A STRATEGY TO CONQUER
YOUR MARKET PLACE
Genghis Khan Management Principles for Today
Started trading 6 months prior to the recession.
From street corner to the biggest all-encompassing luxury
lifestyle brand in South Africa.
Started trading 6 months prior to the recession.
From street corner to the biggest all-encompassing luxury
lifestyle brand in South Africa.
2012 LIVEOUTLOUD AWARDED...
MOST INNOVATIVE BUSINESS
IN AFRICA AWARD RUNNER-UP & MOST
INNOVATIVE BUSINESS IN SOUTH AFRICA
TOMORROW’S LEADERS USE YESTERDAY’S
STRATEGIES FOR TODAY’S RESULTS
TOMORROW’S LEADERS USE YESTERDAY’S
STRATEGIES FOR TODAY’S RESULTS
WHO IS GENGHIS KHAN?
WHO IS GENGHIS KHAN?
• T he greatest rags to riches story
of all time.
WHO IS GENGHIS KHAN?
• T he greatest rags to riches story
of all time.
• A
maverick that conquered
3 quarters of the known world
in 1200ad.
WHO IS GENGHIS KHAN?
• T he greatest rags to riches story
of all time.
• A
maverick that conquered
3 quarters of the known world
in 1200ad.
• N
o resources:
A nomadic people who lived in
the most scarce environment.
WHO IS GENGHIS KHAN?
• T he greatest rags to riches story
of all time.
• A
maverick that conquered
3 quarters of the known world
in 1200ad.
• N
o resources:
A nomadic people who lived in
the most scarce environment.
• No technical advancement.
WHO IS GENGHIS KHAN?
• T he greatest rags to riches story
of all time.
• A
maverick that conquered
3 quarters of the known world
in 1200ad.
• N
o resources:
A nomadic people who lived in
the most scarce environment
• No technical advancement.
• T he Mongolians conquered
armies of +200 000 with
only 80 000 men.
RULE 1 MANAGEMENT STRUCTURE
JUST AS GENGHIS KHAN…
Moved from a centralized to a de-centralized management structure.
RULE 1 MANAGEMENT STRUCTURE
JUST AS GENGHIS KHAN…
Moved from a centralized to a de-centralized management structure.
SO TO LIVEOUTLOUD...
inspires, empowers and mobilizes a shared vision and strategy, and
then allows each person the authority with accountability to take any
opportunity that presents itself.
RULE 2 LEADERSHIP
JUST AS GENGHIS KHAN…
Had a core of individuals who were brilliant…
… but most importantly loyal.
RULE 2 LEADERSHIP
JUST AS GENGHIS KHAN…
Had a core of individuals who were brilliant…
… but most importantly loyal.
SO TO LIVEOUTLOUD‘s ...
Divisions are headed up by directors who are both brilliant and loyal,
allowing total empowerment within rigid budgets.
RULE 3 EXPANSION STRATEGIES WITH SPEED
JUST AS GENGHIS KHAN…
Go to market strategy was built around speed. He had an anywhere
anytime policy (much like today’s internet consumer).
RULE 3 EXPANSION STRATEGIES WITH SPEED
JUST AS GENGHIS KHAN…
Go to market strategy was built around speed. He had an anywhere
anytime policy (much like today’s internet consumer).
SO TO LIVEOUTLOUD...
Embraces this ethos in everything we do.
RULE 4 SCARCITY
JUST AS GENGHIS KHAN…
Built one of the greatest empires from scarcity.
RULE 4 SCARCITY
JUST AS GENGHIS KHAN…
Built one of the greatest empires from scarcity.
SO TO LIVEOUTLOUD...
Rose out of the ashes of the 2008 recession making us lean and
strong. We never thought recession, we think abundance.
RULE 5 BREAKING THE RULES
JUST AS GENGHIS KHAN…
Broke all the rules of warfare.
RULE 5 BREAKING THE RULES
JUST AS GENGHIS KHAN…
Broke all the rules of warfare.
SO TO LIVEOUTLOUD...
Studies its competitors. We take all the resources we have to swamp
their numerical advantage and their entrenched position. Then we
move quickly and decisively. This is not a time to be subtle.
SO I ASK?
SO I ASK?
1. H
ave you decentralized your management structure turning
each of your employees into individual profit centers?
SO I ASK?
1. H
ave you decentralized your management structure turning
each of your employees into individual profit centers?
2. H
ave you surrounded yourself with a team that is brilliant and
out performs you at their individual skill set, and do you know
they are loyal having bought into your vision of where you
taking them?
SO I ASK?
1. H
ave you decentralized your management structure turning
each of your employees into individual profit centers?
2. H
ave you surrounded yourself with a team that is brilliant and
out performs you at their individual skill set, and do you know
they are loyal having bought into your vision of where you
taking them?
3. D
o you utilize speed making decisions
that deliver immediate results?
SO I ASK?
1. H
ave you decentralized your management structure turning
each of your employees into individual profit centers?
2. H
ave you surrounded yourself with a team that is brilliant and
out performs you at their individual skill set, and do you know
they are loyal having bought into your vision of where you
taking them?
3. D
o you utilize speed making decisions
that deliver immediate results?
4. Is your business mentality in a recession, or are you taking
advantage of the 5 year lull your competitors are in?
SO I ASK?
1. H
ave you decentralized your management structure turning
each of your employees into individual profit centers?
2. H
ave you surrounded yourself with a team that is brilliant and
out performs you at their individual skill set, and do you know
they are loyal having bought into your vision of where you
taking them?
3. D
o you utilize speed making decisions
that deliver immediate results?
4. Is your business mentality in a recession, or are you taking
advantage of the 5 year lull your competitors are in?
5. W
hat rules exist in your industry that need to be challenged?
No rules is the rule.
In today’s recession:
TOMORROW’S LEADERS
WILL EITHER
BE CONQUERORS OR
BE CONQUERED…
The choice is yours!
Follow Mike: @MikeEilersten
Follow LIVEOUTLOUD: @lolmagazine_ @lolevents_
@playoutloud_
www.mike-eilertsen.co.za
facebook.com/LiveOutLoudGroup