EUROPEAN COMMUNICATION
PROFESSIONAL SKILLS AND
INNOVATION PROGRAMME
ICELAND
REYKJAVIK
NORWAY
s&
w
ie dies
v
r
nte e stu
I
53 cas
6
SWEDEN
FINLAND
HELSINKI
OSLO
UNITED
KINGDOM
IRELAND
STOCKHOLM
TALLINN
DENMARK
BELGIUM
LUXEMBOURG
SLOVENIA
BERN
LJUBLJANA
HUNGARY
ROME
ata
d
e 200
v
i
tat ly 2. in 42
i
t
an ear ers s
u
Q m n ion rie
t
fro actit oun
pr c
Communication roles: Chief
communication officers, crisis
communicators, internal
communicators and social
media managers
6
CHISINAU
BUDAPEST
ROMANIA
ZAGREB
MONTENEGRO
SPAIN
UKRAINE
MOLDOVA
BRATISLAVA
CROATIA
BOSNIA
HERZ.
ITALY
KIEV
SLOVAKIA
SARAJEVO
4
MINSK
WARSAW
PRAGUE
VIENNA
SWITZERLAND
FRANCE
CHECH REP
AUSTRIA
PARIS
LISBON
BELARUS
POLAND
BERLIN
GERMANY
BRUSSELS
MADRID
MOSCOW
VILNIUS
RUSSIA
AMSTERDAM
LONDON
PORTUGAL
RUSSIA
LATVIA
LITHUANIA
COPENHAGEN
The ECOPSI (European
Communication
Professional Skills and
Innovation
Programme) aims to
map and evaluate the
current and future
communication
management skills of
practitioners across
Europe
ESTONIA
RIGA
NETHERLANDS
DUBLIN
O
EC rien
OP tat
SI ed
Ro Com arou
le M mu nd
atr nica the
ix tio
n
What is the
project about?
BELGRADE
BUCHAREST
SERBIA
KOSOVO
PRISTINA
PODGORICA
TIRANA
BULGARIA
GEORGIA
SOFIA
SKOPJE
TBILISI
ARMENIA AZERBAIJAN
MACEDONIA
ALBANIA
ATHENS
BAKU
YEREVAN
ANKARA
GREECE
TURKEY
CYPRUS
NICOSIA
Specific European regions:
United Kingdom, Germany,
Spain, Netherlands, Slovenia
and Turkey
15
Months of research on the
ECOPSI programme,
mapping and evaluating
current and future state of
European communication
practice
THE RESEARCH PROGRAMME
Literature
study
Quantitative
research
Qualitative
research
Knowledge
2 Strands 71.7% COMPAS
PR research across Europe is
dominated by two strands of
research; 1)Professionalisation
and II) Communication
management and “doing” PR
The percentage of
respondents working on
the first or second level of
the communication
hierarchy as heads of
communication, unit
leaders or agency CEO’s
Personal
attributes
Skills
Competencies
In-depth interviews were used to
evaluate the ECOPSI communication
role matrix. Six broad managerial
competencies (under the acronym
COMPAS) comprised of input
components knowledge, skills and
personal attributes were evaluated
More information on the ECOPSI website; summaries,
reports, diagnostic tools will be made available on the
website. Engage ECOPSI. See the website for details about
the programme and follow us on Twitter and LinkedIn for
more information.
ECOPSI Communication
role matrix
ECOPSI
Website
Visit us at: www.ecopsi.org.uk
GENERAL FINDINGS OF ECOPSI RESEARCH
There is little organized life-long learning
or evidence of recognized CPD pathways
and the value of formal undergraduate
and postgraduate education is
questioned. The profession needs to
challenge both what Communication and
PR education currently consists of and
how it is delivered.
Models of coaching and mentoring
within the sector need to be devised and
shared in an attempt to offer more
formal, organised and supported career
development that is on-the-job
Social Media knowledge may be an
acknowledged weakness that people feel
they need to improve in, but this does
not mean that most practitioners want
or need practical skills or training in
this area. What the majority feel they
need is greater understanding of its
strategic application.
The value of observing others and
learning from them is noted. Networks
and Forums are a recognized support for
practitioners at senior and lower levels
but there may well be a gap in the
middle ranks where professionals are
more guarded of sharing knowledge,
experience and weaknesses.