July 24, 2014
Ms. Angie Bertinot
Ms. Heather Hinzie Swift
Houston Downtown Management District
909 Fannin, Suite 1650
Houston, TX 77010
RE: Market Analysis Report for Proposed Traditional Retail in Downtown
Houston, Texas
Dear Angie & Heather:
Background. Houston Downtown Management District (HDMD) has requested that Jeff
Green Partners conduct a retail market analysis, to include residential trade area
definition, population, demographic and lifestyle (psychographic) characteristics as well
as the retail expenditure potential (dollars available for retail) for the 1) resident, 2)
worker and 3) conventioneer/tourist/hotel guest to downtown Houston, Texas.
Downtown Houston is booming thanks to an unprecedented amount of public and
private investment. More than $5 billion has been invested in the last decade to
transform downtown into a vital city center with another $4 billion of projects under
construction and/or in the planning stages.
Downtown Houston is at the heart of the business community with a
workforce of 150,000, a world-class Theater District, a growing residential
population, a popular nightlife scene centered in the Historic District, a newly
expanded light rail system, an enhanced convention center and numerous new
hotels. It also boasts three state-of-the-art sports facilities that attract millions
throughout the year.
As identified by the city of Houston, the boundaries of the shopping district with the best
potential to create density and critical mass were identified. Dallas Street serves as the
commercial spine for the Downtown’s shopping district with the GreenStreet mixed-use
project, with adjacent retail activity on Main and The Shops at Houston Center on
San Jacinto and Austin.
The study area is highlighted below:
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Potential uses downtown include traditional retail, restaurants and entertainment
components.
Issues. The issues to be addressed in this study are as follows:

What is the residential trade area that is currently being served by the existing retail
base in the study area and to whom do the existing retailers appeal?

What is the population, demographic and lifestyle (psychographic) characteristics
of residents in the study area and general trade area projected for 2014 and over
the next five years?

What is the current density of daytime (worker) population in the study area? How
do they affect sales potential for retail in the study area?

How many conventioneers and tourists visit Houston on an annual basis? How
many dollars are available from these tourists annually?

What is the projected growth for retail expenditures for the above components from
2014 through 2019?
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Methodology. To address these issues, Jeff Green Partners utilized the following
methodology:
Step 1. Trade Area Definition. We defined a total residential trade area based on
the accessibility characteristics of the area, location of competition,
distribution of population, population growth and demographic characteristics,
as well as other appropriate factors.
Step 2. Population of Residents, Area Workers, Conventioneers and Tourists. We
collected the most recent population and household estimates, along with
future projections from local planning agencies (and all other appropriate
sources) for the trade area.
We also assessed the number and type of daytime workers currently in the
area. We collected information of the number and type of conventioneers
and tourists who visit Houston, and who may be potential shoppers for retail
in the downtown Houston shopping district.
Step 3. Demographics. The most recent demographic information (i.e., income
levels, age factors, household size, employment type, etc.) was gathered
from local planning agencies (and all other appropriate sources).
Step 4. Mapping. Using our MapInfo GIS (Geographic Information Systems)
programs, we prepared numerous maps that visually depict the trade areas,
retail competition, incomes, population growth and various demographics.
Step 5. Retail Expenditure Potential Determination. During our subsequent in-office
analysis, current and projected population levels, and the demographic
characteristics of residents were determined. We also computed current and
future estimates of trade area expenditure potential by retail category. Many
of these estimates were derived using Jeff Green Partner’s proprietary
models of expenditure potential, developed for various retail categories. We
also used data from the Census of Retail Trade, sales tax information and
trade area population levels, to determine trade area expenditure potentials for
various retail types.
Expenditure potential by retail category was adjusted to reflect the
purchasing habits of consumers within the trade area, as indicated by their
unique demographic and socioeconomic characteristics.
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Assumptions. As part of this study, we made the following assumptions:

Population, household growth, demographic and psychographic data supplied by
national and local sources are accurate, reliable and reflect both the current and
projected greater Houston market.

Expenditure data estimated for the residential population base, as well as that
provided by the International Council of Shopping Centers for daytime worker
population, also accurately reflect the expenditure potential available to retailers
within the downtown Houston shopping district.

The economic conditions of the greater Houston area will remain as projected
through 2019.
Conclusions. Jeff Green Partners concludes that there is significant retail
potential in the downtown Houston market now and well into the future. This
potential comes from three distinct demand components, all of which must be
understood by the potential retailer. They include:
1. Trade Area Residents
2. Downtown Houston Workers
3. Tourists/Visitors/Hotel Guests to Houston
Downtown Houston has the opportunity to be developed into a specialty
urban/lifestyle retail destination. This retail format would serve not only the
residents in the defined trade areas, but also the close-in and substantial
business population base as well as the tourist/visitor/hotel base.
For traditional retail options (full price) there are a total of $10 billion of retail and
restaurant potential.
Downtown Houston has grown, and continues to grow significantly in
population (residential, office, convention visitors, hotel guests and tourists).
Potential new retail in downtown Houston is positioned to leverage this growth.
The geographic boundary as defined on page 2 is centrally located in downtown
Houston, where it is accessible to the customer demand segments referenced
above. This gives it key advantages. For retailers looking for an urban
presence, downtown Houston would be a viable choice. Houston Galleria,
Highland Village, River Oaks and Rice Village do present a competitive challenge
-- one that must be addressed by unique-to-the-market tenants and a
distinctive, exciting mix of businesses in downtown Houston.
Retail Expenditure Analysis: The following tables highlight the total number of dollars
available for retail from 1) the total trade area resident, 2) the area worker segment
and 3) tourists/hotel guests to downtown Houston.
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These estimates have been derived using Jeff Green Partners’ in-house proprietary
models of expenditure potential, developed for various retail types. We also used data
from the Census of Retail Trade, sales tax information and trade area population levels,
to determine annual trade area expenditure potential for various retail types. The
following tables summarize the total available retail expenditure potential for the defined
residential trade areas, as well as for the identified daytime employment, tourist and
college student base:
Total Residential Trade Area
Current Year Projected
Dept/Disc.
Dept. Stores
Apparel,
Shoes &
Access.
$1,267,212,300
$1,474,950,200
$618,329,400
$713,461,200
Food &
Restaurant
$1,616,729,400
$1,737,965,000
Other Retail
$2,260,822,300
$2,643,999,500
Total
Expenditure
$5,763,093,400
$6,570,375,900
Dept/Disc.
Dept. Stores
Apparel, Shoes
& Access.
Food &
Restaurant
Other Retail
Total
Expenditure
Pot.
Daytime
Employment
Potential
Tourist/Hotel
Potential
Current Year
Current Year
Current Year
5 Year
Projected
$48,115,366
$167,607,199
$1,482,934,865
$1,690,672,765
$80,038,061
$278,808,129
$977,175,589
$1,072,307,389
$493,117,946 $1,583,135,944
$3,692,983,290
$3,814,218,890
$335,882,267 $1,170,027,176
$3,766,731,742
$4,149,908,942
$957,153,639 $3,199,578,447
$9,919,825,487
$10,727,107,987
Total Expenditure Potential
Rationale. The following presents detail on the site, market and demand components:
 Fairly Tight Residential Trade Area for Traditional Retail. Based on our
analysis of the Houston, Texas market and surrounding communities, our inhouse database of trade area retailers currently in the market, along with our
experience defining trade areas for similar retail concentrations, we defined the
total residential trade area by U.S. census tract that will be served by retailers
in the downtown Houston shopping district.
The map below shows the approximate trade area boundaries for the site for
traditional retail:
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 Substantial and Growing Trade Area Population Base. Based on the trade
areas defined, we collected relevant residential population, demographic and
lifestyle data on a residential trade area basis, as well as on a disaggregate
basis (census tract).
For most retailers, the total residential trade area will provide 40% to 45% of the
total sales. The daytime worker base will account for 25% to 30% of sales, the
downtown Houston tourist 20% to 25% of sales, with the remaining sales
(5% to 10%) derived from those residents traveling from outside the residential
trade area as shown on the chart below:
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Source of Sales
Residents from
Outside TA
10%
Total Residential
Trade Area
40%
Downtown
Houston Tourist
20%
Daytime Worker
Base
30%
Within the defined residential trade area, the current estimated population
level is an estimated 374,690 persons, which is projected to grow 5.5% to
395,330 persons by 2019. The strongest percentage of population growth is
projected in the Houston census tract 410600 (17.5% increase over the five-year
period), followed by census tract 410100 (14.7% growth projected through 2019).
Both of these high-growth census tracts are located just west of the downtown
area highlighted on page 2.
The city of Houston is also projected to have a substantially growing population
base of 2,238,797 persons, increasing 6.4% to 2,382,865 persons by 2019.
The following table details the projected population growth for the defined total
trade area, the city of Houston and the Houston MSA/CBSA.
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Projected Population Growth
2014
2019
8,000,000
8.7%
7,000,000
6,000,000
5,000,000
4,000,000
6.4%
3,000,000
2,000,000
1,000,000
5.5%
0
Total Trade Area
City of Houston
Houston MSA/CBSA
The current population estimate within three miles of downtown is approximately
174,483 persons, which represents an increase of 4.5% since 2000. This base is
projected to increase at a higher rate (5.4%) to 183,824 persons by 2019.
Households within the defined trade area are currently estimated to be nearly
160,042 and projected to grow to 171,748 households by 2019 (7.3% projected
growth).
Currently less than half (45%) of the housing units in the trade area are
owner-occupied.
Persons per household in the defined total trade area is reported as 2.17
persons. The city of Houston reports an average persons per household of 2.6
persons. Therefore, those living in or near downtown have smaller households.
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2014
Projected Household Growth
2019
3,000,000
8.7%
2,500,000
2,000,000
1,500,000
7.0%
1,000,000
500,000
7.3%
0
Total Trade Area

City of Houston
Houston MSA/CBSA
Strong and Homogeneous Demographics. Incomes throughout the
residential trade areas are strong. The average household income reported for
the t r a d e a r e a i s $ 9 0,346. This is compared to a lower average income in
the city of Houston, $67,536.
Per capita incomes are also strong (which is typically good for specialty retail),
with the trade area reporting per capita incomes of $38,590.
In the trade area nearly 38% of the households report incomes of $75,000 or
higher, followed by an additional 14% reporting household incomes between
$50,000 and $74,999.
The following table details the average, median and per capita incomes for the
trade area as well as the city of Houston, the Houston MSA/CBSA and the
state of Texas:
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Avg HH Income
Median HH Income
Per Capita Income
Household and Per Capita Income Levels
$100,000
$90,346
$79,266
$80,000
$70,565
$67,537
$60,000
$56,545
$52,779
$38,590
$40,000
$50,464
$43,641
$27,574
$25,209
$25,054
$20,000
$0
Total Trade Area
City of Houston
Houston MSA/CBSA
State of Texas
T h e following chart shows the breakdown of households in the total trade area:
Total Trade Area Households by Income
$25,000 $49,999
20.4%
Less than
$25,000
28.0%
$50,000 $74,999
14.1%
$75,000 $99,999
10.0%
$100,000 or
Higher
27.5%
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
Sophisticated Trade Area Households, Especially Close-In. To better
understand the propensity of local residents to shop retailers proposed for
downtown Houston, we examined the lifestyles of residents located within
the defined trade areas.
PrizmNE consumer lifestyle segments combine aggregate consumer demand
with demographic variables to form 66 different lifestyles as a predictor of
consumer purchasing patterns. These lifestyle segments are based on the
smallest geographical basis available, and updated annually to insure the
most current and accurate data.
The rationale for presenting these lifestyle segment characteristics is that
many retailers now develop their sales forecasting models by marrying the
trade area demographics with trade area lifestyle segments. It is important for
the developer to understand the psychographics of their trade area in order to
“speak the same language” as the retailer.
The following table details the top nine lifestyles found within the defined
residential trade area:
PrizmNE
Lifestyle
Total Trade
Area Count / %
Bohemian
Mix
25,137
15.7%
Money &
Brains
17,844
11.1%
Young
Digerati
17,314
10.8%
Short Description
A collection of mobile urbanites, Bohemian Mix
represents the nation's most liberal lifestyles. Its
residents are an ethnically diverse, progressive
mix of young singles, couples, and families
ranging from students to professionals. In their
funky row houses and apartments, Bohemian
Mixers are the early adopters who are quick to
check out the latest movie, nightclub, laptop, and
microbrew.
The residents of Money & Brains seem to have it
all: high incomes, advanced degrees, and
sophisticated tastes to match their credentials.
Many of these city dwellers are married couples
with few children who live in fashionable homes
on small, manicured lots.
Young Digerati are tech-savvy and live in
fashionable neighborhoods on the urban fringe.
Affluent, highly educated, and ethnically mixed,
Young Digerati communities are typically filled
with trendy apartments and condos, fitness clubs
and clothing boutiques, casual restaurants and
all types of bars--from juice to coffee to
microbrew.
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PrizmNE
Lifestyle
Total Trade
Area Count / %
Urban
Achievers
15,527
9.7%
American
Dreams
15,012
9.4%
Multi-Culti
Mosaic
City Roots
Low-Rise
Living
Urban Elders
Short Description
Concentrated in the nation's port cities, Urban
Achievers is often the first stop for up-and-coming
immigrants from Asia, South America, and
Europe. These young singles, couples, and
families are typically college- educated and
ethnically diverse: about a third are foreign-born,
and even more speak a language other than
English.
American Dreams is a living example of how
ethnically diverse the nation has become: just
under half the residents are Hispanic, Asian, or
these
multilingual
African-American.
In
neighborhoods-- one in three speaks a language
other than English--middle-aged immigrants and
their children live in upper-middle-class comfort.
11,382
7.1%
An immigrant gateway community, Multi-Culti
Mosaic is the urban home for a mixed populace
of Hispanic, Asian, and African- American
singles and families. With nearly a quarter of the
residents foreign born, this segment is a haven
for first- generation Americans who are striving to
improve their lower- middle-class status.
11,017
6.9%
Found in urban neighborhoods, City Roots is a
segment of downscale retirees, typically living in
older homes and duplexes they've owned for
years. In these ethnically diverse neighborhoods- more than 60 percent are African- American or
Hispanic--residents are often widows or
living on fixed incomes and
widowers
maintaining low-key lifestyles.
6,892
4.3%
The most economically challenged urban
segment, Low-Rise Living is known as a
transient world for middle age, ethnically diverse
singles and single parents. Home values are low-about half the national average--and even then
less than a quarter of residents can afford to own
real estate. Typically, the commercial base of
Mom-and-Pop stores is struggling and in need of
a renaissance.
6,884
4.3%
For Urban Elders--a segment located in the
downtown neighborhoods of such metros as
New York, Chicago, Las Vegas, and Miami--life is
often an economic struggle. These communities
have high concentrations of Hispanics and
African- Americans and tend to be downscale,
with singles living in older apartment rentals.
The 66 PRIZM consumer lifestyle segments are split into fourteen social
groups based on urbanicity and affluence, two important variables used in
the production of PRIZMNE. The largest social group in the trade area is
known as Urban Uptown. Urban Uptown comprises 47% of all trade area
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households.
The Urban Uptown social group is defined below:
“The five segments in Urban Uptown are home to the nation's wealthiest urban
consumers. Members of this social group tend to be midscale to upscale, college
educated and ethnically diverse, with above-average concentrations of Asian and
Hispanic Americans. Although this group is diverse in terms of housing styles and
family sizes, residents share an upscale urban perspective that's reflected in their
marketplace choices. Urban Uptown consumers tend to frequent the arts, shop at
exclusive retailers, drive luxury imports, travel abroad, and spend heavily on
computer and wireless technology.

Very Strong Worker Population and Daytime (Worker) Retail
Expenditure Potential. Retail in the downtown Houston area would serve a
base of 33,492 employees within a quarter-mile radius, growing to 176,636
within one-half mile and 215,185 with a one-mile radius of the downtown
shopping district. Of those within the half-mile radius, most are employed in
Mining and Oil (30.5%) and Service (29.6%) positions.
1/4 Mile
#
% of
Employees
Total
Employment Type
Retail
1/2 Mile
#
% of
Employees
Total
1 Mile
#
Employees
% of
Total
661
2.0%
4,844
2.7%
6,432
3.0%
Finance, Insurance, Real Estate
2,585
7.7%
9,794
5.5%
11,619
5.4%
Service
21,366
63.8%
52,198
29.6%
69,063
32.1%
337
1.0%
8,432
4.8%
16,352
7.6%
0
0.0%
2
0.0%
14
0.0%
Mining & Oil
1,574
4.7%
53,835
30.5%
54,100
25.1%
Construction
1,193
3.6%
2,930
1.7%
9,163
4.3%
Manufacturing
1,512
4.5%
4,811
2.7%
5,351
2.5%
Transportation/Communication/Public Utilities
3,956
11.8%
36,281
20.5%
38,737
18.0%
Wholesale Trade
308
33,492
0.9%
3,509
176,636
2.0%
4,354
215,185
2.0%
Public Administration
Agriculture
Total
Using average expenditures per worker reported by ICSC in their March
2012 report “Office Retail Spending in a Digital Age,” the following table
shows the current and projected additional retail/restaurant expenditure
potential available in the downtown area due to the strong daytime
employment base (one-mile radius):
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Dept/Disc. Dept. Stores
Apparel, Shoes & Access.
Food & Restaurant

Other Retail
$335,882,267
Total Expenditure Potential
$957,153,639
A Strong and Growing Number of Hotel Rooms. As highlighted by Smith
Travel Research and Central Houston, Inc. report, there were 18 downtown
Houston hotel properties with a total of 5,076 rooms in 2013. However, this hotel
base is increasing significantly (by about 50% or 2,461 rooms) over the next two
to three years. The following are the hotel properties that are proposed
between 2014 and 2016 and the approximate number of rooms each is expected
to have:
1.
2.
3.
4.
5.
6.
7.

Daytime Employment Potential
Current Year
$48,115,366
$80,038,061
$493,117,946
JW Marriott (325)
Holiday Inn (215)
Hampton Inn/Homewood Suites (300)
SpringHill Suites (166)
Marriott Marquis (1,000)
Hilton Garden Inn (230)
Hotel Alessandra (225)
A Strong Number of College Students are Found in Downtown Houston.
The University of Houston–Downtown is a four-year state university, and is a
separate and distinct component institution of the University of Houston System.
Its campus spans 20 acres in downtown Houston, with distant locations across
the Greater Houston area. Founded in 1974, UHD is the second-largest
university in the Houston area with nearly 14,000 students. UHD is the state's
13th largest public university and is both a federally designated Hispanic-Serving
Institution and Minority-Serving Institution.
South Texas College of Law, also located downtown has a total enrollment of
1,225 students, of which almost 1,000 are full-time.
About 2.5 miles from downtown is the University of Houston – Main Campus with
an enrollment of 40,750 students, the third largest university in the state of
Texas. About ¾ of all students are undergraduates. Almost 55% of these
students reside in Harris County. The largest number of degrees were awarded
in The College of Liberal Arts and Social Sciences and in Business
Administration. The University of Houston – Main Campus is located directly on
the light rail line with easy access to downtown.
Located about three miles southwest of downtown, Rice University also
provides a potential demand component for downtown retail. On 295 acres of
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property Rice University has an enrollment of about 6,500 students, about 40%
of which are graduate students.

Strong Tourist Base and Retail Expenditure Potential. Based on data
provided by the Greater Houston Convention and Visitors Bureau (GHCVB)
Tourism supported 117,000 jobs in Houston in 2011 and generated $15.5 billion
for the local economy (up 11% from 2010). Houston’s visitation in 2012 dipped
below 2011, but remained 5% above 2010, a better performance than either
Texas or the US. Four out of five (81%) leisure visitors spend the night, similar to
2011.
A profile of the existing tourist is found below as presented by GHCVB:
1. Travel Spending in Houston. Visitors spend substantial amounts in
Houston, averaging $514 per travel party (up from $498 last year).
Business travelers ($644) spend more than leisure travelers ($445).
Overnight leisure visitor spending ($517) more than triples that of leisure
day-trippers ($152). With longer stays (lodging) and higher transportation
costs, overnight non-Texas residents’ spending ($952) far exceeds
Houston residents ($426) and non-Houston Texas residents ($471).
2. Source of Visitors. Texas supplies the majority (62%) of Houston visitors;
Louisiana follows distantly (9%).
3. Trip Purpose. Most visitors to Houston are tourists (not business
travelers); however, Houston attracts more of the lucrative (more
hotels/motels) business travel than the national average (17% vs. 11%).
4. Leisure Overnighters. Leisure travelers make up over two-thirds of all
Houston travel (69%), most of whom spend the night (83%).
5. Timing. The heaviest travel to Houston peaks in June.
6. Demographics. Houston visitors resemble visitors elsewhere, with some
variations:
a. Visitors from New York City/Chicago/Washington DC (average
$122,700) report h i g h e r e a r n i n g s t h a n H o u s t o n ($79,400
total Houston visitors).
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b. Ethnic comparisons with total US travelers show a larger proportion
of African American visitors (10% vs. 6%) and Spanish origin (10%
vs. 4%) to Houston.
7. Typical Travel Planning Horizons. Similar to overall US travelers, many
(43%) Houston visitors decide to take the trip within two weeks of
departure. As expected, leisure overnighters (35%) less frequently plan to
visit on short notice (within two weeks) than leisure day-trippers (58%) or
than Houston residents (54%).
8. Travelers Primarily Rely on “Offline” Information Sources. Houston visitors
rely primarily on their own experience (26%) and friends/relatives (16%) to
gather travel information, similar to other travelers.
9. Houston Visitors Most Often Book “Online”. Mirroring their US
counterparts, about half of Houston visitors book at least some component
of their trip online (54%).
10. Most Visitors Drive. While most drive (66%), a slightly higher-than-average
share (21%) fly to Houston – aided by a somewhat larger share of
business travelers.
11. Overnighters Spend More than Day-trippers. Because of extra time to
see/do more things and because they incur lodging expenses, leisure
overnight visitors spend more than triple the amount of day-trippers ($517
vs. $152). Business overnighters spend the most ($740), but don’t stay
quite as long as leisure overnighters (2.9 vs. 3.5 nights).
Specif ic to downtown there are 11.6 million visitors to cultural,
entertainment, sports and convention center venues and events annually.
The following table shows the current and projected additional retail/restaurant
expenditure potential available at the site due to the tourist population outlined
above:
Tourist Potential
Current Year
Dept/Disc. Dept.
Stores
Apparel, Shoes &
Access.
$167,607,199
$278,808,129
Food & Restaurant
Other Retail
Total Expenditure
Potential

$1,583,135,944
$1,170,027,176
$3,199,578,447
Good Site Characteristics and Strong Traffic Counts Plus the Access to a
Strong and Growing Light Rail System. The potential downtown Houston retail
benefits from being located in the core of downtown near the confluence of three
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freeways: Interstate 10, Interstate 45 and U.S. Highway 59 at one of the highest
trafficked areas in the state of Texas. There are, based on data provided by the
Texas Department of Transportation, an estimated 1,019,700 cars a day that
pass by downtown Houston on these three arteries.
The Metropolitan Transit Authority is in the process of expanding the 7.5-mile light
rail line that connects downtown to the Museum District, Texas Medical Center
and Reliant Center complex. Five lines are planned in the expansion with the
North Corridor opened in late 2013 and the East End Corridor and Southeast
Corridor opening this October. The Southeast/East Corridor lines will provide
needed connectivity for downtown with the area east of downtown creating an
east-west circulation route within downtown.
Parking in the area is assumed to be more than adequate to support the
recommended retail. We assume a parking ratio of at least four spaces per 1,000
feet of additional retail square footage.
Corporate Qualifications/Biographical Sketch.
JEFF GREEN, President and CEO
Jeff Green Partners
Jeff Green is a nationally recognized retail development expert whose strategic
analysis, penetrating insights and visionary perspective have made him one of the most
respected figures in the industry. His innovative approach to retail development is
shaped by a keen grasp of emerging national and global development trends and an
ability to incorporate market and site-specific details into a broader contextual portrait.
In a dynamic, rapidly evolving industry, Green’s demonstrated commitment to
examining the intersection of retail and lifestyle has led him to challenge fundamental
assumptions about how and where we live, work, play and shop.
As the founding principal, President and CEO of Jeff Green Partners, Green’s
professional philosophy is readily apparent in the firm’s comprehensive portfolio of
services. Jeff Green Partners is an agile, assignment-focused retail consulting firm that
provides prominent retail clients, municipalities, and a number of leading commercial
and retail real estate developers with the in-depth analysis and comprehensive strategic
support needed to succeed in today’s climate. The firm consults with clients nationally
and internationally in all phases of retail center development, project feasibility, site
selection, redevelopment, planning and long-term viability. Clients like Francesca’s, LL
Bean, Rouse, PREIT and RED Development all look to Jeff Green Partners for a better
understanding of how diverse factors such as changing design priorities, shifting usage
patterns, and evolving consumer social and lifestyle trends will impact the industry.
These firms rely on Jeff Green’s proven ability to translate that knowledge into cohesive
strategy.
Green’s more than two decades of industry experience includes time as the President of
Sausalito, CA-based Market Insite Group, as well as the President and Owner of The
Green Group, a firm with a 35-year history of providing consulting services to retail,
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restaurant and entertainment tenants. Green currently is an investor in and serves on
the Board of Directors for US Retail, the largest Pet Supplies Plus franchisee in the
United States.
A graduate of Michigan State University, Green is a frequent public speaker and author.
The nation’s leading real estate and retail industry trade publications and major national
media outlets, including Fox Business News, look to him for insights and observations
on industry trends and new developments. Green is a regular ongoing columnist for
Chain Store Age. In his column, Retail Rap with Jeff Green, Green shares his in-depth
analysis and expertise on the latest trends affecting the retail industry.
A frequent, well-received contributor to industry panels and continuing education
programs, Green’s ability to express complex ideas with clarity and force has made him
a valuable resource for investors, national and local tenants, consumers and
municipalities. For many years, he taught market research techniques with the
International Council of Shopping Center's (ICSC) School of Professional Development,
and his professional engagements include presentations before regional and national
ICSC conventions, the Food Marketing Institute and the Urban Land Institute.
Angie and Heather, please refer to the attachments to this letter for further detail.
Should you have any questions regarding this letter, please do not hesitate to contact
me.
Cordially,
Jeffrey S. Green
President
Page 18
Jeff Green Partners
Appendix
Population & Demographics Reports & Maps







Trade Area Maps
o Population Growth Map
o Average Household Income Map
Population & Demographics Trade Area Report by Census Tract
Population & Demographics Trade Area Report
Population & Demographics Trade Area Radius Report (0.5-1-3 Mile)
Population & Demographics Trade Area Radius Report (5-7-10 Mile)
Daytime Employment Radius Profile
Consumer Lifestyle Segments Report
Trade Area and Population Growth Map
(Retail)
59
W
45
W
Houston Downtown Management District
Houston, TX
5-Year Population Growth
(2014 to 2019 Est.)
530300
530300
530300
530300
530300
530300
220200
220200
220200
220200
220200
220200
530200
530200
530200
530200
530200
530200
511500
511500
511500
511500
511500
511500
511100
511100
511100
511100
511100
511100
220100
220100
220100
220100
220100
220100
Decline or No Growth
Below 4%
4% to 8%
8% to 12%
12% and Above
230100
230100
230100
230100
230100
230100
210700
210700
210700
210700
210700
210700
210600
210600
210600
210600
210600
210600
210900
210900
210900
210900
210900
210900
511001
511001
511001
511001
511001
511001
511600
511600
511600
511600
511600
511600
511200
511200
511200
511200
511200
511200
511301
511301
511301
511301
511301
511301
511002
511002
511002
511002
511002
511002
!
!Marq*E
Marq*E
Marq*E Entertainment
Entertainment
Entertainment Center
Center
Center
Marq*E
Entertainment
Center
Marq*E
Entertainment
Center
511302
511302
511302
511302
511302
511302
510400
510400
510400
510400
510400
510400
510900
510900
510900
510900
510900
510900
211000
211000
211000
211000
211000
211000
210500
210500
210500
210500
210500
210500
210800
210800
210800
210800
210800
210800
510500
510500
510500
510500
510500
510500
210400
210400
210400
210400
210400
210400
510300
510300
510300
510300
510300
510300
Residential Trade Area
!
!
Lifestyle Shopping Center
Major Shopping Mall
Major Highway
211600
211600
211600
211600
211600
211600
510200
510200
510200
510200
510200
510200
510800
510800
510800
510800
510800
510800
211300
211300
211300
211300
211300
211300
10
W
510100
510100
510100
510100
510100
510100
210100
210100
210100
210100
210100
210100
100000
100000
100000
100000
100000
100000
l
!
!
River
River
River Oaks
Oaks
Oaks West
West
West
!
!
Oaks
West
River
River
River
Oaks
West
411200
411200
411200
411200
411200
411100
411100
411100
410500
410500
411100
411100
410500
410500
410500 410600
410600
410600
410401
410401
410600
410600
410401
410401
410401 410402
410402
410402
410402
410402
411400
411400
411400
411400
411400
411400
Highland
Highland Village
Village
Village SC
SC
SC
!
!Highland
Highland
Village
SC
410701
410701
Highland
Village
SC
410701
410701
410701
312500
312500
312500
312500
312500
THE
THEGALLERIA
GALLERIA
GALLERIA
THE
GALLERIA
THE
THE
GALLERIA
411000
411000
411000
411000
411000
410800
410800
410800
410800
410800
410800
410702
410702
410702
411501
411501
410702
410702
411501
411501
411501
411502
411502
411502
411502
411502
411502
410900
410900
410900
410900
410900
412000
412000
412000
412000
412000
412000
312600
312600
312600
312600
312600
312600
310400
310400
310400
310400
310400
310400
310500
310500
310500
310500
310500
310500
310200
310200
310200
310200
310200
310200
310300
310300
310300
310300
310300
310300
312300
312300
312300
312300
312300
312300
312200
312200
312200
312200
312200
312200
312800
312800
312800
312800
312800
312800
313000
313000
313000
313000
313000
313000
412100
412100
412100
412100
412100
412100
!
!
The
The
The
Village
Village
Arcade
Arcade
The
The
The Village
Village
Village
Village Arcade
Arcade
Arcade
Arcade
412200
412200
412200
412200
412200
412200
310100
310100
310100
310100
310100
310100
312900
312900
312900
312900
312900
312900
311000
311000
311000
311000
311000
311000
90
W
310900
310900
310900
310900
310900
310600
310600
310600
310600
310600
310600
312400
312400
312400
312400
312400
312400
312700
312700
312700
312700
312700
411900
411900
411900
411900
411900
411900
411800
411800
411800
411800
411800
411800
211500
211500
211500
211500
211500
211500
211400
211400
211400
211400
211400
211400
510700
510700
510700
510700
510700
510700
410200
410200
410200
410200
410300
410300
410300
410300
410300 410200
410100
410100
River
River
River Oaks
Oaks
Oaks
410100
Oaks
410100
410100
River
River
River
Oaks
Uptown
Uptown Park
Park
Park
!Uptown
!
Uptown
Park
Uptown
Park
412500
412500
412500
412500
412500
412500
211200
211200
211200
211200
211200
211200
211100
211100
211100
211100
211100
211100
510600
510600
510600
510600
510600
510600
412300
412300
412300
412300
412300
412300
Houston Downtown
Management District
Census Tract Boundary
511400
511400
511400
511400
511400
511400
212300
212300
212300
212300
212300
212300
412400
412400
412400
412400
412400
412600
412600
412600
412600
412600 412400
l
312100
312100
312100
312100
312100
312100
310800
310800
310800
310800
310800
310800
310700
310700
310700
310700
310700
310700
311900
311900
311900
311900
311900
311900
312000
312000
312000
312000
312000
312000
313100
313100
313100
313100
313100
313100
313200
313200
313200
313200
313200
313200
413201
413201
413201
413201
413201
413202
413202
413202
413202
413202
413100
413100
413100
413100
413100
413100
314400
314400
314400
314400
314400
314400
413000
413000
413000
413000
413000
413000
MEYERLAND
MEYERLAND
MEYERLANDPLAZA
PLAZA
PLAZASHOPPING
SHOPPING
SHOPPINGCENTER
CENTER
CENTER
PLAZA
SHOPPING
CENTER
MEYERLAND
MEYERLAND
MEYERLAND
PLAZA
SHOPPING
CENTER
0
610
W
1
miles
MEYER
MEYER
MEYER
PARK
PARK
CENTER
CENTER
MEYER
MEYER
MEYERPARK
PARK
PARK
PARKCENTER
CENTER
CENTER
CENTER
2
GULFGATE
GULFGATE
GULFGATECENTER
CENTER
CENTER
CENTER
GULFGATE
GULFGATE
GULFGATE
CENTER
610
W

Data Source: The Nielsen Company
July, 2014
Trade Area and Average Income Map
(Retail)
59
W
45
W
Houston Downtown Management District
Houston, TX
2014 Est. Average HH Income
(by Census Tract)
530300
530300
530300
530300
530300
530300
220200
220200
220200
220200
220200
220200
530200
530200
530200
530200
530200
530200
511500
511500
511500
511500
511500
511500
511100
511100
511100
511100
511100
511100
220100
220100
220100
220100
220100
220100
Below $40,000
$40,000 to $60,000
$60,000 to $80,000
$80,000 to $120,000
$120,000 +
230100
230100
230100
230100
230100
230100
210700
210700
210700
210700
210700
210700
210600
210600
210600
210600
210600
210600
210900
210900
210900
210900
210900
210900
511001
511001
511001
511001
511001
511001
511600
511600
511600
511600
511600
511600
511200
511200
511200
511200
511200
511200
511301
511301
511301
511301
511301
511301
511002
511002
511002
511002
511002
511002
!
!Marq*E
Marq*E
Marq*E Entertainment
Entertainment
Entertainment Center
Center
Center
Marq*E
Entertainment
Center
Marq*E
Entertainment
Center
511302
511302
511302
511302
511302
511302
211000
211000
211000
211000
211000
211000
210500
210500
210500
210500
210500
210500
210800
210800
210800
210800
210800
210800
510500
510500
510500
510500
510500
510500
510400
510400
510400
510400
510400
510400
510900
510900
510900
510900
510900
510900
210400
210400
210400
210400
210400
210400
510300
510300
510300
510300
510300
510300
Residential Trade Area
!
!
Lifestyle Shopping Center
Major Highway
211100
211100
211100
211100
211100
211100
211600
211600
211600
211600
211600
211600
510200
510200
510200
510200
510200
510200
510800
510800
510800
510800
510800
510800
Uptown
Uptown Park
Park
Park
!Uptown
!
Uptown
Park
Uptown
Park
211300
211300
211300
211300
211300
211300
10
W
510100
510100
510100
510100
510100
510100
210100
210100
210100
210100
210100
210100
100000
100000
100000
100000
100000
100000
410100
410100
410100
410100
410100
410100
l
!
!
River
River
River Oaks
Oaks
Oaks West
West
West
!
!
Oaks
West
River
River
River
Oaks
West
411200
411200
411200
411200
411200
411100
411100
411100
410500
410500
411100
411100
410500
410500
410500 410600
410600
410600
410401
410401
410600
410600
410401
410401
410401 410402
410402
410402
410402
410402
411400
411400
411400
411400
411400
411400
Highland
Highland Village
Village
Village SC
SC
SC
!
!Highland
Highland
Village
SC
410701
410701
Highland
Village
SC
410701
410701
410701
312500
312500
312500
312500
312500
THE
THEGALLERIA
GALLERIA
GALLERIA
THE
GALLERIA
THE
THE
GALLERIA
411000
411000
411000
411000
411000
410800
410800
410800
410800
410800
410800
410702
410702
410702
411501
411501
410702
410702
411501
411501
411501
411502
411502
411502
411502
411502
411502
410900
410900
410900
410900
410900
412000
412000
412000
412000
412000
412000
312600
312600
312600
312600
312600
312600
310400
310400
310400
310400
310400
310400
310500
310500
310500
310500
310500
310500
310200
310200
310200
310200
310200
310200
310300
310300
310300
310300
310300
310300
312300
312300
312300
312300
312300
312300
312200
312200
312200
312200
312200
312200
312800
312800
312800
312800
312800
312800
313000
313000
313000
313000
313000
313000
412100
412100
412100
412100
412100
412100
!
!
The
The
The
Village
Village
Arcade
Arcade
The
The
The Village
Village
Village
Village Arcade
Arcade
Arcade
Arcade
412200
412200
412200
412200
412200
412200
310100
310100
310100
310100
310100
310100
312900
312900
312900
312900
312900
312900
311000
311000
311000
311000
311000
311000
90
W
310900
310900
310900
310900
310900
310600
310600
310600
310600
310600
310600
312400
312400
312400
312400
312400
312400
312700
312700
312700
312700
312700
411900
411900
411900
411900
411900
411900
411800
411800
411800
411800
411800
411800
211500
211500
211500
211500
211500
211500
211400
211400
211400
211400
211400
211400
510700
510700
510700
510700
510700
510700
410300
410300
410300
410200
410200
410300
410200
410200
River
River
River410300
Oaks
Oaks410200
Oaks
River
River
River
Oaks
Oaks
412500
412500
412500
412500
412500
412500
211200
211200
211200
211200
211200
211200
Major Shopping Mall
510600
510600
510600
510600
510600
510600
412300
412300
412300
412300
412300
412300
Houston Downtown
Management District
Census Tract Boundary
511400
511400
511400
511400
511400
511400
212300
212300
212300
212300
212300
212300
412400
412400
412400
412400
412400
412600
412600
412600
412600
412600 412400
l
312100
312100
312100
312100
312100
312100
310800
310800
310800
310800
310800
310800
310700
310700
310700
310700
310700
310700
311900
311900
311900
311900
311900
311900
312000
312000
312000
312000
312000
312000
313100
313100
313100
313100
313100
313100
313200
313200
313200
313200
313200
313200
413201
413201
413201
413201
413201
413202
413202
413202
413202
413202
413100
413100
413100
413100
413100
413100
314400
314400
314400
314400
314400
314400
413000
413000
413000
413000
413000
413000
MEYERLAND
MEYERLAND
MEYERLANDPLAZA
PLAZA
PLAZASHOPPING
SHOPPING
SHOPPINGCENTER
CENTER
CENTER
PLAZA
SHOPPING
CENTER
MEYERLAND
MEYERLAND
MEYERLAND
PLAZA
SHOPPING
CENTER
0
610
W
1
miles
MEYER
MEYER
MEYER
PARK
PARK
CENTER
CENTER
MEYER
MEYER
MEYERPARK
PARK
PARK
PARKCENTER
CENTER
CENTER
CENTER
2
GULFGATE
GULFGATE
GULFGATECENTER
CENTER
CENTER
CENTER
GULFGATE
GULFGATE
GULFGATE
CENTER
610
W

Data Source: The Nielsen Company
July, 2014
Population and Demographics Characteristics Table
Houston Downtown Management District
Houston, TX
Census
Tract
Name
PopulationCurrent Year
Estimate
Population
5-Year
Projection
Projected
Pop Growth
2014 – 2019
HouseholdsCurrent Year
Estimate
Households5-Year
Projection
Projected
HH Growth
2014 – 2019
% College
Degree
or Higher
Persons
Per
Household
100000
Houston
210100
Houston
5,109
5,455
6.8%
2,105
2,485
18.1%
31.5%
1.30
9,993
10,049
0.6%
73
75
2.7%
16.8%
211400
310100
Houston
Houston
1.40
3,857
6,336
4,117
6,909
6.7%
9.0%
1,401
2,403
1,511
2,667
7.9%
11.0%
18.8%
25.3%
2.80
2.30
310200
Houston
1,553
1,684
8.4%
778
839
7.8%
40.2%
2.00
310300
Houston
4,757
4,830
1.5%
1,833
1,885
2.8%
16.4%
2.60
310400
312200
Houston
Houston
4,036
1,944
4,057
1,862
0.5%
-4.2%
1,326
762
1,352
726
2.0%
-4.7%
8.6%
17.2%
3.00
2.50
312300
Houston
1,933
1,938
0.3%
846
859
1.5%
21.2%
2.30
312400
Houston
2,174
2,176
0.1%
954
967
1.4%
18.0%
2.20
312500
410100
410200
410500
410600
410701
410702
510100
510200
510300
510400
210400
210500
210600
210700
210800
210900
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
4,695
4,325
4,574
4,417
3,827
3,732
2,647
2,325
6,150
5,473
3,923
5,344
5,129
5,577
2,551
2,683
1,548
5,182
4,962
5,068
4,730
4,498
3,896
2,707
2,552
6,989
5,787
4,092
5,447
5,488
5,769
2,673
2,658
1,501
10.4%
14.7%
10.8%
7.1%
17.5%
4.4%
2.3%
9.8%
13.6%
5.7%
4.3%
1.9%
7.0%
3.4%
4.8%
-0.9%
-3.0%
1,838
2,193
2,758
2,684
2,693
2,363
1,517
986
3,407
2,707
2,059
1,619
1,638
2,105
790
872
567
2,090
2,467
3,031
2,894
3,199
2,477
1,557
1,107
3,813
2,889
2,146
1,672
1,784
2,205
841
867
546
13.7%
12.5%
9.9%
7.8%
18.8%
4.8%
2.6%
12.3%
11.9%
6.7%
4.2%
3.3%
8.9%
4.8%
6.5%
-0.6%
-3.7%
59.6%
47.2%
58.5%
58.0%
74.7%
59.6%
61.7%
39.8%
61.0%
52.0%
54.8%
6.1%
7.7%
12.9%
9.0%
8.2%
1.80
2.00
1.70
1.60
1.40
1.50
1.50
2.00
1.80
2.00
1.90
3.10
3.10
2.60
3.20
3.10
211000
211100
211200
211300
211500
211600
212300
220100
220200
230100
310500
310600
310700
310800
310900
311000
311900
312000
312100
312600
312700
312800
312900
313000
313100
313200
314400
410300
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
2,008
5,892
2,729
4,930
6,920
2,975
5,245
2,096
3,055
1,658
4,804
6,026
4,160
2,477
5,796
7,004
2,450
4,261
2,787
7,267
1,960
2,332
4,052
2,428
3,720
3,942
3,389
2,845
2,011
5,880
2,671
4,894
7,060
3,204
5,191
2,134
3,139
1,637
4,823
6,138
4,225
2,515
5,939
7,017
2,498
4,437
2,765
8,160
2,001
2,337
4,230
2,562
4,132
4,167
3,774
3,119
0.2%
-0.2%
-2.1%
-0.7%
2.0%
7.7%
-1.0%
1.8%
2.8%
-1.3%
0.4%
1.9%
1.6%
1.5%
2.5%
0.2%
2.0%
4.1%
-0.8%
12.3%
2.1%
0.2%
4.4%
5.5%
11.1%
5.7%
11.4%
9.6%
764
1,935
1,053
1,834
1,920
954
1,672
634
931
582
1,443
1,958
1,326
757
1,843
2,129
710
1,339
13
3,939
942
655
1,763
1,182
1,688
1,714
1,974
1,632
764
1,945
1,035
1,838
1,974
1,047
1,670
646
969
576
1,467
2,019
1,365
774
1,914
2,159
734
1,442
15
4,498
979
666
1,878
1,269
1,869
1,830
2,212
1,787
0.0%
0.5%
-1.7%
0.2%
2.8%
9.8%
-0.1%
1.9%
4.1%
-1.0%
1.7%
3.1%
2.9%
2.3%
3.9%
1.4%
3.4%
7.7%
15.4%
14.2%
3.9%
1.7%
6.5%
7.4%
10.7%
6.8%
12.1%
9.5%
6.9%
5.4%
4.4%
3.7%
9.4%
5.0%
4.4%
8.3%
5.7%
4.4%
6.4%
4.7%
10.4%
15.5%
10.9%
4.1%
3.2%
12.3%
51.3%
40.7%
64.4%
28.5%
23.4%
39.1%
36.9%
69.8%
40.6%
73.7%
71.8%
2.70
2.60
3.00
2.60
2.60
3.60
3.10
3.10
3.30
3.30
2.80
3.20
3.10
3.10
3.30
3.10
3.30
3.40
1.80
1.40
1.70
2.10
2.40
2.10
2.00
1.80
2.30
1.70
1.60
Data Source: The Nielsen Company
July, 2014
Population and Demographics Characteristics Table
Houston Downtown Management District
Houston, TX
Census
Tract
Name
PopulationCurrent Year
Estimate
Population
5-Year
Projection
Projected
Pop Growth
2014 – 2019
HouseholdsCurrent Year
Estimate
Households5-Year
Projection
Projected
HH Growth
2014 – 2019
% College
Degree
or Higher
Persons
Per
Household
410401
Houston
4,013
4,319
7.6%
2,316
2,497
7.8%
64.4%
1.70
410402
Houston
2,580
2,657
3.0%
1,433
1,476
3.0%
54.2%
1.80
410800
Houston
3,787
3,828
1.1%
2,255
2,285
1.3%
56.5%
1.70
410900
411000
Houston
Houston
2,713
4,516
2,796
4,986
3.1%
10.4%
1,651
2,952
1,718
3,263
4.1%
10.5%
64.6%
71.0%
1.60
1.50
411100
Houston
3,562
3,750
5.3%
1,674
1,786
6.7%
73.1%
2.10
411200
Houston
1,836
1,907
3.9%
739
777
5.1%
78.4%
2.50
411400
411501
Houston
Houston
2,792
6,042
2,862
6,966
2.5%
15.3%
1,221
3,796
1,263
4,394
3.4%
15.8%
78.8%
74.2%
2.30
1.60
411502
Houston
3,983
4,139
3.9%
2,629
2,727
3.7%
68.3%
1.50
411800
411900
412000
412100
412200
412300
412400
412500
412600
413000
413100
413201
413202
510500
510600
510700
510800
510900
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
5,042
3,745
2,938
2,403
5,533
6,685
4,709
1,765
3,878
3,566
3,199
2,753
3,072
2,963
5,322
3,928
7,599
6,617
5,371
3,885
3,044
2,408
5,827
6,987
4,987
1,855
4,110
3,750
3,384
2,940
3,341
3,145
6,017
4,446
8,481
7,339
6.5%
3.7%
3.6%
0.2%
5.3%
4.5%
5.9%
5.1%
6.0%
5.2%
5.8%
6.8%
8.8%
6.1%
13.1%
13.2%
11.6%
10.9%
2,967
2,102
1,337
4
2,387
2,495
1,628
661
1,347
1,522
1,138
1,628
1,951
1,383
2,562
2,330
4,156
2,932
3,153
2,195
1,395
4
2,555
2,628
1,737
692
1,431
1,630
1,207
1,745
2,120
1,494
2,945
2,612
4,609
3,260
6.3%
4.4%
4.3%
0.0%
7.0%
5.3%
6.7%
4.7%
6.2%
7.1%
6.1%
7.2%
8.7%
8.0%
15.0%
12.1%
10.9%
11.2%
69.2%
73.0%
85.4%
78.6%
80.7%
83.4%
82.5%
77.0%
78.1%
69.8%
80.2%
80.0%
76.7%
52.3%
56.0%
69.9%
69.3%
1.70
1.80
2.20
1.50
2.20
2.70
2.90
2.70
2.90
2.30
2.80
1.60
1.60
2.10
2.10
1.70
1.80
511001
511002
511100
511200
511301
511302
511400
511500
511600
530200
530300
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
2,819
4,531
2,933
4,850
4,139
3,611
3,022
6,823
4,640
3,556
2,405
3,022
4,897
3,257
5,402
4,407
3,654
3,100
7,330
4,725
3,818
2,455
7.2%
8.1%
11.1%
11.4%
6.5%
1.2%
2.6%
7.4%
1.8%
7.4%
2.1%
1,471
2,415
1,407
2,328
2,019
1,957
1,522
3,067
1,610
1,524
963
1,574
2,603
1,591
2,618
2,181
2,001
1,588
3,368
1,666
1,674
994
7.0%
7.8%
13.1%
12.5%
8.0%
2.3%
4.3%
9.8%
3.5%
9.8%
3.2%
48.8%
41.9%
44.9%
42.4%
49.9%
51.7%
50.2%
47.2%
38.9%
19.8%
35.9%
12.4%
2.30
1.90
1.90
1.90
2.10
2.10
1.80
2.00
2.20
2.90
2.30
2.50
374,690
395,330
5.5%
160,042
171,748
7.3%
44.4%
2.20
Houston
2,238,797
2,382,865
6.4%
835,664
894,412
7.0%
28.3%
2.60
Houston MSA / CBSA
6,352,744
6,904,996
8.7%
2,209,887
2,402,158
8.7%
28.6%
2.80
Harris County
4,364,892
4,724,986
8.3%
1,526,544
1,652,109
8.2%
27.6%
2.80
State of Texas
26,668,922
28,695,796
7.6%
9,468,956
10,202,119
7.7%
26.2%
2.80
Total Trade Area
Data Source: The Nielsen Company
July, 2014
Age & Maritial Status Table
Houston Downtown Management District
Houston, TX
% of Population Age…
Census
Tract
Name
Total
Median
Age
100000
Houston
43.2
2.2%
1.3%
29.8%
43.6%
17.6%
5.5%
15.7%
56.2%
28.0%
210100
Houston
31.4
0.0%
4.9%
57.0%
33.7%
3.8%
0.6%
8.4%
64.5%
27.0%
211400
310100
Houston
Houston
30.3
32.7
19.0%
13.5%
11.7%
10.0%
28.1%
32.1%
24.8%
28.0%
9.0%
10.2%
7.5%
6.3%
34.3%
27.5%
28.9%
36.1%
36.8%
36.4%
310200
Houston
33.4
9.7%
3.5%
42.8%
28.9%
8.8%
6.3%
32.3%
42.9%
24.8%
310300
Houston
34.9
13.5%
9.4%
27.2%
27.1%
12.7%
10.1%
27.7%
30.6%
41.7%
310400
312200
Houston
Houston
33.5
36.6
16.7%
14.7%
11.3%
10.7%
24.2%
22.8%
24.9%
25.9%
10.0%
12.9%
12.8%
13.1%
26.9%
36.9%
26.2%
35.7%
46.9%
27.4%
312300
Houston
38.8
12.0%
9.2%
23.7%
27.4%
13.2%
14.6%
37.1%
37.4%
25.6%
312400
Houston
38.4
13.9%
9.6%
22.4%
27.1%
12.7%
14.2%
36.5%
34.0%
29.6%
312500
410100
Houston
Houston
410200
410500
410600
410701
410702
510100
510200
510300
510400
210400
210500
210600
210700
210800
210900
211000
211100
211200
211300
211500
211600
212300
220100
220200
230100
310500
310600
310700
310800
310900
311000
311900
312000
312100
312600
312700
312800
312900
313000
313100
313200
314400
410300
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
37.9
32.4
33.5
39.5
32.6
40.6
34.1
36.7
32.6
40.2
38.1
31.8
32.1
37.9
31.6
33.3
39.9
37.7
32.6
37.4
34.1
30.3
32.6
33.6
31.5
32.0
31.9
33.0
32.2
32.5
30.2
31.5
31.9
31.8
23.2
20.6
36.6
41.8
21.4
31.5
40.5
35.6
42.4
31.0
40.7
7.2%
11.7%
5.4%
6.3%
2.5%
4.7%
4.5%
6.8%
7.9%
13.7%
11.6%
18.8%
16.1%
13.9%
18.4%
16.5%
13.2%
15.3%
17.1%
14.7%
16.8%
18.9%
17.6%
16.9%
16.9%
15.9%
19.7%
17.1%
16.5%
17.5%
19.5%
17.6%
17.9%
15.3%
2.8%
0.0%
8.7%
11.0%
13.6%
8.2%
10.5%
6.9%
10.7%
12.0%
6.0%
3.5%
8.7%
2.0%
2.0%
1.3%
3.1%
2.6%
5.9%
3.5%
6.3%
5.8%
12.6%
12.6%
10.0%
11.5%
12.5%
10.0%
10.4%
12.1%
11.3%
12.0%
12.5%
12.3%
12.1%
13.4%
12.4%
12.8%
12.1%
11.5%
11.0%
13.7%
12.6%
12.2%
13.6%
4.3%
1.3%
4.5%
7.3%
9.6%
8.1%
8.1%
2.5%
9.1%
4.2%
3.0%
33.5%
37.7%
48.4%
31.8%
57.0%
31.9%
45.2%
34.1%
47.8%
20.3%
27.2%
22.8%
25.4%
22.1%
25.4%
23.4%
20.7%
21.2%
24.1%
21.1%
22.3%
25.9%
23.3%
23.0%
24.7%
26.3%
21.6%
23.8%
26.8%
25.8%
24.3%
25.4%
24.4%
26.0%
69.9%
96.6%
34.2%
23.2%
49.2%
38.8%
24.0%
39.6%
22.7%
49.7%
30.7%
39.4%
27.1%
28.8%
37.6%
25.5%
34.6%
25.8%
33.9%
26.7%
34.5%
32.6%
25.9%
24.2%
27.7%
24.4%
26.5%
26.7%
25.8%
25.2%
25.5%
23.8%
24.0%
23.9%
26.7%
22.8%
25.1%
22.0%
27.0%
25.9%
26.5%
26.5%
24.9%
25.1%
24.9%
8.7%
2.0%
29.3%
28.3%
13.3%
18.8%
28.7%
26.2%
25.4%
24.4%
34.0%
11.8%
6.8%
9.5%
13.7%
8.3%
14.4%
13.3%
11.0%
7.5%
14.9%
13.3%
10.5%
10.7%
12.4%
9.8%
11.4%
14.8%
12.0%
10.5%
13.6%
12.2%
9.5%
10.7%
11.0%
11.3%
10.9%
10.3%
10.9%
10.4%
10.1%
8.4%
10.0%
10.2%
10.8%
5.6%
0.2%
12.8%
16.4%
7.8%
11.9%
16.0%
8.9%
14.0%
4.7%
16.2%
4.6%
8.1%
5.9%
8.6%
5.5%
11.2%
8.7%
8.3%
6.7%
10.4%
9.6%
9.5%
10.9%
13.9%
10.5%
9.7%
14.5%
15.4%
11.1%
13.8%
12.9%
9.2%
12.3%
10.4%
11.0%
9.3%
13.6%
9.2%
8.9%
9.1%
7.7%
9.5%
10.3%
9.5%
8.7%
0.0%
10.6%
13.9%
6.5%
14.2%
12.7%
15.9%
18.1%
5.1%
10.1%
27.0%
34.4%
33.8%
26.3%
31.1%
29.8%
27.6%
23.7%
32.9%
27.2%
30.7%
27.5%
25.0%
25.9%
27.5%
29.1%
33.6%
34.8%
31.0%
37.2%
34.7%
28.1%
25.8%
25.1%
33.2%
26.5%
39.8%
25.3%
28.2%
28.4%
28.7%
27.7%
22.1%
27.3%
43.3%
39.9%
33.8%
33.5%
46.6%
41.5%
37.6%
33.8%
36.4%
30.5%
28.3%
48.4%
36.5%
38.2%
43.9%
47.6%
43.8%
46.8%
40.4%
35.0%
28.5%
28.5%
31.6%
29.1%
25.0%
29.0%
32.0%
33.0%
33.0%
32.6%
29.4%
32.9%
27.1%
28.1%
30.9%
34.1%
28.5%
33.2%
30.8%
28.0%
28.6%
26.0%
27.5%
25.2%
26.5%
35.5%
41.6%
34.4%
32.4%
31.8%
29.5%
30.2%
22.5%
30.6%
24.6%
26.3%
29.1%
28.1%
29.8%
21.3%
26.4%
25.6%
35.8%
32.1%
44.3%
40.9%
40.9%
45.9%
49.1%
43.5%
38.9%
33.5%
32.2%
36.5%
33.4%
32.4%
44.9%
46.1%
44.0%
32.7%
45.0%
27.0%
43.9%
43.8%
43.0%
45.3%
44.8%
52.8%
46.2%
21.2%
18.5%
31.9%
34.1%
21.6%
29.0%
32.2%
43.7%
33.0%
45.0%
45.4%
Data Source: The Nielsen Company
0-9
Years
10-17
Years
18-34
Years
35-54
Years
55-64
Years
65+
Years
%
Single
Female
%
Single
Male
%
Married
24.6%
July, 2014
Age & Maritial Status Table
Houston Downtown Management District
Houston, TX
% of Population Age…
Census
Tract
Name
Total
Median
Age
410401
Houston
42.7
7.3%
3.9%
25.4%
32.8%
17.5%
13.1%
27.8%
29.0%
43.2%
410402
Houston
39.8
9.2%
4.4%
27.3%
34.2%
15.2%
9.8%
26.9%
39.4%
33.7%
410800
Houston
35.0
8.2%
4.7%
37.1%
32.0%
10.1%
8.0%
27.4%
40.7%
31.8%
410900
411000
Houston
Houston
36.5
39.2
7.4%
4.7%
3.6%
2.6%
36.1%
35.8%
32.3%
28.8%
11.6%
13.4%
9.0%
14.7%
27.6%
34.2%
36.7%
33.4%
35.7%
32.4%
411100
Houston
46.6
10.5%
9.9%
15.0%
27.5%
17.6%
19.5%
22.5%
21.3%
56.2%
411200
Houston
53.0
6.7%
11.4%
14.1%
20.6%
24.3%
22.9%
19.9%
13.8%
66.4%
411400
411501
Houston
Houston
52.9
34.6
10.5%
6.6%
10.1%
3.2%
11.2%
41.6%
21.2%
26.9%
20.1%
9.7%
26.9%
12.0%
25.2%
36.8%
16.7%
28.1%
58.2%
35.1%
411502
Houston
34.5
5.5%
2.7%
43.6%
28.2%
10.3%
9.6%
32.0%
30.2%
37.8%
411800
411900
412000
412100
412200
412300
412400
412500
412600
413000
413100
413201
413202
510500
510600
510700
510800
510900
511001
511002
511100
511200
511301
511302
511400
511500
511600
530200
530300
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
40.3
43.3
45.6
25.3
36.8
42.6
41.5
40.2
39.3
37.9
40.1
33.0
34.3
37.3
33.8
33.9
41.7
32.7
41.3
39.6
37.4
35.3
39.7
41.7
39.1
37.5
32.7
40.0
40.1
10.5%
8.1%
11.2%
0.0%
13.1%
17.0%
15.6%
12.2%
18.6%
14.3%
17.2%
8.8%
7.8%
13.4%
9.9%
8.6%
9.2%
14.0%
11.6%
11.7%
10.3%
12.2%
14.7%
11.0%
12.3%
12.7%
16.1%
12.6%
12.6%
6.2%
6.0%
8.6%
0.6%
9.5%
12.1%
14.0%
14.1%
13.3%
11.3%
13.0%
3.0%
3.1%
6.6%
4.9%
2.4%
3.0%
6.4%
4.8%
6.1%
5.3%
5.2%
6.3%
5.7%
6.8%
7.4%
10.6%
7.9%
10.3%
24.1%
24.2%
17.1%
88.6%
24.7%
11.3%
12.9%
18.4%
12.4%
19.9%
13.1%
46.1%
41.3%
25.6%
39.1%
43.2%
24.6%
36.9%
23.2%
24.6%
30.5%
32.1%
20.5%
20.9%
23.9%
25.7%
27.4%
21.2%
20.4%
29.3%
27.7%
27.4%
9.8%
28.4%
28.4%
28.1%
26.7%
30.8%
31.0%
29.6%
23.4%
24.6%
33.3%
32.8%
32.0%
35.4%
28.5%
30.3%
30.9%
29.7%
32.1%
32.5%
33.7%
32.4%
32.3%
27.8%
32.4%
27.9%
10.8%
17.7%
18.1%
1.0%
12.9%
17.2%
16.9%
16.5%
15.4%
12.8%
14.6%
6.3%
9.1%
11.5%
7.6%
8.8%
16.4%
8.0%
12.5%
13.8%
10.8%
10.9%
13.9%
15.4%
13.9%
12.1%
9.8%
12.4%
13.6%
19.1%
16.5%
17.6%
0.0%
11.4%
14.1%
12.5%
12.1%
9.5%
10.8%
12.5%
12.5%
14.1%
9.7%
5.7%
4.9%
11.4%
6.3%
17.7%
12.9%
13.5%
7.6%
12.0%
13.4%
10.8%
9.8%
8.2%
13.6%
15.1%
30.7%
28.2%
24.4%
29.6%
26.2%
20.3%
19.2%
22.1%
18.6%
25.5%
21.1%
30.8%
35.7%
27.4%
25.7%
30.7%
22.0%
28.1%
25.4%
24.5%
28.1%
28.8%
25.0%
30.6%
28.9%
26.8%
26.4%
27.1%
31.5%
25.0%
34.4%
27.2%
30.2%
26.1%
18.9%
14.4%
20.1%
16.5%
18.2%
20.6%
20.2%
24.1%
29.0%
34.7%
36.7%
28.0%
33.8%
22.5%
27.2%
31.8%
29.2%
28.4%
29.1%
29.4%
29.6%
31.5%
32.0%
28.9%
44.2%
37.4%
48.4%
40.2%
47.7%
60.8%
66.4%
57.8%
65.0%
56.3%
58.3%
49.0%
40.1%
43.6%
39.6%
32.6%
50.0%
38.1%
52.1%
48.4%
40.1%
42.0%
46.6%
40.4%
41.7%
43.7%
42.1%
40.9%
39.7%
Total Trade Area
35.1
11.7%
7.7%
30.4%
28.1%
11.6%
10.5%
28.2%
32.0%
39.7%
Houston
33.3
15.1%
10.8%
27.0%
26.6%
10.5%
10.1%
27.6%
26.9%
45.4%
Houston MSA / CBSA
34.1
15.3%
12.0%
24.0%
27.6%
11.2%
9.8%
24.3%
22.8%
52.9%
Harris County
33.2
15.6%
11.9%
25.2%
27.3%
10.7%
9.3%
25.5%
24.2%
50.3%
State of Texas
34.3
14.9%
11.9%
24.3%
26.6%
11.1%
11.4%
24.6%
22.8%
52.6%
Data Source: The Nielsen Company
0-9
Years
10-17
Years
18-34
Years
35-54
Years
55-64
Years
65+
Years
%
Single
Female
%
Single
Male
%
Married
July, 2014
Income Table (1)
Houston Downtown Management District
Houston, TX
Census
Tract
Name
Average
Household
Income
(est)
100000
Houston
$93,815
$61,697
$38,653
18.4%
21.8%
210100
Houston
$88,767
$42,500
$648
15.1%
17.1%
211400
310100
Houston
Houston
$56,852
$54,445
$23,185
$29,648
$20,651
$20,649
38.0%
25.6%
13.6%
11.5%
310200
Houston
$80,987
$66,532
$40,571
62.5%
15.7%
310300
Houston
$51,270
$35,162
$19,756
43.5%
21.8%
310400
312200
Houston
Houston
$40,767
$35,272
$26,429
$14,883
$13,394
$13,826
43.5%
19.3%
14.8%
34.8%
312300
Houston
$47,955
$26,687
$20,988
31.4%
26.4%
312400
Houston
$36,061
$18,596
$15,825
22.0%
29.5%
312500
410100
410200
410500
410600
410701
410702
510100
510200
510300
510400
210400
210500
210600
210700
210800
210900
211000
211100
211200
211300
211500
211600
212300
220100
220200
230100
310500
310600
310700
310800
310900
311000
311900
312000
312100
312600
312700
312800
312900
313000
313100
313200
314400
410300
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
$105,355
$72,705
$95,739
$89,322
$107,272
$88,853
$66,201
$65,910
$94,106
$101,386
$91,406
$37,370
$45,099
$49,852
$42,797
$36,390
$34,634
$29,607
$25,287
$29,691
$35,048
$37,397
$39,775
$34,513
$35,039
$40,373
$37,676
$39,990
$43,053
$50,843
$41,935
$33,837
$34,588
$43,387
$45,605
$26,923
$87,996
$42,094
$28,305
$47,337
$48,862
$113,320
$58,579
$68,797
$139,782
$78,867
$48,543
$74,707
$63,171
$80,103
$53,673
$37,709
$44,223
$70,273
$66,075
$55,659
$23,626
$30,449
$35,750
$32,789
$21,154
$22,752
$19,266
$18,550
$21,304
$15,737
$30,614
$33,197
$20,627
$24,604
$28,238
$24,127
$29,014
$33,062
$36,852
$31,008
$25,823
$25,625
$33,207
$21,726
$17,500
$55,257
$29,087
$12,661
$24,410
$30,625
$62,325
$32,461
$43,341
$70,253
$41,244
$36,865
$57,728
$54,277
$75,485
$56,259
$37,940
$27,952
$52,133
$50,147
$47,975
$11,322
$14,403
$18,816
$13,254
$11,827
$12,686
$11,265
$8,304
$11,457
$13,038
$10,376
$12,755
$11,002
$10,599
$12,304
$13,225
$12,012
$13,989
$16,206
$12,816
$10,760
$10,514
$12,573
$14,331
$126
$47,697
$20,231
$7,950
$20,596
$23,787
$51,421
$25,471
$40,072
$80,185
51.4%
34.3%
25.4%
47.1%
21.0%
37.1%
17.3%
40.5%
20.9%
62.5%
44.8%
38.0%
47.7%
62.3%
57.2%
37.4%
48.3%
38.7%
39.8%
39.6%
30.7%
55.4%
60.2%
39.1%
61.4%
54.6%
38.1%
39.4%
44.5%
50.2%
34.1%
36.6%
48.7%
60.9%
30.0%
0.0%
29.4%
33.7%
13.3%
34.4%
36.4%
33.2%
54.8%
26.8%
45.5%
9.6%
6.6%
10.4%
12.5%
15.5%
12.2%
15.7%
14.5%
6.6%
9.8%
9.3%
11.4%
10.4%
9.5%
12.3%
20.6%
21.1%
14.1%
17.7%
23.1%
23.1%
10.2%
24.5%
18.6%
12.9%
10.6%
14.7%
14.2%
13.3%
12.6%
27.7%
15.3%
14.4%
9.3%
12.1%
7.1%
24.2%
23.5%
11.0%
19.2%
22.5%
16.8%
20.8%
21.4%
10.8%
Data Source: The Nielsen Company
Median
Household
Income
(est)
Per
Capita
Income
(est)
% Owner
Occupied
Housing
%
Seasonal
Housing
July, 2014
Income Table (1)
Houston Downtown Management District
Houston, TX
Census
Tract
Name
Average
Household
Income
(est)
Median
Household
Income
(est)
Per
Capita
Income
(est)
% Owner
Occupied
Housing
%
Seasonal
Housing
410401
Houston
$117,799
$68,973
$67,985
54.8%
8.1%
410402
Houston
$109,135
$70,325
$60,616
48.3%
10.0%
410800
Houston
$73,590
$42,827
$43,820
24.9%
13.0%
410900
411000
Houston
Houston
$77,237
$109,322
$45,802
$81,873
$47,002
$71,461
27.6%
30.9%
10.5%
17.5%
411100
Houston
$182,137
$98,744
$85,597
68.4%
9.6%
411200
Houston
$225,697
$154,167
$90,844
91.9%
6.9%
411400
411501
Houston
Houston
$193,857
$112,880
$120,481
$82,168
$84,778
$70,919
83.2%
27.1%
8.7%
19.6%
411502
Houston
$97,137
$74,470
$64,116
17.6%
11.0%
411800
411900
412000
412100
412200
412300
412400
412500
412600
413000
413100
413201
413202
510500
510600
510700
510800
510900
511001
511002
511100
511200
511301
511302
511400
511500
511600
530200
530300
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
$110,421
$125,099
$191,172
$257,500
$151,248
$193,697
$210,663
$171,275
$197,060
$162,526
$171,525
$91,270
$86,097
$101,929
$118,682
$115,661
$151,630
$98,677
$92,441
$87,415
$102,013
$101,209
$94,386
$85,414
$95,534
$85,682
$58,469
$91,972
$47,082
$64,704
$67,135
$128,500
$200,000
$104,192
$136,029
$152,047
$82,974
$134,559
$91,624
$97,222
$61,523
$64,718
$68,865
$90,300
$80,402
$103,571
$80,693
$61,840
$62,500
$64,565
$82,488
$66,682
$49,341
$65,529
$57,244
$38,995
$61,803
$27,148
$64,978
$70,216
$86,997
$429
$65,250
$72,292
$72,831
$64,143
$68,448
$69,368
$61,018
$53,973
$54,679
$47,576
$57,133
$68,607
$82,928
$43,724
$48,237
$46,592
$48,937
$48,580
$46,041
$46,291
$48,115
$38,515
$20,288
$39,416
$18,852
32.7%
47.8%
74.4%
0.0%
57.9%
91.2%
92.0%
60.8%
89.6%
53.7%
87.4%
5.4%
34.9%
56.4%
64.6%
38.9%
64.5%
54.4%
58.7%
40.5%
47.6%
65.0%
57.0%
54.6%
62.8%
57.7%
48.4%
74.0%
49.2%
10.4%
10.5%
9.7%
0.0%
9.3%
6.0%
3.9%
2.7%
4.5%
15.6%
7.0%
16.4%
15.3%
14.1%
9.6%
7.1%
7.0%
7.6%
6.0%
6.7%
16.9%
7.7%
8.5%
11.6%
9.1%
10.5%
10.9%
16.1%
22.9%
Total Trade Area
$90,346
$52,779
$38,590
45.1%
13.5%
Houston
$67,536
$43,641
$25,209
0.5%
11.8%
Houston MSA / CBSA
$79,266
$56,545
$27,574
0.6%
9.6%
Harris County
$74,497
$51,493
$26,054
0.6%
9.8%
State of Texas
$70,565
$50,464
$25,054
0.6%
10.2%
Data Source: The Nielsen Company
July, 2014
Income Table (2)
Houston Downtown Management District
Houston, TX
% of Households With Incomes…
Census
Tract
Name
$0-$25K
$25K-$35K
$35K-$50K
$50K-$75K
$75k-$100K
$100K+
100000
Houston
29.5%
6.6%
8.5%
11.8%
12.1%
31.6%
210100
Houston
41.1%
5.5%
6.9%
9.6%
8.2%
28.8%
211400
310100
Houston
Houston
52.0%
45.6%
7.7%
9.5%
7.1%
7.7%
12.7%
13.3%
7.9%
7.9%
12.6%
16.0%
310200
Houston
27.0%
6.3%
6.2%
15.9%
14.5%
30.1%
310300
Houston
40.3%
9.6%
12.6%
14.0%
10.7%
12.8%
310400
312200
Houston
Houston
48.1%
65.6%
13.2%
6.6%
12.8%
7.5%
11.5%
8.0%
7.0%
3.2%
7.4%
9.2%
312300
Houston
48.4%
9.8%
9.7%
11.2%
8.0%
12.9%
312400
Houston
57.7%
9.5%
11.6%
9.6%
3.6%
8.0%
312500
410100
410200
410500
410600
410701
410702
510100
510200
510300
510400
210400
210500
210600
210700
210800
210900
211000
211100
211200
211300
211500
211600
212300
220100
220200
230100
310500
310600
310700
310800
310900
311000
311900
312000
312100
312600
312700
312800
312900
313000
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
16.9%
34.9%
19.9%
20.5%
14.0%
25.4%
34.0%
28.8%
18.9%
19.7%
22.9%
52.6%
39.3%
35.0%
40.6%
56.9%
54.3%
60.7%
64.1%
58.9%
65.8%
41.7%
39.5%
59.8%
50.6%
45.8%
51.9%
44.2%
39.4%
33.6%
40.6%
48.6%
48.8%
33.2%
54.8%
61.5%
27.4%
45.0%
71.8%
50.6%
6.3%
5.1%
6.4%
9.1%
5.6%
11.1%
13.8%
12.0%
5.0%
7.2%
12.0%
15.6%
19.7%
14.3%
12.0%
9.6%
12.4%
11.0%
13.9%
14.6%
6.8%
14.8%
12.8%
11.7%
12.8%
13.1%
15.6%
14.4%
13.2%
14.2%
15.7%
16.8%
19.2%
20.4%
11.3%
15.4%
6.7%
12.2%
8.9%
14.4%
11.4%
11.0%
11.6%
12.8%
9.7%
11.2%
12.6%
15.0%
10.2%
11.9%
12.3%
11.3%
14.0%
13.8%
15.6%
10.3%
8.8%
10.5%
10.8%
10.5%
8.7%
18.8%
17.5%
9.6%
9.6%
13.0%
10.0%
17.1%
16.1%
18.3%
16.3%
15.3%
13.2%
13.7%
5.3%
7.7%
13.0%
11.4%
5.0%
7.2%
13.1%
13.0%
12.4%
14.6%
17.6%
15.7%
14.5%
17.1%
19.6%
17.4%
12.3%
9.1%
12.7%
16.5%
16.7%
13.2%
12.7%
8.6%
6.7%
9.4%
9.2%
13.9%
18.3%
10.0%
17.2%
15.7%
11.0%
12.5%
16.6%
17.7%
14.8%
10.5%
12.2%
19.3%
11.8%
7.7%
14.1%
16.7%
6.4%
10.8%
15.1%
12.2%
13.5%
12.7%
15.4%
10.8%
7.7%
9.3%
13.5%
10.2%
13.3%
3.8%
6.9%
10.4%
7.3%
5.6%
7.4%
5.6%
2.7%
4.1%
3.9%
6.4%
7.3%
4.3%
6.2%
6.2%
4.8%
6.6%
7.4%
5.0%
5.4%
5.9%
2.8%
8.0%
3.4%
0.0%
10.2%
7.3%
2.1%
5.2%
37.2%
23.7%
36.4%
30.4%
37.8%
25.8%
17.5%
17.8%
32.8%
33.6%
27.2%
7.6%
7.5%
10.0%
7.7%
4.4%
4.4%
3.5%
1.8%
2.6%
5.6%
4.4%
4.5%
4.6%
3.6%
6.2%
6.7%
5.3%
7.4%
11.2%
7.3%
2.9%
3.9%
5.4%
13.4%
7.7%
28.7%
7.4%
5.8%
11.9%
313100
313200
314400
410300
Houston
Houston
Houston
Houston
43.2%
16.5%
41.6%
36.8%
17.5%
12.2%
8.2%
11.3%
6.6%
8.3%
9.5%
16.9%
12.3%
11.8%
8.5%
16.8%
16.9%
12.7%
14.0%
19.4%
7.0%
9.6%
6.8%
10.6%
6.1%
11.4%
31.8%
15.4%
20.2%
40.2%
Data Source: The Nielsen Company
July, 2014
Income Table (2)
Houston Downtown Management District
Houston, TX
% of Households With Incomes…
Census
Tract
Name
$0-$25K
$25K-$35K
$35K-$50K
$50K-$75K
$75k-$100K
$100K+
410401
Houston
19.2%
6.4%
9.8%
19.3%
12.1%
33.3%
410402
Houston
19.8%
7.5%
8.2%
17.7%
14.6%
32.1%
410800
Houston
31.7%
12.5%
11.2%
12.5%
8.5%
23.7%
410900
411000
Houston
Houston
28.5%
16.4%
13.5%
8.4%
11.1%
8.4%
16.5%
13.0%
8.1%
13.9%
22.3%
39.9%
411100
Houston
12.9%
3.2%
8.4%
13.1%
13.1%
49.3%
411200
Houston
10.6%
1.6%
5.3%
7.9%
11.5%
63.2%
411400
411501
Houston
Houston
10.2%
17.2%
3.9%
4.6%
8.3%
7.8%
9.7%
16.1%
9.3%
14.7%
58.7%
39.5%
411502
Houston
13.6%
7.3%
12.4%
17.0%
16.5%
33.2%
411800
411900
412000
412100
412200
412300
412400
412500
412600
413000
413100
413201
413202
510500
510600
510700
510800
510900
511001
511002
511100
511200
511301
511302
511400
511500
511600
530200
530300
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
17.6%
17.7%
13.1%
25.0%
9.7%
9.6%
9.0%
22.1%
8.4%
21.9%
17.4%
25.1%
16.3%
16.5%
13.6%
14.4%
16.6%
16.6%
15.8%
8.8%
17.6%
8.4%
21.7%
25.9%
14.7%
22.6%
30.1%
20.1%
46.8%
12.5%
9.6%
6.4%
0.0%
6.6%
5.0%
2.6%
8.5%
5.4%
4.3%
6.2%
5.4%
4.3%
12.7%
9.2%
4.6%
5.5%
10.3%
10.5%
10.5%
8.1%
6.7%
11.1%
12.5%
14.7%
11.7%
16.9%
9.5%
14.8%
13.0%
14.0%
7.3%
0.0%
8.4%
6.5%
6.6%
8.5%
6.0%
5.4%
8.4%
12.6%
16.4%
9.0%
6.0%
8.0%
8.2%
6.7%
13.9%
20.7%
15.0%
10.9%
8.4%
12.2%
11.4%
11.5%
11.4%
11.0%
10.5%
11.7%
12.7%
7.0%
0.0%
16.0%
13.1%
8.7%
8.2%
11.4%
9.7%
10.3%
14.9%
22.3%
15.8%
13.7%
18.9%
7.9%
13.3%
20.6%
20.1%
15.9%
18.7%
13.2%
12.8%
14.9%
14.4%
15.1%
20.0%
11.9%
9.3%
10.9%
8.8%
0.0%
8.2%
5.7%
7.3%
8.8%
9.4%
12.9%
8.7%
12.2%
13.7%
10.8%
12.4%
18.7%
10.3%
13.8%
11.1%
11.6%
8.0%
17.8%
12.0%
11.1%
11.9%
12.9%
10.3%
12.6%
5.7%
35.2%
57.4%
75.0%
51.2%
60.2%
65.9%
44.0%
59.5%
45.7%
49.0%
29.7%
27.1%
35.4%
45.2%
35.4%
51.6%
39.4%
28.1%
28.4%
35.3%
37.5%
33.6%
25.6%
32.5%
26.9%
16.2%
26.8%
10.3%
Total Trade Area
28.0%
9.5%
10.9%
14.1%
10.0%
27.5%
Houston
29.8%
12.0%
14.2%
15.9%
10.0%
18.1%
Houston MSA / CBSA
22.4%
10.1%
13.1%
17.1%
12.3%
25.1%
Harris County
24.5%
10.8%
13.7%
17.2%
11.8%
22.0%
State of Texas
24.7%
10.8%
14.1%
17.8%
11.5%
21.0%
Data Source: The Nielsen Company
35.9%
July, 2014
Race & Employment Status
Houston Downtown Management District
Houston, TX
Name
% White
Collar
% Finance,
Management
& Professional
%
Service
%
Sales
%
White
%
African
American
%
Hispanic
Ethnicity
%
Asian /
Pacific Is.
100000
Houston
75.8%
50.8%
18.9%
16.9%
57.2%
18.0%
24.0%
3.3%
210100
Houston
66.7%
42.0%
29.6%
12.4%
48.3%
48.9%
15.1%
0.5%
211400
310100
Houston
Houston
47.9%
55.0%
24.4%
32.5%
22.9%
17.7%
17.2%
17.3%
33.8%
48.6%
48.9%
31.8%
38.3%
36.2%
2.5%
2.0%
310200
Houston
75.2%
45.0%
16.0%
23.3%
60.0%
20.0%
18.2%
10.5%
310300
Houston
51.7%
18.1%
24.3%
27.0%
62.7%
4.8%
72.1%
2.3%
310400
312200
Houston
Houston
34.4%
45.5%
7.8%
18.9%
31.0%
39.0%
20.7%
21.8%
71.0%
9.5%
2.2%
73.7%
91.7%
23.4%
0.6%
0.5%
312300
Houston
42.5%
21.8%
45.7%
14.5%
19.9%
65.4%
22.4%
2.5%
312400
Houston
38.2%
16.0%
47.9%
15.4%
9.7%
78.2%
14.8%
1.7%
312500
410100
410200
410500
410600
410701
410702
510100
510200
510300
510400
210400
210500
210600
210700
210800
210900
211000
211100
211200
211300
211500
211600
212300
220100
220200
230100
310500
310600
310700
310800
310900
311000
311900
312000
312100
312600
312700
312800
312900
313000
313100
313200
314400
410300
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
77.2%
73.8%
83.8%
81.4%
90.9%
78.6%
77.7%
65.7%
77.5%
79.5%
81.3%
35.5%
36.1%
44.2%
41.5%
33.7%
38.9%
42.1%
27.6%
39.8%
33.1%
35.2%
35.7%
36.0%
27.6%
31.3%
32.2%
31.7%
46.6%
36.9%
37.6%
25.0%
27.4%
35.3%
66.6%
62.3%
84.2%
59.7%
54.5%
69.5%
64.1%
89.2%
68.0%
88.1%
89.3%
49.4%
48.0%
54.0%
51.1%
67.7%
46.7%
39.9%
36.7%
51.1%
49.1%
48.3%
9.4%
11.5%
18.4%
14.1%
11.5%
10.5%
16.9%
10.2%
11.4%
13.1%
11.0%
7.0%
10.4%
3.6%
9.7%
9.7%
7.4%
11.6%
14.1%
9.2%
6.3%
6.7%
11.2%
23.9%
20.4%
54.4%
24.3%
17.7%
30.1%
33.4%
61.7%
36.2%
69.5%
63.7%
21.7%
14.7%
15.8%
21.8%
10.4%
28.6%
30.3%
22.5%
17.8%
22.4%
23.7%
27.9%
28.7%
25.3%
23.8%
30.8%
27.5%
27.2%
29.5%
29.4%
34.1%
25.7%
22.3%
26.5%
25.3%
22.8%
21.7%
31.8%
20.7%
24.7%
21.9%
26.1%
25.6%
24.6%
44.5%
40.5%
22.5%
34.3%
40.3%
32.2%
26.3%
15.5%
30.9%
14.9%
16.8%
15.2%
20.4%
21.6%
19.8%
16.0%
18.1%
21.4%
20.1%
18.8%
17.8%
18.6%
21.8%
21.3%
21.5%
24.9%
15.6%
27.1%
22.1%
14.3%
26.1%
12.4%
21.1%
26.1%
22.4%
22.4%
20.0%
21.9%
18.5%
29.4%
17.8%
23.7%
17.4%
18.4%
19.7%
23.3%
27.4%
18.1%
26.0%
26.4%
24.7%
21.3%
15.9%
18.1%
12.3%
16.5%
56.3%
50.3%
84.5%
84.2%
83.2%
85.6%
71.5%
74.2%
78.1%
85.2%
86.3%
50.2%
52.8%
72.2%
53.9%
31.5%
16.2%
19.6%
30.0%
21.8%
19.7%
58.5%
60.7%
53.0%
24.8%
60.4%
10.5%
71.4%
64.7%
68.1%
64.8%
65.7%
64.6%
50.3%
45.4%
46.2%
59.8%
8.2%
3.8%
6.0%
13.0%
62.5%
11.1%
42.6%
82.3%
29.5%
33.5%
3.1%
2.5%
4.2%
5.7%
7.8%
11.4%
5.3%
2.6%
2.5%
17.4%
11.4%
2.2%
16.8%
30.3%
69.6%
63.2%
42.3%
61.0%
67.0%
3.5%
12.2%
4.5%
43.2%
2.0%
75.3%
4.5%
2.9%
1.7%
2.0%
2.5%
1.0%
2.9%
34.9%
26.5%
20.3%
83.6%
92.1%
87.6%
78.5%
17.7%
78.7%
6.2%
5.3%
13.7%
13.2%
14.5%
14.3%
11.9%
14.4%
20.0%
39.5%
23.3%
22.6%
19.9%
74.5%
83.4%
78.5%
78.4%
67.5%
26.7%
32.2%
56.1%
36.8%
31.3%
92.6%
82.8%
88.5%
53.7%
93.0%
23.2%
89.6%
88.4%
82.4%
92.7%
94.6%
97.2%
90.0%
11.0%
15.2%
15.7%
8.1%
6.9%
5.5%
7.5%
12.6%
11.8%
10.8%
14.0%
7.9%
8.8%
5.8%
6.3%
4.6%
3.4%
10.5%
3.0%
7.0%
2.5%
2.2%
0.7%
0.3%
0.8%
0.5%
0.0%
1.4%
1.3%
0.4%
0.5%
0.1%
0.3%
0.6%
0.4%
0.1%
0.1%
0.0%
0.5%
1.3%
1.2%
0.2%
0.6%
0.3%
1.3%
13.9%
18.9%
10.8%
1.2%
0.1%
1.0%
1.4%
13.8%
1.4%
44.7%
7.7%
Census
Tract
Data Source: The Nielsen Company
July, 2014
Race & Employment Status
Houston Downtown Management District
Houston, TX
Name
% White
Collar
% Finance,
Management
& Professional
%
Service
%
Sales
%
White
%
African
American
%
Hispanic
Ethnicity
%
Asian /
Pacific Is.
410401
Houston
81.4%
47.8%
27.4%
18.1%
84.1%
2.7%
15.5%
4.8%
410402
Houston
74.3%
44.8%
32.0%
14.6%
75.1%
3.9%
24.9%
6.5%
410800
Houston
75.2%
38.2%
28.5%
23.7%
77.8%
2.7%
23.5%
5.0%
410900
411000
Houston
Houston
76.8%
85.0%
44.1%
53.5%
27.0%
21.4%
19.5%
20.1%
79.8%
83.0%
4.9%
3.8%
16.7%
10.9%
5.7%
9.0%
411100
Houston
89.4%
58.4%
15.9%
22.0%
86.8%
3.1%
10.3%
6.4%
411200
Houston
92.5%
70.2%
11.2%
15.8%
93.3%
0.7%
5.1%
4.1%
411400
411501
Houston
Houston
91.1%
92.8%
62.5%
62.7%
18.9%
16.5%
15.5%
17.3%
94.4%
78.0%
1.5%
5.9%
3.3%
14.6%
2.7%
10.9%
411502
Houston
85.7%
56.2%
20.2%
16.7%
77.5%
5.2%
13.5%
11.7%
411800
411900
412000
412100
412200
412300
412400
412500
412600
413000
413100
413201
413202
510500
510600
510700
510800
510900
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
89.5%
87.7%
91.7%
89.7%
93.3%
94.3%
93.0%
85.5%
92.6%
88.1%
90.2%
92.2%
87.8%
73.9%
75.2%
83.9%
90.2%
72.3%
62.9%
54.0%
61.0%
59.6%
66.5%
67.4%
58.1%
55.5%
60.7%
58.3%
62.5%
70.2%
66.4%
40.8%
50.0%
55.6%
60.1%
44.8%
17.0%
27.1%
24.2%
21.3%
19.1%
16.4%
16.1%
17.6%
16.3%
21.1%
17.4%
18.0%
21.4%
19.0%
22.6%
17.3%
14.5%
21.4%
16.1%
13.8%
12.6%
15.1%
12.9%
14.6%
21.1%
18.9%
20.4%
15.7%
15.4%
9.6%
8.0%
24.0%
17.4%
19.8%
20.9%
19.2%
75.8%
88.5%
87.0%
50.7%
78.2%
87.3%
87.7%
75.2%
84.8%
76.3%
84.2%
66.2%
65.1%
79.7%
74.5%
79.5%
84.5%
73.1%
3.3%
1.7%
1.6%
4.6%
2.6%
0.4%
0.8%
2.7%
1.5%
5.0%
2.2%
6.4%
6.8%
6.5%
5.3%
3.3%
3.3%
3.4%
11.1%
9.8%
6.2%
14.0%
8.1%
6.1%
6.6%
7.7%
8.8%
15.1%
9.8%
13.7%
16.8%
31.6%
27.9%
14.8%
13.1%
15.5%
5.9%
7.9%
41.5%
14.4%
8.5%
7.8%
17.6%
9.7%
10.9%
7.9%
21.5%
21.6%
2.9%
7.9%
9.1%
7.2%
511001
511002
511100
511200
511301
511302
511400
511500
511600
530200
530300
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
Houston
69.6%
76.9%
71.3%
75.0%
74.2%
83.0%
68.4%
66.9%
49.9%
61.7%
40.5%
37.2%
39.1%
39.3%
44.0%
43.6%
47.0%
38.3%
37.3%
23.0%
29.9%
18.7%
19.1%
17.4%
19.6%
17.8%
19.1%
24.3%
21.8%
23.3%
28.8%
21.8%
27.9%
26.5%
28.5%
25.9%
23.6%
18.3%
19.2%
19.7%
19.0%
20.9%
25.1%
18.4%
82.4%
72.8%
73.6%
80.2%
83.1%
91.0%
78.8%
79.6%
67.4%
81.4%
19.4%
4.7%
7.4%
10.2%
4.6%
2.7%
2.2%
1.4%
2.6%
2.0%
2.7%
61.5%
37.4%
22.5%
31.2%
28.6%
25.2%
27.2%
16.2%
35.3%
39.3%
75.7%
33.3%
35.5%
6.9%
3.1%
3.2%
4.5%
4.2%
2.6%
1.6%
1.1%
2.0%
1.4%
3.0%
0.2%
Total Trade Area
70.2%
41.5%
22.5%
19.3%
64.0%
15.9%
34.8%
5.4%
Houston
55.7%
26.4%
25.8%
22.7%
51.1%
22.3%
45.3%
6.2%
Houston MSA / CBSA
60.1%
28.6%
23.8%
24.1%
59.5%
16.8%
37.2%
6.8%
Harris County
58.0%
27.0%
24.2%
24.1%
56.2%
18.4%
42.6%
6.3%
State of Texas
59.5%
26.6%
25.8%
24.9%
69.3%
11.8%
39.2%
4.1%
Census
Tract
Data Source: The Nielsen Company
July, 2014
Page 1
Population and Demographic Report
(Trade Area)
Houston Downtown Management District
Houston, TX
Total TA
%
Population
2019 Projection
2014 Estimate
2010 Census
2000 Census
Growth 2014-2019
Growth 2000-2014
Growth 2000-2010
395,330
374,690
359,981
347,195
5.51%
4.09%
3.68%
2014 Estimated Population by Single Race Classification
White Alone
Black or African American Alone
American Indian and Alaska Native Alone
Asian Alone
Native Hawaiian and Other Pacific Islander Alone
Some Other Race Alone
Two or More Races
374,690
239,845
59,641
2,088
20,127
215
41,804
10,970
2014 Estimated Population Hispanic or Latino by Origin
Not Hispanic or Latino
Hispanic or Latino
Hispanic or Latino by Origin
Mexican
Puerto Rican
Cuban
All Other Hispanic or Latino
374,690
244,149
130,541
130,541
106,126
1,363
960
22,092
2014 Estimated Hispanic or Latino by Single Race Classification
White Alone
Black or African American Alone
American Indian and Alaska Native Alone
Asian Alone
Native Hawaiian and Other Pacific Islander Alone
Some Other Race Alone
Two or More Races
130,541
81,146
1,480
1,313
313
65
40,734
5,490
62.2%
1.1%
1.0%
0.2%
0.0%
31.2%
4.2%
20,127
5,327
1,585
753
5,525
1,163
2,954
82
0
86
200
2,452
26.5%
7.9%
3.7%
27.5%
5.8%
14.7%
0.4%
0.0%
0.4%
1.0%
12.2%
2014 Estimated Population, Asian Alone Race by Category
Chinese, except Taiwanese
Filipino
Japanese
Asian Indian
Korean
Vietnamese
Cambodian
Hmong
Laotian
Thai
All other Asian Races, including 2 or more
Data Source: The Nielsen Company
64.0%
15.9%
0.6%
5.4%
0.1%
11.2%
2.9%
65.2%
34.8%
81.3%
1.0%
0.7%
16.9%
July, 2014
Page 2
Population and Demographic Report
(Trade Area)
Houston Downtown Management District
Houston, TX
Total TA
%
2014 Estimated Population by Ancestry
Arab
Czech
Danish
Dutch
English
French (except Basque)
French Canadian
German
Greek
Hungarian
Irish
Italian
Lithuanian
Norwegian
Polish
Portuguese
Russian
Scottish
Scotch-Irish
Slovak
Subsaharan African
Swedish
Swiss
Ukrainian
United States of America
Welsh
West Indian (exc Hisp groups)
Other
Ancestry Unclassified
374,690
2,757
1,979
536
1,513
16,250
5,758
746
22,537
1,409
387
14,158
6,891
246
1,358
3,312
393
2,146
4,001
2,857
150
2,175
1,435
306
362
10,210
790
609
242,804
26,615
0.7%
0.5%
0.1%
0.4%
4.3%
1.5%
0.2%
6.0%
0.4%
0.1%
3.8%
1.8%
0.1%
0.4%
0.9%
0.1%
0.6%
1.1%
0.8%
0.0%
0.6%
0.4%
0.1%
0.1%
2.7%
0.2%
0.2%
64.8%
7.1%
2014 Estimated Population Age 5+ by Language Spoken At Home
Speak only English
Speak Asian or Pacific Island Language
Speak IndoEuropean Language
Speak Spanish
Speak Other Language
352,236
219,867
8,798
12,454
108,697
2,420
62.4%
2.5%
3.5%
30.9%
0.7%
2014 Estimated Population by Sex
Male
Female
374,690
197,098
177,592
52.6%
47.4%
Data Source: The Nielsen Company
July, 2014
Page 3
Population and Demographic Report
(Trade Area)
Houston Downtown Management District
Houston, TX
Total TA
%
2014 Estimated Population by Age
Age 0 to 4
Age 5 to 9
Age 10 to 14
Age 15 to 17
Age 18 to 20
Age 21 to 24
Age 25 to 34
Age 35 to 44
Age 45 to 54
Age 55 to 64
Age 65 to 74
Age 75 to 84
Age 85 and over
374,690
22,454
21,355
18,046
10,908
15,562
20,999
77,410
56,583
48,748
43,423
23,483
10,834
4,885
Age 16 and over
Age 18 and over
Age 21 and over
Age 65 and over
2014 Estimated Median Age
2014 Estimated Average Age
309,277
301,927
286,365
39,202
35.11
37.21
2014 Estimated Male Population by Age
Age 0 to 4
Age 5 to 9
Age 10 to 14
Age 15 to 17
Age 18 to 20
Age 21 to 24
Age 25 to 34
Age 35 to 44
Age 45 to 54
Age 55 to 64
Age 65 to 74
Age 75 to 84
Age 85 and over
2014 Estimated Median Age, Male
2014 Estimated Average Age, Male
197,098
11,476
10,953
9,265
5,687
8,136
10,966
41,827
31,123
27,101
22,866
11,630
4,482
1,586
35.08
36.79
2014 Estimated Female Population by Age
Age 0 to 4
Age 5 to 9
Age 10 to 14
Age 15 to 17
Age 18 to 20
Age 21 to 24
Age 25 to 34
Age 35 to 44
Age 45 to 54
Age 55 to 64
Age 65 to 74
Age 75 to 84
Age 85 and over
2014 Estimated Median Age, Female
2014 Estimated Average Age, Female
177,592
10,978
10,402
8,781
5,221
7,426
10,033
35,583
25,460
21,647
20,557
11,853
6,352
3,299
35.15
37.68
Data Source: The Nielsen Company
6.0%
5.7%
4.8%
2.9%
4.2%
5.6%
20.7%
15.1%
13.0%
11.6%
6.3%
2.9%
1.3%
82.5%
80.6%
76.4%
10.5%
5.8%
5.6%
4.7%
2.9%
4.1%
5.6%
21.2%
15.8%
13.8%
11.6%
5.9%
2.3%
0.8%
6.2%
5.9%
4.9%
2.9%
4.2%
5.6%
20.0%
14.3%
12.2%
11.6%
6.7%
3.6%
1.9%
July, 2014
Page 4
Population and Demographic Report
(Trade Area)
Houston Downtown Management District
Houston, TX
Total TA
%
2014 Estimated Population Age 15 and Over by Marital Status
Total, Never Married
Males, Never Married
Females, Never Married
Married, Spouse present
Married, Spouse absent
Widowed
Males, Widowed
Females, Widowed
Divorced
Males, Divorced
Females, Divorced
312,835
139,043
80,248
58,795
101,380
22,940
14,376
3,215
11,161
35,096
16,701
18,395
44.4%
25.7%
18.8%
32.4%
7.3%
4.6%
1.0%
3.6%
11.2%
5.3%
5.9%
2014 Est. Pop. Age 25 and Over by Educational Attainment
Less than 9th grade
Some High School, no diploma
High School Graduate (or GED)
Some College, no degree
Associate Degree
Bachelor's Degree
Master's Degree
Professional School Degree
Doctorate Degree
265,366
31,298
24,706
43,291
37,728
10,457
61,280
30,941
16,892
8,773
11.8%
9.3%
16.3%
14.2%
3.9%
23.1%
11.7%
6.4%
3.3%
79,169
36,597
17,400
12,630
12,542
46.2%
22.0%
16.0%
15.8%
2014 Est. Pop. Age 25+ by Educational Attainment, Hisp. or Latino
Some High School, no diploma
High School Graduate (or GED)
Some College or Associate's Degree
Bachelor's Degree or Higher
Households
2019 Projection
2014 Estimate
2010 Census
2000 Census
171,748
160,042
151,055
134,313
Growth 2014-2019
Growth 2010-2014
Growth 2000-2010
7.31%
5.95%
12.46%
2014 Estimated Households by Household Type
Family Households
Non-family Households
160,042
76,343
83,699
2014 Estimated Group Quarters Population
27,205
2014 Households by Ethnicity: Hispanic or Latino
41,333
Data Source: The Nielsen Company
47.7%
52.3%
25.8%
July, 2014
Page 5
Population and Demographic Report
(Trade Area)
Houston Downtown Management District
Houston, TX
Total TA
%
2014 Estimated Households by Household Income
Less than $15,000
$15,000 to $24,999
$25,000 to $34,999
$35,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $199,999
$200,000 to $499,999
$500,000 or more
160,042
27,047
17,743
15,220
17,511
22,494
16,043
11,237
6,868
8,706
12,195
4,978
2014 Estimated Average Household Income
2014 Estimated Median Household Income
2014 Estimated Per Capita Income
$90,346
$52,779
$38,590
2014 Median HH Income by Single Race Classification or Ethnicity
White Alone
Black or African American Alone
American Indian and Alaska Native Alone
Asian Alone
Native Hawaiian and Other Pacific Islander Alone
Some Other Race Alone
Two or More Races
$64,412
$22,285
$47,000
$70,724
$35,000
$33,181
$55,051
Hispanic or Latino
Not Hispanic or Latino
$34,111
$63,267
2014 Estimated Households by Type and Presence of Own Children
Married-Couple Family, own children
Married-Couple Family, no own children
Male Householder, own children
Male Householder, no own children
Female Householder, own children
Female Householder, no own children
2014 Estimated Households by Household Size
1-person household
2-person household
3-person household
4-person household
5-person household
6-person household
7 or more person household
2014 Estimated Average Household Size
Data Source: The Nielsen Company
16.9%
11.1%
9.5%
10.9%
14.1%
10.0%
7.0%
4.3%
5.4%
7.6%
3.1%
76,343
21,010
31,283
2,454
4,622
7,911
9,063
27.5%
41.0%
3.2%
6.1%
10.4%
11.9%
160,042
66,416
48,829
19,121
13,119
6,645
3,371
2,541
41.5%
30.5%
11.9%
8.2%
4.2%
2.1%
1.6%
2.17
July, 2014
Page 6
Population and Demographic Report
(Trade Area)
Houston Downtown Management District
Houston, TX
Total TA
%
2014 Estimated Households by Presence of People
Households with 1 or more People under Age 18
Households no People under Age 18
Households with 1 or more People under Age 18
Married-Couple Family
Other Family, Male Householder
Other Family, Female Householder
Nonfamily, Male Householder
Nonfamily, Female Householder
Households no People under Age 18
Married-Couple Family
Other Family, Male Householder
Other Family, Female Householder
Nonfamily, Male Householder
Nonfamily, Female Householder
160,042
36,353
123,689
36,353
22,802
3,191
10,092
186
82
123,689
29,499
3,880
6,893
45,650
37,767
2014 Estimated Households by Number of Vehicles
No Vehicles
1 Vehicle
2 Vehicles
3 Vehicles
4 Vehicles
5 or more Vehicles
160,042
18,110
72,567
55,050
11,123
2,459
733
2014 Estimated Average Number of Vehicles
22.7%
77.3%
62.7%
8.8%
27.8%
0.5%
0.2%
23.8%
3.1%
5.6%
36.9%
30.5%
11.3%
45.3%
34.4%
7.0%
1.5%
0.5%
1.44
Family Households
2017 Projection
2014 Estimate
2010 Census
2000 Census
81,175
76,343
72,828
71,307
Growth 2014-2019
Growth 2010-2014
Growth 2000-2010
6.33%
4.83%
2.13%
2014 Estimated Families by Poverty Status
Families at or Above Poverty
Families at or Above Poverty with Children
76,343
62,980
24,384
82.5%
31.9%
Families Below Poverty
Families Below Poverty with Children
13,363
10,369
17.5%
13.6%
309,277
117
187,840
16,437
104,883
0.0%
60.7%
5.3%
33.9%
2014 Estimated Population Age 16 and Over by Employment
In Armed Forces
Civilian - Employed
Civilian - Unemployed
Not in Labor Force
Data Source: The Nielsen Company
July, 2014
Page 7
Population and Demographic Report
(Trade Area)
Houston Downtown Management District
Houston, TX
Total TA
%
2014 Est. Employed Pop. Age 16 and Over by Class of Worker
For-Profit Private Workers
Non-Profit Private Workers
Local Government Workers
State Government Workers
Federal Government Workers
Self-Employed Workers
Unpaid Family Workers
192,893
134,388
17,360
10,215
8,089
2,065
20,498
278
69.7%
9.0%
5.3%
4.2%
1.1%
10.6%
0.1%
2014 Est. Employed Pop. Age 16 and Over by Occupation
Management , Including Farmers and Farm Managers
Business and Financial Operations
Computer and Mathematical
Architecture and Engineering
Life, Physical, and Social Science
Community and Social Services
Legal
Education, Training, and Library
Arts, Design, Entertainment, Sports, and Media
Healthcare Practitioners and Technical
Healthcare Support
Protective Service
Food Preparation and Serving Related
Building and Grounds Cleaning, and Maintenance
Service : Personal Care and Service
Sales and Related Occupations
Office and Administrative Support
Farming, Fishing, and Forestry
Construction and Extraction
Installation, Maintenance, and Repair
Production
Transportation and Material Moving
192,893
22,599
15,186
5,331
7,715
4,763
3,720
8,825
12,931
5,242
11,875
3,182
2,705
7,698
6,496
5,085
18,678
18,514
285
10,250
3,805
8,364
9,644
11.7%
7.9%
2.8%
4.0%
2.5%
1.9%
4.6%
6.7%
2.7%
6.2%
1.6%
1.4%
4.0%
3.4%
2.6%
9.7%
9.6%
0.1%
5.3%
2.0%
4.3%
5.0%
2014 Est. Employed Pop. Age 16 + by Occupation Classification
Blue Collar
White Collar
Service & Farm
192,893
32,063
135,379
25,451
16.6%
70.2%
13.2%
2014 Est. Workers Age 16 and Over by Transportation To Work
Drove Alone
Car Pooled
Public Transportation
Walked
Bicycle
Other Means
Worked at Home
189,459
144,837
15,172
9,131
6,298
2,221
3,290
8,510
76.4%
8.0%
4.8%
3.3%
1.2%
1.7%
4.5%
2014 Estimated Workers Age 16 and Over by Travel Time to Work
Less than 15 minutes
15 to 29 Minutes
30 to 44 Minutes
45 to 59 Minutes
60 or more Minutes
180,484
54,992
77,879
34,450
6,474
6,689
30.5%
43.2%
19.1%
3.6%
3.7%
2014 Estimated Average Travel Time to Work in Minutes
Data Source: The Nielsen Company
23.53
July, 2014
Page 8
Population and Demographic Report
(Trade Area)
Houston Downtown Management District
Houston, TX
Total TA
%
2014 Estimated Tenure of Occupied Housing Units
Owner-Occupied
Renter-Occupied
2014 Occupied Housing Units, Average Length of Residence (Years)
Owner-Occupied
Renter-Occupied
160,042
72,117
87,925
45.1%
54.9%
17.62
6.61
2014 Estimated All Owner-Occupied Housing Units by Value
Less than $20,000
$20,000 to $39,999
$40,000 to $59,999
$60,000 to $79,999
$80,000 to $99,999
$100,000 to $149,999
$150,000 to $199,999
$200,000 to $299,999
$300,000 to $399,999
$400,000 to $499,999
$500,000 to $749,999
$750,000 to $999,999
$1,000,000 or more
72,117
630
1,683
2,606
4,783
6,113
7,445
5,923
13,008
9,289
5,832
6,666
3,419
4,720
2014 Estimated Median Owner-Occupied Housing Unit Value
$252,856
2014 Estimated Housing Units by Units in Structure
1 Unit Attached
1 Unit Detached
2 Units
3 or 4 Units
5 to 19 Units
20 to 49 Units
50 or More Units
Mobile Home or Trailer
Boat, RV, Van, etc.
Dominant structure type
185,010
14,641
7.9%
86,291 46.6%
8,319
4.5%
9,965
5.4%
21,724 11.7%
10,626
5.7%
32,771 17.7%
496
0.3%
177
0.1%
1 Unit Detached
2014 Estimated Housing Units by Year Structure Built
2005 or later
2000 to 2004
1990 to 1999
1980 to 1989
1970 to 1979
1960 to 1969
1950 to 1959
1940 to 1949
1939 or Earlier
2014 Estimated Median Year Structure Built**
Dominant Year Structure Built
185,010
19,560
20,688
18,889
12,808
16,299
20,748
22,368
22,051
31,599
0.9%
2.3%
3.6%
6.6%
8.5%
10.3%
8.2%
18.0%
12.9%
8.1%
9.2%
4.7%
6.5%
10.6%
11.2%
10.2%
6.9%
8.8%
11.2%
12.1%
11.9%
17.1%
1968
1939 or Earlier
** Median Year Built will be unreliable if more than half of the Housing Units in this report area
were built in 1939 or earlier.
Data Source: The Nielsen Company
July, 2014
Page 1
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
0.5 Miles
1 Mile
%
Population
2019 Projection
2014 Estimate
2010 Census
2000 Census
Growth 2014-2019
Growth 2000-2014
Growth 2000-2010
24,711
23,139
21,320
14,731
183,824
174,483
166,969
158,642
6.77%
8.93%
-30.10%
6.79%
8.53%
44.73%
5.35%
4.50%
5.25%
5,109
2,922
918
34
167
1
995
72
2014 Estimated Population Hispanic or Latino by Origin
Not Hispanic or Latino
Hispanic or Latino
Hispanic or Latino by Origin
Mexican
Puerto Rican
Cuban
All Other Hispanic or Latino
5,109
3,883
1,226
1,226
385
31
15
795
31.4%
2.5%
1.2%
64.8%
2014 Estimated Hispanic or Latino by Single Race Classification
White Alone
Black or African American Alone
American Indian and Alaska Native Alone
Asian Alone
Native Hawaiian and Other Pacific Islander Alone
Some Other Race Alone
Two or More Races
1,226
536
24
4
6
0
632
24
43.7%
2.0%
0.3%
0.5%
0.0%
51.5%
2.0%
167
47
78
0
0
0
42
0
0
0
0
0
28.1%
46.7%
0.0%
0.0%
0.0%
25.1%
0.0%
0.0%
0.0%
0.0%
0.0%
Data Source: The Nielsen Company
%
5,455
5,109
4,690
6,710
2014 Estimated Population by Single Race Classification
White Alone
Black or African American Alone
American Indian and Alaska Native Alone
Asian Alone
Native Hawaiian and Other Pacific Islander Alone
Some Other Race Alone
Two or More Races
2014 Estimated Population, Asian Alone Race by Category
Chinese, except Taiwanese
Filipino
Japanese
Asian Indian
Korean
Vietnamese
Cambodian
Hmong
Laotian
Thai
All other Asian Races, including 2 or more
3 Miles
%
57.2%
18.0%
0.7%
3.3%
0.0%
19.5%
1.4%
76.0%
24.0%
23,139
12,730 55.0%
7,787 33.7%
80
0.3%
853
3.7%
4
0.0%
1,308 5.7%
377
1.6%
174,483
102,932
38,941
949
7,042
121
19,385
5,113
23,139
19,544
3,595
3,595
2,061
103
49
1,382
57.3%
2.9%
1.4%
38.4%
174,483
116,347
58,136
58,136
46,708
659
424
10,345
3,595
2,426 67.5%
89
2.5%
15
0.4%
18
0.5%
0
0.0%
915 25.5%
132
3.7%
58,136
35,417
808
558
128
41
18,665
2,519
60.9%
1.4%
1.0%
0.2%
0.1%
32.1%
4.3%
7,042
1,925
602
95
1,933
253
1,442
44
0
9
98
641
27.3%
8.5%
1.3%
27.4%
3.6%
20.5%
0.6%
0.0%
0.1%
1.4%
9.1%
853
174
119
0
158
17
278
18
0
0
8
81
84.5%
15.5%
20.4%
14.0%
0.0%
18.5%
2.0%
32.6%
2.1%
0.0%
0.0%
0.9%
9.5%
59.0%
22.3%
0.5%
4.0%
0.1%
11.1%
2.9%
66.7%
33.3%
80.3%
1.1%
0.7%
17.8%
June, 2014
Page 2
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
0.5 Miles
1 Mile
%
3 Miles
%
%
2014 Estimated Population by Ancestry
Arab
Czech
Danish
Dutch
English
French (except Basque)
French Canadian
German
Greek
Hungarian
Irish
Italian
Lithuanian
Norwegian
Polish
Portuguese
Russian
Scottish
Scotch-Irish
Slovak
Subsaharan African
Swedish
Swiss
Ukrainian
United States of America
Welsh
West Indian (exc Hisp groups)
Other
Ancestry Unclassified
5,109
84
0
21
0
123
122
43
595
0
0
229
177
0
13
83
0
29
16
0
0
4
61
0
1
220
0
19
2,733
536
1.6%
0.0%
0.4%
0.0%
2.4%
2.4%
0.8%
11.6%
0.0%
0.0%
4.5%
3.5%
0.0%
0.3%
1.6%
0.0%
0.6%
0.3%
0.0%
0.0%
0.1%
1.2%
0.0%
0.0%
4.3%
0.0%
0.4%
53.5%
10.5%
23,139
120
0.5%
34
0.1%
21
0.1%
108
0.5%
457
2.0%
277
1.2%
61
0.3%
1,382 6.0%
37
0.2%
0
0.0%
1,032 4.5%
569
2.5%
7
0.0%
34
0.1%
178
0.8%
0
0.0%
99
0.4%
112
0.5%
44
0.2%
0
0.0%
439
1.9%
103
0.4%
11
0.0%
6
0.0%
733
3.2%
9
0.0%
51
0.2%
15,478 66.9%
1,737 7.5%
174,483
1,075
652
198
631
5,823
2,449
335
9,784
471
96
5,966
2,971
126
551
1,382
177
820
1,383
1,120
58
1,477
695
154
50
4,318
304
242
118,395
12,780
0.6%
0.4%
0.1%
0.4%
3.3%
1.4%
0.2%
5.6%
0.3%
0.1%
3.4%
1.7%
0.1%
0.3%
0.8%
0.1%
0.5%
0.8%
0.6%
0.0%
0.8%
0.4%
0.1%
0.0%
2.5%
0.2%
0.1%
67.9%
7.3%
2014 Estimated Population Age 5+ by Language Spoken At Home
Speak only English
Speak Asian or Pacific Island Language
Speak IndoEuropean Language
Speak Spanish
Speak Other Language
5,044
3,589
162
167
1,091
35
71.2%
3.2%
3.3%
21.6%
0.7%
22,775
16,930 74.3%
626
2.7%
596
2.6%
4,550 20.0%
73
0.3%
165,304
106,641
3,202
5,055
49,336
1,070
64.5%
1.9%
3.1%
29.8%
0.6%
2014 Estimated Population by Sex
Male
Female
5,109
3,875
1,234
75.8%
24.2%
23,139
17,395 75.2%
5,744 24.8%
174,483
96,779
77,704
55.5%
44.5%
Data Source: The Nielsen Company
June, 2014
Page 3
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
0.5 Miles
1 Mile
%
2014 Estimated Population by Age
Age 0 to 4
Age 5 to 9
Age 10 to 14
Age 15 to 17
Age 18 to 20
Age 21 to 24
Age 25 to 34
Age 35 to 44
Age 45 to 54
Age 55 to 64
Age 65 to 74
Age 75 to 84
Age 85 and over
5,109
65
49
38
28
68
187
1,266
1,046
1,183
897
242
29
11
Age 16 and over
Age 18 and over
Age 21 and over
Age 65 and over
2014 Estimated Median Age
2014 Estimated Average Age
4,947
4,929
4,861
282
43.16
42.97
2014 Estimated Male Population by Age
Age 0 to 4
Age 5 to 9
Age 10 to 14
Age 15 to 17
Age 18 to 20
Age 21 to 24
Age 25 to 34
Age 35 to 44
Age 45 to 54
Age 55 to 64
Age 65 to 74
Age 75 to 84
Age 85 and over
2014 Estimated Median Age, Male
2014 Estimated Average Age, Male
3,875
40
30
23
17
51
145
919
850
964
648
160
20
8
43.38
43.08
2014 Estimated Female Population by Age
Age 0 to 4
Age 5 to 9
Age 10 to 14
Age 15 to 17
Age 18 to 20
Age 21 to 24
Age 25 to 34
Age 35 to 44
Age 45 to 54
Age 55 to 64
Age 65 to 74
Age 75 to 84
Age 85 and over
2014 Estimated Median Age, Female
2014 Estimated Average Age, Female
1,234
25
19
15
11
17
42
347
196
219
249
82
9
3
42.19
42.64
Data Source: The Nielsen Company
1.3%
1.0%
0.7%
0.5%
1.3%
3.7%
24.8%
20.5%
23.2%
17.6%
4.7%
0.6%
0.2%
96.8%
96.5%
95.1%
5.5%
1.0%
0.8%
0.6%
0.4%
1.3%
3.7%
23.7%
21.9%
24.9%
16.7%
4.1%
0.5%
0.2%
2.0%
1.5%
1.2%
0.9%
1.4%
3.4%
28.1%
15.9%
17.7%
20.2%
6.6%
0.7%
0.2%
3 Miles
%
%
23,139
364
1.6%
325
1.4%
264
1.1%
650
2.8%
1,068 4.6%
2,187 9.5%
7,199 31.1%
4,491 19.4%
3,622 15.7%
2,071 9.0%
623
2.7%
212
0.9%
63
0.3%
174,483
9,179
8,585
7,113
4,849
8,694
11,500
40,169
27,174
22,713
19,243
9,635
4,063
1,566
21,980 95.0%
21,536 93.1%
20,468 88.5%
898
3.9%
34.32
36.77
148,037
144,757
136,063
15,264
34.29
36.61
17,395
200
188
150
526
894
1,774
5,332
3,436
2,889
1,490
393
96
27
34.31
36.57
5,744
164
137
114
124
174
413
1,867
1,055
733
581
230
116
36
34.35
37.38
1.1%
1.1%
0.9%
3.0%
5.1%
10.2%
30.7%
19.8%
16.6%
8.6%
2.3%
0.6%
0.2%
2.9%
2.4%
2.0%
2.2%
3.0%
7.2%
32.5%
18.4%
12.8%
10.1%
4.0%
2.0%
0.6%
96,779
4,700
4,419
3,668
2,613
4,673
6,350
22,879
15,784
13,647
10,782
4,999
1,744
521
34.6
36.58
77,704
4,479
4,166
3,445
2,236
4,021
5,150
17,290
11,390
9,066
8,461
4,636
2,319
1,045
33.88
36.63
5.3%
4.9%
4.1%
2.8%
5.0%
6.6%
23.0%
15.6%
13.0%
11.0%
5.5%
2.3%
0.9%
84.8%
83.0%
78.0%
8.7%
4.9%
4.6%
3.8%
2.7%
4.8%
6.6%
23.6%
16.3%
14.1%
11.1%
5.2%
1.8%
0.5%
5.8%
5.4%
4.4%
2.9%
5.2%
6.6%
22.3%
14.7%
11.7%
10.9%
6.0%
3.0%
1.3%
June, 2014
Page 4
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
0.5 Miles
1 Mile
%
3 Miles
%
%
2014 Estimated Population Age 15 and Over by Marital Status
Total, Never Married
Males, Never Married
Females, Never Married
Married, Spouse present
Married, Spouse absent
Widowed
Males, Widowed
Females, Widowed
Divorced
Males, Divorced
Females, Divorced
4,957
2,708
2,131
577
598
791
124
29
95
736
628
108
54.6%
43.0%
11.6%
12.1%
16.0%
2.5%
0.6%
1.9%
14.8%
12.7%
2.2%
22,186
13,045
10,142
2,903
2,709
3,185
466
145
321
2,781
2,188
593
58.8%
45.7%
13.1%
12.2%
14.4%
2.1%
0.7%
1.4%
12.5%
9.9%
2.7%
149,606
75,346
45,619
29,727
37,256
13,377
6,306
1,416
4,890
17,321
9,016
8,305
50.4%
30.5%
19.9%
24.9%
8.9%
4.2%
0.9%
3.3%
11.6%
6.0%
5.6%
2014 Est. Pop. Age 25 and Over by Educational Attainment
Less than 9th grade
Some High School, no diploma
High School Graduate (or GED)
Some College, no degree
Associate Degree
Bachelor's Degree
Master's Degree
Professional School Degree
Doctorate Degree
4,674
452
636
1,051
761
301
776
375
193
129
9.7%
13.6%
22.5%
16.3%
6.4%
16.6%
8.0%
4.1%
2.8%
18,281
1,533
2,622
3,937
2,700
847
3,557
1,733
861
491
8.4%
14.3%
21.5%
14.8%
4.6%
19.5%
9.5%
4.7%
2.7%
124,563
14,824
13,056
21,937
19,246
5,147
27,512
13,184
6,344
3,313
11.9%
10.5%
17.6%
15.5%
4.1%
22.1%
10.6%
5.1%
2.7%
2014 Est. Pop. Age 25+ by Educational Attainment, Hisp. or Latino
Some High School, no diploma
High School Graduate (or GED)
Some College or Associate's Degree
Bachelor's Degree or Higher
1,066
362
308
202
194
34.0%
28.9%
18.9%
18.2%
2,619
976
694
385
564
37.3%
26.5%
14.7%
21.5%
35,791
15,749
8,321
6,310
5,411
44.0%
23.2%
17.6%
15.1%
Households
2019 Projection
2014 Estimate
2010 Census
2000 Census
2,485
2,105
1,737
1,153
7,258
6,298
5,429
2,385
79,411
73,873
69,299
59,572
18.05%
21.19%
50.65%
15.24%
16.01%
127.63%
7.50%
6.60%
16.33%
Growth 2014-2019
Growth 2010-2014
Growth 2000-2010
2014 Estimated Households by Household Type
Family Households
Non-family Households
2,105
381
1,724
2014 Estimated Group Quarters Population
2,405
2014 Households by Ethnicity: Hispanic or Latino
Data Source: The Nielsen Company
162
18.1%
81.9%
6,298
1,554 24.7%
4,744 75.3%
13,331
7.7%
584
73,873
30,486
43,387
41.3%
58.7%
22,645
9.3%
18,396
24.9%
June, 2014
Page 5
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
0.5 Miles
1 Mile
%
2014 Estimated Households by Household Income
Less than $15,000
$15,000 to $24,999
$25,000 to $34,999
$35,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $199,999
$200,000 to $499,999
$500,000 or more
2014 Estimated Average Household Income
2014 Estimated Median Household Income
2014 Estimated Per Capita Income
2014 Median HH Income by Single Race Classification or Ethnicity
White Alone
Black or African American Alone
American Indian and Alaska Native Alone
Asian Alone
Native Hawaiian and Other Pacific Islander Alone
Some Other Race Alone
Two or More Races
Hispanic or Latino
Not Hispanic or Latino
2014 Estimated Households by Type and Presence of Own Children
Married-Couple Family, own children
Married-Couple Family, no own children
Male Householder, own children
Male Householder, no own children
Female Householder, own children
Female Householder, no own children
2014 Estimated Households by Household Size
1-person household
2-person household
3-person household
4-person household
5-person household
6-person household
7 or more person household
2014 Estimated Average Household Size
Data Source: The Nielsen Company
0
2,105
425
195
138
178
249
254
155
118
149
198
0.0%
20.2%
9.3%
6.6%
8.5%
11.8%
12.1%
7.4%
5.6%
7.1%
9.4%
3 Miles
%
0
6,298 0.0%
1,111 17.6%
472
7.5%
352
5.6%
583
9.3%
878 13.9%
811 12.9%
579
9.2%
356
5.7%
471
7.5%
564
9.0%
%
0
73,873
15,071
8,836
7,028
7,902
10,479
7,302
5,205
2,752
3,366
4,386
$93,815
$61,697
$38,653
$95,316
$67,967
$25,943
$77,997
$46,392
$33,023
$63,438
$20,333
$27,500
$161,667
$0
$78,395
$63,750
$76,750
$15,268
$15,833
$76,067
$62,500
$79,885
$73,512
$60,000
$17,849
$44,716
$66,837
$34,500
$31,674
$51,832
$18,514
$65,494
$76,623
$67,473
$32,331
$53,702
0.0%
20.4%
12.0%
9.5%
10.7%
14.2%
9.9%
7.0%
3.7%
4.6%
5.9%
381
39
293
8
19
11
11
10.2%
76.9%
2.1%
5.0%
2.9%
2.9%
1,554
205 13.2%
886 57.0%
36
2.3%
82
5.3%
209 13.4%
136
8.8%
30,486
6,884
12,007
1,098
2,246
3,990
4,261
22.6%
39.4%
3.6%
7.4%
13.1%
14.0%
2,105
1,599
439
50
11
3
3
0
76.0%
20.9%
2.4%
0.5%
0.1%
0.1%
0.0%
6,298
3,845 61.1%
1,800 28.6%
414
6.6%
143
2.3%
56
0.9%
30
0.5%
10
0.2%
73,873
33,967
21,829
8,047
4,899
2,561
1,421
1,149
46.0%
29.5%
10.9%
6.6%
3.5%
1.9%
1.6%
1.28
1.56
2.06
June, 2014
Page 6
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
0.5 Miles
1 Mile
%
2014 Estimated Households by Presence of People
Households with 1 or more People under Age 18
Households no People under Age 18
Households with 1 or more People under Age 18
Married-Couple Family
Other Family, Male Householder
Other Family, Female Householder
Nonfamily, Male Householder
Nonfamily, Female Householder
Households no People under Age 18
Married-Couple Family
Other Family, Male Householder
Other Family, Female Householder
Nonfamily, Male Householder
Nonfamily, Female Householder
2,105
64
2,041
64
40
10
11
3
0
2,041
292
16
12
1,242
479
14.3%
0.8%
0.6%
60.9%
23.5%
6,298
502
5,796
502
217
42
237
4
2
5,796
871
77
111
3,193
1,544
2014 Estimated Households by Number of Vehicles
No Vehicles
1 Vehicle
2 Vehicles
3 Vehicles
4 Vehicles
5 or more Vehicles
2,105
416
1,249
399
36
3
2
19.8%
59.3%
19.0%
1.7%
0.1%
0.1%
3.0%
97.0%
62.5%
15.6%
17.2%
4.7%
0.0%
3 Miles
%
%
15.0%
1.3%
1.9%
55.1%
26.6%
73,873
14,306
59,567
14,306
7,657
1,450
5,078
79
42
59,567
11,245
1,891
3,177
25,400
17,854
18.9%
3.2%
5.3%
42.6%
30.0%
6,298
947 15.0%
3,519 55.9%
1,623 25.8%
202
3.2%
4
0.1%
3
0.0%
73,873
10,672
36,530
21,690
3,803
846
332
14.4%
49.4%
29.4%
5.1%
1.1%
0.4%
8.0%
92.0%
43.2%
8.4%
47.2%
0.8%
0.4%
2014 Estimated Average Number of Vehicles
1.04
1.18
1.31
Family Households
2017 Projection
2014 Estimate
2010 Census
2000 Census
451
381
313
162
1,786
1,554
1,347
552
32,394
30,486
29,006
28,324
18.37%
21.73%
93.21%
14.93%
15.37%
144.02%
6.26%
5.10%
2.41%
Growth 2014-2019
Growth 2010-2014
Growth 2000-2010
2014 Estimated Families by Poverty Status
Families at or Above Poverty
Families at or Above Poverty with Children
Families Below Poverty
Families Below Poverty with Children
2014 Estimated Population Age 16 and Over by Employment
In Armed Forces
Civilian - Employed
Civilian - Unemployed
Not in Labor Force
Data Source: The Nielsen Company
19.4%
80.6%
53.5%
10.1%
35.5%
0.6%
0.3%
381
320
60
84.0%
15.7%
1,554
1,232 79.3%
295 19.0%
30,486
23,819
8,175
78.1%
26.8%
61
54
16.0%
14.2%
322 20.7%
287 18.5%
6,667
5,279
21.9%
17.3%
4,947
0
2,105
239
2,603
0.0%
42.6%
4.8%
52.6%
21,980
22
0.1%
7,226 32.9%
702
3.2%
14,030 63.8%
148,037
58
85,663
8,255
54,061
0.0%
57.9%
5.6%
36.5%
June, 2014
Page 7
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
0.5 Miles
1 Mile
%
3 Miles
%
%
2014 Est. Employed Pop. Age 16 and Over by Class of Worker
For-Profit Private Workers
Non-Profit Private Workers
Local Government Workers
State Government Workers
Federal Government Workers
Self-Employed Workers
Unpaid Family Workers
2,208
1,496
243
68
99
47
253
2
67.8%
11.0%
3.1%
4.5%
2.1%
11.5%
0.1%
7,457
5,715 76.6%
528
7.1%
291
3.9%
302
4.0%
101
1.4%
517
6.9%
3
0.0%
87,919
62,091
8,108
4,646
3,511
860
8,623
80
70.6%
9.2%
5.3%
4.0%
1.0%
9.8%
0.1%
2014 Est. Employed Pop. Age 16 and Over by Occupation
Management , Including Farmers and Farm Managers
Business and Financial Operations
Computer and Mathematical
Architecture and Engineering
Life, Physical, and Social Science
Community and Social Services
Legal
Education, Training, and Library
Arts, Design, Entertainment, Sports, and Media
Healthcare Practitioners and Technical
Healthcare Support
Protective Service
Food Preparation and Serving Related
Building and Grounds Cleaning, and Maintenance
Service : Personal Care and Service
Sales and Related Occupations
Office and Administrative Support
Farming, Fishing, and Forestry
Construction and Extraction
Installation, Maintenance, and Repair
Production
Transportation and Material Moving
2,208
337
187
83
106
37
163
116
122
56
92
10
32
80
62
56
219
155
1
95
30
114
55
15.3%
8.5%
3.8%
4.8%
1.7%
7.4%
5.3%
5.5%
2.5%
4.2%
0.5%
1.4%
3.6%
2.8%
2.5%
9.9%
7.0%
0.0%
4.3%
1.4%
5.2%
2.5%
7,457
1,141 15.3%
1,047 14.0%
273
3.7%
529
7.1%
238
3.2%
188
2.5%
372
5.0%
389
5.2%
172
2.3%
405
5.4%
57
0.8%
83
1.1%
156
2.1%
116
1.6%
126
1.7%
642
8.6%
598
8.0%
2
0.0%
227
3.0%
83
1.1%
280
3.8%
333
4.5%
87,919
9,932
7,018
2,469
3,744
1,789
1,794
3,456
5,906
2,568
4,361
1,517
1,366
4,408
2,975
2,627
8,437
8,815
98
4,432
1,514
4,159
4,534
11.3%
8.0%
2.8%
4.3%
2.0%
2.0%
3.9%
6.7%
2.9%
5.0%
1.7%
1.6%
5.0%
3.4%
3.0%
9.6%
10.0%
0.1%
5.0%
1.7%
4.7%
5.2%
2014 Est. Employed Pop. Age 16 + by Occupation Classification
Blue Collar
White Collar
Service & Farm
2,208
294
1,673
241
13.3%
75.8%
10.9%
7,457
923 12.4%
5,994 80.4%
540
7.2%
87,919
14,639
60,289
12,991
16.7%
68.6%
14.8%
2014 Est. Workers Age 16 and Over by Transportation To Work
Drove Alone
Car Pooled
Public Transportation
Walked
Bicycle
Other Means
Worked at Home
2,151
1,309
119
241
315
6
26
135
60.9%
5.5%
11.2%
14.6%
0.3%
1.2%
6.3%
7,307
5,378 73.6%
296
4.1%
452
6.2%
662
9.1%
26
0.4%
121
1.7%
372
5.1%
86,600
64,679
6,401
5,273
3,581
1,091
1,891
3,684
74.7%
7.4%
6.1%
4.1%
1.3%
2.2%
4.3%
2014 Estimated Workers Age 16 and Over by Travel Time to Work
Less than 15 minutes
15 to 29 Minutes
30 to 44 Minutes
45 to 59 Minutes
60 or more Minutes
2,013
747
743
362
36
125
37.1%
36.9%
18.0%
1.8%
6.2%
6,932
2,519 36.3%
2,831 40.8%
1,241 17.9%
126
1.8%
215
3.1%
82,731
26,170
34,380
16,303
2,646
3,232
31.6%
41.6%
19.7%
3.2%
3.9%
2014 Estimated Average Travel Time to Work in Minutes
23.28
Data Source: The Nielsen Company
21.82
23.47
June, 2014
Page 8
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
0.5 Miles
1 Mile
3 Miles
%
2014 Estimated Tenure of Occupied Housing Units
Owner-Occupied
Renter-Occupied
2,105
388
1,717
2014 Occupied Housing Units, Average Length of Residence (Years)
Owner-Occupied
Renter-Occupied
8.27
5.9
2014 Estimated All Owner-Occupied Housing Units by Value
Less than $20,000
$20,000 to $39,999
$40,000 to $59,999
$60,000 to $79,999
$80,000 to $99,999
$100,000 to $149,999
$150,000 to $199,999
$200,000 to $299,999
$300,000 to $399,999
$400,000 to $499,999
$500,000 to $749,999
$750,000 to $999,999
$1,000,000 or more
388
3
6
4
8
14
53
41
157
23
30
27
16
6
2014 Estimated Median Owner-Occupied Housing Unit Value
$241,401
2014 Estimated Housing Units by Units in Structure
1 Unit Attached
1 Unit Detached
2 Units
3 or 4 Units
5 to 19 Units
20 to 49 Units
50 or More Units
Mobile Home or Trailer
Boat, RV, Van, etc.
Dominant structure type
2014 Estimated Housing Units by Year Structure Built
2005 or later
2000 to 2004
1990 to 1999
1980 to 1989
1970 to 1979
1960 to 1969
1950 to 1959
1940 to 1949
1939 or Earlier
2014 Estimated Median Year Structure Built**
Dominant Year Structure Built
18.4%
81.6%
6,298
2,037 32.3%
4,261 67.7%
8.14
5.58
0.8%
1.5%
1.0%
2.1%
3.6%
13.7%
10.6%
40.5%
5.9%
7.7%
7.0%
4.1%
1.5%
15.6%
8.0%
8.5%
5.5%
3.6%
9.8%
4.5%
6.2%
38.4%
2,037
3
0.1%
8
0.4%
26
1.3%
20
1.0%
94
4.6%
160
7.9%
244 12.0%
1,013 49.7%
279 13.7%
78
3.8%
74
3.6%
21
1.0%
17
0.8%
1961
1939 or Earlier
73,873
27,261
46,612
36.9%
63.1%
27,261
237
651
989
1,758
2,568
3,110
2,634
6,332
3,733
2,158
1,836
589
666
0.9%
2.4%
3.6%
6.4%
9.4%
11.4%
9.7%
23.2%
13.7%
7.9%
6.7%
2.2%
2.4%
$226,587
7,240
1,110 15.3%
455
6.3%
0
0.0%
232
3.2%
865 11.9%
591
8.2%
3,987 55.1%
0
0.0%
0
0.0%
50 or More Units
7,240
1,312
1,696
1,365
232
286
690
222
214
1,223
%
16.73
6.59
$245,755
2,690
0
0.0%
106
3.9%
0
0.0%
77
2.9%
81
3.0%
259
9.6%
2,167 80.6%
0
0.0%
0
0.0%
50 or More Units
2,690
419
216
229
148
97
263
120
166
1,032
%
18.1%
23.4%
18.9%
3.2%
4.0%
9.5%
3.1%
3.0%
16.9%
1996
2000 to 2004
86,404
8,486
9.8%
32,749 37.9%
5,258
6.1%
6,712
7.8%
11,677 13.5%
5,205
6.0%
16,117 18.7%
182
0.2%
18
0.0%
1 Unit Detached
86,404
9,861
11,573
7,282
4,496
6,979
8,328
8,878
10,058
18,949
11.4%
13.4%
8.4%
5.2%
8.1%
9.6%
10.3%
11.6%
21.9%
1966
1939 or Earlier
** Median Year Built will be unreliable if more than half of the Housing Units in this report area
were built in 1939 or earlier.
Data Source: The Nielsen Company
June, 2014
Page 1
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
5 Miles
7 Miles
%
Population
2019 Projection
2014 Estimate
2010 Census
2000 Census
Growth 2014-2019
Growth 2000-2014
Growth 2000-2010
740,382
702,377
677,030
662,166
1,390,713
1,318,646
1,272,073
1,246,587
5.14%
3.68%
1.36%
5.41%
3.74%
2.24%
5.47%
3.66%
2.04%
406,719
240,413
79,467
2,437
20,248
217
52,086
11,851
2014 Estimated Population Hispanic or Latino by Origin
Not Hispanic or Latino
Hispanic or Latino
Hispanic or Latino by Origin
Mexican
Puerto Rican
Cuban
All Other Hispanic or Latino
406,719
247,211
159,508
159,508
132,376
1,383
882
24,867
2014 Estimated Hispanic or Latino by Single Race Classification
White Alone
Black or African American Alone
American Indian and Alaska Native Alone
Asian Alone
Native Hawaiian and Other Pacific Islander Alone
Some Other Race Alone
Two or More Races
Data Source: The Nielsen Company
%
427,627
406,719
392,269
387,008
2014 Estimated Population by Single Race Classification
White Alone
Black or African American Alone
American Indian and Alaska Native Alone
Asian Alone
Native Hawaiian and Other Pacific Islander Alone
Some Other Race Alone
Two or More Races
2014 Estimated Population, Asian Alone Race by Category
Chinese, except Taiwanese
Filipino
Japanese
Asian Indian
Korean
Vietnamese
Cambodian
Hmong
Laotian
Thai
All other Asian Races, including 2 or more
10 Miles
%
702,377
397,765 56.6%
146,558 20.9%
4,108 0.6%
36,343 5.2%
337
0.0%
96,394 13.7%
20,872 3.0%
1,318,646
712,320
276,983
10,330
58,635
539
216,699
43,140
83.0%
0.9%
0.6%
15.6%
702,377
413,743
288,634
288,634
237,138
2,333
1,527
47,636
82.2%
0.8%
0.5%
16.5%
1,318,646
688,307
630,339
630,339
495,068
4,409
3,508
127,354
159,508
98,211
1,806
1,641
301
65
50,991
6,493
61.6%
1.1%
1.0%
0.2%
0.0%
32.0%
4.1%
288,634
174,777 60.6%
3,276 1.1%
2,827 1.0%
470
0.2%
103
0.0%
94,849 32.9%
12,332 4.3%
630,339
371,035
6,945
8,050
856
214
214,190
29,049
58.9%
1.1%
1.3%
0.1%
0.0%
34.0%
4.6%
20,248
5,781
1,378
714
5,484
1,056
3,065
91
0
92
161
2,426
28.6%
6.8%
3.5%
27.1%
5.2%
15.1%
0.4%
0.0%
0.5%
0.8%
12.0%
58,635
14,852
4,591
1,343
13,654
2,964
11,950
329
0
236
802
7,914
25.3%
7.8%
2.3%
23.3%
5.1%
20.4%
0.6%
0.0%
0.4%
1.4%
13.5%
59.1%
19.5%
0.6%
5.0%
0.1%
12.8%
2.9%
60.8%
39.2%
36,343
10,031
2,517
948
10,059
2,005
6,003
111
0
109
465
4,095
58.9%
41.1%
27.6%
6.9%
2.6%
27.7%
5.5%
16.5%
0.3%
0.0%
0.3%
1.3%
11.3%
54.0%
21.0%
0.8%
4.4%
0.0%
16.4%
3.3%
52.2%
47.8%
78.5%
0.7%
0.6%
20.2%
June, 2014
Page 2
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
5 Miles
7 Miles
%
10 Miles
%
%
2014 Estimated Population by Ancestry
Arab
Czech
Danish
Dutch
English
French (except Basque)
French Canadian
German
Greek
Hungarian
Irish
Italian
Lithuanian
Norwegian
Polish
Portuguese
Russian
Scottish
Scotch-Irish
Slovak
Subsaharan African
Swedish
Swiss
Ukrainian
United States of America
Welsh
West Indian (exc Hisp groups)
Other
Ancestry Unclassified
406,719
2,254
1,648
523
1,301
13,882
5,145
673
20,031
1,150
338
12,598
6,253
201
1,291
3,007
345
1,817
3,397
2,575
143
3,285
1,229
282
342
9,713
737
658
283,979
27,922
0.6%
0.4%
0.1%
0.3%
3.4%
1.3%
0.2%
4.9%
0.3%
0.1%
3.1%
1.5%
0.0%
0.3%
0.7%
0.1%
0.4%
0.8%
0.6%
0.0%
0.8%
0.3%
0.1%
0.1%
2.4%
0.2%
0.2%
69.8%
6.9%
702,377
5,286 0.8%
2,926 0.4%
710
0.1%
2,083 0.3%
23,385 3.3%
7,714 1.1%
982
0.1%
30,847 4.4%
1,865 0.3%
615
0.1%
20,266 2.9%
9,801 1.4%
408
0.1%
1,679 0.2%
5,193 0.7%
535
0.1%
3,165 0.5%
5,831 0.8%
4,046 0.6%
172
0.0%
6,317 0.9%
1,822 0.3%
546
0.1%
465
0.1%
17,401 2.5%
1,159 0.2%
1,030 0.1%
501,561 71.4%
44,567 6.3%
1,318,646
9,843
4,585
953
2,934
36,856
12,166
1,464
48,900
3,152
848
31,634
14,394
501
2,333
8,290
726
5,502
8,300
6,287
258
14,027
2,614
843
750
31,408
1,651
2,237
985,868
79,322
0.7%
0.3%
0.1%
0.2%
2.8%
0.9%
0.1%
3.7%
0.2%
0.1%
2.4%
1.1%
0.0%
0.2%
0.6%
0.1%
0.4%
0.6%
0.5%
0.0%
1.1%
0.2%
0.1%
0.1%
2.4%
0.1%
0.2%
74.8%
6.0%
2014 Estimated Population Age 5+ by Language Spoken At Home
Speak only English
Speak Asian or Pacific Island Language
Speak IndoEuropean Language
Speak Spanish
Speak Other Language
381,117
226,645
8,943
11,815
131,516
2,198
59.5%
2.3%
3.1%
34.5%
0.6%
654,157
377,544 57.7%
17,181 2.6%
19,591 3.0%
235,178 36.0%
4,663 0.7%
1,218,434
642,279
31,172
31,745
501,901
11,337
52.7%
2.6%
2.6%
41.2%
0.9%
2014 Estimated Population by Sex
Male
Female
406,719
212,869
193,850
52.3%
47.7%
702,377
360,027 51.3%
342,350 48.7%
1,318,646
671,323
647,323
50.9%
49.1%
Data Source: The Nielsen Company
June, 2014
Page 3
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
5 Miles
7 Miles
%
2014 Estimated Population by Age
Age 0 to 4
Age 5 to 9
Age 10 to 14
Age 15 to 17
Age 18 to 20
Age 21 to 24
Age 25 to 34
Age 35 to 44
Age 45 to 54
Age 55 to 64
Age 65 to 74
Age 75 to 84
Age 85 and over
406,719
25,602
24,134
20,649
12,598
17,311
23,851
83,701
60,060
51,379
45,465
25,044
11,903
5,022
Age 16 and over
Age 18 and over
Age 21 and over
Age 65 and over
2014 Estimated Median Age
2014 Estimated Average Age
332,227
323,736
306,425
41,969
34.46
36.67
2014 Estimated Male Population by Age
Age 0 to 4
Age 5 to 9
Age 10 to 14
Age 15 to 17
Age 18 to 20
Age 21 to 24
Age 25 to 34
Age 35 to 44
Age 45 to 54
Age 55 to 64
Age 65 to 74
Age 75 to 84
Age 85 and over
2014 Estimated Median Age, Male
2014 Estimated Average Age, Male
212,869
13,043
12,282
10,538
6,517
9,010
12,371
45,132
32,921
28,429
23,874
12,233
4,887
1,632
34.46
36.25
2014 Estimated Female Population by Age
Age 0 to 4
Age 5 to 9
Age 10 to 14
Age 15 to 17
Age 18 to 20
Age 21 to 24
Age 25 to 34
Age 35 to 44
Age 45 to 54
Age 55 to 64
Age 65 to 74
Age 75 to 84
Age 85 and over
2014 Estimated Median Age, Female
2014 Estimated Average Age, Female
193,850
12,559
11,852
10,111
6,081
8,301
11,480
38,569
27,139
22,950
21,591
12,811
7,016
3,390
34.47
37.13
Data Source: The Nielsen Company
6.3%
5.9%
5.1%
3.1%
4.3%
5.9%
20.6%
14.8%
12.6%
11.2%
6.2%
2.9%
1.2%
81.7%
79.6%
75.3%
10.3%
6.1%
5.8%
5.0%
3.1%
4.2%
5.8%
21.2%
15.5%
13.4%
11.2%
5.7%
2.3%
0.8%
6.5%
6.1%
5.2%
3.1%
4.3%
5.9%
19.9%
14.0%
11.8%
11.1%
6.6%
3.6%
1.7%
10 Miles
%
702,377
48,220
45,825
40,090
23,860
28,023
39,497
132,980
99,967
88,269
78,558
44,580
22,409
10,099
560,440
544,382
516,359
77,088
34.45
36.55
360,027
24,578
23,399
20,494
12,266
14,513
20,276
70,664
53,223
47,018
40,025
21,242
9,136
3,193
34.13
35.87
342,350
23,642
22,426
19,596
11,594
13,510
19,221
62,316
46,744
41,251
38,533
23,338
13,273
6,906
34.82
37.27
6.9%
6.5%
5.7%
3.4%
4.0%
5.6%
18.9%
14.2%
12.6%
11.2%
6.3%
3.2%
1.4%
79.8%
77.5%
73.5%
11.0%
6.8%
6.5%
5.7%
3.4%
4.0%
5.6%
19.6%
14.8%
13.1%
11.1%
5.9%
2.5%
0.9%
6.9%
6.6%
5.7%
3.4%
3.9%
5.6%
18.2%
13.7%
12.0%
11.3%
6.8%
3.9%
2.0%
%
1,318,646
100,212
94,836
85,496
50,148
52,762
75,032
233,368
184,532
162,438
140,103
80,911
41,008
17,800
1,021,674
987,954
935,192
139,719
33.61
35.59
671,323
51,073
48,371
43,668
25,754
27,467
38,927
124,374
96,913
84,749
69,875
37,625
16,673
5,854
33.07
34.79
647,323
49,139
46,465
41,828
24,394
25,295
36,105
108,994
87,619
77,689
70,228
43,286
24,335
11,946
34.21
36.42
7.6%
7.2%
6.5%
3.8%
4.0%
5.7%
17.7%
14.0%
12.3%
10.6%
6.1%
3.1%
1.3%
77.5%
74.9%
70.9%
10.6%
7.6%
7.2%
6.5%
3.8%
4.1%
5.8%
18.5%
14.4%
12.6%
10.4%
5.6%
2.5%
0.9%
7.6%
7.2%
6.5%
3.8%
3.9%
5.6%
16.8%
13.5%
12.0%
10.8%
6.7%
3.8%
1.8%
June, 2014
Page 4
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
5 Miles
7 Miles
%
10 Miles
%
%
2014 Estimated Population Age 15 and Over by Marital Status
Total, Never Married
Males, Never Married
Females, Never Married
Married, Spouse present
Married, Spouse absent
Widowed
Males, Widowed
Females, Widowed
Divorced
Males, Divorced
Females, Divorced
336,334
152,164
87,139
65,025
103,794
26,888
16,434
3,863
12,571
37,054
17,488
19,566
45.2%
25.9%
19.3%
30.9%
8.0%
4.9%
1.1%
3.7%
11.0%
5.2%
5.8%
568,242
241,290
135,825
105,465
190,524
44,614
30,036
6,599
23,437
61,778
28,468
33,310
42.5%
23.9%
18.6%
33.5%
7.9%
5.3%
1.2%
4.1%
10.9%
5.0%
5.9%
1,038,102
419,916
236,205
183,711
364,927
87,429
55,229
11,972
43,257
110,601
48,774
61,827
40.5%
22.8%
17.7%
35.2%
8.4%
5.3%
1.2%
4.2%
10.7%
4.7%
6.0%
2014 Est. Pop. Age 25 and Over by Educational Attainment
Less than 9th grade
Some High School, no diploma
High School Graduate (or GED)
Some College, no degree
Associate Degree
Bachelor's Degree
Master's Degree
Professional School Degree
Doctorate Degree
282,574
38,609
30,348
51,742
40,342
10,856
58,291
29,115
14,928
8,343
13.7%
10.7%
18.3%
14.3%
3.8%
20.6%
10.3%
5.3%
3.0%
476,862
67,007
52,300
94,475
72,900
18,009
92,774
43,921
22,762
12,714
14.1%
11.0%
19.8%
15.3%
3.8%
19.5%
9.2%
4.8%
2.7%
860,160
139,944
105,448
187,710
140,541
32,989
143,875
62,393
30,359
16,901
16.3%
12.3%
21.8%
16.3%
3.8%
16.7%
7.3%
3.5%
2.0%
95,399
47,298
21,816
14,031
12,254
49.6%
22.9%
14.7%
12.8%
167,492
84,146
38,800
24,207
20,339
50.2%
23.2%
14.5%
12.1%
353,908
188,008
81,915
50,726
33,259
53.1%
23.1%
14.3%
9.4%
2014 Est. Pop. Age 25+ by Educational Attainment, Hisp. or Latino
Some High School, no diploma
High School Graduate (or GED)
Some College or Associate's Degree
Bachelor's Degree or Higher
Households
2019 Projection
2014 Estimate
2010 Census
2000 Census
Growth 2014-2019
Growth 2010-2014
Growth 2000-2010
2014 Estimated Households by Household Type
Family Households
Non-family Households
179,776
168,064
159,138
144,742
302,908
283,529
269,310
248,389
529,472
497,209
474,508
451,571
6.97%
5.61%
9.95%
6.83%
5.28%
8.42%
6.49%
4.78%
5.08%
168,064
82,801
85,263
2014 Estimated Group Quarters Population
28,001
2014 Households by Ethnicity: Hispanic or Latino
48,775
Data Source: The Nielsen Company
49.3%
50.7%
283,529
150,857 53.2%
132,672 46.8%
30,168
29.0%
85,650 30.2%
497,209
293,037
204,172
58.9%
41.1%
34,302
178,660
35.9%
June, 2014
Page 5
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
5 Miles
7 Miles
%
10 Miles
%
2014 Estimated Households by Household Income
Less than $15,000
$15,000 to $24,999
$25,000 to $34,999
$35,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $199,999
$200,000 to $499,999
$500,000 or more
0
168,064
31,011
20,899
17,263
19,261
23,777
16,146
10,782
6,358
7,939
10,611
2014 Estimated Average Household Income
2014 Estimated Median Household Income
2014 Estimated Per Capita Income
$80,610
$46,572
$33,310
$78,601
$45,494
$31,729
$70,909
$41,943
$26,737
2014 Median HH Income by Single Race Classification or Ethnicity
White Alone
Black or African American Alone
American Indian and Alaska Native Alone
Asian Alone
Native Hawaiian and Other Pacific Islander Alone
Some Other Race Alone
Two or More Races
$59,409
$22,545
$46,387
$62,249
$35,000
$32,905
$51,870
$58,824
$24,045
$46,824
$63,440
$35,000
$31,981
$50,796
$52,308
$27,070
$43,304
$59,273
$35,962
$30,991
$46,964
Hispanic or Latino
Not Hispanic or Latino
$33,248
$56,025
$33,505
$54,186
$33,067
$49,257
2014 Estimated Households by Type and Presence of Own Children
Married-Couple Family, own children
Married-Couple Family, no own children
Male Householder, own children
Male Householder, no own children
Female Householder, own children
Female Householder, no own children
2014 Estimated Households by Household Size
1-person household
2-person household
3-person household
4-person household
5-person household
6-person household
7 or more person household
2014 Estimated Average Household Size
Data Source: The Nielsen Company
0.0%
18.5%
12.4%
10.3%
11.5%
14.1%
9.6%
6.4%
3.8%
4.7%
6.3%
0
283,529
51,722
36,124
30,003
34,184
41,904
26,929
17,204
10,121
11,879
16,563
%
0.0%
18.2%
12.7%
10.6%
12.1%
14.8%
9.5%
6.1%
3.6%
4.2%
5.8%
0
497,209
89,640
69,550
58,459
66,881
74,798
45,917
26,955
15,234
17,002
23,048
0.0%
18.0%
14.0%
11.8%
13.5%
15.0%
9.2%
5.4%
3.1%
3.4%
4.6%
82,801
21,772
32,007
2,830
5,409
9,681
11,102
26.3%
38.7%
3.4%
6.5%
11.7%
13.4%
150,857
41,904
55,200
5,337
9,498
18,664
20,254
27.8%
36.6%
3.5%
6.3%
12.4%
13.4%
293,037
87,217
98,569
11,880
19,067
38,380
37,924
29.8%
33.6%
4.1%
6.5%
13.1%
12.9%
168,064
67,641
49,931
20,675
14,274
7,855
4,237
3,451
40.2%
29.7%
12.3%
8.5%
4.7%
2.5%
2.1%
283,529
106,901 37.7%
81,757 28.8%
36,972 13.0%
27,389 9.7%
15,374 5.4%
8,251 2.9%
6,885 2.4%
497,209
164,643
136,777
70,837
56,432
34,481
18,275
15,764
33.1%
27.5%
14.2%
11.3%
6.9%
3.7%
3.2%
2.25
2.37
2.58
June, 2014
Page 6
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
5 Miles
7 Miles
%
2014 Estimated Households by Presence of People
Households with 1 or more People under Age 18
Households no People under Age 18
Households with 1 or more People under Age 18
Married-Couple Family
Other Family, Male Householder
Other Family, Female Householder
Nonfamily, Male Householder
Nonfamily, Female Householder
Households no People under Age 18
Married-Couple Family
Other Family, Male Householder
Other Family, Female Householder
Nonfamily, Male Householder
Nonfamily, Female Householder
168,064
40,688
127,376
40,688
24,095
3,740
12,556
205
92
127,376
29,694
4,498
8,242
46,643
38,299
2014 Estimated Households by Number of Vehicles
No Vehicles
1 Vehicle
2 Vehicles
3 Vehicles
4 Vehicles
5 or more Vehicles
168,064
20,806
76,195
55,560
11,885
2,821
797
10 Miles
%
%
23.3%
3.5%
6.5%
36.6%
30.1%
283,529
77,808
205,721
77,808
46,176
7,018
24,077
367
170
205,721
50,921
7,820
14,863
70,346
61,771
24.8%
3.8%
7.2%
34.2%
30.0%
497,209
161,748
335,461
161,748
96,137
15,499
48,881
849
382
335,461
89,632
15,461
27,453
106,987
95,928
12.4%
45.3%
33.1%
7.1%
1.7%
0.5%
283,529
33,963 12.0%
126,101 44.5%
94,049 33.2%
22,272 7.9%
5,443 1.9%
1,701 0.6%
497,209
56,207
217,243
164,420
44,055
11,408
3,876
24.2%
75.8%
59.2%
9.2%
30.9%
0.5%
0.2%
27.4%
72.6%
59.3%
9.0%
30.9%
0.5%
0.2%
32.5%
67.5%
59.4%
9.6%
30.2%
0.5%
0.2%
26.7%
4.6%
8.2%
31.9%
28.6%
11.3%
43.7%
33.1%
8.9%
2.3%
0.8%
1.42
1.46
1.5
Family Households
2017 Projection
2014 Estimate
2010 Census
2000 Census
87,764
82,801
79,227
79,505
159,944
150,857
144,530
143,146
310,412
293,037
281,359
280,958
Growth 2014-2019
Growth 2010-2014
Growth 2000-2010
5.99%
4.51%
-0.35%
6.02%
4.38%
0.97%
5.93%
4.15%
0.14%
2014 Estimated Families by Poverty Status
Families at or Above Poverty
Families at or Above Poverty with Children
82,801
65,979
25,613
79.7%
30.9%
150,857
120,001 79.5%
50,030 33.2%
293,037
228,540
103,049
78.0%
35.2%
Families Below Poverty
Families Below Poverty with Children
16,822
13,167
20.3%
15.9%
30,856 20.5%
24,498 16.2%
64,497
52,918
22.0%
18.1%
332,227
129
195,803
19,105
117,190
0.0%
58.9%
5.8%
35.3%
560,440
231
0.0%
328,349 58.6%
33,765 6.0%
198,095 35.3%
1,021,674
382
594,141
67,574
359,577
0.0%
58.2%
6.6%
35.2%
2014 Estimated Average Number of Vehicles
2014 Estimated Population Age 16 and Over by Employment
In Armed Forces
Civilian - Employed
Civilian - Unemployed
Not in Labor Force
Data Source: The Nielsen Company
June, 2014
Page 7
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
5 Miles
7 Miles
%
10 Miles
%
%
2014 Est. Employed Pop. Age 16 and Over by Class of Worker
For-Profit Private Workers
Non-Profit Private Workers
Local Government Workers
State Government Workers
Federal Government Workers
Self-Employed Workers
Unpaid Family Workers
201,500
141,188
17,441
11,204
8,620
2,259
20,488
300
70.1%
8.7%
5.6%
4.3%
1.1%
10.2%
0.1%
338,735
241,835 71.4%
26,363 7.8%
17,681 5.2%
13,411 4.0%
3,874 1.1%
35,071 10.4%
500
0.1%
613,739
446,764
40,230
32,838
22,249
6,340
64,400
918
72.8%
6.6%
5.4%
3.6%
1.0%
10.5%
0.1%
2014 Est. Employed Pop. Age 16 and Over by Occupation
Management , Including Farmers and Farm Managers
Business and Financial Operations
Computer and Mathematical
Architecture and Engineering
Life, Physical, and Social Science
Community and Social Services
Legal
Education, Training, and Library
Arts, Design, Entertainment, Sports, and Media
Healthcare Practitioners and Technical
Healthcare Support
Protective Service
Food Preparation and Serving Related
Building and Grounds Cleaning, and Maintenance
Service : Personal Care and Service
Sales and Related Occupations
Office and Administrative Support
Farming, Fishing, and Forestry
Construction and Extraction
Installation, Maintenance, and Repair
Production
Transportation and Material Moving
201,500
21,302
14,191
5,128
7,062
4,798
3,721
7,855
12,869
4,914
11,815
3,772
3,049
9,029
7,814
5,677
18,647
20,162
354
13,277
4,298
10,156
11,610
10.6%
7.0%
2.5%
3.5%
2.4%
1.8%
3.9%
6.4%
2.4%
5.9%
1.9%
1.5%
4.5%
3.9%
2.8%
9.3%
10.0%
0.2%
6.6%
2.1%
5.0%
5.8%
338,735
33,473 9.9%
21,511 6.4%
8,926 2.6%
10,360 3.1%
7,082 2.1%
5,717 1.7%
11,666 3.4%
18,849 5.6%
7,411 2.2%
19,195 5.7%
7,228 2.1%
5,079 1.5%
16,371 4.8%
14,654 4.3%
9,153 2.7%
31,839 9.4%
35,578 10.5%
887
0.3%
26,635 7.9%
8,660 2.6%
18,211 5.4%
20,250 6.0%
613,739
50,093
31,887
13,079
14,704
8,936
8,719
16,130
30,526
10,568
29,728
13,374
10,148
35,088
35,878
17,120
58,427
68,102
1,730
60,541
19,914
38,203
40,844
8.2%
5.2%
2.1%
2.4%
1.5%
1.4%
2.6%
5.0%
1.7%
4.8%
2.2%
1.7%
5.7%
5.8%
2.8%
9.5%
11.1%
0.3%
9.9%
3.2%
6.2%
6.7%
2014 Est. Employed Pop. Age 16 + by Occupation Classification
Blue Collar
White Collar
Service & Farm
201,500
39,341
132,464
29,695
19.5%
65.7%
14.7%
338,735
73,756 21.8%
211,607 62.5%
53,372 15.8%
613,739
159,502
340,899
113,338
26.0%
55.5%
18.5%
2014 Est. Workers Age 16 and Over by Transportation To Work
Drove Alone
Car Pooled
Public Transportation
Walked
Bicycle
Other Means
Worked at Home
197,774
148,721
17,863
10,818
6,705
2,112
3,784
7,771
75.2%
9.0%
5.5%
3.4%
1.1%
1.9%
3.9%
331,965
248,776 74.9%
34,362 10.4%
17,018 5.1%
9,895 3.0%
3,029 0.9%
5,918 1.8%
12,967 3.9%
601,142
449,273
72,172
29,234
15,794
3,476
11,671
19,522
74.7%
12.0%
4.9%
2.6%
0.6%
1.9%
3.2%
2014 Estimated Workers Age 16 and Over by Travel Time to Work
Less than 15 minutes
15 to 29 Minutes
30 to 44 Minutes
45 to 59 Minutes
60 or more Minutes
189,750
56,660
79,609
37,944
7,291
8,246
29.9%
42.0%
20.0%
3.8%
4.3%
318,422
88,200 27.7%
134,284 42.2%
65,838 20.7%
14,670 4.6%
15,430 4.8%
580,945
137,689
245,945
133,496
32,384
31,431
23.7%
42.3%
23.0%
5.6%
5.4%
2014 Estimated Average Travel Time to Work in Minutes
Data Source: The Nielsen Company
24.17
25.07
26.52
June, 2014
Page 8
Population and Demographic Report
(Radius)
Houston Downtown Management District
Houston, TX
5 Miles
7 Miles
10 Miles
%
2014 Estimated Tenure of Occupied Housing Units
Owner-Occupied
Renter-Occupied
2014 Occupied Housing Units, Average Length of Residence (Years)
Owner-Occupied
Renter-Occupied
168,064
73,979
94,085
18.65
6.79
2014 Estimated All Owner-Occupied Housing Units by Value
Less than $20,000
$20,000 to $39,999
$40,000 to $59,999
$60,000 to $79,999
$80,000 to $99,999
$100,000 to $149,999
$150,000 to $199,999
$200,000 to $299,999
$300,000 to $399,999
$400,000 to $499,999
$500,000 to $749,999
$750,000 to $999,999
$1,000,000 or more
73,979
928
2,282
4,049
6,799
8,268
8,727
5,803
11,944
8,336
5,096
5,401
2,509
3,837
2014 Estimated Median Owner-Occupied Housing Unit Value
$201,118
2014 Estimated Housing Units by Units in Structure
1 Unit Attached
1 Unit Detached
2 Units
3 or 4 Units
5 to 19 Units
20 to 49 Units
50 or More Units
Mobile Home or Trailer
Boat, RV, Van, etc.
Dominant structure type
2014 Estimated Housing Units by Year Structure Built
2005 or later
2000 to 2004
1990 to 1999
1980 to 1989
1970 to 1979
1960 to 1969
1950 to 1959
1940 to 1949
1939 or Earlier
2014 Estimated Median Year Structure Built**
Dominant Year Structure Built
44.0%
56.0%
283,529
129,045 45.5%
154,484 54.5%
19.51
6.79
1.3%
3.1%
5.5%
9.2%
11.2%
11.8%
7.8%
16.1%
11.3%
6.9%
7.3%
3.4%
5.2%
129,045
2,022
4,358
8,702
13,773
15,914
15,775
9,828
17,762
12,361
7,538
9,152
4,972
6,888
10.1%
10.8%
9.3%
7.1%
8.5%
11.1%
13.7%
12.6%
16.7%
1.6%
3.4%
6.7%
10.7%
12.3%
12.2%
7.6%
13.8%
9.6%
5.8%
7.1%
3.9%
5.3%
1966
1939 or Earlier
497,209
232,221
264,988
46.7%
53.3%
232,221
4,694
8,018
16,601
29,686
34,463
36,234
19,100
26,289
16,681
10,012
12,560
7,204
10,679
2.0%
3.5%
7.1%
12.8%
14.8%
15.6%
8.2%
11.3%
7.2%
4.3%
5.4%
3.1%
4.6%
$131,253
325,097
20,916 6.4%
158,434 48.7%
11,804 3.6%
15,022 4.6%
44,183 13.6%
19,395 6.0%
52,646 16.2%
2,449 0.8%
248
0.1%
1 Unit Detached
325,097
28,067
32,713
29,854
27,532
39,352
41,403
53,146
35,981
37,049
%
20.35
6.71
$170,241
194,499
14,915
7.7%
92,747 47.7%
9,135
4.7%
10,606
5.5%
23,426 12.0%
10,526
5.4%
32,025 16.5%
933
0.5%
186
0.1%
1 Unit Detached
194,499
19,735
21,034
18,049
13,736
16,602
21,631
26,706
24,521
32,485
%
8.6%
10.1%
9.2%
8.5%
12.1%
12.7%
16.3%
11.1%
11.4%
1969
1950 to 1959
567,018
28,811
5.1%
278,684 49.1%
14,475
2.6%
22,739
4.0%
94,887 16.7%
37,637
6.6%
81,154 14.3%
8,086
1.4%
545
0.1%
1 Unit Detached
567,018
42,136
45,061
44,243
54,513
107,726
90,521
96,799
45,446
40,573
7.4%
7.9%
7.8%
9.6%
19.0%
16.0%
17.1%
8.0%
7.2%
1971
1970 to 1979
** Median Year Built will be unreliable if more than half of the Housing Units in this report area
were built in 1939 or earlier.
Data Source: The Nielsen Company
June, 2014
Daytime Employment & Business Report
Houston Downtown Management District
Houston, TX
Total Businesses
1/4 Mile 1/2 Mile 1 Mile
Total Employees
1/4 Mile 1/2 Mile
1 Mile
Employees per Business
1/4 Mile 1/2 Mile
1 Mile
Industries (All)
2,059
5,743
8,569
32,203
176,636
215,185
16
31
25
Agriculture (All)
0
1
5
0
2
14
0
2
3
Mining (All)
67
206
235
1,574
53,835
54,100
23
261
230
Construction (All)
52
167
324
1,193
2,930
9,163
23
18
28
Manufacturing (All)
17
65
110
1,512
4,811
5,351
89
74
49
Transportation, Communications/Public Utilities
52
219
319
2,667
36,281
38,737
51
166
121
Wholesale Trade (All)
16
56
126
308
3,509
4,354
19
63
35
Retail (All Retail)
59
Motor Vehicle & Parts Dealers
2
Furniture & Home Furnishings Stores
0
Electronics & Appliance Stores
11
Building Material / Garden Equip. & Supplies Dealers
3
Food & Beverage Stores
5
Health & Personal Care Stores
6
Gasoline Stations
1
Clothing & Accessories Stores
13
Sporting Goods, Hobby, Musical Instruments & Book Stores 5
General Merchandise Stores
3
Miscellaneous Store Retailers
9
Nonstore Retailers
1
178
8
2
25
10
19
16
16
27
15
7
27
6
384
32
8
44
32
51
33
35
47
20
14
54
14
661
4
0
327
26
26
31
0
143
25
25
24
30
4,844
73
6
423
98
169
107
3,250
231
56
46
87
298
6,432
559
28
565
212
530
235
3,295
292
75
77
175
389
11
2
0
30
9
5
5
0
11
5
8
3
30
27
9
3
17
10
9
7
203
9
4
7
3
50
17
17
4
13
7
10
7
94
6
4
6
3
28
Finance, Insurance & Real Estate
Monetary Authorities-Central Bank
Credit Intermediation & Related Activities
Securities, Commodity Contracts & Other Financial
Insurance Carriers & Related Activities
Funds, Trusts & Other Financial Vehicles
Real Estate
Rental & Leasing Services
Lessors of Nonfinancial Intangible Assets
197
0
59
51
46
1
35
5
0
557
0
179
145
105
3
112
13
0
886
0
270
182
182
3
216
33
0
2,585
0
334
1,091
602
20
520
18
0
9,794
0
4,961
2,717
846
70
1,141
59
0
11,619
0
5,352
3,140
1,248
70
1,651
158
0
13
0
6
21
13
20
15
4
0
18
0
28
19
8
23
10
5
0
13
0
20
17
7
23
8
5
0
1,587
1,314
6
50
5
8
28
11
105
60
4,205
3,186
10
152
7
19
307
32
273
219
5,780
3,933
18
265
11
46
553
79
459
416
21,366
13,601
316
1,966
1,659
388
182
297
2,180
777
52,198
32,232
586
5,166
1,671
549
4,145
566
4,969
2,314
69,063
38,399
713
6,730
1,695
973
7,581
1,428
7,942
3,602
13
10
0
39
0
49
7
27
21
13
12
10
59
34
239
29
14
18
18
11
12
10
40
25
154
21
14
18
17
9
12
89
400
337
8,432
16,352
28
95
41
Service (All)
Professional, Scientific & Technical Services
Management of Companies & Enterprises
Administrative & Support Services
Waste Management & Remediation
Educational Services
Healthcare & Social Assistance
Arts, Entertainment & Recreation
Accommodation & Food Services
Other Services (except Public Administration)
Public Administration (All)
1/4 Mile 1/2 Mile
Population
Residential Pop per Business
Households
HHs per Businesses
Data Source: The Nielsen Company
884
0
668
0
3,715
1
1,644
0
1 Mile
26,019
3
7,360
1
June, 2014
Prizm Lifestyle Report
Total Trade Area
for
Houston Downtown Management District
Houston, TX
Households
%
Cumulative
Households
%
%
Bohemian Mix
25,137
15.7%
Cumulative
%
15.7%
Big Fish, Small Pond
0
0.0%
100.0%
Money & Brains
17,844
11.1%
26.9%
Big Sky Families
0
0.0%
100.0%
Young Digerati
17,314
10.8%
37.7%
Blue Highways
0
0.0%
100.0%
Urban Achievers
15,527
9.7%
47.4%
Boomtown Singles
0
0.0%
100.0%
100.0%
American Dreams
15,012
9.4%
56.8%
Brite Lites, Li'l City
0
0.0%
Multi-Culti Mosaic
11,382
7.1%
63.9%
City Startups
0
0.0%
100.0%
City Roots
11,017
6.9%
70.8%
Country Casuals
0
0.0%
100.0%
Low-Rise Living
6,892
4.3%
75.1%
Country Squires
0
0.0%
100.0%
Urban Elders
6,884
4.3%
79.4%
Crossroads Villagers
0
0.0%
100.0%
Close-In Couples
4,740
3.0%
82.3%
Family Thrifts
0
0.0%
100.0%
Young Influentials
4,109
2.6%
84.9%
Fast-Track Families
0
0.0%
100.0%
The Cosmopolitans
3,357
2.1%
87.0%
God's Country
0
0.0%
100.0%
Executive Suites
3,030
1.9%
88.9%
Golden Ponds
0
0.0%
100.0%
Movers & Shakers
2,649
1.7%
90.5%
Greenbelt Sports
0
0.0%
100.0%
Old Glories
2,277
1.4%
92.0%
Heartlanders
0
0.0%
100.0%
Big City Blues
2,108
1.3%
93.3%
Hometown Retired
0
0.0%
100.0%
New Beginnings
1,702
1.1%
94.3%
Kid Country, USA
0
0.0%
100.0%
Home Sweet Home
1,520
0.9%
95.3%
Mayberry-ville
0
0.0%
100.0%
Upper Crust
1,350
0.8%
96.1%
Middleburg Managers
0
0.0%
100.0%
Suburban Pioneers
1,214
0.8%
96.9%
Mobility Blues
0
0.0%
100.0%
Pools & Patios
979
0.6%
97.5%
New Homesteaders
0
0.0%
100.0%
American Classics
754
0.5%
98.0%
Old Milltowns
0
0.0%
100.0%
Suburban Sprawl
693
0.4%
98.4%
Park Bench Seniors
0
0.0%
100.0%
Domestic Duos
626
0.4%
98.8%
Red, White & Blues
0
0.0%
100.0%
New Empty Nests
624
0.4%
99.2%
Second City Elite
0
0.0%
100.0%
Blue-Chip Blues
580
0.4%
99.5%
Shotguns & Pickups
0
0.0%
100.0%
Gray Power
442
0.3%
99.8%
Simple Pleasures
0
0.0%
100.0%
Beltway Boomers
105
0.1%
99.9%
Sunset City Blues
0
0.0%
100.0%
Kids & Cul-de-Sacs
78
0.0%
99.9%
Traditional Times
0
0.0%
100.0%
Blue Blood Estates
58
0.0%
100.0%
Up-and-Comers
0
0.0%
100.0%
Winner's Circle
38
0.0%
100.0%
Upward Bound
0
0.0%
100.0%
Back Country Folks
0
0.0%
100.0%
White Picket Fences
0
0.0%
100.0%
Bedrock America
0
0.0%
100.0%
Young & Rustic
0
0.0%
100.0%
June, 2014
Data Source: The Nielsen Company