Style and Social Media Guide for the
Joint ITE/CITE 2017 Annual Meeting and Exhibit
This style guide has been created to provide the standard operating practices relating to the
Joint ITE/CITE 2017 Annual Meeting and Exhibit to ensure consistent and proper usage.
Consistent and proper usage is important to the branding of these conferences. This style guide
is meant to provide useful information and is not necessarily exhaustive.
Questions can be referred to Pam Goodell, Marketing Senior Director ([email protected])
Conference Title
Logo Usage
Color Scheme
Space Clearance
What do the Different Formats Mean and When You Should Use Them
Social Media and Website Links
Conference Title
The correct conference title is the Joint ITE/CITE 2017 Annual Meeting and Exhibit. The full
title should be used in all communications (flyers, articles, email, publications, etc) with ITE
members, other transportation professionals, and the general public. This ensures clear,
consistent messaging and branding and avoids confusion with other conferences.
The short-hand title for this meeting is #ITEToronto2017. This is also the Twitter hashtag.
Logo Usage
Standard Logo. This is the preferred version of the logo. The colors
for this logo are outlined below. Do not reproduce in colors other
than those specified or place on a patterned background that
impairs readability.
Color Scheme
The color scheme for the red color in the logo is provided if you are looking to produce an item,
document, or publication that compliments the logo.
Red
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CMYK
PMS
RGB
Hex
C1 M100 Y92 K0
032
R252, G0, B20
#FC0014
Minimum Size
It is recommended that the logo be no smaller than 225 pixels (horizontal) x 187 pixels (vertical)
or 2” x 2” to insure readability.
Space Clearance
Always maintain clear space around the conference logo to protect it from distracting graphics
or typography.
What Do the Different Formats Mean and When Should You Use Them
The logos were provided in the following formats: eps; jpeg; png; psd; and tiff. Below is a brief
explanation of which formats should be used in what instances and why:
EPS (Encapsulated PostScript)
Explanation: EPS files require specific software application to read, such as Adobe Photoshop,
Adobe Illustrator and QuarkXpress. EPS files can be used when requests are made for vector
files. EPS files work best for print houses and graphic designers.
How/When to Use: Ideal format to provide to graphic designers and printers. For general
purposes, it is better to send another format such as jpg, tif, or png to insure the person
receiving the file can open it.
JPEG (Joint Photographic Experts Group)
Explanation: JPG files are best used to transmit photos. Unlike many other formats, jpg files can
suffer from degradation of image quality. In some instances, for example, increasing the size of
a JPEG image can result in a more blurry image. JPEG images also do not offer transparency
(i.e., when put against a color background, a white border shows up).
How/When to Use: Can be used to insert a logo into a document or onto a website with a white
background; other formats may be better, depending on need.
PNG (Portable Network Graphics)
Explanation: This format has become an alternative to GIF. Unlike JPEG, when inserted into a
color background, the border is transparent. PNG is not a good format for print production as
the format does not support CMYK color space and there can be no color separation at all.
How/When to Use: Use to insert a logo into a document particularly against a non-white
background. Do not send for printing or design usage.
PSD (Photoshop Document)
As the name implies, this is the default format for Adobe Photoshop. For the most part, this file
format will not be used except with Photoshop software.
TIFF (Tagged Image File Format)
A file format that works with both Mac and PC platforms and is a widely used format. Like the
PNG format, the background is transparent. The drawback to this file format is that no system
can decode all TIFF file versions so the file can be unpredictable.
How/When to Use: Not optimal for electronic transmission. Can be used on non-white
background.
Social Media and Website Links
Conference Website:
ite.org/annualmeeting.
Below is a listing of subpage URLs that may be helpful references. As additional information is added,
there may be additional URLs created. To facilitate posting on social media, use the bit.ly links provided
shorter URLs.
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2017 Collegiate Traffic Bowl Competition: http://www.ite.org/trafficbowl (bit.ly:
http://bit.ly/2nLO8FG)
Accommodations: http://www.ite.org/annualmeeting/accommodations (bit.ly:
http://bit.ly/2nvB7zs)
Agenda: http://www.ite.org/annualmeeting/agenda (bit.ly: http://bit.ly/2nvz2Ue)
Earning PDH Credits: http://www.ite.org/annualmeeting/PDH (bit.ly: http://bit.ly/2nM6h6y)
Exhibitor and Sponsor Prospectus: http://library.ite.org/pub/2f08ad06-c369-8ee3-c80203f82a61947d (bit.ly: http://bit.ly/2kviZ7q)
Exhibitor Listing: http://www.ite.org/annualmeeting/exhibitors (bit.ly: http://bit.ly/2b7qkaP)
FAQs: http://www.ite.org/annualmeeting/faq (bit.ly: http://bit.ly/2n1RpNy)
Getting to and From Toronto: http://www.ite.org/annualmeeting/toronto.asp#gettingto (bit.ly:
http://bit.ly/2mZ2fmz
Meeting Enhancements and Family Activities:
http://www.ite.org/annualmeeting/toronto.asp#enhancements (bit.ly: http://bit.ly/2neXTd4)
Plenary Sessions: http://www.ite.org/annualmeeting/plenary (bit.ly: http://bit.ly/2mZ5KJH)
Poster Presentations: http://www.ite.org/annualmeeting/posters (bit.ly: http://bit.ly/2nvEwOX)
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Program: http://www.ite.org/annualmeeting/program (bit.ly: http://bit.ly/2n1wc6y)
Promotional Toolkit: http://www.ite.org/promotoolkit
Registration Fees: http://www.ite.org/annualmeeting/regfees (bit.ly: http://bit.ly/2nMfI5C)
Registration:
http://ecommerce.ite.org/imis/iCommerce/Events/Event_Display.aspx?EventKey=ITE2017AM
(bit.ly: http://bit.ly/2nZkl9O)
Sponsor Listing: http://www.ite.org/annualmeeting/sponsors (bit.ly: http://bit.ly/2mzqFbd)
Technical Program: http://www.ite.org/annualmeeting/sessions (bit.ly: http://bit.ly/1Uxcp7m)
Technical Tours: http://www.ite.org/annualmeeting/techtours (bit.ly: http://bit.ly/28TqDS8)
TransportationCamp: http://www.ite.org/annualmeeting/transportationcamp (bit.ly:
http://bit.ly/1Sjvpv8)
Workshops: http://www.ite.org/annualmeeting/workshops (bit.ly:
http://www.ite.org/annualmeeting/workshops.asp)
Facebook:
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When posting about ITE, please use @instituteoftransportationengineers and/or refer to a
specific URL.
Twitter:
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Hashtag: Please use #ITEToronto2017 in posts
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Handles: Please make sure to use both @ITEHQ and @ITECanada in your tweet