THE FIRST
MEETING
“In 1934, in the aftermath
of Repeal, The Wine
Producers Association and
former Grape Growers
League of California united as
Wine Institute and composed
an agenda that guides the
organization to this day.
”
LETTER FROM BOBBY KOCH
S
ince our founding in 1934, shortly after the repeal of Prohibition, Wine Institute has guided the California wine industry through 75 years of phenomenal
growth and development. In that time, our membership has increased from 42
wineries to more than 1,000, and we have watched California wine become America’s
favorite with two-thirds of all sales. As its reputation for quality spreads, California
enjoys a growing share of the international market, as well. In 2008, exports to 122
countries exceeded $1 billion.
Under the demands of such rapid and vital growth, and supported by the leaders of
our expanding industry, we advocate at the state, national and international level to
enhance the environment for the responsible consumption and enjoyment of wine. In
the recent decades, our efforts to educate policy and regulatory leaders and transform
social perspectives on wine have helped California take its rightful place among the
world’s finest wine producing regions. We continue to open up states to direct-toconsumer shipping and to work for reasonable international trade agreements. We
have advocated for public funding to research the health effects of moderate wine and
alcohol consumption. We have partnered with winegrape growers to promote best
practices in sustainable farming and winemaking to protect the environment, our communities and our industry, and we have joined forces with California’s tourism industry
to attract the 20 million people who visit the state’s wine regions annually.
Our Wine Institute team comprised of staff, Officers, Board and committee members, continues to include the industry’s most distinguished individuals. On our
75th anniversary, we remember Wine Institute’s first General Manager Leon Adams,
first Research Director Louis Gomberg, our longtime Legal Cousel Jefferson Peyser
and John DeLuca, who served as President for 28 years. We also remember the 55
men and women who contributed generously of their time and expertise as Wine
Institute Chairmen and helped create an organization that has thrived for more than
seven decades. With gratitude, we raise a glass to their service. Inspired by their accomplishments, we eagerly anticipate the next 25 years.
Robert P. Koch
President and CEO
WINE INSTITUTE - FIRST 50 YEARS
I
n 1933, the Twenty-First Amendment repealed national Prohibition but left the
California wine industry—near dormant for 13 years—with the task of rebuilding. Even from a standing start the industry grew rapidly, with the number of
California wineries increasing from 156 to 654 in the first year. However, many of the
country’s states had either retained lesser versions of Prohibition or enacted punitive
regulations, taxes, or license fees, and a hangover of attitudes from the Prohibition area
lingered over the nation in general. Winegrowing was largely considered not quite legal
and barely respectable, leaving even some winegrowers themselves pessimistic and reluctant to fight marketing and advertising reWine Institute goals were to
strictions that kept them
from effectively promot- maintain a stable wine economy, open
ing their products.
markets to California wine, reduce
“
In 1934, in this uncertain burdensome and punitive taxes and
aftermath of Repeal, two establish industry cooperation.
California organizations
joined forces with the intent to establish and maintain a stable wine economy and market. The Wine Producers Association and former Grape Growers League of California
united as Wine Institute and composed an agenda that guides the organization to this
day: to open markets to California wine, to reduce burdensome and punitive taxes, to
educate the media and trade on important industry issues, to assist members with their
business and to establish industry cooperation.
”
They also initiated a research agenda that included the exploration of new winegrowing and winemaking processes, the study of the food and medical values of wine,
experiments in trade promotion and consumer education, the collection of industry
statistics, and the formation of an “information bureau”—a media program that became
public relations. The target of the education portion of the agenda soon broadened
out beyond the wine trade to other segments of society, including agriculture, politics,
the medical and scientific communities, and even temperance leaders. Informational
programs were planned for the entire
range of print and broadcast media in
order to reach everyone from policy
makers to American homemakers.
E
arly victories included the preservation of the right for California vintners to sell directly
from wineries, a decision that boosted
winery retail sales and tourism. Soon
afterwards, in 1938, legal acceptance
of the term “wine grower” over “wine
manufacturer” qualified the industry
for a wine marketing order overseen
by Wine Institute. The order provided
funds to a Wine Advisory Board that
promoted the myriad uses, joys and
benefits of California wine. Wine Institute displayed California wine at the 1939 and 1940 Golden Gate Exposition, and
California wines began to receive national praise—from none other than President
Franklin D. Roosevelt and his influential First Lady, Eleanor.
World War II slowed industry growth, but the post-war years were a busy time that saw
the development of sophisticated wine grape growing and winemaking programs at the
University of California at Davis and Berkeley and later, at Fresno State College. Wine
Institute’s own educational programs began to help bring more winery-based tourism
to California, and a more informed consumer resulted in increased U.S. sales. Varietal
labeling helped distinguish California wines from European wines and California table
wines soon eclipsed sweet wines in domestic popularity. President Dwight Eisenhower
established the White House’s first wine cellar, insisting on storing only Americangrown wines—mostly from California—and by the era of John F. Kennedy and Lyndon
B. Johnson, California wines were regularly served at White House affairs.
D
uring the 1970s, despite the continued existence of complicated tax
statutes, advertising and marketing restrictions, and attacks from neoprohibitionists, California wine shipments began to set records. At the
legendary Judgment of Paris wine tasting, French experts chose California wines over
French wines; international markets soon expanded and exports soared. Across the
Golden State, acres of new vineyards were planted and by 1980 the Bureau of Alcohol,
Tobacco and Firearms approved
and
published
labeling standards, allowing California to establish
viticultural areas based
on historical, climatic and
geographic characteristics
and to feature these areas
on wine labels. Today, California has 108 American Viticultural Areas that identify well-known and emerging
high quality wine regions.
Wine Institute had coordinated federal activities from a Washington, D.C. office since
the early 1940s but it was years later, in 1982, when the organization initiated its Washington Week program where a delegation of member vintners travel to the nation’s
capital to meet with key legislators and Administration officials to discuss important
issues of the day. In the 1990s, a fully-staffed office was established within this hub of
national policymaking to help Wine Institute advocate full time, keep informed of issues affecting wine and communicate with legislators and regulators about the impact
of their decisions on an important and growing industry.
(Above) Wine Institute delegation with President George W. Bush in 2008 (top) and with President Bill Clinton in 1993.
(Opposite page) Congressional Wine Caucus Co-chairmen Mike Thompson (D-CA), left, and George Radanovich
(R-CA), right, with Wine Institute President and CEO Bobby Koch.
WINE INSTITUTE - RECENT
D E C A D E S A N D T O D AY
I
n the last 25 years, the California wine industry has experienced dramatic
transformations. Planted vineyard acres throughout the state have increased to
more than 526,000, and fine wines are now crafted by more than 2,800 bond-
ed wineries. The industry generates significant employment, revenue and sales, annually creating $61.5 billion in economic activity for the state and generating more than
$121.8 billion for the U.S. economy. Led internally by staff and guided by its Officers,
Board of Directors and member committees with specific expertise, the organization
has helped unify wineries
around important agricultural issues such as sustainable winegrowing, the
containment of Pierce’s
disease and pests and
government support for
“
The California wine industry
generates significant tourism,
revenue and employment, annually
creating 820,000 jobs throughout
the U.S. economy.
”
agricultural research that benefits wine and wine grapes. Wine Institute has advocated
for balanced representation in the federal dietary guidelines and for clear, consumer-appropriate information on wine labels. It opposes and defeats dozens of punitive
tax increase proposals each year and has implemented positive changes to direct-toconsumer shipping in many states, and to many other domestic and international
trade challenges.
N AT I O N A L A N D I N T E R N AT I O N A L
TRADE AND MARKET DEVELOPMENTS
S
ince the repeal of Prohibition in 1933, each of the United States has created its
own system of alcohol regulation. As a result, laws governing direct shipping
range from quite open and simple to statutes that designate wine shipments
a felony. Typically, wine entering a state must be sold through a three-tier system of
producer-wholesaler-retailer before reaching the consumer. During the past two decades, while the wholesale tier has experienced dramatic consolidation, the number
of wineries and wine labels has proliferated. Since large
wholesalers tend to focus on nationally-distributed
wines, consumers have had little or no access to wines
from small wineries or limited-production labels.
Wine Institute supports the three-tier system—which
still makes up 98 to 99% of distribution—but believes
that the law should permit limited amounts of wine to
be directly shipped to consumers in the appropriate
manner, with taxes paid to each respective state. In 1985,
Wine Institute initiated the first direct shipping legislation in California that allowed interstate shipment of
wine to the state’s consumers. The organization helped
lead direct shipping reform in 26 states over the following two decades leading up to a U.S. Supreme Court hearing.
In an important victory for small wine producers, the U.S. Supreme Court ruled in
2005 that discrimination against out-of-state producers who wanted to ship directly
to consumers in Michigan and New York, two important wine markets, was unconstitutional. Wine Institute helped develop the Model Direct Shipping Bill for other states
to create regulatory structures for direct-to-consumer wine shipments, now permitted
in 35 states. As a result of the Supreme Court decision, subsequent work to change the
shipping laws in many other states has expanded direct access to 80 percent of adult
consumers in the U.S.
W
ine Institute also works closely with its members to keep the Code of
Advertising Standards, first established in 1949, up to date with responsible advertising and marketing practices. California wine advertisers have in recent years developed more comprehensive standards and a mechanism
for responding to violations of the Code that reflect the wine industry’s concern with
maximum social responsibility. Designed to encourage awareness of the industry’s positive contribution to society, the Code applies to advertising of all forms. It has been
amended five times since inception, most recently in 2005.
In the early 1980s, Wine Institute recognized the potential for California wine sales
in overseas markets and championed the passage of the Wine Equity and Expansion
Act (WEA). The act passed Congress in 1985, marking official U.S. government
recognition of the signifiIn addition to Federal and cant trade barriers faced
by U.S. wine producers
California Relations staff, six re- in foreign markets and
gional counsels coordinate the work setting the stage for a
concerted effort by Wine
of 40 contract lobbyists who act on Institute and member
wineries to develop these
pending legislation in 49 states.
markets. Since passage
of the act, Wine Institute has administered market promotion programs for the U.S.
Department of Agriculture’s Foreign Agricultural Service. These programs provide
support for the promotion of California wines and the analysis of foreign markets.
They also include the education of foreign wine trade, media and consumers about
the quality and value of wines from California. Wine Institute’s trade agents support
California wine exports from offices in 16 countries including the United Kingdom,
Canada, Japan, The Netherlands, Germany, Switzerland, Sweden, Denmark, Poland,
Russia, China, Hong Kong, Korea, Taiwan, Southeast Asia (Singapore, Malaysia,
Thailand, Vietnam) and Mexico, with programs in more than 25 established and
emerging markets.
“
”
E
xports of U.S. wines have increased more than five-fold in the past 15 years,
thriving even during bleak economic climates and continuing to build market
share during tough trading conditions. In 2006, the signing of an historic
trade agreement between the U.S. and the European Community represented the outcome of more than 25 years of discussions and trade negotiations. The agreement, one
of Wine Institute’s top priorities, creates the structure for long-term access to European markets for California wine and, much like the Wine Equity Act, demonstrates the
U.S. government’s recognition of the importance of wine to the broader international
trade picture. In 2008, U.S. wine exports passed the $1 billion mark for the first time.
WINE INSTITUTE 75TH
1933 (December 5) – Prohibition ends with ratification of the 21st Amendment.
1934 – Industry members sign bylaws creating Wine Institute.
1935 – Wine Institute advocates legislation preserving sales at wineries, allowing
for the winery retail sales and tourism.  The University of California officially splits
the industry’s educational work, with Berkeley taking the lead in teaching basic winemaking methods and Davis teaching viticulture.
1938 – California Department of Agriculture recognizes wine as an agricultural
product so the industry can secure a marketing order to create the Wine Advisory
Board. Wine Institute is commissioned to promote California wines.
1942 – Wine Institute General Manager Leon Adams and Research Director
Louis Gomberg develop educational, promotional and statistical information for a recovering industry.
1944 – U.C. Davis professors Amerine and Winkler publish research on varietal
analysis which lays out the degree-day climatic system’s relationship to grapegrowing,
and ultimately, the production of higher quality wines.
1949 – Wine Institute adopts principles of good advertising practices for the wine
industry, later published as the Wine Institute Code of Advertising Standards.
1950’s
– California winery tasting rooms grow in number as travel destinations.
Wine Institute reports 250,000 visitors to state wineries in 1954.
1958 – Wine Institute hires its first legislative representative to help overcome
trade barriers in all 50 states and on the federal level. Today, Wine Institute has nine
legislative representatives and 40 contract lobbyists.
1967 – Table wine surpasses dessert wine in volume sales in the U.S. for the first
time since Prohibition.
1976 – The Judgment of Paris: French wine experts choose California wines over
French wines in a blind tasting, bringing world recognition to California wine.
1980 – The Bureau of Alcohol, Tobacco and Firearms establishes new, stringent
standards for wine labeling and begins a program to identify American Viticultural
Areas.
1982 – Wine Institute starts its Washington Week program bringing California
vintners to the nation’s capital. Wine Institute’s presence in the nation’s capital dates
back to the 1940s.
1984 – The U.S. Congress passes the Wine Equity and Export Expansion Act to
help reduce barriers to trade abroad for American wines.
A N N I V E R S A RY T I M E L I N E
1985 – Wine Institute initiates the first direct-to-consumer wine shipping legislation in California.
1987 – Wine Institute establishes its first international office in Canada to pro-
mote California wine abroad; eventually, there will be 16 international offices.  Congress passes the Alcohol Beverage Labeling Act requiring the Surgeon General’s Warning on wine, beer and spirits labels.
1991 – CBS TV’s “60 Minutes” airs “The French Paradox” broadcast, reporting on
how the red-wine consuming French have low rates of cardiovascular disease despite
high-fat diets.  Wine Institute refocuses efforts on public policy work in response to
increased legislation, regulation and anti-alcohol sentiment.
1993 – Varietal wine sales surpass generic wine sales in the U.S.
1995 – The U.S. Dietary Guidelines acknowledge the health effects of moderate
wine and alcohol consumption and the reduced risk for heart disease as well as the risks
of abuse for some individuals.
1996 – Wine Institute advocates for U.S. government funding for research on
moderate alcohol consumption. More than $10 million is allocated to 15 research projects by the National Institute of Alcohol Abuse and Alcoholism.
1997
– California State University, Fresno becomes the first U.S. university to have
a bonded, licensed winery on campus.
2002
– Wine Institute and the California Association of Winegrape Growers
introduce the Code of Sustainable Winegrowing; the California Sustainable Winegrowing Alliance is established in 2003 to implement the program.
2005 – The U.S. Supreme Court rules “that states cannot ban out-of-state wineries from shipping wine directly to consumers while allowing in-state wine producers to
do so, ” a major victory for wineries in their quest to liberalize shipments to consumers
and end discrimination.
2006 – Armed with the Supreme Court decision, Wine Institute works with in-
state producers to advocate further change, state by state, to direct-to-consumer shipping laws, increasing the number of legal markets to 80 percent of U.S. consumers.
 U.S. Trade Representatives and European negotiators sign a wine trade agreement
following almost 8 years of negotiations and over 20 years of discussions.  Wine
Institute membership reaches 1000.
2007
– Wine Institute partners with the California Travel and Tourism Commission on a consumer campaign with a national television spot promoting the state’s
wine, food and travel offerings.
2008 – U.S./California wine exports to 122 countries surpass $1 billion for the
first time.
PHOTO
O
WINE AND LIFESTYLE
ne of Wine Institute’s original priorities was to restore national recognition of wine’s role as a mealtime beverage, to be consumed in moderation as part of a healthy diet and lifestyle. For many years, Wine Institute
advocated for a distinction between the health effects of abuse and those of moderate,
regular consumption and worked to stimulate discussion within the research, medical and scientific media
Wine Institute, with the California
communities with the
goal of creating a more Association of Winegrape Growers,
balanced perspective by
has united the state’s vintners and
consumers.
“
growers around best practices for the
environment, communities, employees
and consumers with the California
Sustainable Winegrowing Program.
In 1991, CBS TV’s “60
Minutes” broadcast a
program on “The French
Paradox” crediting the
low rates of heart disease in France to regular red wine consumption. Interviews with
leading international alcohol researchers in 1991, and again in a follow-up broadcast in
1995, increased the awareness of the beneficial role that moderate alcohol consumption, and especially wine, may play in reducing the risk of coronary heart disease and
early mortality. In 1995, the “Dietary Guidelines for Americans” Fourth Edition maintained the existing guideline of drinking alcohol in moderation if you choose to do so
and noted that “current evidence suggests that moderate drinking is associated with a
lower risk for coronary heart disease in some individuals” while eliminating previous
commentary that suggested alcohol consumption “has no net health benefit” and was
“not recommended.” In 1996, the alcohol research institute of the National Institutes
of Health awarded the first of 15 grants totaling more than $10 million to research
projects that would investigate the health effects of moderate drinking. The health effects of moderate wine and alcohol consumption continue to receive wide attention by
both researchers and the media.
”
I
WINEGROWING AN D
THE ENVIRONMENT
n recent decades, California’s booming population has increased competition
for land, water, energy, and other natural resources. Because of their connection to the environment and community, and their commitment to the future,
winegrowers understand that decisions made now affect the long-term sustainability of their vineyards and wineries. Wine Institute, with the California Association of
Winegrape Growers, has united vintners and growers around best practices for vineyards and wineries by initiating California’s Sustainable Winegrowing Program, which
was built on existing regional programs. Sustainable winegrowing helps reduce water
and energy use, minimizes the need for pesticides, builds healthy soil, protects air and
water quality, recycles natural resources, maintains surrounding wildlife habitats, and
facilitates communication among employees and neighbors about vineyard and winery
operations.
A 500-page workbook of best management practices defines the Code of Sustainable Winegrowing. Participants self-assess their vineyards and wineries and voluntarily
contribute data to measure the adoption of these practices. More than 60 percent of
state acreage and 60 percent of state wine production participates in the program. The
statewide Sustainability Report documents self-assessment results, identifies strengths
and opportunities for improvement, and sets goals to increase implementation of sustainable practices. Partners from government, academia, and community and environmental groups contribute resources and expertise, while follow-up reports track
ongoing progress. The program has been recognized for its leadership by the California Council for Environmental and Economic Balance, the California Environmental
Protection Agency and many other organizations.
WINEGROWING AN D
CALIFORNIA TOURISM
C
alifornia’s dozens of growing regions, each with unique wine, landscape
and cultural characteristics, draw visitors from throughout the country and
around the globe, cementing California’s reputation as one of the world’s
most exciting wine areas. Many wineries offer tours and tastings as well as other visitor
amenities, and recent improvements in direct shipping laws help consumers maintain
a relationship with wineries they have experienced first-hand. In fact, wineries and
vineyards are one of the most popular destinations in California with a total of 20 million tourists visiting Cali20 million tourists from around fornia’s wine regions every year, generating more
the country and the globe visit than $2.1 billion dollars of
California’s wine regions every year revenue for the state.
“
generating more than $2.1 billion in
revenue for the state.
”
September has been declared California Wine
Month by Governor
Schwarzenegger. Each year the month’s program includes a popular kick-off event,
retail and restaurant promotions, winery events and special editorial features on
California wines. During California Wine Month 2008, Wine Institute launched
discovercaliforniawine.com, its first consumer web site, featuring a database of hundreds of California wineries searchable by region, wine type and winery amenities with
an interactive tour-building tool for visiting California wine country. Visitors create
their own tour according to winery, region, amenities offered, and print driving directions and maps.
W
ine Institute partnered with the California Travel and Tourism Commission in 2007 to promote the state’s wine, food and travel experience. A high-profile component of this partnership is the popular
“You’ll Be Back” TV spot featuring wine and culinary personalities from around the
state. The TV spot, which closes with Governor Schwarzenegger and California First
Lady Maria Shriver, airs nationally during primetime on A&E, Bravo, E!, TBS,
the Travel Channel and other cable networks.
Tourists and residents alike understand
that there’s no place quite like California,
and no wine quite like the wine cultivated
in its beautiful vineyards. In 75 years, the
industry has reestablished and surpassed
its pre-Prohibition glory, bringing great
honor, enhanced visibility and important
economic contributions to the state. After three-quarters of a century of advocating
for California wine, Wine Institute remains unified around its founding principles,
preparing for the next decades with great expectation and optimism.
THE WINE INSTITUTE TEAM
S
ince 1934, Wine Institute has served as the public policy advocacy group
for California wineries and affiliated businesses. In order to effectively
and thoroughly advocate for the responsible production, consumption,
and enjoyment of wine, Wine Institute has established a highly experienced
and respected team of professionals in the areas of legislative, regulatory, legal
and environmental affairs, trade and member relations, communications, international marketing and finance and administration.
FEDERAL RELATIONS
Our federal relations department represents industry interests before Congress and
the Executive Branch, including officials at the Department of Treasury and its Tax
and Trade Bureau (TTB), the National Institutes of Health, the Food and Drug Administration, the Federal Trade Commission, U.S. Trade Representative, and the Departments of Agriculture and Health and Human Services. The staff specializes in issues concerning federal tax policy, advertising and wine label regulations, immigration
policy, climate change, nutrition policy, international trade matters and any other legislation or regulation affecting the wine industry. The office also acts as the industry’s
interface with other industry organizations in Washington, and Washington based international entities like the World Health Organization.
CALIFORNIA AND STATE RELATIONS
The Sacramento staff represents the interests of our members, both as farmers and
wineries, before the California Legislature and state regulatory agencies. The myriad
of issues include taxes, ABC matters, pest exclusion, recycling, and water/air quality.
Managed from the San Francisco office, the state relations department advocates industry interests to state officials and regulatory agencies in all state capitals. Six regional
counsels coordinate the work of more than 40 contract lobbyists who act on pending
legislation in the 49 states outside of California. California and State Relations staff
work to defeat punitive taxes, remove trade barriers, limit bottle bills, defeat or repeal
monopoly protection laws, and to expand and protect direct-to-consumer shipping
laws.
LEGAL
Wine Institute legal staff advises members on changes in local, state, federal, and international laws and regulations that affect the wine industry. They help members understand and abide by the laws that regulate areas such as wine labeling, promotion, and
advertising, trade practice and tied-house compliance, winery/wholesaler relations,
and technical areas dealing with production and environmental compliance.
INTERNATIONAL
The international department works to reduce foreign trade barriers, oversees the
USDA’s Market Access Program for California wine exports and promotes California
wine by engaging international wine buyers and media. Trade agents in 16 countries
assist member vintners with international marketing efforts in 25 countries by participating in international trade shows, conducting retail and on-premise promotions and
wine tastings, and promoting the quality and value of California wines to consumers
around the world.
COMMUNICATIONS
This department promotes California wine and its contributions, communicates on industry issues and works with wine, business, political, and opinion media across all channels. The communications staff is also responsible for programs, such as California Wine
Month, that communicate the unique and positive aspects of California wine and wine
regions through trade, media and member activity, for partnerships with the California
Travel and Tourism Commission and like organizations, and for Wine Institute’s publications, media materials, consumer web site, photo collections and archives.
ENVIRONMENTAL AFFAIRS
This group manages the California Sustainable Winegrowing program, providing educational and self-assessment tools for wineries and vineyards and reporting on the industry’s progress with sustainable practices. To advance the Sustainable Winegrowing
initiatives, staff works with affiliated businesses, academia, government and environmental groups to leverage resources and petitions for nonprofit 501(c)3 funding. Staff
also represents Wine Institute in related forums and organizations concerned with
environmental issues.
RESEARCH AND EDUCATION
This department monitors and analyzes developments in wine and health-related research to inform the scientific community and policy makers on these issues. Staff also
develops publications and briefs on regulatory, social and technical matters and works
closely with other departments to support programs that encourage the responsible consumption of wine and represent the industry’s perspective on health and social issues.
MEMBER RELATIONS
Member Relations staff handles the recruitment and retention of members, organizes
Board of Directors and membership meetings and educational workshops, conducts
the annual Board of Directors election, maintains the membership database and coordinates the Federal Express discount program.
FINANCE AND ADMINISTRATION
This department is responsible for Wine Institute’s fiscal matters, including budgets,
human resources and the management of membership dues as well as daily organizational operations.
WINE INSTITUTE
CHAIRMEN AND PRESIDENTS
CHAIRMEN OF WINE INSTITUTE
1934-1935
1935-1936
1936-1937
1937-1938
1938-1947
1947-1948
1948-1950
1950-1951
1951-1953
1953-1955
1955-1957
1957-1959
1959-1960
1960-1962
1962-1964
1964-1965
1965-1967
1967-1968
1968-1970
1970-1972
1927-1974
1974-1976
1976-1977
1977-1978
1978-1979
1979-1980
1980-1981
1981-1982
A.R. Morrow
Albert M. Paul
John B. Cella
L.K. Marshall
A.R. Morrow
Herman L. Wente
Walter E. Taylor
John Daniel, Jr.
L.K. Marshall
John Daniel, Jr.
John B. Ellena
Ernest Gallo
Robert H. Gibson
E.L. Barr
Robert G. Mondavi
B.W. Goldthwaite
Otto E. Meyer
Paul H. Huber
Karl L. Wente
B.C. Solari
H. Peter Jurgens
Robert M. Ivie
Louis P. Martini
Robert J. Gallo
William A. Dieppe
Edmund A. Mirassou
Joseph E. Heitz
Fred T. Franzia
1982-1983
1983-1984
1984-1985
1985-1986
1986-1987
1987-1988
1988-1989
1989-1990
1990-1991
1991-1992
1992-1993
1993-1994
1994-1995
1995-1996
1996-1997
1997-1998
1998-1999
1999-2000
2000-2001
2001-2002
2002-2003
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
M.S. Nury
Richard L. Maher
Morris H. Katz
Jack L. Davies
John P. McClelland
R. Michael Mondavi
Joseph E. Gallo
Arthur A. Ciocca
Frank M. Woods
Jerome J. Lohr
John G. Giumarra, Jr.
Gary B. Heck
Richard E. Walton
Philip R. Wente
Walter T. Klenz
John F. Sheela
Dianne S. Nury
Samuel Bronfman II
Louis (Bob) Trinchero
Jeffrey B. O’Neill
Dennis D. Groth
Bertram E. Silk
James H. Niven
Eric P. Wente
Paul E. Dolan, III
Jasper A. Indelicato
Margaret L. Duckhorn
PRESIDENTS OF WINE INSTITUTE
1934 - 1938
1938 - 1943
1943 - 1947
1947 - 1948
1948 - 1950
1950 - 1952
1952 - 1954
1954 - 1969
1969 - 1975
1975 - 2003
2003 - Present
Elected
A. R. Morrow
S. W. Harkleroad
Herman L. Wente
Charles T. Beringer
Harry Baccigaluppi
John R. Deane
Louis A. Petri
Appointed
Don W. McColly
Harry G. Serlis
John A. De Luca (& CEO)
Robert P. Koch (& CEO)
Wine Institute
Board of Directors
2007-2008 Board Photo
2008 - 2009 BOARD OF DIRECTORS*
Kaj Ahlmann
Dick Arrowood
Earl Ault
Dan Baker
Justin Baldwin
David Bantly
Michael Blaylock
Gus Bozzo
Charles Broll
Dennis Cakebread
Ray Chadwick
Greg Coleman
Jim Coleman
John Collins
Bill Cooper
Stephen Corley
Cindy DeVries
Margaret Duckhorn
Brian Dunn
Gary Eberle
Charles Feaver
Chris Fehrnstrom
Jose Fernandez
Jim Finkle
Jim Flood
Lou Foppiano
Joseph Franzia
John Franzia, Jr.
Don Galleano
Matt Gallo
Stephanie Gallo
Suzanne Groth Jones
Michael Hartmann
Margie Healy
Kathleen Heitz Myers
Michael Honig
Rick Irwin, Jr.
Laurie Jones
Steve Kautz
David Kent
Tom Klein
Paula Kornell
Jeff Kunde
Ron Larson
Hubert Lenczowski
Dan Leonard
Steve Lohr
David Lucas
Ed Matovcik
Alex McGeary
Pam Miller
Steve Miller
Bill Murphy
Tim Nall
Jon Pageler
Julie Pedroncelli St. John
Peter Poole
Doug Roberts
Gretchen Roddick
Scott Scheid
Walter Schug
Tom Scott
Tom Selfridge
Bob Steinhauer
Pat Stotesbery
John Sutton
Lee Tatum
Bob Torkelson
Anthony Torres
Roger Trinchero
Brian Vos
Michael Walker
Fred Weibel
Carolyn Wente
*Former chairmen serve as ex-officio Directors of the Wine Institute Board.
Wine Map of California circa 1945
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Phone: (415) 512-0151 • Fax: (415) 442-0742
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