New Norfolk Business Alliance
Promoting the shopping experience in New Norfolk
Ray Williams
Chair – New Norfolk Business Alliance
C/- 41 High Street
New Norfolk Tas 7140
NOTES OF THE NEW NORFOLK BUSINESS ALLIANCE ANNUAL PLANNING MEETING
Tuesday 14th February 2017, 6.00pm, Courthouse, New Norfolk
Present: Jess Dallas, Roz Chapman, James Besser, Tammy Morley, Ray Williams, Leslie Williams,
David Besser, Youssef Mohamad,
Apologies: Nicola Rauleston, Cr Frank Pearce, Greg Hudson
Notes of the Previous Meetings: Notes from the January meeting were confirmed.
Moved: Leslie, Seconded: Roz Carried
Financial Report: No report was provided by the accountant.
Business Arising:
Tyga FM signs:
Roz provided Jess with the invoice for the NNBA contribution to the signage at the meeting, Jess will
authorise payment as soon as possible. Signs will be places on private property on Lawitta Rd, Lyell
Highway and Glenora Road and at Norske Skog on Boyer Road. Signage should be in place in the next
week or two.
Tyga FM radio advertising:
Currently one generalised ad on air, Roz will work on some additional ads and will circulate to the
committee for discussion prior to them being put to air.
Arts Strategy Update:
The arts strategy sub-committee has met several times.
The following points were discussed:
 The aim of the strategy is to build on what is currently here and to engage with the community
and enable strengthening of existing bonds.
 The strategy will attract visitors from Hobart and the broader community to come to New
Norfolk with a view to them also visiting shops while here, boosting the economy of the town.
New Norfolk Business Alliance is a Special Committee of Derwent Valley Council

When bedded down the strategy may act as a trigger for people to move to the area,
capitalising on the ‘quirky’ nature of the town and surrounds.
 May also lead to new businesses e.g. arts supply, opening in the town.
 It is a positive strategy aimed at strengthening existing bonds, not competing for resources.
 Strategy revolves around creating a calendar of monthly events, to be published in advance.
 In this instance the term ‘art’ is used in the broadest sense and may include performance,
creative arts, installations and even produce and value added products local produced.
 Start small and slowly build up, all events must be of a high quality.
 Activities must be well resourced.
Next steps:
 Subcommittee will develop ideas further
 Subcommittee will develop indicative costings to allow the committee to budget for activities.
Christmas promotion expenses:
Jess ensured that Cr Triffett was reimbursed $1093.24 for expenses previously agreed to by the NNBA.
Ray advised that the total cost of the Christmas promotion was $2699, this included print advertising
in the Gazette, Valley Vouchers (Derwent Dollars) prizes, the cost of the creation of the ad etc.
Discussion took place regarding the process for payment and incurring expenses.
The motion was put that:
The New Norfolk Business Alliance pay the invoices for the above mentioned activities to a total of
$2699 (excluding the $1093.24 already reimbursed to Cr Triffett) and that the Regional Development
Officer be requested to take the steps necessary to make payments.
Moved: Roz Seconded: Tammy Carried.
Review of Business Levy:
Jess advised that a recommendation was being put to the next Council Meeting regarding the review
of the Business Levy, if approved the levy would be reviewed pursuant to the Local Government Act
1993. The NNBA will be kept informed of the progress of the review should the Council approve it.
Advertising in Mainland Papers:
During discussion it was suggested that Ray contact Font PR, Red Jelly and one other (Clemingers
perhaps) in Hobart to see seek advice on copywriting of the proposed ad and possible placement. Ray
will also contact The Australian, The Age and the Financial Review regarding costs for advertising.
Creation of Data Base:
Tammy to talk with Youssef regarding this, Tammy and James will liaise with Jess regarding this.
Destination Action Plan:
Jess did not receive any comment from the NNBA regarding the Destination Action Plan, therefore no
comment was submitted on behalf of the NNBA. Tammy submitted comment directly to DST as
discussed at the previous meeting.
Handouts for businesses:
Carried over until next meeting, Nicola was looking at this.
Business Information Forums:
Carried over until next meeting, Jess was looking at this.
Television Advertising:
Thanks to James and Ray for sourcing quotes for this.
There was a lengthy discussion regarding the information contained in the quotes. The Committee
decided that MG Marketing (Ian McInerny) provided the best value for money in terms of spread of
advertising for cost.
The motion was put that:
After seeking three quotes for the provision of television advertising, the committee of the New
Norfolk Business Alliance has appointed MG Marketing to provide television advertising until 30 th June
2018. This does not prevent the committee (or members of the committee through the committee)
reviewing this appointment in the intervening period.
Initial advertising will be undertaken in March and May with further advertising blocks to be subject of
a further decision of the committee.
It was noted that the committee may wish to review the advertisement at some point prior to the 30 th
June 2018, if this were to occur the committee will seek 3 quotes for the creation and airing of a new
advertisement.
Moved: Tammy Seconded: Roz Carried.
General Business
Contribution to CCTV installation:
Jess briefed the committee on the installation of CCTV in High Street which has become possible as
the result of an application to the Australian Government Safer Streets Programme.
In order for the installation to go ahead, power outlets are to be installed at a cost of approximately
$1,600 to Council. After discussion the motion was put that:
The NNBA provide funding of up to $1,600 to support the Council in the installation of power outlets
on businesses in New Norfolk, aiding in the implementation of the Safer Streets grant.
Moved: Tammy Seconded: David – Carried.
Town Entrances:
Ray bought the committee’s attention to concerns regarding the town entrances. In discussion it was
recognised that this has been a point of discussion within the Council and in other forums. There was
recognition that ensure that there was a comprehensive approach that included consistency of
branding across the municipality there would need to be broad stakeholder consultation. The NNBA
committee indicated that they would like to be included in this, and that the committee would
continue to monitor the situation.
NNBA on ABC Regional Radio:
A link to an ABC regional radio story was previously circulated, this includes a section on Tammy
discussing her reasons for moving to the Derwent Valley and positive comment on the NNBA. Tammy
was thanked for publicizing the NNBA.
Meeting closed: 7:45 pm
Next Meeting: Tuesday 14th March, 6.00pm in the Courthouse.