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MenuTrends Keynote | Desserts 2014
SAMPLE SLIDES
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THE KEYNOTE REPORT
DESSERTS
MENUTRENDS KEYNOTE
January 2015
Brian Darr
312-655-0594
[email protected]
1
2
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For the first time Datassential’s MenuTrends Keynote
Series is leveraging the power of MenuTrends, our trendtracking database, and combining it with extensive consumer
and operator survey data, from motivations to behaviors to
opportunities, in order to bring together trends, data, and
insights in a comprehensive report that dives deep into key
industry topics and categories.
MenuTrends Keynote | Desserts 2014
For more details, please contact Brian Darr at:
312-655-0594 or [email protected]
The MenuTrends Keynote Breakfast report is an invaluable resource to help you understand the
complete breakfast landscape…away-from-home and at-home, detailing consumer’s behavior, motivations
and preferences.
Every day two-thirds of consumers eat breakfast, most of it at home. But in the past few years restaurants
have been working hard to lure customers away from their kitchens by expanding into the breakfast day
part and adding innovative breakfast items. In order to understand the breakfast landscape, from
consumer habits and preferences to opportunities for operators, manufacturers, and distributors,
Datassential focused on breakfast for the launch of our brand new MenuTrends Keynote report series.
Nearly 90% of consumer report eating a sandwich in the last week, with the majority prepared and eaten
at home. As supermarkets and restaurants continue to compete for consumers’ dollars, sandwiches are a
large and important battleground. Consumers are encountering a wider variety of sandwich options and
flavors so manufacturers, distributors, foodservice operators and retailers need to better understand
consumer habits and preferences.
The new MenuTrends Keynote on Sandwiches details what consumers are already eating, what they
are interested in trying, and how that compares to the sandwiches that operators are menuing. We asked
over 1,000 consumers for their thoughts on a wide range of sandwich options, flavors, trends, and
ingredients, uncovering preferences and motivations with direct implications for both foodservice and retail
segments.
Upcoming Topics
2015
* Desserts
* Burgers
* Kids Menus
* Alcoholic Beverages
* Appetizers
* Side Dishes
* Growing Spicy Flavors
* BBQ / Southern
* Non-Alcoholic Beverages
* Salads
* The New Healthy
SHOW, BUT DON’T GIVE OR LEAVE BEHIND
This report can be presented live or via webinar, but can
not be distributed to outside companies.
If your company has purchased this report, you are
encouraged to excerpt key exhibits and build them into
your own presentations.
However, you should not provide significant sections of
this report to any outside company without express
written consent from Datassential.
Contact Datassential: 312-655-0594
MenuTrends Keynote | Desserts 2014
CONTENTS
click to jump to a section
OBJECTIVES &
METHODOLOGY
KEY INSIGHTS
9
13
INGREDIENT
SPOTLIGHT
41
CAKE &
CHEESECAKE
DESSERT
LANDSCAPE
21
24
CAKE
VARIETIES
64
102
PIES, TARTS, &
COBLERS
PIE VARIETIES
COOKIES &
BROWNIES /
BARS 165
BROWNIE
VARIETIES
DESSERT
BARS
124
213
OPERATORS
295
178
154
222
MEGATRENDS
PRODUCT
OPPORTUNITIES
226
26
CHEESECAKE
VARIETIES
112
COOKIE
VARIETIES
203
APPENDIX
SUPPLEMENTAL DATA
228
4
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EXHIBIT GUIDE
DESSERT LANDSCAPE
Dessert Penetration by Segment
Dessert Menu Average Sizes
Average Dessert Prices
Dessert Timeline
21
22
23
24
25
MEGATRENDS
MAC: Dessert MegaTrends
MegaTrends Interest Rating, by Age
Spicy Desserts
Herb Flavors
Mexican Chocolate
Exotic Fruits
Asian Flavors
Hybrid Mash-Ups
Savory Flavors
Alcohol Infusions
Healthy/Better For You
Seasonal Specialties
Nostalgic Desserts
Mini Desserts
26
27
28, 235
29
30
31
32
33
34
35
36
37
38
39
40
INGREDIENT SPOTLIGHT
MAC: Dessert Flavors
Blood Orange, Time Trend
Pomegranate, Time Trend
Mexican Chocolate, Time Trend
Bacon, Time Trend
Bourbon, Time Trend
41
42
43-44
45-46
47-48
49-50
51-52
INGREDIENT SPOTLIGHT (cont’d)
Maple, Time Trend
Chocolate Hazelnut, Time Trend
S’mores, Time Trend
Peanut Butter, Time Trend
Chocolate Chip, Time Trend
Desserts: Seasonal Ingredients & Flavors
53-54
55-56
57-58
59-60
61-62
63
CAKE & CHEESECAKES
MAC: Dessert Ingredients/Toppings
Cake Penetration by Segment
Cheesecake Penetration by Segment
Cake & Cheesecake: Menu Average Sizes
Cake: Average Prices
Cheesecake: Averages
America’s Favorite Cake
America’s Favorite Cheesecake
Cake: Where Eaten AH or AFH
Cake: Variety Eaten
Cheesecake: Where Eaten AH or AFH
Cheesecake: Variety Eaten
64
65
66
67
68
69
70
71
72
73
74
75
76
Cake & Cheesecake Consumers
Recency: % who had cake or cheesecake
Cake or Cheesecake Consumption by Meal Part
At vs. AFH Cake or Cheesecake by Meal Part
AFH Cake: Where Purchased
AFH Cheesecake: Where Purchased
At Home Cake: Preparation Methods
At Home Cheesecake: Preparation Methods
77
78
79
80
81
82
83
84
5
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EXHIBIT GUIDE
Cake & Cheesecake Drivers and Barriers
A Truly GREAT Cake…
A Truly GREAT Cheesecake…
At Home: Attribute Importance vs. Performance
At Home: Drivers (aided)
At Home: Drivers (unaided)
At Home: Barriers
At Home: Frustrations & Disappointments
AFH : Attribute Importance vs. Performance
AFH: Drivers (aided)
AFH: Drivers (unaided)
AFH: Barriers
AFH: Frustrations & Disappointments
85
86
87
88-89, 239
90, 240
91-92
93, 241
94, 242
95-96, 243
97, 244
98-99
100, 245
101, 246
Cake Varieties
MAC: Cake Flavors
Cake: Top Varieties Overall
Cake: Top Menued Varieties, by Segment
Cake: Top Menued Varieties, by Region
Cake: Fastest Growing Varieties
Cake: Healthy Cake Terms QSR vs. FSR
Cake: Noteworthy Trending Ingredients & Terms
Cake Varieties: Interest
Cake Varieties: Awareness & Appeal
102
103
104
105
106
107
108
109
110, 247-248
111
Cheesecake Varieties
MAC: Cheesecake Flavors
Cheesecake: Top Varieties Overall
Cheesecake: Top Menued Varieties, by Segment
Cheesecake: Top Menued Varieties, by Region
112
113
114
115
116
Cheesecake Varieties (cont’d)
Cheesecake: Fast Growing Varieties
Cheesecake: Healthy Terms QSR vs. FSR
Cheesecake: Noteworthy Trending Ingredients &
Terms
Cheesecake Varieties Interest
Cheesecake Varieties Awareness & Appeal
Unique Cake & Cheesecake Interest
Unique Cake & Cheesecake Awareness & Appeal
117
118
119
120, 249-250
121
122
123
PIES, TARTS, & COBBLERS (shortened to ‘Pie’)
Pie Penetration by Segment
Pie: Menu Average Sizes
Pie: Average Prices
Pie: Averages
America’s Favorite Pie
Pie: Where Eaten AH or AFH
Pie: Variety Eaten
124
125
126
127
128
129
130
131
Pie, Tart, & Cobbler Consumers
Recency: % who had pie
Pie Consumption by Meal Part
At vs. AFH Pie by Meal Part
AFH Pie: Where Purchased
At Home Pie: Preparation Methods
132
133
134
135
136
137
Pie Drivers & Barriers
A Truly GREAT pie starts with having…
At Home Pie: Attribute Importance vs. Performance
At Home Pie: Drivers (aided)
138
139
140-141, 255
142, 256
6
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EXHIBIT GUIDE
Pie, Tart, & Cobbler Drivers & Barriers
(cont’d)
At Home: Drivers (unaided)
At Home: Barriers
At Home: Frustrations & Disappointments
AFH : Attribute Importance vs. Performance
AFH: Drivers (aided)
AFH: Drivers (unaided)
AFH: Barriers
AFH: Frustrations & Disappointments
Pie, Tart, & Cobbler Varieties
MAC: Pie Flavors
Pie: Top Varieties Overall
Pie: Top Menued Varieties, by Segment
Pie: Top Menued Varieties, by Region
Pie: Fastest Growing Varieties
Pie: Healthy Cake Terms QSR vs. FSR
Pie: Noteworthy Trending Ingredients & Terms
Pie Varieties: Interest
Unique Pie Varieties: Interest
Unique Pie Varieties: Awareness & Appeal
COOKIES, BROWNIES & DESSERT BARS
Cookies Penetration by Segment
Cookies: Menu Average Sizes
Cookies: Average Prices
Cookies: Averages
America’s Favorite Cookie
143-144
145, 257
146, 258
147-148, 259
149, 260
150-151
152, 261
153, 262
154
155
156
157
158
159
160
161
162, 263-264
163, 265-266
164
165
166
167
168
169
170
COOKIES, BROWNIES & BARS (cont’d)
Brownie & Bar Penetration by Segment
Brownie & Bar: Menu Average Sizes
Brownie & Bar: Average Prices
Brownie & Bar: Averages
America’s Favorite Brownie or Dessert Bar
Cookie, Brownie, Bar: Where Eaten AH or AFH
Cookies: Variety Eaten
Brownie or Bar: Variety Eaten
171
172
173
174
175
176
177
178
Cookie, Brownie & Bar Consumers
Recency: % who had Cookie, Brownie or Bar
Cookie, Brownie, Bar Consumption by Meal Part
At vs. AFH Cookie, Brownie, Bar by Meal Part
AFH Cookies: Where Purchased
AFH Brownies & Bars: Where Purchased
At Home Cookies: Preparation Methods
At Home Brownies & Bars: Preparation Methods
179
180
181
182
183
184
185
186
Cookie, Brownie & Bar Drivers & Barriers
A Truly GREAT cookie, brownie, or dessert bar
starts with having…
At Home: Attribute Importance vs. Performance
At Home: Drivers (aided)
At Home: Drivers (unaided)
At Home: Barriers
At Home: Frustrations & Disappointments
AFH : Attribute Importance vs. Performance
AFH: Drivers (aided)
187
188
189-190, 271
191, 272
192-193
194, 273
195, 274
196-197, 275
198, 276
7
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EXHIBIT GUIDE
Cookie, Brownie & Bar Drivers & Barriers
(cont’d)
AFH: Drivers (unaided)
AFH: Barriers
AFH: Frustrations & Disappointments
Cookie Varieties
MAC: Cookie Varieties
Cookie: Top Varieties Overall
Cookie: Top Menued Varieties, by Segment
Cookie: Top Menued Varieties, by Region
Cookie: Fastest Growing Varieties
Cookie: Healthy Cake Terms QSR vs. FSR
Cookie: Noteworthy Trending Ingredients & Terms
Cookie Varieties: Interest
Unique Cookie Varieties: Interest
Brownie & Dessert Bar Varieties
MAC: Brownie Varieties
Brownie: Top Varieties Overall
Brownie: Top Menued Varieties, by Segment
Brownie: Top Menued Varieties, by Region
Brownie: Fastest Growing Varieties
Brownie: Noteworthy Trending Ingredients & Terms
Brownie & Bars Varieties: Interest
Unique Brownie & Bars Varieties: Interest
Dessert Bars: Top Menued Varieties, by Segment
Dessert Bars: Top Menued Varieties, by Region
199-200
201, 277
202, 278
203
204
205
206
207
208
209
210
211, 279,
280
212, 281,
282
213
214
215
216
217
218
219
220, 287,
288
221, 289,
290
223
224
Brownie & Dessert Bar Varieties
Dessert Bars: Noteworthy Trending Ingredients & Terms
225
PROUDCT OPPORTUNITIES
227
APPENDIX: SUPPLEMENTAL DATA
Share of Stomach: At Home vs. AFH
Average Share of Visitations: by Restaurant Type
Consumer Demography
AFH Dining Selection Criteria
Overall AFH Dining Opinions
MegaTrends Interest Rating: by Age
Cake & Cheesecake Frequency: AH vs. AFH
Pie Frequency: AH vs. AFH
Cookie, Brownie, Bar Frequency: AH vs. AFH
AH Cake & Cheesecake: Attribute Importance by Age
AH Cake & Cheesecake: Drivers by Age
AH Cake & Cheesecake: Barriers by Age
AH Cake & Cheesecake: Frustrations by Age
AFH Cake & Cheesecake: Attribute Importance by Age
AFH Cake & Cheesecake: Drivers by Age
AFH Cake & Cheesecake: Barriers by Age
AFH Cake & Cheesecake: Frustrations by Age
Cake Varieties: LOVE IT, by Gender & Age
Cake Varieties: LOVE IT, by Income & Ethnicity
Cheesecake Varieties: LOVE IT, by Gender & Age
Cheesecake Varieties: LOVE IT, by Income & Ethnicity
QSR: Cake & Cheesecake Trends
FSR: Cake & Cheesecake Trends
Independents: Cake & Cheesecake Trends
228
229
230
231
232-233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
8
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EXHIBIT GUIDE
APPENDIX: SUPPLEMENTAL DATA (cont’d)
Chains: Cake & Cheesecake Trends
AH Pie: Attribute Importance by Age
AH Pie: Drivers by Age
AH Pie: Barriers by Age
AH Pie: Frustrations by Age
AFH Pie: Attribute Importance by Age
AFH Pie: Drivers by Age
AFH Pie: Barriers by Age
AFH Pie: Frustrations by Age
Pie Varieties: LOVE IT, by Gender & Age
Pie Varieties: LOVE IT, by Income & Ethnicity
Unique Pie Varieties: LOVE IT, by Gender & Age
Unique Pie Varieties: LOVE IT, by Income &
Ethnicity
QSR: Pie Trends
FSR: Pie Trends
Independents: Pie Trends
Chains: Pie Trends
AH Cookie & Brownie: Attribute Importance by Age
AH Cookie & Brownie: Drivers by Age
AH Cookie & Brownie: Barriers by Age
AH Cookie & Brownie: Frustrations by Age
AFH Cookie & Brownie: Attribute Importance by Age
AFH Cookie & Brownie: Drivers by Age
AFH Cookie & Brownie: Barriers by Age
AFH Cookie & Brownie: Frustrations by Age
Cookie Varieties: LOVE IT, by Gender & Age
Cookie Varieties: LOVE IT, by Income & Ethnicity
Unique Cookie Varieties: by Gender & Age
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
APPENDIX: SUPPLEMENTAL DATA (cont’d)
Unique Cookie Varieties: by Income & Ethnicity
QSR: Cookie Trends
FSR: Cookie Trends
Independents: Cookie Trends
Chains: Cookie Trends
Brownie & Bar Varieties: LOVE IT, by Gender & Age
Brownie & Bar Varieties: LOVE IT, by Income & Ethnicity
Unique Brownie & Bar Varieties: LOVE IT, by Gender &
Age
Unique Brownie & Bar Varieties: LOVE IT, by Income &
Ethnicity
QSR: Brownie & Bar Trends
FSR: Brownie & Bar Trends
Independents: Brownie & Bar Trends
Chains: Brownie & Bar Trends
DESSERT OPERATORS
Cake, Cheesecake, & Pie Operators
Cookie & Brownie/Bar Operators
Average Dessert Food Cost
Purchase Formats: Cake & Cheesecake
Brand Importance Cake & Cheesecake
Purchase Formats: Pie
Brand Importance: Pie
Purchase Format: Cookies, Brownies, & Bars
Brand Importance: Cookies, Brownies, & Bars
Challenges to Selling Cakes, Cheesecakes, Pies
Challenges to Selling Cookies, Brownies, & Bars
Operator Focus: Traditional Desserts or On-Trend
282
283
284
285
286
287
288
289
290
291
292
293
294
296
297
298
299
300
301
302
303
304
305
306
307
308-309
9
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10
Soup
Varieties:
Detailed
SAMPLE SLIDES
Profiles
10
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11
Over 90% of all restaurants offer some variety of dessert.
Dessert Penetration by Segment
(% of restaurants serving desserts)
99%
96%
The likelihood of an operator
serving a dessert increases as the
menu becomes more expensive.
92%
91%
87%
84%
QSR
Fast
Casual
MENU PENETRATION: of all restaurants, % that offer desserts
Midscale
Casual
Fine
Dining
ALL
Source: Datassential MenuTrends
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12
Dessert Menu Average Sizes
(Average number of desserts)
QSR
Midscale
Casual
Fine Dining
Average Number
of Desserts
Total U.S.
12.0
11.5
9-Year
Growth
QSR: 11.3
+54%
Midscale: 10.4
+28%
Total US: 9.7
+28%
Fine Dining: 9.3
+7%
Casual: 8.3
+13%
11.0
10.5
10.0
9.5
9.0
8.5
8.0
7.5
7.0
6.5
QSR dessert menus have grown
notably since 2005.
6.0
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Source: Datassential MenuTrends
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13
DESSERTS IN TIME
Retro desserts
continue appearing in
fine dining restaurants
Domino’s releases
its Oreo Dessert
Pizza
Starbuck’s
briefly sells
Mango
Pineapple
Empanadas
Chick-fil-A
introduces
their new
Hand-Spun
Milkshake line
2005
2006
Au Bon Pain expands
their “Portions” menu
with 5 desserts
2007
Sonic debuts
their new
Cheesecake
Bites
The New York Times
calls the Mille Crêpes
cake at Lady M “at least
the second-best cake in
the city”
2008
Wendy’s adds
two coffeeflavored
Frosty
varieties
2009
Jack In The Box
introduces their
Mini Churros
Chili’s puts a spin on
their signature Molten
Cake by adding white
chocolate
2010
Dominique Ansel’s
Cronut™ begins the
hybrid dessert trend
Cinnabon releases
their line of specialty
cupcakes
McDonald’s
begins testing
its S’mores Pie
in select
markets
2011
2012
McDonald’s starts
offering its signature
McFlurry in “Snack
Size”
Dairy Queen introduces
Blizzards with Girl Scouts
Tagalongs® mixed in
Dunkin releases
their own
croissant-donut
hybrid
2013
2014
Donuts + cookies +
muffins + brownies:
the mashups
proliferate
Burger King releases its
Bacon Sundae as a
summertime LTO
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THE DATASSENTIAL MENU ADOPTION CYCLE (MAC)
F&B trends follow a predictable life cycle, based on their availability in key away from home and at-home segments.
For the past 30 years, the market sweet spot has been in the PROLIFERATION stage. But times are changing, and
we predict that the new sweet spot will shift to ADOPTION in the years ahead.
Casual Independents Supermarkets
Fast-Casual
Specialty Retailers
Upper-Casual
Food Trucks
Specialty Grocers
Farmers Markets
Chef-Casual
Casual Chains
Club Stores
Lodging
C&U
Discount Grocers
QSR
Menu
Adoption
Cycle
Dollar Stores
B&I
Drug Stores
Midscale
Grocery Deli
Fine Dining
Ethnic Markets
Ethnic Independents
C-Stores
K-12
14
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MENU ADOPTION CYCLE
DESSERT MEGATRENDS
Seasonal Specials
Mini Desserts
Bread Pudding
Tiramisu
Hybrids/Mash-Ups
Sorbet
Savory Flavors
Spicy Desserts
Herb Flavors
Gelato
Churros
Artisan Donuts
Mexican Chocolate
Empanadas
Exotic Fruits
Alcohol Infusions
Asian Flavors
Budino
Cannoli
Cookies
Skillet Desserts
Dessert Bars
Red Velvet
Pies
Cake
Ice Cream
Cheesecake
S’mores
Nostalgic Desserts
Pumpkin
Pretzel
Panna Cotta
Bacon
Bourbon
Chipotle
Healthy/BFY Desserts
INCEPTION
ADOPTION
PROLIFERATION
UBIQUITY
15
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MenuTrends Keynote | Desserts 2014
Seasonal dessert specials are of particular interest to over half of consumers.
LTOs or promotions relevant to a specific seasonal flavor or event may be a motivator for consumption of desserts that
have limited availability. Over half of consumers are highly interested in minis, retro, and healthy desserts.
Seasonal Specials
59%
Mini Desserts
57%
Nostalgic Desserts
53%
Healthy, Better-for-you Desserts
52%
Exotic Fruit Desserts
42%
Mexican Chocolate
36%
Savory Flavors
Interest Rating:
MegaTrends (Top 2)
35%
Dessert Alcohol Infusions
32%
Asian Dessert Flavors
29%
Hybrid Desserts
28%
Desserts with Herb Flavors
23%
Spicy Desserts
23%
QB0 : Described are some dessert trends you might not already be familiar with. For each, please indicate how
interested you are in trying that type of cake and cheesecake trend/item. 5-point scale, top 2 (very interested and
interested)
n=2527
16
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MenuTrends Keynote | Desserts 2014
PROLIFERATION: Seasonal Specials
DESSERTS
Chains are making an effort to
highlight various fruits and
flavors of the season.
Berries, lime, pumpkin, gingerbread… all
flavors that make an appearance in
particular months.
Notable
Flavors
Strawberry
Frozen Yogurt
Mango
Pumpkin
Gingerbread
Blueberry
Key Lime
Peach
Maple
Peppermint
ON THE MENU
RESTAURANT
ITEM
DESCRIPTION
CALIFORNIA PIZZA
KITCHEN
STRAWBERRY
SHORTCAKE
our fresh shortcake biscuit piled high with seasonal strawberries,
whipped cream and housemade candied lemon zest.
COCO’S
RESTAURANT &
BAKERY
SUMMER CITRUS
HARVEST PIE
a refreshing combination of lemon and Key lime with just the right
tartness! A traditional Key lime filling layered with a velvety lemon chiffon,
topped with fresh whipped cream.
LONGHORN
STEAKHOUSE
PUMPKIN SPICE LAVA
CAKE
warm pumpkin spice cake, cream cheese icing, Maker's Mark
bourbon-caramel sauce and candied pecans.
STARBUCK’S
PEPPERMINT BROWNIE
CAKE POP
peppermint chocolate cake mixed with buttercream and candy cane
pieces, dipped in white chocolate and sprinkled with candy cane bits.
Source: Datassential INSIDER
17
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MenuTrends Keynote | Desserts 2014
INCEPTION: Exotic Fruits
DESSERTS
Unique fruits from all corners of
the world are being showcased
on dessert menus.
These unique varieties are an excellent
way to demonstrate the kitchen’s
creativity and more worldly flavor profiles
for progressive operators.
Notable
Flavors
Kumquat
Quince
Guava
Star Fruit
Persimmon
Blood Orange
Jackfruit
Yuzu
ON THE MENU
RESTAURANT
ITEM
DESCRIPTION
NANA
TOASTED COCONUT
CHEESECAKE
toasted coconut cheesecake with kumquat ambrosia.
PALM COURT
COCO PASSION NUT
TARTE
coconut cake, passion fruit curd, crème chantilly guava puree.
THE CYPRESS ROOM
BLOOD ORANGE TART
citrus salad, basil, champagne vinegar meringue.
THE DISTRICT
BRAZO GITANO
vanilla sponge cake, dulce de leche chantilly, star fruit,
passion fruit sorbet.
Source: Datassential INSIDER
18
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S’mores
Nostalgic classic in many forms
Currently on 2% of dessert menus
Featured most often in a traditional
format as well as a flavor for dessert
pizzas, ice creams, cakes, and pies
DATASSENTIAL
Menu Adoption Cycle
proliferation
+133%
since
2010
19
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A truly GREAT cake…
59%
14%
11%
10%
6%
IS
USES
HAS
IS
HAS
QB30 : A truly great cake…
Moist & Rich
Natural Ingredients
Great Frosting
Light & Airy
Great Filling
n=1267
20
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MenuTrends Keynote | Desserts 2014
Consumers overwhelmingly prefer chocolate cake over other varieties.
Yellow and white cakes are also frequent choices mostly consumed at home.
Cake Eaten
RANK
ITEM
1
2
3
4
5
6
7
8
9
10
11
Chocolate Cake
Yellow Cake
White Cake
Carrot Cake
Red Velvet Cake
Cupcake
Lemon Cake
Pound Cake
Pumpkin Cake
Banana Cake
Coconut Cake
12
Apple
13
14
15
16
17
18
Caramel Cake
Marble Cake
Black Forest Cake
Angel Food Cake
Pineapple Cake
Other
% WHO HAVE EATEN (past 2 weeks)
26%
9%
8%
7%
7%
6%
5%
4%
4%
3%
3%
3%
2%
2%
2%
2%
2%
4%
FROM
HOME
AWAY FROM
HOME
65%
72%
69%
50%
48%
62%
81%
85%
58%
71%
59%
35%
28%
31%
50%
52%
38%
19%
15%
42%
29%
41%
75%
25%
72%
89%
35%
94%
67%
67%
28%
11%
65%
6%
33%
33%
Among consumers who have eaten a cake within the last 2 weeks
QB2: Think back to the very last time you had cake. What type of cake was it? QB3: Was is FROM/AT HOME: made from
scratch/semi-scratch, from a mix, fully-cooked; or AWAY FROM HOME: from a restaurant or other eating establishment.
n=780
21
MenuTrends Keynote | Desserts 2014
At home, consumers reach for pre-packaged cake mixes.
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Despite the availability and variety of ready-to-eat retail cakes, the great majority of consumers still prefer cakes
that are home baked, whether from scratch or speed scratch.
At Home Cake: Preparation Methods
37%
100%
40%
23%
Made from scratch
Made using a pre-packaged
mix
QB4: For this last cake that you had FROM HOME, was it…
Fully cooked
Total
n=512
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MenuTrends Keynote | Desserts 2014
Cookies, brownies, and bars are enjoyed most often as afternoon or late night snacks.
Consumption crosses easily into every meal part, which suggests being top of mind as a snack as well as a
traditional dessert.
Cookie or Brownie/Bar Consumption by Meal Part (within the last week)
Breakfast
Morning Snack
Lunch
25%
28%
34%
Afternoon Snack
Dinner
Late Night Snack
45%
28%
46%
QA6 : When was the most recent time that you had a cookie, brownie, or dessert bar for…BREAKFAST, MORNING
SNACK, LUNCH, DINNER, AFTERNOON SNACK, and LATE NIGHT SNACK…within the past week?
n=1281
23
MenuTrends Keynote | Dessert 2015
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GET THE FULL REPORT
312-655-0594 or [email protected]
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MenuTrends Keynote | Dessert 2015
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WE KNOW FOOD
DATASSENTIAL is your best source for food industry insights – from the
latest menu trends to the products shoppers want at the grocery store.
for more information, contact BRIAN DARR at
312-655-0594 or [email protected]
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MenuTrends Keynote | Dessert 2015
DATASSENTIAL INNOVATION TOOLS
MenuTrends
Contact Datassential: 312-655-0594
The industry’s most accurate
system for identifying, tracking,
and predicting flavor trends
FS
CPG
10x
larger than other menu
and flavor databases
15 million
menu examples from
more than 100k menus
LTOs
new and limited-time
items updated weekly
26
MenuTrends Keynote | Dessert 2015
DATASSENTIAL INNOVATION TOOLS
LTO Analytics
Contact Datassential: 312-655-0594
On-demand analysis of new
item and LTO activity at
hundreds of restaurant chains
benchmark
detailed activity reports
for each chain versus its
competitive set
weekly
new items and LTOs are
updated each week
historic
track over 100 months of
LTO activity, dating back
to 2006
FS
CPG
27
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MenuTrends Keynote | Dessert 2015
DATASSENTIAL INNOVATION TOOLS
FLAVOR+
INNOVATION FUNNEL. Flavor+ is the first step for meaningful,
process-drive innovation. New product-flavor combinations are
assessed each period, prioritized by market opportunity.
EARLY DETECTION SYSTEM. Trends start first at restaurants
and today are transitioning to retail faster than ever. Flavor+
utilizes the Menu Adoption Cycle to detect early stage trends
and then tracks them over time.
Each period, emerging flavors are
identified through MenuTrends and
the Menu Adoption Cycle.
Fill your retail innovation process
with an ongoing stream of consumertested new product ideas
METRICS
Excitement
Appeal
Frequency
Uniqueness
Brand fit
Those flavors and are then paired
with your specific product categories
and tested with consumers.
FS
CPG
Legacy and new flavors are tracked
longitudinally, with full reporting by
shopper segments and demography.
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MenuTrends Keynote | Dessert 2015
DATASSENTIAL SALES TOOLS
Firefly
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The first true universal operator database,
verified by 5 million phone calls each year
FS
CPG
census
phone-validated profiles
for every FS location in
the US – restaurants, onsite, and retail food
sell better
generate target lists by
segment, menu type,
operational attributes, or
even what’s on the menu
analytics
analyze local markets,
brand performance, and
more than 10,000 chains
29
MenuTrends Keynote | Dessert 2015
DATASSENTIAL CUSTOM RESEARCH
Consumer
Segmentation
Concept testing
Proprietary flavor trackers
Category / AAU
Brand strength
Market entry analysis
Customer satisfaction
TURF analysis
Price optimization
Contact Datassential: 312-655-0594
Extraordinary eater and
shopper insights that reveal
the “why” behind the “what”
FS
CPG
foodservice
target users of specific
restaurants, c-stores, and
other segments
retail / cpg
survey shoppers by store
type or specific brand
global reach
execute research in more
than 70 countries, with full
translation capability
30
MenuTrends Keynote | Dessert 2015
DATASSENTIAL CUSTOM RESEARCH
Operator
Contact Datassential: 312-655-0594
Expert insights from the
industry’s largest panel of
foodservice decision makers
FS
CPG
40k panelists
Concept testing
Category management
Category AAU
Brand tracking
In-store testing
Market entry analysis
Package testing
by far the industry’s
largest operator panel,
with 40,000 purchase
decision makers
all segments
reach operators from all
segments – LSR, FSR,
lodging, healthcare, K-12,
C&U, B&I, and more
true feedback
a panel built exclusively
for research, balanced
and unbiased
31
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MenuTrends Keynote | Dessert
CALL2015
MAEVE WEBSTER AT 312-655-0596 OR EMAIL AT [email protected]
STAY IN-THE-KNOW ON THE LATEST TRENDS WITH
TRENDSPOTTING
REPORTS FROM
QUARTERLY
BI-MONTHLY
MONTHLY
ON THE MENU
keeps you up-todate, covering six
key trends every
month, each with
consumer data,
menu examples,
and expert
commentary. Plus,
we gather and
examine the
hottest LTOs from
major chains
across the
country.
TIPS brings you
deep analysis of
trends at different
stages along the
menu adoption
cycle. Each issue is
packed with
extensive
research,
foodservice/menu
availability, media
coverage, and
both consumer
AND operator
data.
WORLD BITES
bring you foods,
flavors, and trends
from around the
globe. Each issue
covers 10+
authentic dishes
from a single
cuisine, with
background, menu
examples, and
extensive
consumer data,
including market
demand.
MONTHLY
CREATIVE
CONCEPTS is your
monthly, in-depth
look at the latest
trends in
restaurant and
foodservice
concepts. Each
issue includes
representative
establishments,
complete with
extensive
overviews and
menu examples.
MONTHLY
DINE AROUND
takes you on a
trendspotting
tour of the
country. Each
month we focus
on one city, with
an overview of the
city and region’s
food culture; indepth operator
and manufacturer
profiles; menu
examples; and
consumer data .
MONTHLY
INTERNATIONAL
CONCEPTS,
launching in 2014,
brings you chain
activity from
around the globe,
highlighting upand-coming
concepts, trends,
and ethnic flavors.
Each issue covers
six chains in a
single market,
complete with
menu examples.
32
MenuTrends Keynote | Dessert 2015
a Datassential
solution
Contact Brian Darr:
312-655-0594
[email protected]
Contact Datassential: 312-655-0594
33