The social trap that might destroy us: Generalized trust and the link between environmental concern and civic pro-environmental behavior across 32 countries Joakim Kulin1 and Ingemar Johansson Sevä2 1 Department of Sociology, Stockholm University 2 Department of Sociology, Umeå University ABSTRACT At the present, mankind is struggling to collectively address the looming threat posed by man-made climate change and global warming. In line with the literature on democratic citizenship and political representation, we argue that citizens’ orientations and behaviors are critical in understanding of how societies and the global community collectively can address this threat. In this study, we investigate cross-national differences in civic proenvironmental behavior, and examine the importance of generalized trust for the translation of environmental concern into pro-environmental behavior. Sociological and political science theories of collective action problems and social traps posit that widespread generalized trust is a crucial prerequisite for individuals to engage in mutual cooperation, since for individuals to contribute to a collective cause, they have to trust in others to do the same. We argue that generalized trust, or more specifically the lack of trust, pose a potential problem for environmentally concerned individuals when deciding on whether they should act on their concerns. Using cross-country survey data from the International Social Survey Programme from 32 countries collected in the year 2010, we investigate the cross-national occurrence of civic pro-environmental behavior – such as membership in environmental organizations, signing petitions, giving money to an environmental cause, and participating in demonstrations – and how environmental concern influence these behaviors cross-nationally. We find that the extent to which environmental concern is translated into civic pro-environmental behavior is closely related to the level of generalized trust in a country. Hence, our findings strongly suggest the presence of a social trap, since environmental concern is less likely to be translated into civic engagement in low-trust countries. We conclude by elaborating on the prospects of bringing about an increasingly engaged citizenry (i.e., more effective collective action) in response to environmental challenges by focusing on the facilitators of generalized trust. Introduction By now, the scientific community is in agreement that anthropogenic climate change and global warming is real and that it poses a severe threat to humanity (Oreskes 2004; Cook et al. 2013). Climate change not only threatens the biological and ecological basis of human existence; it also has grave social consequences in terms of conflict, crime and violence (Burke, Hsiang, and Miguel 2014; see also Hsiang, Burke, and Miguel 2013; Ranson 2014). Some even claim that there is a non-negligible probability that humanity will be thrown into a state of social, economic and political destruction as a result of spiraling climate change 1 (Schneider 2009). Consequently, one of the most fundamental challenges for mankind is how to effectively counter the threat of global environmental problems such as climate change (cf. Nordhaus 1994). A huge body of research addresses these problems, yet the vast majority of studies focus on technologies and innovations that facilitate transition and adaptation to a more eco-friendly way of life that would curb CO2 emissions and thereby mitigate global warming (REF in). As a result, new knowledge is soaring in areas such as green energy and sustainable modes of production, yet lagging behind when it comes to knowledge about the social and political prerequisites for effective large-scale implementation of counter-measures in response to global environmental threats. This is unfortunate, especially considering that the large-scale implementation of technologies and innovations, that may seriously curb global warming and prevent the earth’s atmosphere from reaching critical levels, has yet to occur. Given that both the causes and consequences of global environmental problems, such as climate change, are to a great extent social in nature, sociological and other social science perspectives are indeed called for. Previous social science research on pro-environmental behavior has primarily focused on identifying the psychological barriers to acting pro-environmentally (see, e.g., Gifford 2011) or the economic constraints affecting pro-environmental behavior (Hines et al. 1987; Kollmuss and Agyeman 2002). Very few studies exist that systematically examine general behavioral patterns across societies, and explore more sociologically oriented explanations. In sociology, and other disciplines that study group behavior, the understanding of how people act collectively constitutes a key theoretical perspective. Most notably, the potential problems and pitfalls associated with collective action are by now well documented (see, e.g., Ostrom 1998); in order for groups and societies to successfully organize and take effective collective action, substantial levels of generalized trust have to be maintained (see also Rothstein 2005). 2 In other words, if individuals are to collectively engage in mutual cooperation for a common good, they have to trust in the willingness of others to do the same. Meanwhile, trust levels differ substantially across countries (Bjørnskov 2007; Nannestad 2008), thereby creating disparate conditions and settings cross-nationally in terms of the potential for collective action. This general mechanism, of social trust as a prerequisite for collective action, potentially constitutes a fundamental obstacle for democratic societies in adequately addressing some of the most pressing global challenges facing humanity, such as climate change. In line with previous literature, we argue that collective action problems may be of particular importance in relation to environmental issues, since people not only influence the state of the environment directly through their lifestyle choices but also influence the solutions and counter-measures in response to environmental problems through their political behavior (cf. Ostrom 2010). Collective action problems may therefore not only produce adverse environmental outcomes as a result of individuals’ consumption and lifestyle behavior, but also, perhaps more crucially, constrain individuals’ efforts to collectively make a difference by political means. Hence, “saving the environment” is not only a matter of ordinary citizens acting pro-environmentally in their everyday lives, but also contingent upon citizens electing and influencing political representatives with the mandate to enact effective policies and regulations to counter global environmental problems on a larger scale. Therefore, the development of effective solutions to environmental problems highly depend on citizens’ civic engagement. In this study, we aim to contribute to present knowledge about how to more effectively counter global environmental problems such as climate change and global warming. In 3 contrast to previous research, which has mainly focused either on technological solutions or psychological barriers, we apply a sociological perspective on the study of environmental problems and pro-environmental behavior. In doing so, we use a theoretical framework that has been largely absent in previous research on global environmental problems, namely the problems and pitfalls associated with collective action (but see Ostrom 2010). We use data from the International Social Survey Programme (ISSP) from the year 2010 to examine civic pro-environmental behavior cross-nationally, and investigate the role of generalized trust (measured at the country-level) in translating individuals’ environmental concern into civic pro-environmental behavior. Previous research and theoretical framework Previous research on pro-environmental behavior has identified environmental concern as a key motivating factor driving people to act pro-environmentally. Several studies have used Ajzen’s (1985; 1991) theory of planned behavior to theoretically link environmental concern to pro-environmental behavior. Unsurprisingly, many of these studies find that environmental concern indeed is a crucial driver of a wide range of pro-environmental behaviors (e.g., Guagnano, Stern, and Dietz 1995; Cheung, Chan, and Wong 1999; Stern 2000). For instance, environmental concern has been found to be related to both environmental citizenship, e.g. signing a petition or protesting (Oreg and Katz-Gerro 2006) and green consumption behavior (Pagiaslis and Krontalis 2014). Meanwhile, a growing body of research point to the fact that people do not always act on their concerns; there is by now ample evidence that pro-environmental attitudes are not always translated into pro-environmental behavior (Scott and Willits 1994; Olli, Grendstad, and Woolebaek 2001; Kollmuss and Agyeman 2002; Bamberg 2003; see also Kraus 1995). 4 Moreover, previous research shows that the gap between concern and behavior differs crossnationally. In a meta-analysis of the attitude-behavior link, Kraus (1995) find weak correlations in many studies (average correlation below .4). Although many explanations have been proposed—demographic, economic and cultural—none have proven successful in accounting for the gap between environmental concern and pro-environmental behavior (Kollmuss & Agyeman, 2002). However, according to Bamberg (2003), there is no reason to expect a deterministic relationship between concern and behavior. Instead, he argues that it is situation specific cognitions rather than general attitudes, such as environmental concern, that has a direct influence on behavior. This suggests that the relationship between concern and behavior is highly context-dependent. In fact, previous research show that the link between attitudes and behaviors is not generalizable across countries (see e.g., Wright and Klÿn 1998; Aoyagi-Usui, Vinken, and Kuribayashi 2003). In a cross-national analysis of 22 countries, Wright and Klÿn (1998) find that perceived danger to the local environment affects green consumption behavior, meanwhile finding that this relationship differs considerably in strength across countries, with non-significant correlations in some countries. Similarly, Dalton (2005) demonstrates that while environmental concern is widespread globally, membership in environmental groups and associations nevertheless differ cross-nationally. The results show that contextual factors such as GDP and press freedom are related to membership in environmental organizations. Dalton thus concludes: “The societal infrastructure of affluent nations substantially stimulates public involvement in environmental groups. In addition, a democratic political context facilitates the mobilization of environmental activity” (Dalton 2005: 454). 5 In order to mitigate the present day global environmental challenges – for instance, to constrain CO2 emissions sufficiently to prevent global warming from rising above disastrous thresholds – widespread behavioral change is required. Some scholars argue that this type of behavioral change is unlikely to happen in the absence of international political agreements and regulations (see Ostrom 2010), which the present state of affairs illustrates (see also Brennan 2009). Indebted to theories on democratic citizenship and political representation, we argue that there are essentially two ways in which citizens can influence political processes in a pro-environmental direction; voting and civic engagement. When it comes to voting, citizens support political parties that represent their positions on critical issues (Patulny and Norris 2005), for instance, parties that attempt to bring about international agreements and legislations to mitigate environmental problems. However, several obstacles exist for citizens to successfully influence political processes in a more environmental-friendly direction by means of voting. First, citizens may have competing concerns that surpass environmental issues in terms of their relative importance. Voting green may imply the abandonment of other key political priorities (e.g. the economy, unemployment), which is unlikely in the absence of a perceived looming catastrophic scenario. Second, the structure of the party system has crucial consequences for the political alternatives available for citizens at the ballot box. For example, while single-issue parties, such as environmental parties, can occasionally be found in multi-party systems they are rarely found in two-party systems such as the US. However, even in multi-party systems there is no guarantee of an organized environmental alternative. Third, even if a Green party exist in a given country, such singleissue parties may be un-electable for the majority of voters if it fails to present an overall political program with credible economic and labor market policies. Given these obstacles it is reasonable to assume that there are considerable differences across countries regarding the opportunities to influence environmental politics at the ballot box. 6 However, in addition to voting green citizens can also influence politicians and decision makers by means of civic engagement in relation to environmental issues (Meyer 1997). Environmental civic engagement is a type of pro-environmental behavior that includes activities such as signing petitions, protesting, and supporting or participating in an environmental group/movement. This type of ecological citizenship thus offers a way to influence environmental politics regardless of party system, competing political concerns, and lack of political trust. These collective efforts are, however, not without their obstacles. The research on collective action suggests that a potential problem is how to organize and act collectively in the absence of widespread generalized trust. As people who trust in others are more likely to cooperate, and as people who are not trusting are less likely to engage in cooperation with others, generalized trust seems to be a crucial prerequisite for effective resolution of many collective action problems (Ostrom 1998). Low trust can therefore be denoted as a “social trap” (Rothstein 2005), i.e., a situation where individuals and groups lack the trust and social capital necessary to cooperate, even though it is in their best interest to do so. In accordance with a prisoner’s dilemma type logic, rational and self-interested individuals will simply ‘outsmart themselves into sub-optimal equilibrium’ (Hechter 1992). Several studies have linked generalized trust to environmental civic engagement. For instance, Sønderskov (2010) demonstrates that higher levels of generalized trust increase the probability to join associations producing public goods, such as environmental organizations, i.e. where membership potentially brings collective action problems to the fore. Moreover, Sønderskov shows that trust levels are not associated with membership in associations that do not produce public goods, such as professional or religious associations. This supports the notion that the solution to many collective action problems can be found in maintaining high 7 levels of generalized trust. Based on evidence from small-scale environmental case studies, Adger (2003) shows that trust and social capital can increase the legitimacy of adaptation strategies as well as facilitate bottom-up processes that aim to adapt and mitigate environmental problems. It thus seems that trust is crucial in enabling collective action and building resilience at the local level, in the face of regional environmental problems. Recent development in the literature on generalized trust put forward institutionalist arguments emphasizing the importance of political institutions in maintaining high trust levels in society. Several studies link high levels of generalized trust to the quality of (national) government institutions (e.g., Rothstein and Stolle 2008; see also Skocpol 2013). In countries where government institutions are impartial, transparent and efficacious, citizens are on average more trusting to the institutions themselves as well as to one another (see also Rothstein 2011). According to this perspective civic engagement and participation mainly follows from high levels of generalized trust generated by high-quality government institutions. Generalized trust does according to this literature not vary primarily across individuals within countries, but rather across countries, suggesting that trust is mainly a social, cultural, or even institutional phenomenon (Nannestad 2008). In stark contrast to the institutionalist perspective, other scholars claim that participation in voluntary organizations and interest groups is a seedbed for generalized trust (Putnam, Leonardi, and Nanetti 1994; Fukuyama 2001; Jin and Shriar 2013). According to this perspective, civic engagement and participation facilitate generalized trust among citizens, which generate community integration and social capital that can then be used in wider society. This view has been seriously challenged by studies showing that civic engagement and participation does not lead to increases in generalized trust, only to more trust and cooperation between in-group members (e.g., Stolle 2001a). As a result, several scholars have concluded that the voluntary 8 civic participation/engagement explanation of generalized trust does not hold (Delhey and Newton 2003; Uslaner 2002). Instead, the causality appears to be reversed, as the generally higher trust levels among the civically engaged can largely be explained by the fact that more trusting individuals self-select into for instance participation in voluntary associations (Stolle 2001b; Uslaner and Brown 2005). Taken together, previous research has shown that there is a clear link between environmental concern and pro-environmental behavior, since individuals holding greater concerns are more likely to also act pro-environmentally. Previous research has also shown that this relationship varies considerably in strength across countries. This indicates that the concern-behavior link is susceptible to contextual influence and there might exist a collective action problem since environmentally concerned individuals are less likely to act on their concerns in certain countries. Meanwhile, both theoretical and scattered empirical evidence emphasize the importance of generalized trust in alleviating collective action problems. In line with the literature on collective action problems and social dilemmas we therefore argue that environmentally concerned individuals should be more likely to engage in civic proenvironmental behavior in high-trust contexts. In the following sections we present the data and measures as well as the methodological approach used to disentangle the relationships between environmental concern, civic pro-environmental behavior and generalized trust across countries. We then proceed with the empirical analyses and results. Lastly, we conclude with a discussion about the results and the implications of our findings for future research and society at large. 9 Data and Method In our analyses, we use International Social Survey Programme (ISSP) data from 32 countries collected in the year 2010. The countries included are (abbreviation and n in parenthesis): Argentina (AR, n=1100), Austria (AT, n=1000), Belgium (BE-FLA, n=1097), Bulgaria, (BG, n=983), Canada (CA, n=967), Chile (CL, n=1408), Taiwan (TW, n=2207), Croatia (HR, n=1190), Czech Republic (CZ, n=1419), Denmark (DK, n=1267), Finland (FI, n=1123), France (FR, n=2127), West Germany (DE-W, n=944), East Germany (DE-E, n=400), Israel Jews (IL-J, n=992) Israel Arabs (IL-A, n=191), Japan (JP, n=1252), Korea (KR, n=1553), Latvia (LV, n=947), Lithuania (LT, n=985), Mexico (MX, n=1598), New Zealand (NZ, n=1153), Norway (NO, n=1358), Philippines (PH, n=1188), Russia (RU, n=1582), Slovak republic (SK, n=1120), Slovenia (SI, n=1067), South Africa (ZA, n=3053), Spain (ES, n=2505), Sweden (SE, n=1162), Switzerland (CH, n=1205), Turkey (TR, n=1638), Great Britain (GB, n=896), and United States (US, n=1400). To measure environmental concern we use an item asking respondents: “Generally speaking, how concerned are you about environmental issues?”, with response alternatives ranging from “Not at all concerned” (1) to “Very concerned” (5). In this type of analysis, where overall concern for the environment is hypothesized to correlate with civic pro-environmental behavior, it is preferable to use this type of more general question compared to alternative measures that conflate concern with other related aspects. To measure civic pro-environmental behavior, we use four indicators: If the respondent (i) is a member of an environmental organization or group, or if the respondent within the last 5 years have (ii) signed a petition about an environmental issue, (iii) given money to an environmental group, (iv) taken part in a protest or demonstration about an environmental 10 issue. A principal component analysis (PCA) shows that all manifest indicators load on a single dimension, with factor loadings around or above 0.6 (0.72, 0.67, 0.72, and 0.59, respectively). The latent factor explains 45.7 % of the overall variance in the indicators (0.52, 0.44, 0.51, and 0.35, respectively). In the subsequent analyses, however, we are primarily interested in the question of whether respondents have engaged in any form of civic proenvironmental behavior or whether they have not. The reason for this is because the range of options available for citizens to influence politicians and decision makers might be highly country-specific. We therefore construct a measurement instrument that distinguishes respondents who answered “yes” on one or more of the indicators from those who answered “no” on all of them. It should therefore be noted that we do not distinguish between individuals engaging in only one form of behavior from those engaging in several. As the measure for pro-environmental civic engagement has been coded as 0 for “no” and 1 for “yes”, the scores for each country indicate the share of respondents that have engaged in one or more forms of civic pro-environmental behavior. Finally, we measure the level of generalized trust in each country by using an item asking respondents: “Generally speaking, would you say that most people can be trusted, or that you can’t be too careful in dealing with people?”, with responses ranging from “You can’t be too careful” (1) to “Most people can be trusted” (5). This item has been widely used in the literature on generalized trust. Results In the subsequent analysis, we now aim to study whether there are cross-national differences in the relationship between environmental concern and engagement in civic proenvironmental behavior, and whether generalized trust levels act as contextual factors that can 11 explain potential differences in the link between environmental concern and civic engagement. The analysis is divided into three steps. First, we examine the cross-country patterns of engagement in different types of civic pro-environmental behavior. Second, we study how levels of environmental concern and civic pro-environmental behavior vary across countries. Finally, in the third step we study the extent to which the national context, in terms of the level of generalized trust, moderates the relationship between environmental concern and civic pro-environmental behavior. Figure 1 shows the proportion of respondents in each country that engage in different forms of civic pro-environmental behavior. The figure shows that there are indeed substantial within-country differences in terms of which forms of civic pro-environmental behavior respondents tend to engage in. More importantly, the figure also indicates that there are crossnational differences in the types of behavior that respondents engage in, and that the overall level of civic engagement differs considerably across countries. In countries such as New Zealand, Canada, France, Switzerland, and Germany (west), the share of respondents that engage in civic pro-environmental behavior ranges between about 25 to 35 %. Meanwhile, in countries such as Taiwan, South Africa, Latvia, and the Philippines, the corresponding share of respondents only amounts to about 5 %. There are thus substantial cross-national differences in terms of civic pro-environmental behavior, where about one in three respondents in many western countries are engaged in some form of civic pro-environmental behavior, whereas only a small share of respondents in non-western countries are engaged. [FIGURE 1 ABOUT HERE] 12 Based on the previous studies that link environmental concern to pro-environmental behavior, it is reasonable to expect that the observed cross-national differences in civic proenvironmental behavior can be (at least partly) attributed to cross-national differences in environmental concern. Indeed, in countries with higher levels of environmental concern, one should expect higher levels of civic pro-environmental behaviors. Meanwhile, the literature suggests that environmental concern is widespread in most countries while pro-environmental behavior often varies cross-nationally. In order to assess whether the cross-national differences in civic pro-environmental behavior are related to national levels of environmental concern there are thus good reasons to study them alongside each other across countries. In Figure 2, country estimates are presented for environmental concern and the measure for civic pro-environmental behavior (i.e. the share of respondents that have engaged in one or more forms of civic pro-environmental behavior). In stark contrast to the expectation that lower levels of environmental concern would be found in countries where pro-environmental behavior is low, we find that environmental concern generally is high in most countries. When it comes to civic pro-environmental behavior particularly low levels are found in countries such as Russia, Turkey, Lithuania, South Africa, and Latvia, where less than 10 % of respondents have engaged in at least one form of civic pro-environmental behavior. In countries such as New Zealand, Switzerland, Canada, France, Austria, Sweden, Finland, Germany (west), and Norway, more than 30 % of respondents have engaged in at least one form of civic pro-environmental behavior. Moreover, the cross-national differences in environmental concern found in Figure 2 appear to be unrelated to civic pro-environmental behavior. For instance, while the lowest levels of civic pro-environmental behavior is found in Russia and Turkey, the levels of concern in these countries are similar, and in some cases, even higher than those found in countries like Sweden, Norway and Denmark where 13 engagement in civic pro-environmental behavior is considerably more prevalent. Indeed, it appears as environmental concern have few behavioral consequences in many countries, at least in terms of civic engagement. A crucial task is therefore to explain why environmentally concerned individuals do not act on their concerns in many countries. [FIGURE 2 ABOUT HERE] In line with the literature on collective action problems, we propose, as discussed above, that a lack of generalized trust might serve as a poor seedbed for the translation of environmental concern into civic engagement. This may thus undermine the ability of societies to effectively address common challenges, in particular when it comes to eliciting an environmentally engaged citizenry with the potential to influence politicians and decision makers. We therefore proceed with our analysis focusing on generalized trust as a country level moderating factor affecting the relationship between concern and civic engagement. Figure 3 shows the relationship between levels of generalized trust at the country-level on the one hand, and the individual-level correlation between environmental concern and civic proenvironmental behavior on the other. The diagram provides strong support for the notion that generalized trust is an important factor affecting the link between concern and behavior. Generalized trust is clearly related to the strength of the correlation between environmental concern and civic pro-environmental behavior (R2=0.41). Indeed, over 40 % of the crossnational variation in the correlation between concern and behavior can be attributed to national levels of generalized trust. In high-trust countries, such as Norway, New Zealand and Canada, environmentally concerned individuals are more likely to act on their concerns compared to in countries with moderate or low levels of generalized trust. In low-trust 14 countries, such as Mexico, Taiwan and the Philippines, environmental concern is considerably less likely to translate into civic pro-environmental behavior. These findings thus represent clear support for the notion that collective action problems persist in relation to environmental problems and challenges. The findings also suggest that the full potential for civic environmental engagement is not fully realized in many countries, and that this is (at least partly) due to relatively low levels of generalized trust. [FIGURE 3 ABOUT HERE] While Figure 3 has shown that the concern-behavior gap increase in low-trust countries it is still an open question to what extent this seemingly trust-induced gap between environmental concern and civic engagement can explain national levels of civic pro-environmental behavior. Figure 4 clearly demonstrates that the concern-behavior link is closely related to national levels of pro-environmental behavior (R2=0.56). In countries where concern has a greater influence on behavior, people are also more likely to engage in civic proenvironmental behavior. In countries such as New Zealand, Norway and Canada, where the correlation between concern and behavior is comparatively strong, civic pro-environmental behavior is more widespread. [FIGURE 4 ABOUT HERE] Our results thus suggest that generalized trust is essential for translating environmental concern into civic pro-environmental behavior. Furthermore, the cross-national differences in the relationship between concern and behavior are very likely partly responsible for national levels of civic pro-environmental behavior. This lends clear support for our argument that 15 while environmental concern is high in most countries, citizens are more likely to act on their concerns in countries where people in general are more trusting. Therefore, generalized trust appear to be a crucial prerequisite for civic pro-environmental behavior. Discussion In this study, we have examined civic pro-environmental behavior cross-nationally, and investigated the impact of environmental concern on behavior across national contexts. Based on theories of collective action problems and social dilemmas or traps, we argued that generalized trust might be a prerequisite for engagement in civic pro-environmental behavior, in particular regarding the extent to which environmentally concerned individuals act on their concerns. Our results strongly supported this argument; the higher levels of generalized trust in a country, the more likely environmentally concerned citizens are to engage in civic proenvironmental behavior. Moreover, national levels of engagement in civic pro-environmental behavior is highly dependent on the extent to which concern is translated into behavior. Our results strongly suggest that collective action problems are highly present in relation to environmental challenges in general, and civic pro-environmental behavior, in particular. We argue that the low-trust-induced gap between concern and behavior in many countries is a crucial obstacle for democratic citizenship and democratic representation, since citizens in many countries apparently have grievances that remain unrepresented in the democratic process. Therefore, this trust-behavior mechanism constitutes not only a fundamental obstacle in addressing the global environmental problems facing humanity but also embodies a more general problem of democracy and democratic representation. Our assessment is that in order to foster civic engagement among citizens, it is crucial for societies and the global community to promote the factors that produce generalized trust and increase trust levels, especially in 16 low-trust national contexts. Future studies should focus on identifying the specific trustgenerating institutional (and other contextual) factors, as well as the more intricate causal linkages that bring about more civically engaged citizens. If environmental issues are to be prioritized on the political agenda, citizens of democratic societies have to, among other things, increasingly engage in civic pro-environmental behavior. In other words, in order to more effectively mitigate environmental problems there is a need for the public to put pressure on politicians and the political system to enact more effective measures to counter these problems. In this study we have presented evidence suggesting that generalized trust is a crucial prerequisite for civic pro-environmental behavior. This means that democratic societies are facing a challenging task in increasing trust-levels in order to facilitate effective large-scale collective action in response to global environmental problems. We would, however, like to emphasize that trust alone might not be a sufficient precondition for effective collective action. Yet, given the exceptionally low levels of civic pro-environmental behavior and the weak association between concern and behavior in low-trust countries, trust certainly appears to be a necessary precondition. We believe that our contribution is significant, since it shows that the problem of democratic societies to effectively address environmental problems lies not mainly in a quiescent and indifferent demos, but rather in shaping the social circumstances necessary for environmentally concerned citizens to act on their concern. Therefore, a crucial challenge for the scientific community is to increase knowledge about the interplay between collective action dilemmas, generalized trust, and environmental problems. In contrast to much of previous research on pro-environmental behavior which has focused on psychological barriers and economic constraints, our study demonstrates the necessity of also 17 adopting sociological perspectives in the study of pro-environmental behavior. 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