Sales Support: Persuade at the Point of Sale

Sales Support:
Persuade at the Point of Sale
We at Gebrueder Otto will gladly support our clients with marketing and
promotional images.
Hangtags are available free of charge for our clients.
Hangtag No.1
Reverse No.1
Hangtag No. 2
To guarantee the high quality of our product “recot ²” we only use
selected raw materials and process waste in cooperation with our partners.
The produced yarns are being tested regularly according to the strict guidelines of the Oeko-Tex Standard 100 plus (suitable for babies and infants).
By meeting the criteria of the Oeko-Tex STeP Certificate additionally, the
production of the yarns is especially environmentally friendly.
Contact: Gebrueder Otto GmbH & Co.KG ~ Koenigstrasse 34 ~ D-89165 Dietenheim
tel.: +49 (0)7347-9606-0 ~ fax: +49 (0)7347-9606-60 ~ mail: [email protected]
The Problem:
Water supply of the future
One of the reasons:
Intensive cotton cultivation
The “recot ²” approach:
reduce, reuse, recycle
Water famine and water quality
The consequences of intensive cotton cultivation include:
Innovative technology
~ In 2002 about 3 million people have died from diseases caused by contaminated water
and poor hygiene.
~ 1.1 billion people worldwide have no access to clean drinking water.
~ As a result 5,000 children are dying every day.
~ The rate of sickness and infant mortality in this region has increased massively
compared to other regions in Russia due to a concentration of pesticides, fertilizers and insecticides (almost every 10 th baby born dies before the age of 1).
~ An enormous increase in the salt content of the Aral Sea (in 1960: 1.0 grams / litre
against 30 grams / litre in 2003) has decimated bio diversity in the region.
“recot ²” is a blend of 25 % recycled cotton from selected cotton waste blended
with 75 % virgin organic cotton. The latest state of the art spinning technology
enables Gebrueder Otto to produce a high quality yarn.
[source: Helvetas / WHO]
From a global viewpoint, 5,000 litres of water can be saved with every
kilogram of “recot²” yarn used.
Areas of the world with water shortages: 1950 and 2050
1 T-shirt made
from “recot²”
State: 1950
Prognosis for 2050
red: areas with massive water stress [<1,000 m³ water/person/a] acc. to WHO-Definition
The Aral Sea.
Example of an environmental catastrophe:
1960
The Aral Sea, formerly one of the four largest
lakes in the world with an area of 68,000 km²,
has lost about 90 % of its volume within the
last 40 years.
Source: http://commons.wikimedia.org
Saves 150 buckets of water
of abt. 10 litres each
Did you know, that …
20,000 litres
of water
~ 75 % of the cotton worldwide originates from fields
with artificial watering?
~ according to the WWF (World Wide Fund for Nature),
an amount of 12,000 to 27,000 litres of water
is required for the production of just 1 kg of cotton
(depending on the type of cultivation and region)?
2008
Statement Prof. Dr. Mueller:
= 1 kg of cotton
- 90 %
“A great product to be seen as an attempt to help in resolving one of the biggest
problems of the future. “recot²“ is a product that delivers an exceptional saving
of resources, especially water and energy, as well as a reduction in CO² emissions.
We are proud that the German region and the city of Ulm are making further
progress with our Corporate Social Responsibility projects to help the world.”
[Prof. Dr. Martin Mueller: Holder of the endowment seminar sustainable knowledge, sustainable education,
sustainable economy, Ulm University]