DigitalTransformationandtheCIO
MarkP.McDonald
It was a dark and stormy
night.
Two teenagers, soaked
through from walking in
the rain, approached a
dimly lit farm house.
…
DIGITAL
TRANSFORMATION
DESCRIBED
Copyright 2017 Accenture. All rights reserved.
• Digital – increasing information
intensity and connectedness
through technology
• Transformation – building on
current strengths and creating
new capabilities for new
objectives.
• Starting with customer
centricity and extending to the
entire ecosystem
• Transformation is a
commitment not to go back.
3
DigitalGameBoard
Digital
Transitioned
Digital
Tools/How
• “Flanker”organization
• Customerperformed
processes
• Digitalfrontend
applications
PreDigital
• FunctionalOrganization
• End-to-endprocesses
• LatentApplications
Analog
Digital
Transformation
• AgileAdaptive
Organization
• Platformprocesses
• Outcomedriven
applications
Costand
Complexity
• OverlayOrganization
• Segmentedprocesses
• Pointofneed
applications
Current
Future
Actions/What
DigitalTransformationChallenges
Customer
Centricity
LegacyCore
Governance&
Organization
NewSkillsand
Roles
Agilityand
Speed
Fundingand
Priorities
Growth&
Innovation
Test,Learn
&Extend
We need a new story for the
CIO, IT and Digital
Transformation
CHARACTERISTICS
OF A GOOD STORY
Copyright 2017 Accenture. All rights reserved.
• Astoryisaboutpeoplenot
things
• Everystoryisaboutchange
• Aneffectivestoryshows
ratherthantells
• Noonewantstoplayazero
sumgame
• Everystoryhasconflictand
showshowconflictis
resolved
7
Framingthestorythroughframingconflicts
Internal- Me
InterPersonal- Us
Social- We
Environmental
ExamplesinFilm
Internal
Interpersonal
Social/Organizational
Environmental
SpeedActivities
EnvironmentalConflict
Whatishappeningnowrequiresustochange?
Whataretheforcesbehindthestatusquoandthefuture?
Whatneedstobetruetowininthefuture?
Social/OrganizationConflict
Howdoesyourorganizationkeepscore?(Budget,people,
responsibilities,etc.)
Howdoestheenvironmentchangerelationshipswithintheorganization?
Whowillperceivethattheyarewinning?Whowillperceivethatthey
arelosing?
InterpersonalConflict
Whoareyourallies,challengers,neutrals?
Whataretheirinternalconflicts?Wherecanyoucontributetoresolving
themandyourown?
Whatdotheyneedtobesuccessful,tobewillingtopartnerwithyou?
InternalConflict
WhatmustIbelieveandinternalizetobesuccessfulinthisnew
environment?
WhatmustIbewillingtogiveup?
AmIwillingtomakethecommitment?
YourFirstDraft
Environmental
Social/Organizational
Interpersonal
Internal
• Whatishappeningnow
requiresustochange?
• Whataretheforcesbehindthe
statusquoandthefuture?
• Whatneedstobetruetowinin
thefuture?
• Howdoesyourorganization
keepscore?
• Howwillyourrelationships
change?
• Whodoyouneedtoreachand
whatwilltheyneedto
understand,whatwillyouneed
tounderstand?
• Whoareyourallies,challengers,
neutrals?
• Whataretheirinternalconflicts?
Wherecanyoucontributeto
resolvingthemandyourown?
• Whatdotheyneedtobe
successful,tobewillingtopartner
withyou?
• WhatmustIbelieveand
internalizetobesuccessfulin
thisnewenvironment?
• WhatmustIbewillingtogive
up?
• AmIwillingtomakethe
commitment?
Conflict
Conflict
Conflict
Internal
Resolution
Resolution
Resolution
Resolution
Steps:
•
Choosewheretostartthestory?TopDownfromtheenvironmentorbottomupfromtheinterpersonal?
•
Recognizethecoreconflict(s)andtheirimpactwithintheorganization,yourrelationshipsandyourself?
•
Identifytheresolutiontotheconflict,whatwillapositivechangelooklike?
•
Whatarethechangesnecessaryandwhohastomakethem?
•
Pullittogetherintoadraft,share,listen,updateandrepeat…
BeArticulate
• Whyshouldwedothis?
• Theconflictthatisbeingresolvedthroughthesuggestedactions
• Whatdoweget,particularlyifwedonotdoit?
• Theexpectedoutcomes,thetangibledifferencesthatdefinevalue
• Whendoesthishappen?
• Theroadmapandplan
• Whatwoulditlooklike?
• Thefuture,includingtheconflictsthatremain
• Howdoesitbenefitus?
• Thevaluerealizedacrossallparties,includingthosecurrentlyinconflict
… Dawn broke over the horizon.
He took her hand, still slick
with the blood from the night
before.
“I love you, we will be alright.”