Machinebook™
White paper, February 2016
MachinebookTM
- Next generation of social collaboration in Service Business
With Machinebook, people, machines and services communicate and collaborate together.
Change your company culture to social collaboration with motivating KPIs. Give service personnel power to the
information and possibility to increase the value of the data with social communication methods.
MachinebookTM modules
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Social Fleet Collaboration Platform
Tailored Monitoring of Machines
Social Manuals
Add-on Service Sales Channel
Maintenance Records
Knowledge Management
Business opportunities
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Reduce production interruptions in the machine fleet
Boost maintenance service quality by improved and stabilized work performance
Increase service sales through the exclusive marketing channel
The whole network share common mission, to minimize unplanned production shutdowns and maximize
utilization of machines with minimum service costs.
SOCIAL MEDIA PHENOMENON
Why more than 1 Billion people are using
digital social media tools every day?
Megatrends and new thinking
is leading us to
next generation of Industrial Service Business.
SOCIAL
Getting digitally social
ANALYTICS
Machines produce valuable information
MOBILE
Wherever, whenever
CLOUD
Everything in the cloud
Challenge
Opportunity
Why does service quality
depend so much on the
service person?
Harness social collaboration
for increasing efficiency of
your company’s service
business
The big challenge currently in many service
organization is that work output is mostly depended
upon service persons’ skills.
In what way will your service
organization differentiate
from others?
Give service personnel the power to access the
information, and the possibility to increase the value
of the information with social media methods.
Machine data gets secured and current on-time
condition is known. Social discussion arises around
machine status and actions are planned and
transparent.
Why should customers select your services? Do you
have the cheapest price or something else?
How to get tacit knowledge
to company use?
One big trend is that service personnel in many
organizations is getting old and retires within 10
years. How has your organization planned to
collect the tacit knowledge of experienced
service persons?
How can you motivate the
personnel to use digital tools,
when they don’t feel need
for them in their daily work?
Why do more than 1 billion people use social media
tools in daily life, but don’t want to use corporate
digital tools?
Take the next steps of
social collaboration
in Service Business.
Solution
MachinebookTM
- Next generation social
collaboration in service
business
Social Fleet Collaboration
Platform
The core of Machinebook is a social
collaboration platform for service operations around
machine fleets. It enhances open communication
around the fleet of machines. Content will be
produced by machines and users and social
collaboration leverage the value of the information.
Tailored Machine
Monitoring (IoT)
The machine’s live status is an important element of
fleet condition monitoring. Tailored machine-specific
monitoring information is shown in the machine’s
profile as in traditional IoT portals.
In Machinebook, however, the basic dashboard
information is enriched by social messages sent by
the machine based on the underlying analytics. The
ultimate added value emerges from social follow-up
messaging continued by the network of involved
people.
Social Manuals
People and machine collaboration
Social collaboration around the machine’s
production data will boost the efficiency of the
service operations to a completely new level. It
enables relevant people to be aware of the status.
It makes it possible for anyone to actively collaborate
or passively follow the evolving feed of information.
Machinebook makes it possible to have a completely
new way of working that is lean, transparent and
efficient.
Gamification
To motivate the whole organization in continuous
knowledge, sharing their work should be measured
through relevant and guiding KPIs. One major target
is to have one time reporting, people only report
once and that information is used every place where
needed.
In Machinebook, user activity is measured
automatically (users posts, comments, likes,
knowledge sharing, etc.). Users and managers can
clearly see what user’s activity status is in the social
collaboration environment. Leaderboards allow top
performers to shine. Gamification motivates users to
participate and make the most of the tool.
Electronic Service manuals are part of
Machinebook. The most recent up-todate manuals are always available while linked in the
machine profile.
Social communication around the manual content
enrichens them. Tips and best practices can be
shared easily. Any kind of interactive content such as
demonstrative videos and animations can be
included. This enables continuous knowhow
development for service engineers.
Add-On Sales
Exclusive service sales channel
Machinebook provides an exclusive
service sales channel for the manufacturer’s
supplementary services. Once a machine closes its
seasonal maintenance time or reports a breakage, it
can readily propose a maintenance service from the
original manufacturer. The order can be made
directly through the digital sales channel and all the
related communication takes place transparently in
the Machinebook.
Direct marketing channel for new services
In the Machinebook, manufacturers can also market
their additional services directly for the most relevant
end user groups. New services can be made available
in the machine’s service offering and promoted in
the machine’s information feed. Users can also share
their service needs and suggest improvements
through the direct feedback channels.
External tool integrations
Existing spare part e-catalogs or other online sales
tools can be integrated to Machinebook. This will
provide single-point navigation to all the available
support services.
Maintenance records
The
machine’s
profile
in
Machinebook is a convenient place to
maintain up-to-date records of
machine maintenance history. Some of the records
are generated automatically based on the machine’s
analytics. The records are then completed by the
users or imported from the integrated maintenance
system. Active service orders are always available.
Social communication around them enables
transparent planning of related activities.
Knowledge
Management
Machinebook acts as multilevel
knowhow sharing solution. In addition to interactive
service manuals, it offers machine-specific
knowledge sharing. Tacit knowledge can be
transformed to company asset.
Up voting of the best knowledge shares ensures the
most valuable information is quick to find and easy
social sharing enhances its usage. Using the
advanced search, one can find relevant information
throughout the entire social network of machines.
Business opportunities
Get business benefits from following areas
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Increase customer satisfaction by boosting service quality and efficiency.
Improve and stabilize service quality by increasing service personnel collaboration and knowhow.
Continuous machine condition monitoring and predictive service need analysis.
Increased service sales through the exclusive marketing channel
Whole organization tied to the same key KPI’s., while at the same time, own KPIs are easy to follow
and track progress in real time.
The whole network share common mission, to minimize unplanned production shutdowns and maximize
utilization of machines with minimum service costs.
Future and vision
Companies will increase digital social collaboration.
Machines are getting social.
Extend the capabilities of your people and machines.
About Cybercom
Boosting your performance in the connected world
Contacts
Tatu Hautala
Sales Executive
Cybercom Finland
+358 50 384 6895
[email protected]
Cybercom Finland
P.O. Box 13
FI-33201 Tampere
Finland
+358 10 4364 000
[email protected]
Cybercom email address standard
[email protected]
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Jani Ojala
Advisory Consultant
Cybercom Finland
+358 50 542 5153
[email protected]