Cycling Tourism
in Europe
case Iron Curtain Trail
Raija Ruusunen
Cycling tourism industry in Europe



2.3 billion cycle tourism
trips/year in Europe, of
which 20.4 million include
overnight says
Average spend on
overnight stays 353 €/trip
The total economic
impact of cycling tourism
in Europe is 44 billion
€/year

cyclists on cycling
holidays

holiday cyclists

cyclists on day trips for
leisure

sporting and fitness
cyclists
€44 billion
€39.4 billion
EuroVelo – the European cycle route network

70 000 km

14 routes

complete 2020 and then
estimated:

60 million cycle tourism trips/year
on EuroVelo

14.5 million include overnight stays

The total economic impact of
EuroVelo in Europe is €7 billion per
year
EuroVelo 13
Iron Curtain Trail

For almost half a century,
Europe was forcibly divided
into East and West by the "Iron
Curtain” from the Barents Sea
to the Black Sea. The European
cycle track Iron Curtain Trail
invites people to retrace and
experience this important part
of the continent's history.

20 countries

15 EU countries

10 000 km

http://www.eurovelo13.com
Pictures: eurovelo.org
Picture:
eurovelo.org
Picture: eurovelo.org
Picture: ecf.com
Picture: eurovelo.com
Public transport connections
Tourists
Cycle tourists
Cyclists prefer public (land)
transport more than
other tourists!
11
EuroVelo 13 in Finland, what we have
done

Route evaluation and development action plan 2011

Route with services in Google maps 2011

Cultural attractions and events in Google maps 2015

Awareness rising meetings along the route 2015

Tourism products along the route 2015

Attitude changing: cycling is a business
Picture: levillenyt.fi
Picture: lumipallo.fi
EuroVelo 13 in Finland, the next steps

Start EuroVelo coordination in Finland

Finance route development: signposting, maps, online info

Develop cyclist friendly services: information about
cycling tourists’ needs to local stakeholders, events
managment and cultural actors and attractions
EV13 Finland route maps with services
and attractions

From Näätämö to Kuusamo
https://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kmHrIRul5oKA&usp=sharing

From Kuusamo to Lieksa
https://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kZIJ5Fcs5UXE&usp=sharing

From Lieksa to Vaalimaa
https://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kQ8QXT1ckuc4&usp=sharing
More information
http://www.eurovelo.org/
http://www.eurovelo.com/
http://eurovelo13finland.blogspot.fi
Contact

Raija Ruusunen, [email protected], 050 356 0897