LinkedIn Profile Checklist
© Shelton Associates 2015
Profile Checklist
LinkedIn
We have put together the following checklist to help you fully complete your LinkedIn
profile to help ensure that you get the best response from your LinkedIn marketing.
Using the guidance below, please put together the information ready for loading up into
your LinkedIn profile.
Any queries please let me know
Andrew Shelton
Shelton Associates
1. Image-Please ensure that we have a good picture of you. Full face and headshot,
preferably on a plain white background. Do not include your company logo in the
headshot- people want to know that the profile is a real human being.
2. Headline at the Top of the Profile- Essentially highlighting what you do! Job titles
are largely meaningless; describe what you do in real English. For example:‘Sheffield Marketing Consultant, Marketing Training, Marketing Coaching, Lead
Generation, Market Research, CMS Pro’ has a more of an impact then ‘Owner at
Shelton Associates’. Sell yourself.
3. Summary- Description of what you do, why you’re different and why you like it. Make
this somewhere between 200 and 500 words.
4. Where you work. Put your current company name in here. Dates, position, what the
company does, what you do-include relevant keywords. Do the same for your
previous jobs.
5. Education- Include where you have studied. People may want to connect and do
business with you as you have something in common because you studied at the
same University for example. Outline which secondary school you went to (dates etc)
and the same for Colleges/University. Outline details of qualifications obtained
6. Website- You can include 3 website addresses, plus your Twitter page, so make the
most of this.
7. Contact details. If you want to sell something, make sure that people can ring you up
to buy it.
8. Your unique LinkedIn URL – You can customise the link that comes at the bottom of
the main box describing you, to make it shorter and unique to you. Go to edit your
profile and the box for this is on the right hand side of the editing page, second box
down-we will do this for you.
9. Endorsements are often seen as worthless, but it won’t hurt to be endorsed! List
which skills you want to be endorsed for which would impress potential customers
10. Recommendations – can we get some? Ask clients, ex bosses and colleagues to
recommend you.
© Shelton Associates 2015
LinkedIn Checklist (Please refer to guidance and complete the relevant
sections below)
Image
Headline at the Top of the Profile
To be forwarded jpg format
Summary
Include initial thoughts
Where you work
Details about current work and previous
jobs
Initial thoughts to be documented
© Shelton Associates 2015
Education
Complete section about previous
education and qualifications
Website address(es) to include
Contact details
Endorsements
List main skills which would impress
potential customers
Recommendations
Make a list of potential people who
would recommend you (who would also
impress potential customers)
© Shelton Associates 2015