21528 greeenland 8/10/04 9:08 AM Page 1 What if Greenland was Africa’s water fountain? New Greenland Bruce Mau Design 21528 greeenland 8/10/04 9:08 AM Page 2 Too Perfect Seven New Denmarks Hans Enoksen, Premier of Greenland Greenland Home Rule Postboks 1015 3900 Nuuk, Greenland Dear Hans Enoksen, To Greenland's Home Rule government and to your citizens we propose the New Greenland – a pragmatic utopia to bring you economic prosperity and political sovereignty. Today, most atlases of the world show your country as a ghostly white island, for which there's "no data." Greenland has been self-governing since 1979 but is still part of the Kingdom of Denmark. Greenland's economy is dependent on exports of fish, but half the revenues come from Denmark. For a country that's mostly not on the map, you've been showing up in the media lately with dramatic images of the melting ice cap and frightening stories about the potential impact of rising sea levels. Bye-bye Manhattan. So long Bangladesh. We know it's not your fault. Greenlanders don't drive SUVs. Greenlanders have no roads. Now imagine the New Greenland. The first thing you do is stop the flood – yourselves. Grab the meltwater and put it to good use. You've already given license to companies whose ships are pulling up along side your fjords and taking your melt water directly into their tanks. Using icebergs that float down from Greenland, private companies are already making a profit on iceberg water, iceberg vodka and iceberg beer. If they can do it, you can too. Create national wealth by partnering with a company that has deep pockets, global marketing smarts, and the world's biggest distribution network. Next, transfer the wealth into profitable infrastructure, educational expenditures and sustainability. Norway did it with oil. Botswana did it with diamonds. But don't stop there. Today, 1.2 billion people don't have access to clean water. The entire continent of Africa supports 700 million people with 11% of the world's fresh water. Greenland has 20% of the world's fresh water and only 57,000 people. What if Greenland was Africa's water fountain? The technology exists for transporting water in bulk – in massive water bags. Aquarius has been doing it in the Greek Islands since 1997. Consider the New Greenland project. Take it to the Arctic Council for environmental assessment. Test it against the economic models in the Copenhagen Consensus. Consult the water experts at The Hague. Ask the United Nations if they'd like to meet their U.N. Millennium goal for water before 2015. Ask Greenlanders if they'd like to achieve three amazing ambitions: provide fresh water for those who need it, lessen the effects of global warming, and establish Greenland's transition towards economic and political sovereignty. Sincerely, Bruce Mau Design and the Too Perfect Project Team In collaboration with Work Worth Doing cc. Marianne Lykke Thomsen, Arctic Council Senior Policy Advisor, Greenland cc. Mary Simon, Ambassador for Circumpolar Affairs, Canada Danish Architecture Centre Strandgade 27B, 1401 Copenhagen Bruce Mau Design 197 Spadina Avenue, Suite 501, Toronto, Ontario M5T 2C8 21528 greeenland 8/10/04 11:39 AM Page 3 1. Stop the Flood Greenland is melting as its ice cap retreats inland, driven by global warming. Tons of fresh A water are pouring into the North Atlantic, displacing the dense salt water that drives ocean circulation. The fresher the ocean gets, the more threatened are the currents that keep Europe warm. Cascading moulins (A) create a wildly beautiful site for tourists but pose a slippery slope to climate upheavals and disaster. Is it mountain or molehill? For 400,000 years, temperature and CO2 levels in the Vostok ice core have cycled in synch. More recent readings show CO2 levels at their highest ever. Temperatures are likely heading the same way, which means more and more melt water. Stop the flood and make the melt water an economic enabler of Greenland’s independence. Stop the flood and turn it into a solution for water-stressed Africa. 21528 greeenland 8/10/04 11:27 AM Page 4 2. Turn Melt Water Into Money Others are making profits while Greenland melts. In 2003, Greenland’s Home Rule government issued the first license to collect and export its melt water to Aquapolaris, a private company. In Beverley Hills, bottles of iceberg water sell for $10 U.S. each. And in Newfoundland, icebergs are replacing fish as the basis of new business opportunities. Every spring, icebergs from Greenland parade south, past the coast of Newfoundland. The same people who used to fish now harvest icebergs from a floating barge, B using a grapple crane to break off chunks of ice. The ice is crushed, melted and stored in tanks. The water is used for free by the Canadian Iceberg Vodka Corporation to produce Iceberg Vodka (B). 21528 greeenland 8/10/04 12:58 PM Page 5 3. Expand the Economy Greenland’s economy is dependent, in equal measure, on financial support from the Danish C Government and exports of fish (C). Mostly shrimp. But with billions of litres of water flowing into the sea, opportunity knocks (D). Harvest only 34% of Greenland’s icebergs to match the total worldwide bottled water production of 89 billion litres a year. Convert that to bottles and get 178 billion bottles of water. Times that by 2 euros = total sales of 356 billion euros. Divide that by the population of Greenland – 57,000 – and each citizen gets a cool 6.2 million euros per year. Try controlling just one percent of the bottled water market. That produces an additional per capita income of 62,000 euros. D 21528 greeenland 8/10/04 2:21 PM Page 6 4. Become a New Greenland The flag of Greenland is white and red (E). White symbolizes the ice and snow, red the sun. E F The proposed New Greenland flag (F) symbolizes water, the new source of wealth and the economic enabler of political independence. There are places in the world where citizens are benefiting from their country’s natural resources. Look to nearby Norway, where the government controls the petroleum resources, enabling its citizens to enjoy the world’s highest quality of life. Consider faraway Botswana, where the government is transferring much of the wealth created by rich diamond deposits into profitable infrastructure and educational expenditures. Bottling water presents Greenland with a strategy to become a wealthy new nation. 21528 greeenland 8/10/04 9:08 AM Page 7 5. Distribute the Wealth The world is divided into water rich and water poor. With 20% of the world’s fresh water (G) and only 57,000 citizens, Greenland is one of the water richest. With 11% of the world’s fresh water and 700,000,000 people, Africa (H) is the water poorest. Show the world responsible stewardship of water wealth. Every year 189.3 billion litres of melt water flow into the sea. Harvest the melt water. Send it to Africa. # of people % of world’s fresh water H G 21528 greeenland 8/10/04 9:08 AM Page 8 6. Develop the Big Ideas Using the ocean to transport bulk water is an industry in its infancy, but evidence of experiments and new technologies abound. The Medusa Bag (I) is a giant bag designed in 1988 by James Cran of Calgary, Alberta to meet the anticipated requirement for large scale water imports to California as well as to Israel, Jordan and Palestine. It can carry 100,000 m3 of bulk water. The Norwegian Shipping Company used a similar bag to transport water in Scandinavia. I 21528 greeenland 8/10/04 1:06 PM Page 9 7. Relieve the Water Stress Over 1 billion people lack access Over 1 billion people lack access to clean drinking water to clean drinking water = 1,600 billion litres = 1,600 billion litres Millions are dying every year in Africa from water related diseases. Desalination is relieving extreme Greenland’s meltwater Greenland’s meltwater = 189.3 billion litres of water, = 189.3 billion litres of water, or 12% of the water deficit worldwide. or 12% of the water deficit worldwide. water scarcity in the north but is too expensive and energy intensive for most of the continent. Just above the equator, on the west coast of Africa, Porto Novo is a gateway to nine African countries: Guinea, Sierra Leone, Liberia, Cote d’Ivoire, Ghana, Togo, Benin, Nigeria and Cameroon. The New Greenland Bag Water Plan (J) envisions a train of five Medusa bags embarking daily to deliver 189.3 billion litres of water per year. That would If Greenland provided their meltwater If Greenland provided their meltwater to Africa, they could assist more than to Africa, they could assist more than 129 million people 129 million people = 18.5% of the population of Africa, = 18.5% of the population of Africa, or or the equivalent of the combined the equivalent of the combined populations of Guinea, Sierra Leone, populations of Guinea, Sierra Leone, Liberia, Côte d’Ivoire, Ghana, Togo, Liberia, Côte d’Ivoire, Ghana, Togo, Benin, Cameroon, and 1/2 of Nigeria. Benin, Cameroon, and 1/2 of Nigeria. Each person would receive 4 litres Each person would receive 4 litres of water per day per year. of water per day per year. To ship Greenland’s meltwater To ship Greenland’s meltwater would require a total of 1,893 Medusa would require a total of 1,893 Medusa bags per year, bags per year, or or the equivalent of sending the equivalent of sending 5 bags per day. 5 bags per day. mean four litres of water per day, every day of the year, for 129 million people. This plan relieves the water stress and moves the U.N. closer to meeting its Millennium Development Goal for water. GREENLAND IS MELTING AFRICA IS THIRSTY Benin Togo Guinea Sierra Leone Liberia J Côte d’Ivoire 1/2 Nigeria Ghana Porto Novo 1 Medusa bag = 100,000 m3 of water 5 Medusa bags /day Cameroon 21528 greeenland 8/10/04 2:19 PM Page 10 8. Piggyback Transport water with local know-how and existing distribution methods. Piggyback on common forms K L M of transportation and humanitarian efforts such as the Peace Corps (K) to build infrastructure. Carry the water where it’s needed with human motivation plus the latest liberating inventions, such as the hand-held relative of the steamroller, the Hippo Roller (L). Hitch a ride with Coca-Cola, the biggest distribution network on the African continent (M) – it’s a powerful and pragmatic possibility. 21528 greeenland 8/10/04 9:08 AM Page 11 9. Weigh In With Experts Draw on the ideas and knowledge of many. Gather expertise in the field and around the globe. Test ideas and feasibility with leading organizations and think tanks. Measure the economic, environmental and social impact. Reach consensus among world thinkers and local stakeholders. Margaret Mead, anthropologist, states “Never doubt that a small group of dedicated individuals can change the world … Indeed, it’s the only thing that ever has.” Niels Tanderup Kristensen Head of Section, Greenland Home Rule Government, Department of Foreign Affairs Commented on the politics of Greenland, the marketable quality of their 12,000 yearold water and their interest in playing a role in a humanitarian effort Grant Gibbs The Hippo Water Roller Project, www.hipporoller.org South Africa Described how the hippo roller is transforming the daily task of transporting water in African villages Dr. Rafael Gomez Professor of Economics, London School of Economics, His graduate students worked on a project about bottling water from Greenland Warned of “fiercely competitive” bottled water market and possible future water wars. Pointed to different economic scenarios in which one country’s citizens benefit from the sale of natural resources and another country’s citizens are left in poverty as their politicians cream the wealth Freeman Dyson Futurist, physicist, expert in quantum electrodynamics, Author of Disturbing the Universe, Infinite in All Directions, and Imagined World Said that using satellites to stop Greenland from melting is stupid and impractical; suggested we talk to economists not astronomers Adnan Z. Amin Director, New York Office, United Nations Environment Program Predicted that funding would have to come from the private sector not the public sector Ms. H. L. MacLean Associate Professor, Environmental engineering, economics and public policy, Department of Civil Engineering, University of Toronto Suggested we look at the project from a Life Cycle Assessment perspective Tania Del Matto Canadian Centre for Pollution Prevention, Windsor, Ontario Recommended an environmental assessment and asked how we planned to help Africa become water self-sufficient over the long term Bernard W. Funston Executive Secretary, Arctic Council Sustainable Development Working Group, Secretariat, Ottawa, Canada Asked if Denmark and Greenland planned to bring this proposal forward in the Arctic Council David Fairman (Harvard professor) Vice President, The Consensus Building Institute Inc., Cambridge, Massachusetts Advised on successful methods for joint fact-finding and the use of technical experts in big water projects with multiple stakeholders Bryan Karney Professor, Department of Civil Engineering, Pumps, pipelines and hydraulics, University of Toronto Proposed three big issues that will need careful consideration: energy requirements, volume of water and value of water Baher Abdulhai Associate Professor, Director ITS Centre, Department of Civil Engineering, Intelligent transportation systems, University of Toronto Encouraged the big thinking; cautioned that the milliondollar question is: feasibility? James Cran Inventor: Medusa Bag Said that transporting water is economically feasible when done on a massive scale; the optimum size is a 2 million ton bag. Described the features of the Medusa Bag and his proposition for delivering water to the Gaza Strip. 21528 greeenland 8/10/04 1:00 PM Page 12 Too Perfect Seven New Denmarks A collaboration of the Danish Architecture Centre, Harbourfront Centre and the Power Plant, as part of SUPERDANISH: Newfangled Danish Culture. Curated by Bruce Mau Design, in collaboration with Plot. With the participation of Kontrapunkt, Nord, SRL Arkitekter, Arkitema and Plot. Commissioned by the Danish Architecture Centre. DAC | DANISH ARCHITECTURE CENTRE The Danish Architecture Centre, located in the heart of Copenhagen, is the most important centre for the exhibition and development of architecture in Denmark. It hosts exhibitions and trade activities focussed on both Danish and international architecture, with the goal of helping the Danish architecture and construction industries to grow. However, the exhibitions are produced for and open to not just the trade but also the general public. The Danish Architecture Centre is known for exhibition concepts that create debate. Recent ones include The New World Trade Centre, which was the first showing outside New York of Daniel Libeskind’s project for the new World Trade Center; Architecture without Boundaries, which showed the work of Daniel Libeskind, Jean Nouvel, Zaha Hadid, and Sir Norman Foster, who are the first international architects to work in Denmark for more than 250 years; Futures2Come, about the use of 3D real time in construction designs; and Kids in Space, an exhibition that gave thousands of children the opportunity to play and explore architecture physically as well as virtually. The Danish Architecture Centre also works internationally to market, develop and re-brand Danish Architecture. Through the cooperation with international architects and designers, exhibitions and concepts are developed that place Danish architecture on the international scene. The Danish Architecture Centre is subsidised by the Danish government, the Danish business sector, and the Danish construction and architecture industries. (www.dac.dk) HARBOURFRONT CENTRE Harbourfront Centre is Canada’s leading multi-disciplinary cultural centre. Artistic programming spans the spectrum from the experimental to the traditional, from popular culture to the leading-edge contemporary work. Harbourfront Centre’s goal is to enliven, entertain and educate the public by delivering cultural, educational and recreational programmes year-round. Harbourfront Centre comprises five theatres, two art galleries and several exhibition spaces, an outdoor concert venue and a craft studio. Harbourfront Centre presents SUPERDANISH: Newfangled Danish Culture – a provocative exploration of current, creative Danish culture, running from September 28 to December 2004 and featuring more then 200 artists participating in over 130 events. SUPERDANISH offers premier performances, screenings, exhibitions, readings, lectures, symposiums and concerts exploring culture in all its aspects, including visual art, architecture, craft, design, music, opera, literature, theatre and dance, film, food, and public culture. Events take place at Harbourfront Centre and at participating galleries and partner organizations throughout Toronto. (www.harbourfrontcentre.com/ superdanish) THE POWER PLANT The Power Plant is Canada’s leading public gallery devoted exclusively to the art of our time. A prominent, non-collecting exhibition facility located in Toronto, it features new works by today’s best artists and is on par with a handful of the finest international institutions in the field. The Power Plant is an integral part of Harbourfront Centre and a locus for a wide variety of activities and resources related to contemporary art. Since 1987, The Power Plant has won international attention and praise for consistently presenting the highest level of contemporary art activity. Their exhibitions celebrate the diverse tendencies of visual art practice, including painting, sculpture, photography, film, video, installations and other media. Their publications are found in libraries and bookstores around the world, while their lectures and other public programmes present the most respected local and international authorities in the field. (www.thepowerplant.org) 21528 greeenland 8/10/04 11:30 AM Page 13 The exhibition Too Perfect: Seven New Denmarks is shown in three different locations in the world at the same time – the Danish Architecture Centre in Copenhagen, where it forms the first part of an exhibition trilogy entitled DAC RE-THINK; the 9th International Architecture Biennale in Venice, where it is Denmark’s official contribution, and Harbourfront Centre in Toronto as part of the festival SUPERDANISH. PLOT Power Plant Contemporary Art Gallery Bjarke Ingels, Julien De Smedt Wayne Baerwaldt, Director with Dan Stubbergaard Anette Larsson, Assistant Director and Reid Shier, Curator Mads Birgens Paul Zingrone, Head of Installations Louise Breiner Christy Thompson, Exhibition Coordinator Uffe Bruhl Julie Faris, Anitra Hamilton, Brad Johnson, Garth Johnson, Doug Moore, Mark Phillips, Hamish Pelletier, Craig Whiteside, Installation Crew Teis Draiby Andreas Pedersen COPENHAGEN Danish Architecture Centre Modelværkstedet by Morten Gehl, fabricator, construction of exhibition models MAJ Byg by Søren Hansen, fabricator, construction of exhibition walls and panels Kristina Adsersen, architect/design manager, research, design and sourcing of Hall of Fame objects and exhibition design Susanne Pauline Svendsen, architect, research and quotes for Hall of Fame Peter Kleist, technical manager, overall set-up at DAC Johan Galster, marketing and brand manager and responsible for contact with our many sponsors Sussi Heimburger, PR, our contact with the Danish press Fie Sahl, graphic designer, local work for the DAC exhibition Malene Mærsk Lippmann, project manager, overall coordination of all 3 exhibitions – DAC, Venice, Toronto Kent Martinussen, director, boss and idea manager Ole Schroder Nina Ter-Borch VENICE M+B studio Xandra Eden, Assistant Curator Terence Dick, Head of Public Programmes Bruce Mau Design Troels Bruun, Executive Architect Too Perfect: Seven New Denmarks curated and designed by Daniela Murgia, Translation/Coordination Bruce Mau Filippo Lovato, Assistant Architect with Amanda Ramos Mariagiovanna Nuzzi, Assistant Architect and TORONTO Mike Bartosik Angelica Fox Barr Gilmore Tobias Lau Kyo Maclear Harbourfront Centre Laurel Macmillan William Boyle, Executive Producer, SUPERDANISH and CEO, Harbourfront Centre Catherine Rix Tina Rasmussen, Artistic Producer, SUPERDANISH Leonard Wyma Allison Bottomley, Associate Producer, SUPERDANISH Jim Shedden Exhibition fabrication: Display Arts of Toronto Exhibition graphics: Icon Catalogue printing: C.J. Graphics Back cover photo: Maris Mezulis 21528 greeenland 8/10/04 11:45 AM Page 14 Project Team Arkitema K/S is one of Denmark’s largest architectural firms, representing more than 30 years of experience in planning, architecture and design, supervision and inspection as well as construction project management and landscape architectural consultancy. Arkitema’s motto is “architecture on human foundations,” a focus that has remained at the core of the company through its rapid expansion over the past decade. In recent years, Arkitema has won about 120 large competitions, both public and closed, in Denmark and as far afield as China. Most of these projects have been built. Arkitema has a tradition of engaging in research and development projects. The company is currently working on number of residences where the goal is to rationalize and enhance the efficiency of construction through sustained collaboration. (www.arkitema.dk) Pragmatic Utopia: House Express Project team: Mette Rødtnes, Jørn Kiesslinger, Dorthe Kreis, Ola Jonsson, Per Feldthaus practice focuses on process design within urban areas and the rural landscape. In their view architecture and design has the capacity to be the negotiater between individuals, organizations and institutions. They are particularly interested in projects that investigate alternative means of material organization, planning strategies and landscape design. They are engaged in a number of participatory planning projects, including a branding/identity strategy for social housing, cultural planning of new urban developments in Copenhagen, scenarios for a post-industrial site and an open-source design involving the inhabitants of 425 dwellings. (www.nord-web.dk) Pragmatic Utopia: Pharmland Project team: Morten Rask Gregersen, Johannes Pedersen, Anne Katrine Hornemann and Lars Serup, in collaboration with 2+1 Kontrapunkt is a Copenhagen-based brand consultancy specializing in strategy, design and innovation and providing advice on the creation of identities to large corporations, multi-nationals, and several nations. Kontrapunkt has won more design prizes than any other design firm in the Nordic region. They are an established firm that has recently taken on new, young partners, one of whom, Rasmus Bech Hansen, is working on Too Perfect. They have repositioned the firm to do work based on the idea that “design is not solely about style, software or technology, it is about fulfilling human needs in new and better ways.” Kontrapunkt considers this approach to be rooted in the Scandinavian design tradition, “which, in every way, is about humanistic values.” Kontrapunkt has worked with clients as diverse as Adidas, Lego and the European Commission. (www.kontrapunkt.dk) SRL Arkitekter was established in 1991 after being awarded first prize in the competition for the new Museum of Modern Art in Copenhagen. In the years since, the studio has participated in competitions and has been awarded several prizes for their projects, both national and well as international. The concept that physical space can be formed into something other than a purely functional framework is one of the studio’s most important development goals, especially when participating in new business networks. Since 1997, SRL’s principal, Søren Robert Lund, has been affiliated with Copenhagen’s famous amusement park, Tivoli, as Head of Design and Development. In that role, he has been responsible for a large-scale invention program in the park and is currently renovating Tivoli Concert Hall and developing a new Tivoli Hotel. SRL Architects, in collaboration with CEBRA, is also at the moment designing two 8,000m2 schools, which are both under construction. (www.srlarkitekter.dk) Pragmatic Utopia: Child Inc. Pragmatic Utopia: Endless Coastline Project team: Rasmus Bech Hansen, Christian Leifelt, Rikke Storm, Maria Aakjær Project team: Søren Robert Lund, Naja Hoffmeyer, Line Birkebæk Holst, Nicolai Haagensen, Sine Martini, Michael Droob NORD (Northern Office for Research and Design) was founded by four young architects who joined forces and situated themselves in Copenhagen, Denmark to combine their experiences from international studies, employments and teaching. Convinced that the world does not need yet another traditional architectural firm, NORD believes that in order to trigger real change within the society, you have to design and operate within various cross-disciplinary domains. Their PLOT was founded in Copenhagen in 2001 by two young architects, Julien De Smedt and Bjarke Ingels. PLOT’s practice is focused on turning intense research and analysis of practical as well as theoretical issues into the driving forces of design. The office’s name encapsulates its design philosophy: “A narrative is a series of events that are tied together in a PLOT…. The PLOT makes architecture more than a random accumulation of toilets and bedrooms.” In the citation for a recent award, architect Eric Messerschmidt praised PLOT by saying that “their work is a brilliant example of how you can, by turning the architect’s method and attitude upside down, set yourself free from known solutions and rethink architecture.” They have recently completed a youth club of 1,600m2 and are undertaking the construction of a 25,000m2 housing block, a 6,000m2 psychiatric hospital, and are developing several urban, residential, commercial and cultural projects. (www.plot.dk) Pragmatic Utopias: Superharbour, HySociety Project team: Bjarke Ingels, Julien De Smedt, with Dan Stubbergaard, Andreas Pedersen, Mads Birgens, Ole Schroder, Uffe Bruhl, Louise Breiner, Teis Draiby, Nina Ter-Borch Bruce Mau Design Inc. (BMD) was founded in Toronto in 1985. Since then the studio has gained international recognition for innovative, interdisciplinary work. For BMD, design is a means, not an end. The studio considers the evolutionary design process itself to be a fundamental part of the outcome and the solution. The studio has a distinct make-up in that its designers and members come from diverse educational and professional backgrounds and various industries. The studio provides both expertise and innovation in a wide range of projects: identity and branding, research and conceptual programming, print design and production, environmental signage and way-finding systems, and exhibition and product design. The studio’s emphasis on content-driven work, coupled with Bruce Mau’s insistence that everything is design-related, has encouraged it to cross numerous disciplinary boundaries. The Institute Without Boundaries, BMD’s most radical undertaking, is a studio-based lab formed out of the belief that the future will demand a new breed of designer, a generalist with the capacity to articulate possibilities. The IWB’s first undertaking is Massive Change, a multi-year, discursive project on the future of global design. Massive Change will embody a traveling exhibition commissioned by the Vancouver Art Gallery, a book published by Phaidon Press, web-based projects, public events, and products. (www.bruce maudesign.com) Pragmatic Utopia: New Greenland Project team: Bruce Mau, Amanda Ramos, Angelica Fox, with Kyo Maclear and Work Worth Doing (Lorraine Gauthier and Alex Quinto), Leonard Wyma 9:08 AM Page 15 – Madonna 8/10/04 “Re-invent yourself” 21528 greeenland 21528 greeenland 8/10/04 9:08 AM Page 16 www.tooperfect.dk
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