Press release – MakeUp in LosAngeles – 2017 – January, 19th
Three weeks to go before the kick-off!
ONCE AGAIN..., CHOICE PARTNERS FOR MAKEUP IN
LOSANGELES!
After the Amore Pacific Group in Seoul, then Chanel in Paris and Maybelline
in New York, the MakeUp team in Los Angeles is proud to introduce its new
brand partner, Lancôme. A prestigious brand whose creation dates back to
1935 and who has an impressive track record of best sellers, both in its
Press release – MakeUp in LosAngeles – 2017 – January, 19th
perfume, make-up and skincare lines. We also want to thank for their
renewed presence the CEW teams who have been accompanying us
throughout our various events in the United States and Paris.
Founded in 1935 by the visionary pioneer, Armand Petitjean, with the wish of
spreading the spirit and taste of French elegance around the world, Lancôme
immediately embodied the essence of beauty.
From the "Lancômatique" Mascara to the "Idole Ultra Cushion" Foundation!
In the products range, make-up and skincare at the heart of the history of this
iconic brand..., with, as early as 1936, the "Nutrix" revolution, the first ever
skincare launched by Lancôme, which, with its unique repairing formula, allowed
women to enjoy beauty daily. It soon became the must-have cream loved by skin
and generations of women for nearly 80 years now!
In 1951 Lancôme introduced its first lip make-up line. "Clé de Coquette",
"Ménestrel" and "Longue Vue" were the first lipsticks of the "Orfévreries" line.
Designed like jewellery Lancôme had created much more than a lipstick collection,
the ultimate accessory of beauty that allowed women to express a new language
of colour and desire. En 1967 "Lancômatique" was Lancôme's first edition of
mascara. Creating new standards of excellence, it led the way for future
collections giving the world of mascara a new look of expertise. In 1992, Lancôme
debuted its legendary "Rénergie" at a time when cosmetic surgery was surging.
Using innovative research, "Rénergie" gave women back their youth authentically,
without drastic measures. A method sincere to true beauty. With the creation of
the "Hypnôse" mascara in 2004, now iconic, Lancôme's savoir-faire not only
magnified the beauty of eyes like never seen before, it allowed a woman's look to
reflect their soul. A mirror of true beauty, simple and hypnotic. In 2011, Lancôme
created "Visionnaire". A revolution for skincare that created a new niche:
Advanced multi-Correcting creams, designed to suit every type of skin. Today it is
the true face of anti-age in the world. And the brand has continued to innovate
with amongst its most recent last launches, the "Absolu Rouge" lipstick which
deeply replenishes, softens and moisturizes lips for 6 hours. A range that includes
no less than thirty eight shades and three lipstick finishes. A product that protects
lips against environmental damage and which comes in a sleek black case
featuring an innovative click opening system. Note also the "Idole Ultra Cushion"
foundation, a compact liquid foundation cushion for a longer hold, high coverage,
precise application. It comes in a portable and refillable format.
Press release – MakeUp in LosAngeles – 2017 – January, 19th
Today more than ever, the brand aims to offer every woman the possibility to
blossom and embrace her beauty and femininity whatever her age or skin colour.
In 130 countries!
Today the brand is present in 130 countries, with 20,000 beauty advisers in as
many points of sale offering sophisticated services and iconic products to an
international clientele. Lancôme successfully combines scientific expertise and an
intuitive understanding of women's needs to produce major innovations, unique
and complementary between skincare, make-up and perfume ( La vie est belle,
Trésor, L'Absolu Rouge, Advanced Génifique, Visionnaire, Teint Idole Ultra Wear,
Grandiôse, Etc).
Lancôme affirms that happiness is the most attractive beauty. It's a skin deep
emotion, awakening every sense. Day after day, its ambition is that every woman
who comes to Lancôme to be more beautiful will leave happier. The brand has
chosen charismatic and fully accomplished women to be its ambassadresses:
women with heart. Julia Roberts, Kate Winslet, Penélope Cruz, Lupita Nyong'o, Lily
Collins and Taylor Hill: are all beautiful icons who love life, who are full of energy,
and talent; icons every woman can relate to. Lancôme is the mirror image of these
women who embody a radiant, confident and universal beauty while keeping it
modern and down to earth.
Cosmetic Executive Women: 8000 members!
The Cosmetic Executive Women (CEW) who will be present at MakeUp in Los
Angeles for the second year in a row is a global community of 8,000 members
strong defining the future of beauty.
CEW is the pre-eminent beauty organization bringing this passionate group of
professionals together – at every stage of their careers, from every facet of the
industry.
CEW leads the conversation in beauty – uncovering the insights that are
propelling the industry forward, giving members a competitive advantage.
CEW offers unparalleled access to industry influencers, opening doors, making
connections and creating networking opportunities no one else can.
CEW recognizes achievement, inspiring the next generation who will shape the
future of the industry.
CEW fuels the potential of all its members, cultivating thought leadership and
the desire to achieve more.
Press release – MakeUp in LosAngeles – 2017 – January, 19th
By creating a forum of collaboration, idea exchange and growth, CEW helps its
members and the industry as a whole take empowered next steps towards a
more beautiful future. In everything we do, the CEW community is propelling the
beauty industry forward.
MakeUp in
8&9
Quixote
LosAngeles
February 2017
Studios