MARKET
How good is Cold Stone Creamery’s ice cream?
Well, let’s just say that on a scale of one to ten,
they’re somewhere around an 11.5. But they’re
about more than just serving up amazing ice cream.
They like to think they’re really in the business of
making people happy.
It’s all about what they call the Ten-Minute
Vacation. That ten-minute getaway you deserve
from the world outside their doors. Just head
inside any Cold Stone Creamery Store, and that’s
what you’ll get. From their enthusiastic, singing
crew members, to the shared laughter of a family
enjoying a treat together - if it’s making you, your
friends, or your loved ones happy, then they’re
doing their jobs right!
Cold Stone’s differentiation is found in the
Ultimate Ice Cream Experience®. They provide
freedom of choice. They don’t confine their
customers to a few standard flavours. Instead, they
invite their customers to inject their creativity
into the process, resulting in an experience that
is all their own. Cold Stone Creamery deliver the
“Ultimate Ice Cream Experience, just the way
you want it.” They love ice cream as much as you
do and because of this, they GET IT. They do
everything for the love of the ice cream.
Because the World Deserves Better Ice Cream
Rest Assured, Cold Stone Creamery’s expertise
in innovating indulgence didn’t just happen by
accident. Their founders, Donald and Susan
Sutherland, discovered their true calling in 1988,
driven by their passion to serve the world’s best
ice cream; they opened the first Cold Stone
Creamery in Tempe, Arizona.
For more than 25 years they’ve served up the
finest, freshest ice cream, cakes, smoothies and
shakes using only the highest quality ingredients
and, of course, their signature process of preparing
your custom ice cream creation on a frozen granite
stone.
ACHIEVEMENTS
We all know that Cold Stone Creamery serves
the best ice cream in the world and they’ve won
38
the industry’s version of the “best of ” awards for
pretty much anything that has to do with ice cream
including:
l Best Innovative Campaign
- 2009 Gulf Cooperative Council.
l Franchisee Operations of the Year 2010
- Retail City Award for Excellence in Retail.
l Best Service Performance Brand 2010
- Department of Economic development.
HISTORY
1988 Don and Susan Sutherland open the very
first Cold Stone Creamery® in Tempe, Ariz, and a
new ice cream concept is born.
1995 First Franchise Store Opened.
1996 Cold Stone Creamery is awarded “Best of
Phoenix” for the first time.
1997 Cold Stone Creamery serves its
one millionth ice cream cone.
1997 Franchisee Dan Farr
convinces Cold Stone Creamery
to enter the Alaska market
and the first store opens in
Anchorage.
1998 Cold Stone
Creamery opens first
transcontinental store in
Jacksonville, Fla.
2000 Cold Stone Creamery is
ranked 94th on Entrepreneur
magazine’s list of Fastest Growing
Franchises in America, and 361st
on the Entrepreneur magazine’s
“Franchise 500” list.
2000 Cold Stone Creamery
celebrates 100th store opening in
Pleasant Hill, Calif.
2001 Cold Stone Creamery adds chocolatecovered crickets to ice cream and earns a feature
spot on the CBS The Early Show.
2002 Cold Stone Creamery awards its 500th
franchise and opens its 250th store.
2002 Cold Stone partners with Make-A-Wish
Foundation® to launch the World’s Largest Ice
Cream Social which raises more than $100,000 for
the charity and lands a feature spot on CNN.
2003 The Cold Stone Creamery brand introduces
itself to the world with the opening of the
company’s flagship store in Times Square. Cold
Stone receives a feature article in Time magazine
and mixes ice cream live on Fox & Friends.
2003 Cold Stone Creamery opens its 500th store.
2004 Cold Stone Creamery launches an entirely
new line of Signature Ice Cream Cakes. One
hundred ice cream cakes are featured on ABC’s
Good Morning America to celebrate the 100th
anniversary of Times Square.
2004 The third annual World’s Largest Ice Cream
“Cake” Social raises over $625,000 for the MakeA-Wish Foundation.
2004 Cold Stone Creamery ranked fourth in the
July 2004 issue of Restaurant Business “Top 50
Growth Chains.”
2005 Desperate Housewife Nicollette Sheridan
attends the fourth annual World’s Largest Ice
Cream “Cake” Social as a “celebrity scooper” and
helps Cold Stone raises over $750,000 for the
Make-A-Wish Foundation.
2005 Receives the “2005 Consumers’ Choice in
Chains Award” in the Treat category in the August
2005 issue of Restaurants & Institutions and
opened total of 1,000 stores.
2005 Cold Stone Creamery celebrates the
opening of its first store in Japan, located in the
Roppongi Hills complex in Tokyo, marking the
beginning of the company’s expansion into Asia.
2006 Cold Stone Creamery launches a new line
of smoothies and ice cream shakes. Cold Stone
takes the lead in a Today Show story about the
booming smoothie market.
2006 Nation’s Restaurant News honors
Cold Stone Creamery as a MUFSO
“Golden Chain” recipient.
2007 Cold Stone Creamery is
acquired by Kahala, one of
the fastest growing franchise
companies in North
America with twelve brands
and more than 3,700 retail
locations in the United States
and worldwide.
2007 Miraqe General Trading
LLC (Apparel Group) appointed
as the Master Franchisee for
Middle East region
2008 The Cold Stone Creamery
founders are featured on The
Oprah Winfrey Show.
2008 Cold Stone Creamery
celebrates the opening of the 100th
International store and its arrival into Mexico and
Scandinavia.
2008 Cold Stone announces the opening of
the first co-branded store with Rocky Mountain
Chocolate Factory.
2009 Cold Stone commemorates expansion into
Canada with the opening of six co-brand stores
through partnership with Tim Hortons.
2011 Cold Stone Creamery reaches over 2,000
locations worldwide.
2013 Cold Stone Creamery Middle East Won the
First International Creamery Cup defeating thirteen
other countries.
2014 Cold Stone Creamery now has 42 stores
across the GCC.
PRODUCT
The Ultimate Ice Cream Experience®
Things Are Just Better When they’re fresh.
Cold Stone Creamery’s ice cream is made fresh
every day in every store? It’s true! Churned from
the finest ingredients and mixed with your choice
of candy, cakes, fruits or nuts on a frozen granite
stone they proudly serve the best tasting, made-toorder ice cream you’ve ever had.
Signature Creations™
When Cold Stone Creamery serve up ice cream,
they’re not just scooping it out of some frozen vat
and handing it to you - they’re crafting personalised
works of art!
First, they make your ice cream fresh inside the
store every day. Then they take your favourite ice
cream flavour, add your choice of mix-ins, and finally
they chop and fold it all together using
two spades on a frozen granite stone.
These freshly-prepared masterpieces
are called Creations - the most
famous of which are called Signature
Creations™.
These tried and true favourites
combine flavours of ice
cream and mix-ins that their
customers just can’t get
enough of. From Birthday
Cake Remix™ to Strawberry
Blonde®, these Creations are sure
to hit your flavour sweet spot.
Create Your Own Creations
The Ultimate Ice Cream Experience®
starts with the ultimate ice cream, and
Cold Stone Creamery’s is made fresh, every day
in every store. Top that with your choice of candy,
fruit, nuts, and all kinds of yummy mix-ins, and
suddenly you’ve got a Create Your Own Creation.
Hot Stone™ Warm & Delicious™ Desserts
Things are really heating up in the ice cream world
thanks to Cold Stone Creamery’s new Warm &
Delicious™ Hot Stone™ Desserts!
Combining classic indulgent desserts, like Chocolate
Chip Cookies, Brownies, Warm Lava Cake and local
goodies like Namoura and Gulab Jamun, topped
with premium Sweet Cream Ice Cream, they’ve
created something entirely new - a warm, decadent
treat with a hint of elegance and a whole lot of
whimsical flair!
Pre-Packed Ice Cream
Cold Stone Pre-Packed Ice Cream is available
in different size containers and features their
world-famous Signature Creations™ - Founder’s
Favourite®, Cake Batter Batter Batter™,
Peanut Butter Cup Perfection™ or
Shock-A-Cone™.
An Ice Cream Cake for Any
Occasion!
Why buy an Ice Cream
Cake? Just imagine thick,
moist cake, layered with
some of the richest,
creamiest ice cream in
the world, plus all your
favourite mix-ins, and your
choice of fluffy white frosting
or rich fudge ganache... now
imagine a cake made from a box
mix. Yeah, that’s why.
Signature Cakes
Each Cold Stone Creamery Ice
Cream Cake is a handcrafted
work of art. Made with the freshest ingredients,
combining your favourite ice cream flavours and
mix-ins, their cakes are the life of every party, event
or special occasion.
Custom Cakes
Cold Stone Creamery have always made your ice
cream just the way you want it — so why would
your ice cream cake be any different? Choose your
favourite cake, ice cream, mix-ins, and frosting,
and they’ll expertly craft your Cake by hand,
to your exact specifications. They can
even decorate it with one of their
themed decoration kits, handwritten lettering, or a distinctive
chocolate plaque with
embossed lettering.
Ice Cream Cupcakes
Perfect for holidays, dinners,
bridal showers, weddings,
fundraisers, and family
celebrations, these fabulous Ice
Cream Cupcakes are the perfect
way to celebrate any occasion, to
complement any cake, or just for the
sweetness of everyday life.
A Little Something For Everyone - Shakes and
Smoothies
Every ice cream maker makes shakes. Some even
make smoothies. But taking super premium ice
cream and blending it with your choice of mix-ins
to create the ultimate, dreamy, thick and creamy
Shakes? That’s all Cold Stone Creamery.
RECENT DEVELOPMENTS
Can something taste good and look
good on you? Sure it can! Just take
our smooth and creamy, low-fat
Frozen Yogurt with probiotics, plus
everything that’s great about fresh
and fruity Sorbet. Next, combine
them with your choice of healthful
mix-ins, like fresh fruit or crunchy
nuts, and you’ve got one heck
of a healthier option!
Ice Cream Cookie
Sandwiches
Hand-crafted from
super premium ice
cream, then nestled between two
yummy chocolate chip cookies and
rolled in a delicious topping, these
upgraded classic favorites are the
perfect dessert for enjoying at
home, on the road, or anywhere
else!
Cup Cakes
Perfect for holidays, dinners, bridal
showers, weddings, fundraisers, and
family celebrations, these fabulous
Ice Cream Cupcakes are the perfect
way to celebrate any occasion, to
complement any cake, or just for
the sweetness of everyday life.
Brand Vision: To provide the Ultimate Ice Cream
Experience.
Brand Mission: To make people happy by selling the
highest quality, most creative ice cream experience
with passion, excellence and innovation.
Brand Values: Passion indicates their singular
devotion to what they do best: provide the best
ice cream in the world, served in the world’s most
unique manner.
Their ice cream is rich, smooth and creamy, it is
made fresh every day in every store and is the
highest quality ice cream available anywhere.
Nothing is out of bounds when they prepare
Creations, individual customisation and
personalisation “just-for-you”
are the goal.
Cold Stone strives to
make their product the
best. Cold Stone’s
vast array of
products and
unique mixing
process allows
each customer
to be an active
participant in
getting exactly
what they want,
exactly how they want it.
Cold Stone is dedicated to maintaining its
position as the industry leader in innovation,
constantly exploring new and different ways for
customers to experience and enjoy their ice cream,
cakes and novelties.
BRAND VALUES
Cold Stone’s personality is a
fusion of the following tenets:
passionate, nonjudgmental,
friendly, sophisticated yet fun.
Cold Stone has a friendly,
smart sense of humour. They want
the Cold Stone brand to be fun
and accessible in its tonality so
they must infuse a clever wit into
communication with the customer
that allows them to connect and
develop a relationship.
Things you didn’t know about
Cold Stone Creamery
l Their
Ice Creams are made fresh daily.
Over 192,000 Ice Cream Creations served
per day.
l Ice Cream for breakfast, a Smoothie for lunch,
and a sensible cake for dinner….
Who says you can’t eat this amazing Ice Cream
for all three meals?
l There are more than 2,000 stores worldwide
serving and still counting.
l