For Immediate Release
Media Contacts:
EMEA: Karen Narey +44 (0) 1405 864 662 / [email protected]
North America: Rosalind Brooks +1 732-417-0800 (X22170) / [email protected]
Asia Pacific: Hiro Nakayama +65 6550 5770 / [email protected]
Latin America: Sandra Bichuette +55 (19) 3765 3500 / [email protected]
17th April 2015
Create High Performance Microemulsion Facial Cleansers with CithrolTM 10GTIS
Croda, a global speciality chemical company was delighted to launch Cithrol 10GTIS, an advanced
surfactant for oil-based facial cleansing, during in-cosmetics 2015 in Barcelona.
We continue to see the influence of Eastern inspired formats and rituals in Personal Care and one of the
strongest areas of inspiration is the multi-step skin care routines popular in Japan and Korea where
cleansing plays a key role. Microemulsions and oil cleansers are a new generation of cleansing
products, delivering excellent performance and meeting the trend in using oils in skin care.
The benefits of oils to the skin and hair have long been known but in more recent times emulsions
became the standard format for beauty care products, especially in the West. The re-discovery of beauty
oils has been driven by the Spa experience trend, the “East meets West” trend and the natural megatrend. Oil based products have soared in popularity and cleansing oils are part of this upsurge.
A highly effective and mild surfactant, Cithrol 10GTIS allows the formulation of advanced facial
cleansers, compromising of oil and water in a crystal clear microemulsion, maintaining the perfect hydrolipophilic balance required for this type of high performance system. Cithrol 10GTIS can also be used to
create gentle and effective surfactant oil cleansers, cleansing oils that emulsify on contact with water so
they can be easily rinsed from the skin. These systems are very efficient at removing long wear and
water proof make-up, the make-up and dirt are readily dispersed into the oil, then water is applied to the
skin and instantly emulsifies. The system is then easily rinsed leaving the skin feeling clean, renewed
and soft to the touch.
Cithrol 10GTIS is an ideal surfactant for creating microemulsion and facial cleansing oils. It is very mild,
provides effective emulsification on contact with water, ideal for these systems and is stable with a wide
variety of cosmetic oils.
For more information contact [email protected].
--ENDS-About Croda Personal Care – www.crodapersonalcare.com
Croda Personal Care is dedicated to working with its customers to meet evolving consumer needs with new and
innovative products while maintaining a commitment to sustainability and social responsibility through initiatives
that include the use of certified sustainable palm oil and other renewable raw materials. The company’s expertise in
formulation development, claims substantiation, market analysis and regulatory support provides customers
immediate access to essential services for successful product development. Part of a global network, Croda
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Personal Care offers a wide and diverse product portfolio including a full line of natural, botanical ingredients from
its Crodarom division and a full range of skin care actives from its Sederma division.
About Croda – www.croda.com
Croda is a speciality chemical manufacturer who, through the imaginative and practical use of science, creates
ingredients and technologies that improve people’s lives by enhancing everyday products. They are the name
behind the high-performance ingredients in some of the biggest, most successful brands in the world, creating
products that are relied on by industries and consumers worldwide.
Croda has more than 3,600 employees working across 18 manufacturing sites and in offices in over 30 countries.
In the wide ranging business sectors that they serve, its focus is on developing and delivering innovative
ingredients for: Coatings and Polymers, Crop Care, Geo Technologies, Health Care, Home Care, Industrial
Chemicals, Lubricants, Personal Care and Polymer Additives.
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