palottery.com
Tom Wolf, Governor
Now Open!
The Pennsylvania Lottery’s Lots O’ Cash Second-Chance
drawing is now open, offering a total of $150,000 in cash prizes.
VIP Players Club members can enter non-winning
Leprechaun Loot (PA-1191) and Lucky Shamrock (PA-1192)
instant tickets for second chances to win.
Plus, all 2016 St. Patrick’s Day Millionaire Raffle tickets
(regardless of their winning status) are also eligible for entry.
Find prize details, rules, and enter online only at
palottery.com or via official smartphone app.
The entry deadline is 11:59:59 p.m. on March 24, 2016.
Remind your players to enter!
SALESMAKER • VOLUME 10 • JANUARY 2016
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From the Executive Director
What a remarkable way to start 2016: the $1.5 BILLION world-record Powerball® jackpot in January was not
only phenomenal for Lottery retailers, but also for the older Pennsylvanians who benefit from Lottery sales.
The historic Powerball jackpot run that started in November produced a total of more than $175.8 million in
ticket sales. That translated into nearly $8.8 million in sales commissions for retailers. Along the way, nearly
3.3 million Pennsylvania Lottery Powerball players won more than $33.2 million in prizes while programs
benefiting older Pennsylvanians received nearly $70 million in proceeds from ticket sales. Those are some
astounding results!
This success would not have been possible without the hard work of our more than 9,000 retailers, so I want to
offer my sincere thanks for your support. Please remind your players that any jackpot, regardless of size, can be
a life-changer – and to always play responsibly.
Please enjoy this edition of the Sales Maker and be sure to visit our new and improved Retailer Portal. Once
again, thank you for your partnership with the Pennsylvania Lottery.
Best in Selling,
Drew Svitko
Don’t forget!
SALESMAKER • VOLUME 10 • JANUARY 2016
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New Instant Games
On Sale:
Jan. 26, 2016
$3,000,000 Extreme Green ($30)
1188
The Price Is Right® ($10)
1189
Spicy 9s ($5)
1190
Lephrechaun Loot ($5)
1191
Lucky Shamrock ($2)
1192
Funky 5s ($2)
1193
7-11-21® ($1)
1194
Coming:
Coming:
Feb. 23, 2016
$100,000,000 Blowout ($20)
1195
$75,000,000 Blowout ($10)
1196
$50,000,000 Blowout ($5)
1197
Bingo Night ($5)
1198
Buried Treasure ($3)
1199
Red Hot Tripler ($2)
1200
Moneybags ($1)
1201
March 22, 2016
$300,000 Crossword ($10)
Escape to Margaritaville™ ($5)
Mother’s Day ($5)
Find $50 ($2)
Wild 10s ($1)
1202
1203
1204
1205
1206
SALESMAKER • VOLUME 10 • JANUARY 2016
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Instant Games Closed and Closing Soon
All closed games should be removed from display by the end sales date. They should be settled, and
procedures for returning partial packs should be executed. Returns may be held for pick up by your lottery
representative during the next regularly scheduled visit.
Game
Name
Price
Sales End
1127
1124
1136
1138
1143
1118
1122
1135
1139
1141
1144
1148
1150
1140
1146
1149
1152
1167
$1 Million Payout
Super Sizzling 7s
Scratch Some Cash
Hot Streak
Wild Cherries
Ca$h Up
$300,000 Buried Treasure
Solid Gold
MONOPOLY MILLIONAIRES’ CLUB
King of Cash
Buckets of Cash
Super $25 Frenzy
Trucks & Bucks
Money Multiplier
Super $500 Frenzy
$1,000,000 Big Money
Triple Dip
Spooky Loot
$20
$5
$2
$2
$2
$3
$10
$5
$20
$5
$1
$1
$5
$5
$5
$20
$2
$5
12/14/2015
12/22/2015
12/22/2015
12/22/2015
12/22/2015
1/26/2016
1/26/2016
1/26/2016
1/26/2016
1/26/2016
1/26/2016
1/26/2016
1/26/2016
1/27/2016
2/1/2016
2/22/2016
2/26/2016
2/26/2016
Validation Ends
SALESMAKER • VOLUME 10 • JANUARY 2016
12/14/2016
12/22/2016
12/22/2016
12/22/2016
12/22/2016
1/26/2017
1/26/2017
1/26/2017
1/26/2017
1/26/2017
1/26/2017
1/26/2017
1/26/2017
1/27/2017
2/1/2017
2/22/2017
2/26/2017
2/26/2017
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Tech Talk Tip
Credit Limit for ITVM is Now $100
Due to overwhelming player demand, the
maximum dollar amount/credit limit on Instant
Ticket Vending Machines (ITVMs) has recently
been increased to $100 on all ITVMs throughout
the state.
Previously, the ITVM would accept a maximum of
$40 per transaction.
While the maximum credit amount has increased,
the individual dollar denominations the machines
will accept have not changed. The units will
accept up to and including a $20 bill ($1, $5, $10
& $20). Importantly, $50 and $100 bills are not
accepted.
Retailer Profile:
Giant Eagle Holiday Decorating Contest
The Giant Eagle grocery chain knows the importance of Lottery
sales throughout the busy holiday season.
According to Giant Eagle, “The holiday season is an
important time for Giant Eagle and our customers. One way
in which we bring the spirit of the season to life in our
stores is by hosting an instant ticket machine
decorating contest across all of our supermarket locations.
This is a fun and festive way for our Team Members to
showcase their creativity, inspire holiday cheer and to
remind customers that instant tickets from the PA
Lottery make wonderful holiday gifts for those left on
their lists.”
In addition to the decorating contest for associates, Giant Eagle
gave their Lottery customers a second chance to win through their Holiday
Instant Ticket second-chance drawing. Customers who purchased a $5,
$10, or $20 holiday instant tickets were able to enter the drawing via the
Giant Eagle website. Prizes included Giant Eagle gift cards and Lottery
tickets.
Please speak to your District Lottery Representative or account manager to
discuss ways to tailor promotions to fit your business needs.
SALESMAKER • VOLUME 10 • JANUARY 2016
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Retailer Portal Website:
Always Improving
We are proud to introduce our latest enhancements to the Retailer Portal website. Based on feedback we received
from our retailers, these enhancements mark our continuing efforts to meet the ever-changing needs of our
retailers. We are already working on the next phase of improvement and welcome suggestions from retailers.
Report Standardization
All reports have been updated to ensure a consistent look.
Existing Report Updates
Inventory Reconciliation Report
A DLR Pickup column has been added, indicating the date a pack was picked up by the District Lottery
Representative.
Instant Summary By Game and Instant Summary By Status Reports
The Settled column now includes packs settled within the last 7 days, as opposed to the current 45 days.
Each Tuesday, the data will reset to zero.
Pennsylvania Lottery Instant Games Report
Two column headers have been updated: Price Per Ticket will now be Ticket Price and Value Per Pack will
now be Pack Value.
Activations and Settlements Report
An Interval field has been added to the report parameters, giving retailers the ability to see packs that
were activated and settled within a particular number of minutes within the specified date range.
New Reports
Based on feedback from our retailers, we were pleased to add two new reports:
Combined Settlement
Shows the same data as the Settlement Report, but combines data for retailers
with multiple terminal numbers, providing overall figures for each retail location on one line.
13-Week Sales
Displays the total and average weekly sales, by retailer, for the last 13 full accounting weeks.
SALESMAKER • VOLUME 10 • JANUARY 2016
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February
Triple
Tri
iple
e Pl
Play
ay
Buy
, Get
Buy 7 days (draws) of Cash 5
on a single ticket, get one
FREE Treasure Hunt play.
Feb. 1 - 29, 2016
Players must be 18 or older. palottery.com
Please play responsibly. Compulsive Gambling Hotline: 1-800-848-1880.
Tickets Generated in Error CAN Win!
Just ask Michael Donnelly, a Virginia grocery store employee
who accidentally printed a Cash4Life™ ticket when a player
asked for a different game. The customer didn’t want the
ticket, so Michael bought it.
The ticket ended up being a top-prize winner! Michael
could have taken the annuity prize of $1,000 a day for life,
but opted to take home the $7 million cash prize.
Remember: a ticket generated in error is a live ticket and can
win a prize. Ask your District Lottery Representative for tips
on ways to sell such tickets because some players actually
seek them out.
SALESMAKER • VOLUME 10 • JANUARY 2016
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Tip for Success
Know Your Games to Boost Sales
Know the games. Know the draw dates. Know the jackpots. Know the new instant tickets. Being aware of
your Lottery products will better allow you to assist customers and grow your sales.
The Pennsylvania Lottery offers terminal based games every day of the week. Prize structures, odds and
drawing dates and time vary. Know the product and provide brochures to educate your players!
We regularly release new, exciting instant tickets to engage our players. There are many different play styles
and denominations available. Learn what types of games your players like and keep the new games in stock
and available for sale.
Also, keep your players engaged and informed by posting the winning numbers. We provide calendars and
winning number sheets to help keep your displays organized and your players happy.
We’ll be sharing additional Tips For Success in upcoming editions of the Sales Maker newsletter.
Got a tip to suggest? Pass it along to us and we’ll be glad to share it!
Sales Maker publication date: January 29, 2016. Sales Maker, an official publication of the Pennsylvania Lottery, is issued quarterly for the benefit of retailers. Sales
Maker content may not be reprinted or republished without prior approval of the Pennsylvania Lottery, 1200 Fulling Mill Road, Middletown, PA 17057. 1-800-692-7481.
SALESMAKER • VOLUME 10 • JANUARY 2016
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