBRATE!
•
Wear red ribbons and distribute them to your friends, family,
volunteers, staff, and employees. You can purchase red ribbons or
buy a roll of red ribbon, cut in 3-4” pieces and pin!
•
Sponsor a Red Ribbon Week activity (i.e., fun run, bike-a-thon,
bookmark, poster or essay contest, classroom door decorating
contest).
•
Incorporate drug prevention facts and tips in your school-wide
announcements throughout Red Ribbon Week.
•
Create a bulletin board display about Red Ribbon Week and post it
in a high traffic area of your school.
Have a Red Ribbon Rally with performances by local talent and/or
school groups.
•
Have a school assembly (everyone can wear red) and invite a law
enforcement officer to speak about the dangers of drug abuse.
•
Do a drug prevention and refusal skills skit for your classmates.
•
Promote Red Ribbon at your school's sporting events by handing out red ribbons, providing
information about Red Ribbon Week, and have the parents and student say a drug free
pledge.
•
Sponsor an in-service training on drug prevention education for school administrators,
teachers, counselors and the school nurse.
•
Start a Red Ribbon Club that meets regularly to promote drug prevention throughout the
year.
•
Sponsor a health fair and invite health and safety workers from the community to set up
educational materials for students and parents.
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NOMINEE: ______________________________________
NEW HAMPSHIRE
CELEBRATING RED RIBBON WEEK
GOVERNORS
PROCLAMATION
Red Ribbon Week
October 23-31, 2015
WHEREAS, alcohol and drug use represent formidable challenges to all
New Hampshire communities; and
WHEREAS, drug and alcohol problems are preventable and treatable; and
WHEREAS, persons at risk for alcohol and drug problems, in recovery or
in need of treatment, deserve to be treated with dignity and respect; and
WHEREAS, cooperation and coordination among New Hampshire’s
schools, communities and families are key to reducing alcohol and drug
abuse; and
WHEREAS, partners across New Hampshire are joining with the New
Hampshire Department of Health and Human Services’ Bureau of Drug and
Alcohol Services to declare their support for healthy lifestyles free of
alcohol and drugs, including local businesses, law enforcement, media, the
New Hampshire National Guard, religious groups, service clubs, sports
teams, young people, seniors and many more; and
WHEREAS, The State of New Hampshire is dedicated to promoting
healthy lifestyles free of drug and alcohol abuse and encourages citizens to wear and display red
ribbons and participate in Red Ribbon Week events;
NOW THEREFORE, I, MAGGIE HASSAN, GOVERNOR of the state of New Hampshire, do
hereby proclaim the week of OCTOBER 23-31, 2015 as RED RIBBON WEEK in New Hampshire,
and recognize the work of the New Hampshire Department of Health and Human Services’ Bureau of
Drug and Alcohol Services, the NH National Guard Counterdrug Task Force, Partnership for a
Drug-Free New Hampshire, each of the State Regional Networks, and Coalition members, as well as
all New Hampshire’s young people and adults who are committed to creating a State in which our
youth may live healthy, alcohol and drug-free lives.
Read this Proclamation at any of your events to emphasize the State’s support in substance
abuse prevention and treatment initiatives.
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NEW HAMPSHIRE
CELEBRATING RED RIBBON WEEK
The following is a list of additional resources that can be
used to order supplies or obtain information on
Red Ribbon Week activities.
WWW.DRUGFREENH.ORG
User-friendly NH website
WWW.DRUGABUSE.GOV
Website for the National Institute on Drug Abuse.
Offering information and curriculums.
WWW.NFP.ORG
National Family Partnership website. Offering information
on substance abuse prevention awareness.
WWW.PREVENTIONRESOURCES.COM
Website offering a huge variety of Red Ribbon promotional items.
WWW.CHECKTHESTATSNH,ORG
Offering NH data and stats, tips on talking to your kids, prevention strategies and more.
A special thank you to the NH Regional Networks and Coalitions, the Partnership for a Drug-Free NH,
the NH National Guard, the NH Charitable Foundation, and the NH Department of Health and Human
Services’ Bureau of Drug and Alcohol Services in supporting this project.
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NEW HAMPSHIRE
CELEBRATING RED RIBBON WEEK
Contact:
[Your Organization]
[Your Name]
[Your Phone Number]
Date
[YOUR ORGANIZATION] BRINGS COMMUNITY TOGETHER TO PROMOTE DRUG-FREE LIFESTYLE
BY [ACTIVITY]
Join us and help keep the kids in [your region/town] drug and alcohol free! [Your organization] Is teaming
up with [Partners] to [kick-off/celebrate] Red Ribbon Week 2014 by [activity] on [date].
Red Ribbon Week (October 23-31) is the oldest and largest drug prevention program in the nation. The
week is an opportunity for communities to come together in an effort to raise awareness of the dangers
drug abuse and encourages parents, educators, business owners, and other community organizations to
promote drug-free lifestyles.
This year’s celebration will include [include kick-off event or activity here] at [location]. Activities scheduled
throughout the week include [include list of activities here].
“Red Ribbon Week encourages our entire community to adopt healthy, drug-free lifestyles,” said [Contact
Name, Leader of Your Organization]. “The campaign brings together parents, schools, and businesses as
we look for innovative ways to keep kids and communities drug free.”
The red ribbon symbolizes a continuing commitment to reducing the demand for illicit drugs in our
communities. In 1985, Drug Enforcement Administration (DEA) Special Agent Enrique S. "Kiki" Camarena
was killed by drug traffickers. Shortly after Camarena's death, citizens from his hometown of Calexico,
California, began wearing red ribbons to remember him and commemorate his sacrifice. Congress
established Red Ribbon Week in 1988.
“Red Ribbon Week gives us the opportunity to work together visibly within the community. This week is
our chance to speak as one in our efforts to achieve a drug-free community,” said [representative of your
organization].
[BOILER PLATE INFORMATION ABOUT YOUR ORGANIZATION GOES HERE. TRY NOT TO GO
OVER ONE PAGE]
XXX
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NEW HAMPSHIRE
CELEBRATING RED RIBBON WEEK
2015 Red Ribbon Week
Social Media Campaign
Why should my organization participate?
Besides giving your organization a fun and easy way to spread the Red Ribbon Week message to the
community, you will get to practice using social media and engaging with the public via this platform. It will
also allow us to spread this message to a broader audience.
Data from this exercise will be used to evaluate the success of the campaign. This data will be shared with all
participants.
How time consuming will this be?
This campaign has been designed specifically to use as little of your time as possible. Once you sign up to
participate, you will receive all of the Facebook posts and tweets for Twitter.
How do I sign up?
Email Jennifer Cusato, Director of the Partnership for a Drug-Free NH at [email protected].
Please include your name, contact information, organization name, and Facebook and Twitter url’s.
Questions?
Please contact Jennifer Cusato at the Partnership for a Drug-Free NH at [email protected] or
603.496.7481.
Facebook Posts
A few notes about hyperlinks:
1. Custom links have been created for the following websites using a free tool called Bitly. This allows us to
track how many people click on the links in the posts in order to measure the effectiveness of various
channels during this exercise.
2. Please avoid clicking on these custom links yourself, as this will affect the data we collect on reach of the
messages. Each post with a custom link has the non-customized link in the column to the right so that you
can see where the custom link directs your readers to.
3.
When posting a link on Facebook, you do not actually have to have the link in your message in order to link
people to the website. Just copy and paste or type the link into the “Update Status” box. Wait a few
seconds. Once information about the website shows up under the text box, you can delete the link and type
your message. The information below will remain and will still link viewers to the website.
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NEW HAMPSHIRE
CELEBRATING RED RIBBON WEEK
Facebook Posts for Red Ribbon Week
Suggested Post
Link for you to test
It’s Red Ribbon Week! Looking for activities to
bring your community members together? Find
the Red Ribbon Week Toolkit here:
http://bit.ly/1fm6nT2
It’s Red Ribbon Week and I am taking a stand
against drugs. Join me. Take the pledge:
http://bit.ly/15ngcKP
I'm joining teens, parents, teachers, and other
citizens across America in celebrating Red Ribbon
Week, the oldest and largest drug prevention
program in the nation. http://bit.ly/17oUrgH
Need help talking to your kids about alcohol? Find
the words at: http://bit.ly/1txvnlH
http://drugfreenh.org/resources/mediaroom
Where can you find treatment in New Hampshire?
Take a look at the treatment locator:
http://bit.ly/1zKVUKl
http://nhtreatment.org/
Painkillers are among the most commonly abused
prescription drugs. Short- and long-term use of
prescription painkillers can lead to dangerous side
effects, including accidental overdose and death.
For more information: http://bit.ly/15jkWbc
Kids who learn a lot about the risks of alcohol and
drugs from their parents are up to 50% less likely
to use than those who do not.
Why does your teen do that? Who is this kid and
why do they make risky decisions, like deciding to
take a drink? Turns out, it's all in the brain!
http://bit.ly/Y0s2a5
Did you know? NH 12-17 year olds rank in the top
10 in the nation when it comes to past month
marijuana use! Find out more:
http://bit.ly/1n6tOTy
You can make the difference! Talk to your kids
about the dangers of drugs and alcohol.
http://bit.ly/1LU4B0F #Pledge2Talk
http://www.abovetheinfluence.com/facts/dr
ugspresciptionrx
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www.redribbon.org/pledge
www.redribbon.org
http://www.checkthestatsnh.org/diyprevention/
http://teenbrain.drugfree.org/
http://www.checkthestatsnh.org/
http://www.checkthestatsnh.org/resolution
-2015
NEW HAMPSHIRE
[Type a quote from the document or the summary of an interesting point. You can position
the text box anywhere in the document. Use the Drawing Tools tab to change the formatting
of the pull quote text box.]
CELEBRATING RED RIBBON WEEK
Tweets for Red Ribbon Week
Suggested Post
Link for you to test
It’s Red Ribbon Week! Looking for activities to bring
your community members together? Find the
#RedRibbonWeekNH Toolkit here:
http://bit.ly/1fm6nT2
It’s Red Ribbon Week and I am taking a stand
against drugs. Join me #RedRibbonWeekNH. Take
the pledge: http://bit.ly/15ngcKP
Join us! Celebrate Red Ribbon Week, the oldest and
largest drug prevention program in the nation.
http://bit.ly/17oUrgH #RedRibbonWeekNH
You can make the difference! Talk to your kids
about the dangers of drugs and alcohol.
http://bit.ly/1LU4B0F #RedRibbonWeek
http://drugfreenh.org/resources/mediaroom
Videos, infographics, and more you can share to
make others aware! http://bit.ly/1fV0gw3
#RedRibbonWeekNH
Curious about drinking or drug abuse rates among
kids in NH? You may be surprised by what you find:
http://bit.ly/1koio32 #RedRibbonWeekNH
Need help talking to your kids about alcohol? Find
the words at: http://bit.ly/1txvnlH
http://www.checkthestatsnh.org/mediacenter/
www.redribbon.org/pledge
www.redribbon.org
http://www.checkthestatsnh.org/resoluti
on-2015
http://www.checkthestatsnh.org/newhampshires-stats/
http://www.checkthestatsnh.org/diyprevention/
#RedRibbonWeekNH
Did you know? NH 12-17 year olds rank in the top
10 in the nation when it comes to past month
marijuana use! Find out more:
http://bit.ly/1n6tOTy #RedRibbonWeekNH
Where can you find treatment in New Hampshire?
Take a look at the treatment locator:
http://bit.ly/1zKVUKl #RedRibbonWeekNH
http://www.checkthestatsnh.org/
The many misconceptions about a deadly disease.
Addiction: The disease that lies
http://bit.ly/14YDdqo #RedRibbonWeekNH
Addiction, the teen brain, and early intervention.
http://bit.ly/17xZvn8 #RedRibbonWeekNH
http://www.cnn.com/2013/07/15/health/
addiction-relapse-corymonteith/index.html?c&page=1
http://intervene.drugfree.org/2013/05/re
nowned-psychiatrist-dr-john-sharp-onaddiction-the-teen-brain-and-earlyintervention/
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http://nhtreatment.org/