Quick Reference Selling Guide for Intel® Lustre Solutions
Overview
Purpose: This sales guide will help Intel partners identify, qualify, position and sell fast, scalable storage solutions built using Lustre software.
The 30 Second Pitch
How Are Customers Challenged Today?
Intel Lustre Solutions Overview
Intel® Solutions for Lustre* solutions
Under powered storage solutions
Built upon unmatched open source expertise
Deliver sustained storage performance needed that
accelerate breakthrough innovations and deliver
smarter, data-driven decisions for enterprise use.
Insufficient storage performance has a direct, negative
impact on application performance. Purpose-built for
superior performance, Intel Lustre Solutions deliver the
sustained performance needed by today’s applications.
Intel is the primary developer and maintainer of the
open source Lustre file system software – ensuring
that new features are designed, built and tested for
enterprise-class storage solutions.
We do this by:
Proprietary, single vendor storage solutions
Advanced features that enhance Lustre solutions
Creating products and support services that solve the
key challenges the organizations face when
implementing storage solutions. Intel Lustre solutions
use industry-leading hardware and software:
•  Flexible, storage neutral solutions
•  Easy to install, configure and manage
•  Highly available and resource efficient
•  Extensible and easily integrated
As with servers, which have promoted the idea of
openness, today’s storage administrators and
purchasers demand multi-vendor storage solutions
that promote competition to keep prices low. Shaped
by their experiences with clustered compute servers,
they require proven solutions built using standard
software components. Intel Lustre Solutions meet this
important criteria.
Intel Lustre Solutions build upon open source Lustre to
deliver additional benefits, including:
1.  Intel Manager for Lustre*
2.  Modern REST interface and storage plug-interfaces
for deep integration with storage arrays or
applications.
3.  Fast, shared, simple to manage storage for Hadoop
Map Reduce applications
What this means:
Extensible, modular and simple to manage
Global Technical Support Services
You can rely on Intel Lustre Solutions to add significant
value across your data center and boost application
performance.
Enterprise markets and end-users demand extensible,
interoperable and easily integrated storage solutions
As the recognized Lustre experts, Intel has the
technical expertise and experience needed to support
even the most complex configurations..
High Performance Data Division Solutions Selling Guide 1/2014
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Quick Reference Selling Guide for Intel® Lustre Solutions
The HPC Storage Market
Purpose: This sales guide will help Intel partners identify, qualify, position and sell fast, scalable storage solutions built using Lustre software.
Servers
The High Performance Storage Market
Storage
Service
The High Performance Computing (HPC) Market1
The overall HPC market, comprised of servers, storage, applications and
services, is forecasted to grow to $30B by 2017. Storage for HPC is the
fastest growing segment of the HPC market, growing +8% annually, and is
expected to be a $6B market, up from $4B today. Spending on storage for
HPC and “big data” will continue to outpace all other HPC segments.
2017
Servers used for clustered storage solutions account for nearly 40% of all
HPC server revenues. Intel® Xeon is the dominant processor for clustered
storage servers – the ideal hardware foundation for an Intel Lustre Solution.
2012
What this means:
6
2.4
$B
8% CAGR
Key Drivers Shaping High Performance Storage
Investments in HPC solutions will continue to grow because:
•  They create strong, sustained competitive advantages,
•  There are important problems to be solved - from advanced simulations to
life sciences, weather forecasting and climate modeling and oil/gas/
energy
15
11
0
5
4
10
1.9
15
20
25
High Performance Storage Meets “Big Data”
The Need for Fast, Shared, Easy to Manage Storage for Hadoop Applications
Per IDC, over 65% of HPC users are running Hadoop applications on their HPC systems,
further fueling the need for fast, shared storage solutions. The HPC storage-Big Data
segment is forecasted to grow at +18% CAGR – ideal for Intel® HPC Distribution for Apache
Hadoop software.
Intel Lustre Solutions lower the complexity and cost of high performance
storage solutions for HPC and data-intensive workloads
High Performance Data Division Solutions Selling Guide 1/2014
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Source: 1 IDC, Broad HPC Market 2012-2017, #242742, August 2013
Quick Reference Selling Guide for Intel® Lustre Solutions
Lustre Software Solutions
Purpose: This sales guide will help Intel partners identify, qualify, position and sell fast, scalable storage solutions built using Lustre software.
Overview
A closer look at Lustre software
What is Lustre?
What does an Intel® Enterprise Edition for Lustre* software solution look like?
Purpose-built to support the most demanding storage
requirements, Lustre is the most widely used file
system for HPC, and is rapidly gaining use in enterprise
and ‘Big Data” markets.
Management Metadata
Target (MGT) Target (MDT)
Object Storage
Targets (OSTs)
Object Storage
Targets (OSTs)
Object Storage
Servers
Object Storage
Servers
What makes Lustre important?
1.  Speed: Over 2 TB/second, with many production
sites running between 500-750 GB/second
2.  Scalability: Able to support virtually unlimited
numbers of storage servers and clients
3.  Efficient: Achieves ~90% of underlying storage and
network resources
4.  Capacity: Massive file and file system sizes (32 and
512 PB respectively) to support any workload.
What this means:
Fast, massively scalable, cost effective and efficient
storage solutions for traditional HPC and emerging
enterprise applications of all sizes.
High Performance Data Division Solutions Selling Guide 1/2014
Management
Network
Metadata
Servers
Intel Manager for Lustre
High Performance Data Network
(InfiniBand, 10GbE)
Lustre Clients (1 – 100,000+)
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* Some names and brands may be claimed as the property of others.
Quick Reference Selling Guide for Intel® Lustre Solutions
Intel® Enterprise Edition for Lustre* software
Purpose: This sales guide will help Intel partners identify, qualify, position and sell fast, scalable storage solutions built using Lustre software.
Intel® Enterprise Edition for Lustre* software
A Closer Look
Creating a Lustre Solution
Value Proposition
What are the key pieces of Intel Enterprise Edition for Lustre?
What Intel technologies can be used?
For storage administrators and data scientists who
need very fast and highly scalable storage that’s
simple to configure and manage -- Intel® Enterprise
Edition for Lustre is an enhanced implementation of
Lustre that lowers the complexity and management
costs while accelerating the benefits of distributed,
shared storage.
Intel® Manager for Lustre* Software
Hadoop Adapter
Lustre storage
for MapReduce
REST API
applications
Extensibility
Differentiating Features:
ü 
ü 
ü 
ü 
ü 
Very resource efficient
High availability architecture for storage servers
Choice and flexibility: Vendor neutral solutions
Extensible: Storage plug-in and REST interfaces
Lower total cost of ownership
Target Buyers:
• 
• 
Management and Monitoring Services
What do I sell?
Lustre File System
Full distribution of open source Lustre software
Intel value-added software
Open source software
Storage Plug-in
Integration
Support services based on the number of
object storage servers that will be
deployed
Dual-attached block storage required for
high availability configurations
Storage administrators and data center managers
Line of business managers needing fast, effective
storage (e.g. Hadoop applications)
High Performance Data Division Solutions Selling Guide 1/2014
CLI
Configure, Monitor, Troubleshoot, Manage
Lustre is ideal for exposing the complete
Intel technology portfolio, from
1. Xeon® processors, including Xeon Phi ®
2. Intel fabrics, from True Scale InfiniBand
to Gb Ethernet
3. Intel® [HPC] Distribution of Apache
Hadoop* software
4. Intel® Enterprise Edition for Lustre*
software
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Quick Reference Selling Guide for Intel® Lustre Solutions
Competitive Landscape -
Purpose: This sales guide will help Intel partners identify, qualify, position and sell fast, scalable storage solutions built using Lustre software.
Lustre Powered Storage
Lustre
The Most Widely Used File System for
HPC
The latest research from IDC shows that
Lustre is the most widely used primary file
system for HPC. And equally important,
only Lustre grew – in fact, Lustre use grew
nearly 10% to reach 27% overall, while IBM
GPFS remained unchanged.
Open Source
Intel® Enterprise
Edition for Lustre
Xyratex
ClusterStor
IBM GPFS
Panasas
ActiveStor
Software-only
Y
Y
N/A
Y
N
Integrated storage
appliance
N
Y
Y
Y
Y
Hardware neutral
Y
Y
N
Y
N
CLI only
CLI & UI
CLI & UI
CLI & UI
UI
Y
Y
Y
Management
27
22
11
Source: IDC, January 2014
7
4
Not Lustre
Provisioning
HW Monitoring
N
Y (via plug-in)
Y
Y
REST API
N
Y
N
N
Storage plug-in
N
Y
N
N
N
Shared, parallel
storage for Hadoop
Map/Reduce
N
Y
N
Y
N
Intel Confidential
Quick Reference Selling Guide for Intel® Lustre Solutions
FAQ
Purpose: This sales guide will help Intel partners identify, qualify, position and sell fast, scalable storage solutions built using Lustre software.
What is Intel® Enterprise Edition for
Lustre* software?
With a full release of open source Lustre software Intel EE for Lustre software is purpose-built to
combine the superior performance and massive scalability of Lustre with simple but powerful
management tools, unique support for Hadoop applications and modern, open interfaces that allow
enterprises of all sizes to exploit the advantages of scale-out storage software to help solve today’s
most data-intensive computing and storage challenges.
What should I ask or listen for to
determine if I have an opportunity?
Ask your prospect about their current storage solution and applications. Are they getting adequate
storage performance to power their applications? Are they experiencing any capacity or I/O bottlenecks?
Are they planning to deploy any new applications, such as Hadoop MapReduce? Is their current storage
solution difficult to manage? Are they using Linux today, or willing to consider using Linux? Ask whether
they have any concerns about using open source software. Who is their primary storage vendor? Also,
have they’ve ever considered a Lustre-based solution?
Who can I contact for help?
HPDD has a roster of sales and solution architects that you can contact for help. Refer to slide 5.
How can my prospect learn more?
Customers and prospects can learn more about Intel Solutions for Lustre at lustre.intel.com
How are Lustre solutions priced?
Pricing is based on the total number of storage servers within an Intel Lustre Solution configuration.
Contact one of the sales resources listed on slide 5 complete details.
What makes Lustre from Intel unique?
With the needs of enterprise customers in mind, we’ve extended Lustre with smart management tools,
open interfaces and a software “connector” that makes storage for Hadoop MapReduce applications
simpler to manage and more cost effective.
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Quick Reference Selling Guide for Intel® Lustre Solutions
Case Study [visit the partner portal for the complete case study]
Purpose: This sales guide will help Intel partners identify, qualify, position and sell fast, scalable storage solutions built using Lustre software.
•  10-15 TB of processed data weekly
•  Processed data is small fraction of
overall storage capacity
•  Stored in iRODS data warehouse
•  BAM or FASTA format files
•  Use pattern matching algorithms like
BWA and BLAST
•  Lustre offers immense scalable
capacity
•  Now have 8 production Lustre file
systems – and are planning to add
more
•  Performance was main goal – but
scale, flexibility, efficiency were
critical
Challenge: Improvements to lab equipment and processes have led to exponential
increases in the volume of data being generated – but storage budgets are flat or
growing slowly. Large data sets are difficult to proactively manage, and can easily
overwhelm storage resources. Un-optimized storage has a direct, negative impact on
application performance – slowing the time for breakthrough results.
Solution: Exploit the power and scale of HPC-class storage, powered by Intel®
Enterprise Edition for Lustre* software for unprecedented performance with
unmatched management simplicity.
Benefits that storage solutions powered by Intel EE for Lustre software provided:
§  Openness – Developed and enhanced by the Lustre experts
High Performance Data Division Solutions Selling Guide 1/2014
§  Global namespace – all clients can access all data
§  Performance – Upwards of 1 TB/s
§  Virtually unlimited file system and per file sizes
§  Management simplicity using Intel® Manager for Lustre*
Intel Confidential