THE STYLE YOU WANT. THE PROTECTION YOU NEED.
CASE FEATURES
• Certified drop protection: the toughest
tablet case in its class
• Screen cover: protective folio wraps
around to cover the screen
• Folio + stand: sleek folio folds into a
multi-position stand
• Slim folio design: slips easily in and out
of purses and bags
• 360° rotation: allows your tablet to rotate
to landscape and portrait positions
• Auto wake/sleep: wakes and sleeps
tablet when folio opens and closes
• Easy installation: one-piece design slips
on and off in a flash
SALES PITCH
30-SECOND SALES PITCH:
The tablet case designed with you in mind. It’s all about you — your style, your personality and your life. Symmetry
Series Folio combines a protective shell with a sleek folio that converts into a multi-position stand for hands-free
convenience. The style you want meets the protection you need with the Symmetry Series Folio.
3-MINUTE SALES PITCH:
Style matters to you. Stand out from the masses with the trendy Symmetry Series Folio from OtterBox. The case is
designed with you in mind. Symmetry Series Folio offers a sleek, folio design combined with a protective shell to
create a tablet case that is both easy to install and superior in protection.
The folio cover wraps around to protect the screen when the device is not in use, while also unfolding into a multiposition stand for hands-free convenience. While traditional folio cases sacrifice device protection for style, with
Symmetry Series Folio you get the best of both worlds — the style you want and the protection you need.
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TARGET MARKET
PRIMARY - Male business professional/style seeker
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•
•
•
•
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Late 30s
Upper-middle class
Expert in their field of work
More educated than any other buyer
Values functionality and professional look/feel
Material is important to them
SECONDARY - Female business professional/style seeker
•
•
•
•
•
•
Mid-late 30s
Urban singles/recently married/no kids
Upper-middle class
Expert in their field of work
More educated than any other buyer
Material is important to them
KEY SELLING POINTS
KEY SELLING POINT OF THIS CASE
One of the slimmest, most protective tablet cases in its class
KEY POINTS FOR CONSUMER:
• Slim and protective
• Simple, one-piece design allows for easy installation
KEY POINTS FOR SALES ASSOCIATE:
• Incredibly slim form factor makes you think of OtterBox
protection in a new way
• Folio protects screen and acts as multi-position stand
• Stylish and simple case with wraparound folio
that combines fashion-forward design and
superior protection
• 360-degree rotation within case for portrait or
landscape use
• 360-degree rotation capability within case for portrait
and landscape use
• Thin, purse and bag-friendly case
KEY POINTS FOR CUSTOMER:
• A style-inspired case with folio design gives
customers a stylish option without deviating from
the known protection of the OtterBox brand
• Smaller and slimmer form factor incorporates a
good mixture of impressive protection and style
• Easy installation and removal
• Less time training the consumer, more time selling
• Folio cover protects screen/conserves power when not
in use. Converts into multi-position stand.
KEY POINTS FOR B2B:
• Case structure promotes a slim profile without
compromising superior OtterBox protection
• One-piece design is easy to clean and sanitize
• Durable case resist scratching and daily wear-and-tear
• Folio cover and 360-degree rotation capability create
increased opportunities to use product and device
© 2015 Otter Products, LLC. All rights reserved. The OtterBox name and OtterBox trademarks are the property of Otter Products,
LLC, registered in the U.S. and other countries. All other trademarks are the property of their respective owners.
*Source: The NPD Group/U.S. Consumer Tracking Service, 7/2013 – 6/2014
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