THE YOUTH COMMUNICATIONS AGENCY
HELLO!
Thinkhouse undertook the Mobile Youth Survey at the beginning of 2014 to reveal current habits and trends
in mobile usage amongst Irish youth audiences.
Using Survey Monkey, Thinkhouse surveyed 800 Irish people, between the ages of 15 and 35.
We looked at general mobile trends and habits of 15-35 year olds and then we compared the habits of
people at different life stages; Teenagers (15-18), Early Twenties (19-24), Late Twenties (24-29) and Early
Thirties (30-35).
We’ve carved up the survey results in numerous ways to reveal interesting trends and findings.
Enjoy!
GENERAL YOUTH MOBILE TRENDS
Trends among 15-35 year olds in Ireland, 2014.
HANDSET OWNERSHIP
•
96% of Irish 15-35 year olds own a smart phone. •
60% of smartphone users own an iPhone.
•
Android (36%) was the second most popular OS, followed by Blackberry at 3%.
SPENDING HABITS
•
•
56% have bill pay phones, the remaining (44%) opting for pay-as-you-go.
83% of people pay for online purchases on their desktop with just 4% of people choosing to pay via their mobile handset.
•
78% often compare the price of something online before buying an item in store.
•
Pre-pay is more popular with teenagers (88%) and early twenties (64%%), than late twenties (31%) or early 30’s (16%) who prefer bill pay options.
MOBILE USAGE HABITS
•
Almost 98% of Irish youth audiences use Facebook on their smartphone.
•
‘Texting’ (at 66%) tops the list when asked ‘If you could only do two things on your mobile, what would it be?’ followed closely by ‘Talking’ at 50%.
•
Almost all young Irish people check their phone ‘when they wake up’ (90%); ‘on public transport’ (87%) and ‘while watching TV’ (84%).
•
They are more likely to check their mobile when they ‘are on the loo’ (57%) than when they are
‘on a date’ (18%) or ‘at the cinema’ (18%).
CONTENT / APPS
•
Most people have approximately 10-20 apps on their smartphone. However, 94% of these people look at less than 10 apps a day.
•
63% of people prefer useful, helpful and productive apps over 37% of people preferring fun
and entertaining ones.
TRENDS BY LIFESTAGES
HANDSET OWNERSHIP
•
Ownership of ‘first mobile phone’ is getting younger.
•
Today’s 30-35 year olds were ‘between 16-20years old’ when they got their first mobile where as
most of today’s Teenagers (15-18 year olds); Early Twenties (19-24 year olds) and Late Twenties (25-29)
were ‘between 11-15 years old’ when they got their first mobile.
•
84% of teens own a smart phone while that number soars to 94% for those in their late twenties.
•
iPhone ownership grows with age.
•
66% of 30-35 year olds own an iPhone, compared to 42% of teens.
MOBILE USAGE HABITS
•
90% of all groups check their mobiles ‘As Soon as they wake up’ and over 87% ‘On Public
Transport’.
•
‘Texts’ are the primary use of mobile phones for everyone under the age of 30. For over 30’s
the primary use is making calls.
•
83% of teenagers use their phone primarily to send text messages.
CONTACT DETAILS
T: 353 1 420 0070 | WWW.THINKHOUSE.IE
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THE ANNEX, FUMBALLY SQUARE, FUMBALLY LANE, DUBLIN 8
SECTIONS
1-
MAIN REPORT
2-
TEENAGERS (15 - 18 YEARS OLD)
3-
EARLY TWENTIES (19 - 24 YEARS OLD)
4-
LATE TWENTIES (25 - 29 YEARS OLD)
5-
EARLY THIRTIES (30 - 35 YEARS OLD)
MAIN REPORT
Q1 How old are you?
Answ ered: 839
Skipped: 0
100%
80%
60%
40%
20%
0%
Under 15
15-18
19-24
25-29
30-35O
ve r 36
Answ er Choices
Responses
Under 15
1.91%
16
15-18
6.79%
57
19-24
36. 35%
305
25-29
30. 63%
257
30-35
21. 57%
181
Over 36
2.74%
23
Total
839
Q2 Are you
Answ ered: 839
Skipped: 0
100%
80%
60%
40%
20%
0%
Ma le
Female
Answ er Choices
Responses
Ma le
42. 43%
356
Fema le
57. 57%
483
Total
839
Q3 How old we re you when you got your
first mobile?
Answe red: 839
Skipped: 0
100%
80%
60%
40%
20%
0%
Under 56
-101
1-15
16-20
Ov er 21
Answe r Choices
Responses
Under 5
0.12%
1
6-10
7.99%
67
11-15
60. 55%
508
16-20
27. 06%
227
Over 21
4.29%
36
Total
839
Q4 Is your phone..
Answ ered: 839
Skipped: 0
100%
80%
60%
40%
20%
0%
Pay As You Go
Bill Phone
Answ er Choices
Responses
Pay As You Go
44. 46%
373
Bill Phone
55. 54%
466
Total
839
Q5 How much do you spend on non-digital
books, magazines, newspapers per
month?
Answ ered: 834
Skipped: 5
100%
80%
60%
40%
20%
0%
Less than
€5
€5 to €20
€20 to €50
€50 to €100
€10 0 to
€20 0
Ov er €20 0
Answ er Choices
Responses
Less than €5
45. 56%
380
€5 to €20
39. 69%
331
€20 to €50
12. 11%
101
€50 to €100
1.80%
15
€100 to €200
0.60%
5
Over €200
0.24%
2
Total
834
Q6 Is your phone a smart phone? (i.e. It
connects to the Internet)
Answ ered: 839
Skipped: 0
100%
80%
60%
40%
20%
0%
YesN
o
Answ er Choices
Responses
Yes
95. 59%
802
No
4.41%
37
Total
839
Q7 Which of the following do you own?
Answ ered: 800
Skipped: 39
100%
80%
60%
40%
20%
0%
iOS (Apple)
AndroidB
lackberryW
indowsI
don't ow n
a smartphone
Answ er Choices
Responses
iO S (Appl e)
60. 75%
486
Androi d
36. 38%
291
Bl ac kberry
3.38%
27
Window s
3.75%
30
I don' t own a sma rtphone
0.25%
2
Total Respondents: 800
Q8 How often do you check Facebook on
your phone?
Answ ered: 743
Skipped: 96
100%
80%
60%
40%
20%
0%
(no label)
100% of the time
75% of the ti me
50% of the ti me
25% of the ti me
Never on my phone
100% of the
time
(no
label )
75% of the
time
18. 98%
141
39. 17%
291
50% of the
time
28. 53%
212
25% of the
time
11.31%
84
Neve r on my
phone
2.02%
15
TotalA
743
ve rage
Rating
2.38
Q9 If you can't view a we bsite or
video/picture on your phone - what do you
do (mostly)?
Answ ered: 751
Skipped: 88
100%
80%
60%
40%
20%
0%
Save it to vi ew on a desktop
later
Nothing
Answ er Choices
Responses
Save it to view on a desktop la ter
32. 36%
243
Nothin g
67. 64%
508
Total
751
Q10 How much is your phone bill per
month (incl. bills, credit, game s, apps)?
Answ ered: 778
Skipped: 61
100%
80%
60%
40%
20%
0%
Less than
€5
€5 to €20
€20 to €50
€50 to €100
€10 0 to
€20 0
Ov er €20 0
Answ er Choices
Responses
Less than €5
1.80%
14
€5 to €20
23. 78%
185
€20 to €50
48. 46%
377
€50 to €100
23. 52%
183
€100 to €200
2.19%
17
Over €200
0.26%
2
Total
778
Q11 How many hours a day do you spend
online on your phone? (ave rage)
Answ ered: 786
Skipped: 53
100%
80%
60%
40%
20%
0%
Less than 2
hours
2 to 4 hours4
to 8 hours8
to 12 hours
More than 12
Answ er Choices
Responses
Less than 2 hours
31. 42%
247
2 to 4 hours
41. 86%
329
4 to 8 hours
18. 70%
147
8 to 12 hours
6.11%
48
Mo re than 12
1.91%
15
Total
786
Q12 How many hours a day do you spend
on your desktop/laptop? (average)
Answ ered: 787
Skipped: 52
100%
80%
60%
40%
20%
0%
I don't hav e
a
desktop/lapto
p
Less than 44
to 8 hours8
to 12 hours
More than 12
Answ er Choices
Responses
I don' t have a desktop/ lapt op
5.34%
42
Less than 4
43. 33%
341
4 to 8 hours
32. 02%
252
8 to 12 hours
18. 04%
142
Mo re than 12
1.27%
10
Total
787
Q13 If you could only do two things on
your smartphone, what would they be?
Answ ered: 786
Skipped: 53
100%
80%
60%
40%
20%
0%
Calls
(including
Skype, Viber)
Text
(including
Whats App,
Snap Chat)
Social Me diaT
he Internet
(minus social
media)
Take photos
and vi deos
Answ er Choices
Responses
Calls (inc ludi ng Skype, Vi ber)
49.62%
390
Text (inc ludi ng What s App, Snap Chat )
65.90%
518
Soci al Medi a
36.77%
289
The Internet (minus soci al medi a)
24.30%
191
Take phot os and videos
17.30%
136
Total Respondents: 786
Q14 Do you check your mobile.. (Select as
many as apply)
Answ ered: 788
Skipped: 51
100%
80%
60%
40%
20%
0%
Answ er Choices
As
soon
as
you
w ak...
On
the
loo
While
driv in
g
In
At
classe wo rk
s/lect
ure...
Watchi
ng
televi
sion
On
public
transp
ort
At
On a
the
date
cinema
Exerci Right
sing
before
you
fal...
Responses
As soon as you wake up
89. 85%
708
On the lo o
56. 60%
446
While drivin g
18. 65%
147
In cl asses/le ct ures/meet in gs
46. 07%
363
At work
71. 07%
560
Watc hi ng tele vision
83. 76%
660
On pub lic transport
86. 68%
683
At the ci nem a
17. 64%
139
On a dat e
17. 77%
140
Exerci sing
18. 27%
144
Right bef ore you fall asleep
76. 14%
600
Total Respondents: 788
Q15 What's the last thing you do on your
mobile before you go to slee p?
Answ ered: 667
Skipped: 172
100%
80%
60%
40%
20%
0%
Make a cal lS
end a text
Check your
email
Check
Face book
or
Twitter
Brow se the
Internet
Read an
iBook
Answ er Choices
Responses
Ma ke a ca ll
1.80%
12
Send a text
13. 94%
93
Chec k your em ai l
5.25%
35
Chec k Facebook or Twitter
57. 87%
386
Browse the Internet
17. 69%
118
Read an iB ook
3.45%
Total
23
667
Q16 How many apps do you have installed
on your smartphone?
Answ ered: 778
Skipped: 61
100%
80%
60%
40%
20%
0%
Less than 10
10 to 20
20 to 30
More than 30
Answ er Choices
Responses
Less than 10
18. 38%
143
10 to 20
39. 33%
306
20 to 30
26. 48%
206
Mo re than 30
15. 81%
123
Total
778
Q17 How many of these apps do you look
at daily?
Answ ered: 777
Skipped: 62
100%
80%
60%
40%
20%
0%
Less than 10
10 to 20
20 to 30
More than 30
Answ er Choices
Responses
Less than 10
85. 33%
663
10 to 20
14. 29%
111
20 to 30
0.26%
2
Mo re than 30
0.13%
1
Total
777
Q18 If you liked a free app, would you pay
for the upgraded ve rsion?
Answ ered: 778
Skipped: 61
100%
80%
60%
40%
20%
0%
YesR
arelyS
ometimes
Neve r
Answ er Choices
Responses
Yes
20. 44%
159
Rarely
30. 08%
234
Some ti me s
24. 94%
194
Never
24. 55%
191
Total
778
Q19 Do you know the difference between a
mobile we bsite and a mobile app?
Answ ered: 782
Skipped: 57
100%
80%
60%
40%
20%
0%
YesN
o
Answ er Choices
Responses
Yes
90. 79%
710
No
9.21%
72
Total
782
Q20 What type of apps do you use the
most?
Answ ered: 774
Skipped: 65
100%
80%
60%
40%
20%
0%
Useful, helpful & productive
ones
Fun & entertaining ones
Answ er Choices
Responses
Useful , hel pful & produc tive ones
63. 44%
491
Fun & ent ertain in g ones
36. 56%
283
Total
774
Q21 Have you ever bought some thing that
some one on Facebook recommen ded?
Answ ered: 813
Skipped: 26
100%
80%
60%
40%
20%
0%
YesN
o
Answ er Choices
Responses
Yes
44. 90%
365
No
55. 10%
448
Total
813
Q22 Before you buy an item (not groceries)
in a shop, how often do you compare the
price online first?
Answ ered: 816
Skipped: 23
25% of the
time
25% to 50%
of the time
100%
80%
60%
40%
20%
0%
Neve r
50% to 75%
of the time
Ov er 75% of
the time
Answ er Choices
Responses
Never
22.43%
183
25% of the time
23.53%
192
25% to 50% of the time
19.12%
156
50% to 75% of the time
18.01%
147
Over 75% of the time
16.91%
138
Total
816
Q23 Do you prefer to make the final
purchase on your desktop/laptop or your
mobile?
Answ ered: 788
Skipped: 51
100%
80%
60%
40%
20%
0%
Desktop/Laptop
MobileN
/A
Answ er Choices
Responses
Desktop/ Lapt op
82. 99%
654
Mobile
10. 15%
80
N/A
6.85%
54
Total
788
TEENAGERS (15-18)
Q1 How old are you?
Answ ered: 57
Skipped: 0
100%
80%
60%
40%
20%
0%
Under 15
15-18
19-242
5-293
0-35
Ov er 36
Answ er Choices
Responses
Under 15
0%
15-18
100 %
19-24
0%
0
25-29
0%
0
30-35
0%
0
Over 36
0%
0
Total
0
57
57
Q2 Are you
Answ ered: 57
Skipped: 0
100%
80%
60%
40%
20%
0%
MaleF
emale
Answ er Choices
Responses
Ma le
31.58%
18
Fema le
68.42%
39
Total
57
Q3 How old we re you when you got your
first mobile?
Answ ered: 57
Skipped: 0
100%
80%
60%
40%
20%
0%
Under 56
-101
1-15
16-20
Ov er 21
Answ er Choices
Responses
Under 5
0%
6-10
33.33%
19
11-15
66.67%
38
16-20
0%
0
Over 21
0%
0
Total
0
57
Q4 Is your phone..
Answ ered: 57
Skipped: 0
100%
80%
60%
40%
20%
0%
Pay As You Go
Bill Phone
Answ er Choices
Responses
Pay As You Go
87.72%
50
Bill Phone
12.28%
7
Total
57
Q5 How much do you spend on non-digital
books, magazines, newspapers per
month?
Answ ered: 56
Skipped: 1
100%
80%
60%
40%
20%
0%
Less than
€5
€5 to €20
€20 to €50
€50 to €100
€10 0 to
€20 0
Ov er €20 0
Answ er Choices
Responses
Less than €5
46.43%
26
€5 to €20
41.07%
23
€20 to €50
10.71%
6
€50 to €100
1.79%
1
€100 to €200
0%
0
Over €200
0%
0
Total
56
Q6 Is your phone a smart phone? (i.e. It
connects to the Internet)
Answ ered: 57
Skipped: 0
100%
80%
60%
40%
20%
0%
YesN
o
Answ er Choices
Responses
Yes
84.21%
48
No
15.79%
9
Total
57
Q7 Which of the following do you own?
Answ ered: 48
Skipped: 9
100%
80%
60%
40%
20%
0%
iOS (Apple)
AndroidB
lackberryW
indowsI
don't ow n
a smartphone
Answ er Choices
Responses
iOS (Appl e)
41.67%
20
Androi d
45.83%
22
Bl ac kberry
10.42%
5
Window s
12.50%
6
I don' t own a smartphone
0%
0
Total Respondents: 48
Q8 How often do you check Facebook on
your phone?
Answ ered: 46
Skipped: 11
100%
80%
60%
40%
20%
0%
(no label)
100% of the ti me
75% of the ti me
50% of the ti me
25% of the ti me
Never on my phone
100% of the
time
(no
label )
75% of the
time
17. 39%
8
43. 48%
20
50% of the
time
23. 91%
11
25% of the
time
10. 87%
5
Neve r on my
phone
4.35%
2
TotalA
46
ve rage
Rating
2.41
Q9 If you can't view a we bsite or
video/picture on your phone - what do you
do (mostly)?
Answ ered: 46
Skipped: 11
100%
80%
60%
40%
20%
0%
Save it to vi ew on a desktop
later
Nothing
Answ er Choices
Responses
Save it to view on a desktop la ter
43.48%
20
Nothin g
56.52%
26
Total
46
Q10 How much is your phone bill per
month (incl. bills, credit, games, apps)?
Answ ered: 48
Skipped: 9
100%
80%
60%
40%
20%
0%
Less than
€5
€5 to €20
€20 to €50
€50 to €100
€10 0 to
€20 0
Ov er €20 0
Answ er Choices
Responses
Less than €5
8.33%
€5 to €20
68.75%
33
€20 to €50
18.75%
9
€50 to €100
4.17%
2
€100 to €200
0%
0
Over €200
0%
0
Total
4
48
Q11 How many hours a day do you spend
online on your phone? (ave rage)
Answ ered: 48
Skipped: 9
100%
80%
60%
40%
20%
0%
Less than 2
hours
2 to 4 hours4
to 8 hours8
to 12 hours
More than 12
Answ er Choices
Responses
Less than 2 hours
33.33%
16
2 to 4 hours
31.25%
15
4 to 8 hours
18.75%
9
8 to 12 hours
12.50%
6
Mo re than 12
4.17%
2
Total
48
Q12 How many hours a day do you spend
on your desktop/laptop? (average)
Answ ered: 48
Skipped: 9
100%
80%
60%
40%
20%
0%
I don't hav e
a
desktop/lapto
p
Less than 44
to 8 hours8
to 12 hours
More than 12
Answ er Choices
Responses
I don' t have a desktop/ lapt op
6.25%
Less than 4
56.25%
27
4 to 8 hours
35.42%
17
8 to 12 hours
0%
0
Mo re than 12
2.08%
1
Total
3
48
Q13 If you could only do two things on
your smartphone, what would they be?
Answ ered: 48
Skipped: 9
100%
80%
60%
40%
20%
0%
Calls
(including
Skype, Viber)
Text
(including
Whats App,
Snap Chat)
Social Me diaT
he Internet
(minus social
media)
Take photos
and vi deos
Answ er Choices
Responses
Calls (inc ludi ng Skype, Vi ber)
27. 08%
13
Te xt (inc ludi ng What s App, Snap Chat )
83. 33%
40
Soci al Medi a
45. 83%
22
Th e Internet (minus soci al medi a)
25%
12
Ta ke phot os and videos
25%
12
Total Respondents: 48
Q14 Do you check your mobile.. (Select as
many as apply)
Answ ered: 48
Skipped: 9
100%
80%
60%
40%
20%
0%
As
soon
as
you
w ak...
On
the
loo
While
driv in
g
In
At
classe wo rk
s/lect
ure...
Watchi
ng
televi
sion
On
public
transp
ort
At
On a
the
date
cinema
Exerci Right
sing
before
you
fal...
Answ er Choices
Responses
As soon as you wake up
87. 50%
42
On the lo o
58. 33%
28
While drivin g
10. 42%
5
In cl asses/le ct ures/meet in gs
52. 08%
25
At work
16. 67%
8
Watc hi ng tele vision
81. 25%
39
On pub lic transport
77. 08%
37
At the ci nem a
22. 92%
11
On a dat e
18. 75%
9
Exerci sing
35. 42%
17
Right bef ore you fall asleep
83. 33%
40
Total Respondents: 48
Q15 What's the last thing you do on your
mobile before you go to sleep ?
Answ ered: 44
Skipped: 13
100%
80%
60%
40%
20%
0%
Make a cal lS
end a text
Check your
email
Check
Face book
or
Twitter
Brow se the
Internet
Read an
iBook
Answ er Choices
Responses
Ma ke a ca ll
2.27%
1
Send a text
15. 91%
7
Chec k your em ai l
2.27%
1
Chec k Facebook or Twitter
68. 18%
30
Browse the Internet
11. 36%
5
Read an iB ook
0%
0
Total
44
Q16 How many apps do you have installed
on your smartphone?
Answ ered: 47
Skipped: 10
100%
80%
60%
40%
20%
0%
Less than 10
10 to 20
20 to 30
More than 30
Answ er Choices
Responses
Less than 10
48.94%
23
10 to 20
27.66%
13
20 to 30
12.77%
6
Mo re than 30
10.64%
5
Total
47
Q17 How many of these apps do you look
at daily?
Answ ered: 47
Skipped: 10
100%
80%
60%
40%
20%
0%
Less than 10
10 to 20
20 to 30
More than 30
Answ er Choices
Responses
Less than 10
89.36%
42
10 to 20
10.64%
5
20 to 30
0%
0
Mo re than 30
0%
0
Total
47
Q18 If you liked a free app, would you pay
for the upgraded ve rsion?
Answe red: 47
Skipped: 10
100%
80%
60%
40%
20%
0%
YesR
arelyS
ometimes
Neve r
Answe r Choices
Responses
Yes
4.26%
Rarely
27.66%
13
Some time s
21.28%
10
Never
46.81%
22
2
Total
47
Q19 Do you know the difference between a
mobile we bsite and a mobile app?
Answe red: 47
Skipped: 10
100%
80%
60%
40%
20%
0%
YesN
o
Answe r Choices
Responses
Yes
82.98%
39
No
17.02%
8
Total
47
Q20 What type of apps do you use the
most?
Answ ered: 47
Skipped: 10
100%
80%
60%
40%
20%
0%
Useful, helpful & productive
ones
Fun & entertaining ones
Answ er Choices
Responses
Useful , hel pful & produc tive ones
38.30%
18
Fun & ent ertain in g ones
61.70%
29
Total
47
Q21 Have you ever bought some thing that
some one on Facebook recommen ded?
Answe red: 56
Skipped: 1
100%
80%
60%
40%
20%
0%
YesN
o
Answe r Choices
Responses
Yes
32.14%
18
No
67.86%
38
Total
56
Q22 Before you buy an item (not groceries)
in a shop, how often do you compare the
price online first?
Answ ered: 56
Skipped: 1
100%
80%
60%
40%
20%
0%
Neve r
25% of the
time
25% to 50%
of the time
50% to 75%
of the time
Ov er 75% of
the time
Answ er Choices
Responses
Never
25%
14
25% of the time
35. 71%
20
25% to 50% of the time
23. 21%
13
50% to 75% of the time
7.14%
4
Over 75% of the time
8.93%
5
Total
56
Q23 Do you prefer to make the final
purchase on your desktop/laptop or your
mobile?
Answe red: 53
Skipped: 4
100%
80%
60%
40%
20%
0%
Desktop/Laptop
Mobile
N/A
Answe r Choices
Responses
Desktop/ Lapt op
88.68%
Mobile
7.55%
4
N/A
3.77%
2
Total
47
53
EARLY TWENTIES (19-24)
Q1 How old are you?
Answ ered: 305
Skipped: 0
100%
80%
60%
40%
20%
0%
Under 15
15-18
19-242
5-293
0-35
Ov er 36
Answ er Choices
Responses
Under 15
0%
0
15-18
0%
0
19-24
100 %
25-29
0%
0
30-35
0%
0
Over 36
0%
0
Total
305
305
Q2 Are you
Answ ered: 305
Skipped: 0
100%
80%
60%
40%
20%
0%
Ma le
Female
Answ er Choices
Responses
Ma le
39. 67%
121
Fema le
60. 33%
184
Total
305
Q3 How old we re you when you got your
first mobile?
Answ ered: 305
Skipped: 0
100%
80%
60%
40%
20%
0%
Under 56
-10
11-15
16-20
Ov er 21
Answ er Choices
Responses
Under 5
0.33%
6-10
12. 79%
39
11-15
82. 62%
252
16-20
3.93%
12
Over 21
0.33%
1
Total
1
305
Q4 Is your phone..
Answ ered: 305
Skipped: 0
100%
80%
60%
40%
20%
0%
Pay As You Go
Bill Phone
Answ er Choices
Responses
Pay As You Go
63. 93%
195
Bill Phone
36. 07%
110
Total
305
Q5 How much do you spend on non-digital
books, magazines, newspapers per
month?
Answ ered: 303
Skipped: 2
100%
80%
60%
40%
20%
0%
Less than
€5
€5 to €20
€20 to €50
€50 to €10 0€
100 to
€200
Ov er €200
Answ er Choices
Responses
Less than €5
53. 47%
162
€5 to €20
33. 00%
100
€20 to €50
10. 89%
33
€50 to €100
1.65%
5
€100 to €200
0.33%
1
Over €200
0.66%
2
Total
303
Q6 Is your phone a smart phone? (i.e. It
connects to the Internet)
Answ ered: 305
Skipped: 0
100%
80%
60%
40%
20%
0%
YesN
o
Answ er Choices
Responses
Yes
94. 43%
288
No
5.57%
17
Total
305
Q7 Which of the following do you own?
Answ ered: 287
Skipped: 18
100%
80%
60%
40%
20%
0%
iOS (Apple)
AndroidB
lackberry
WindowsI
don't ow n
a smartphone
Answ er Choices
Responses
iO S (Appl e)
57.14%
164
Androi d
40.07%
115
Bl ac kberry
2.79%
8
Window s
2.79%
8
I don' t own a smartphone
0.35%
1
Total Respondents: 287
Q8 How often do you check Facebook on
your phone?
Answ ered: 269
Skipped: 36
100%
80%
60%
40%
20%
0%
(no label)
100% of the time
75% of the time
50% of the time
25% of the time
Never on my phone
100% of the time
75% of the time
50% of the time
25% of the time
Neve r on my phone
19. 70%
53
38. 66%
104
29. 37%
79
11. 52%
31
0.74%
2
(no
label )
TotalA
269
ve rage Rating
2.35
Q9 If you can't view a we bsite or
video/picture on your phone - what do you
do (mostly)?
Answ ered: 270
Skipped: 35
100%
80%
60%
40%
20%
0%
Save it to vi ew on a desktop
later
Nothing
Answ er Choices
Responses
Save it to view on a desktop la ter
32. 59%
88
Nothin g
67. 41%
182
Total
270
Q10 How much is your phone bill per
month (incl. bills, credit, game s, apps)?
Answ ered: 283
Skipped: 22
100%
80%
60%
40%
20%
0%
Less than
€5
€5 to €20
€20 to €50
€50 to €10 0€
100 to
€200
Ov er €200
Answ er Choices
Responses
Less than €5
1.06%
€5 to €20
40. 28%
114
€20 to €50
44. 88%
127
€50 to €100
12. 72%
36
€100 to €200
1.06%
3
Over €200
0%
0
Total
3
283
Q11 How many hours a day do you spend
online on your phone? (aver age)
Answ ered: 283
Skipped: 22
100%
80%
60%
40%
20%
0%
Less than 2
hours
2 to 4 hours4
to 8 hours8
to 12 hoursM
ore than 12
Answ er Choices
Responses
Less than 2 hours
24. 73%
70
2 to 4 hours
39. 22%
111
4 to 8 hours
23. 67%
67
8 to 12 hours
8.83%
25
Mo re than 12
3.53%
10
Total
283
Q12 How many hours a day do you spend
on your desktop/laptop? (average)
Answ ered: 284
Skipped: 21
100%
80%
60%
40%
20%
0%
I don't hav e
a
desktop/laptop
Less than 44
to 8 hours8
to 12 hoursM
ore than 12
Answ er Choices
Responses
I don' t have a desktop/ lapt op
7.75%
22
Less than 4
51. 06%
145
4 to 8 hours
29. 93%
85
8 to 12 hours
10. 56%
30
Mo re than 12
0.70%
Total
2
284
Q13 If you could only do two things on
your smartphone, what would they be?
Answ ered: 284
Skipped: 21
100%
80%
60%
40%
20%
0%
Calls
Text
(including
(including
Snap Chat)
Skype, Viber)
Whats App,
Social Me diaT
he Internet
(minus social
media)
Take photos
and vi deos
Answ er Choices
Responses
Calls (inc ludi ng Skype, Vi ber)
45.42%
129
Te xt (inc ludi ng What s App, Snap Chat )
66.90%
190
Soci al Medi a
42.96%
122
Th e Internet (minus soci al medi a)
19.01%
54
Ta ke phot os and videos
15.49%
44
Total Respondents: 284
Q14 Do you check your mobile.. (Select as
many as apply)
Answ ered: 285
Skipped: 20
100%
80%
60%
40%
20%
0%
Answ er Choices
w ak...
As
soon
as
you
On
the
loo
While
driv in
g
In
At
classe wo rk
s/lect
ure...
Watchi
ng
televi
sion
On
public
transp
ort
At
On a
the
date
cinema
Exerci Right
sing
before
you
fal...
Responses
As soon as you wake up
92.98%
265
On the lo o
59.30%
169
While drivin g
13.68%
39
In cl asses/le ct ures/meet in gs
65.61%
187
At work
65.96%
188
Watc hi ng tele vision
87.37%
249
On pub lic transport
94.39%
269
At the ci nem a
15.44%
44
On a dat e
16.84%
48
Exerci sing
22.11%
63
Right bef ore you fall asleep
81.75%
233
Total Respondents: 285
Q15 What's the last thing you do on your
mobile before you go to sleep ?
Answ ered: 252
Skipped: 53
100%
80%
60%
40%
20%
0%
Answ er Choices
Make a cal lS
end a text
Check your
email
Check
Faceb ook
or
Twitter
Brow se the
Internet
Read an
iBook
Responses
Ma ke a ca ll
3.17%
Send a text
19. 44%
Chec k your em ai l
2.38%
Chec k Facebook or Twitter
56. 75%
143
Browse the Internet
15. 87%
40
Read an iB ook
2.38%
Total
8
49
6
6
252
Q16 How many apps do you have installed
on your smartphone?
Answ ered: 284
Skipped: 21
100%
80%
60%
40%
20%
0%
Less than 10
10 to 20
20 to 30
More than 30
Answ er Choices
Responses
Less than 10
19. 72%
56
10 to 20
46. 48%
132
20 to 30
19. 72%
56
Mo re than 30
14. 08%
40
Total
284
Q17 How many of these apps do you look
at daily?
Answ ered: 284
Skipped: 21
100%
80%
60%
40%
20%
0%
Less than 10
10 to 20
20 to 30
More than 30
Answ er Choices
Responses
Less than 10
86. 62%
246
10 to 20
13. 03%
37
20 to 30
0.35%
1
Mo re than 30
0%
0
Total
284
Q18 If you liked a free app, would you pay
for the upgraded ver sion?
Answ ered: 283
Skipped: 22
100%
80%
60%
40%
20%
0%
YesR
arelyS
ometimes
Neve r
Answ er Choices
Responses
Yes
14.84%
42
Rarely
33.92%
96
Some ti me s
20.49%
58
Never
30.74%
87
Total
283
Q19 Do you know the difference between a
mobile we bsite and a mobile app?
Answ ered: 285
Skipped: 20
100%
80%
60%
40%
20%
0%
YesN
o
Answ er Choices
Responses
Yes
90. 18%
257
No
9.82%
28
Total
285
Q20 What type of apps do you use the
most?
Answ ered: 281
Skipped: 24
100%
80%
60%
40%
20%
0%
Useful, helpful & productive
Fun & entertaining ones
ones
Answ er Choices
Responses
Useful , hel pful & produc tive ones
54. 09%
152
Fun & ent ertain in g ones
45. 91%
129
Total
281
Q21 Have you ever bought some thing that
some one on Facebook recommen ded?
Answ ered: 300
Skipped: 5
100%
80%
60%
40%
20%
0%
YesN
o
Answ er Choices
Responses
Yes
40. 67%
122
No
59. 33%
178
Total
300
Q22 Before you buy an item (not groceries)
in a shop, how often do you compare the
price online first?
Answ ered: 301
100%
Skipped: 4
80%
60%
40%
20%
0%
Neve r
25% of the
time
25% to 50%
of the time
50% to 75%
of the time
Ov er 75% of
the time
Answ er Choices
Responses
Never
25. 91%
78
25% of the time
20. 27%
61
25% to 50% of the time
17. 61%
53
50% to 75% of the time
20. 60%
62
Over 75% of the time
15. 61%
47
Total
301
Q23 Do you prefer to make the final
purchase on your desktop/laptop or your
mobile?
Answ ered: 291
Skipped: 14
100%
80%
60%
40%
20%
0%
Desktop/Laptop
Mobile
N/A
Answ er Choices
Responses
Desktop/ Lapt op
83. 85%
244
Mobile
8.59%
25
N/A
7.56%
22
Total
291
LATE TWENTIES (25-29)
Q1 How old are you?
Answ ered: 257
Skipped: 0
100%
80%
60%
40%
20%
0%
Under 15
15-18
19-24
25-29
30-35O
ve r 36
Answ er Choices
Responses
Under 15
0%
0
15-18
0%
0
19-24
0%
0
25-29
100 %
30-35
0%
0
Over 36
0%
0
Total
257
257
Q2 Are you
Answ ered: 257
Skipped: 0
100%
80%
60%
40%
20%
0%
Ma le
Female
Answ er Choices
Responses
Ma le
43. 58%
112
Fema le
56. 42%
145
Total
257
Q3 How old we re you when you got your
first mobile?
Answ ered: 257
Skipped: 0
100%
80%
60%
40%
20%
0%
Under 56
-101
1-15
16-20
Ov er 21
Answ er Choices
Responses
Under 5
0%
0
6-10
0.78%
2
11-15
71. 60%
184
16-20
26. 85%
69
Over 21
0.78%
Total
2
257
Q4 Is your phone..
Answ ered: 257
Skipped: 0
100%
80%
60%
40%
20%
0%
Pay As You Go
Bill Phone
Answ er Choices
Responses
Pay As You Go
30. 74%
79
Bill Phone
69. 26%
178
Total
257
Q5 How much do you spend on non-digital
books, magazines, newspapers per
month?
Answ ered: 256
100%
Skipped: 1
80%
60%
40%
20%
0%
Less than
€5
€5 to €20
€20 to €50
€50 to €100
€10 0 to
€20 0
Ov er €20 0
Answ er Choices
Responses
Less than €5
39. 84%
102
€5 to €20
46. 88%
120
€20 to €50
12. 11%
31
€50 to €100
1.17%
3
€100 to €200
0%
0
Over €200
0%
0
Total
256
Q6 Is your phone a smart phone? (i.e. It
connects to the Internet)
Answ ered: 257
Skipped: 0
100%
80%
60%
40%
20%
0%
YesN
o
Answ er Choices
Responses
Yes
98. 44%
No
1.56%
253
4
Total
257
Q7 Which of the following do you own?
Answ ered: 253
Skipped: 4
100%
80%
60%
40%
20%
0%
iOS (Apple)
AndroidB
lackberryW
indowsI
don't ow n
a smartphone
Answ er Choices
Responses
iOS (Appl e)
66. 01%
167
Androi d
32. 81%
83
Bl ac kberry
3.16%
8
Window s
2.37%
6
I don' t own a smartphone
0%
0
Total Respondents: 253
Q8 How often do you check Facebook on
your phone?
Answ ered: 232
Skipped: 25
100%
80%
60%
40%
20%
0%
(no label)
100% of the time
75% of the ti me
50% of the ti me
25% of the ti me
Never on my phone
100% of the
time
(no
label )
75% of the
time
18. 53%
43
37. 50%
87
50% of the
time
31. 03%
72
25% of the
time
11. 21%
26
Neve r on my
phone
1.72%
4
TotalA
232
ve rage
Rating
2.40
Q9 If you can't view a we bsite or
video/picture on your phone - what do you
do (mostly)?
Answ ered: 233
Skipped: 24
100%
80%
60%
40%
20%
0%
Save it to vi ew on a desktop
later
Nothing
Answ er Choices
Responses
Save it to view on a desktop la ter
31. 33%
73
Nothin g
68. 67%
160
Total
233
Q10 How much is your phone bill per
month (incl. bills, credit, games, apps)?
Answ ered: 240
Skipped: 17
100%
80%
60%
40%
20%
0%
Less than
€5
€5 to €20
€20 to €50
€50 to €100
€10 0 to
€20 0
Ov er €20 0
Answ er Choices
Responses
Less than €5
0.83%
€5 to €20
10. 83%
26
€20 to €50
58. 33%
140
€50 to €100
27. 08%
65
€100 to €200
2.92%
7
Over €200
0%
0
Total
2
240
Q11 How many hours a day do you spend
online on your phone? (ave rage)
Answ ered: 245
Skipped: 12
100%
80%
60%
40%
20%
0%
Less than 2
hours
2 to 4 hours4
to 8 hours8
to 12 hours
More than 12
Answ er Choices
Responses
Less than 2 hours
27. 76%
68
2 to 4 hours
46. 94%
115
4 to 8 hours
20. 41%
50
8 to 12 hours
4.08%
10
Mo re than 12
0.82%
2
Total
245
Q12 How many hours a day do you spend
on your desktop/laptop? (average)
Answ ered: 245
Skipped: 12
100%
80%
60%
40%
20%
0%
I don't hav e
a
desktop/lapto
p
Less than 44
to 8 hours8
to 12 hours
More than 12
Answ er Choices
Responses
I don' t have a desktop/ lapt op
5.71%
14
Less than 4
34.29%
84
4 to 8 hours
34.69%
85
8 to 12 hours
23.67%
58
Mo re than 12
1.63%
Total
4
245
Q13 If you could only do two things on
your smartphone, what would they be?
Answ ered: 245
Skipped: 12
100%
80%
60%
40%
20%
0%
Calls
(including
Skype, Viber)
Text
(including
Whats App,
Snap Chat)
Social Me diaT
he Internet
(minus social
media)
Take photos
and vi deos
Answ er Choices
Responses
Calls (inc ludi ng Skype, Vi ber)
51.02%
125
Text (inc ludi ng What s App, Snap Chat )
68.98%
169
Soci al Medi a
35.10%
86
The Internet (minus soci al medi a)
23.67%
58
Take phot os and videos
19.18%
47
Total Respondents: 245
Q14 Do you check your mobile.. (Select as
many as apply)
Answ ered: 245
Skipped: 12
100%
80%
60%
40%
20%
0%
As
soon
as
you
w ak...
On
the
loo
While
driv in
g
In
At
classe wo rk
s/lect
ure...
Watchi
ng
televi
sion
On
public
transp
ort
At
On a
the
date
cinema
Exerci Right
sing
before
you
fal...
Answ er Choices
Responses
As soon as you wake up
91. 02%
223
On the lo o
57. 55%
141
While drivin g
21. 63%
53
In cl asses/le ct ures/meet in gs
37. 55%
92
At work
83. 67%
205
Watc hi ng tele vision
81. 63%
200
On pub lic transport
85. 31%
209
At the ci nem a
19. 18%
47
On a dat e
19. 18%
47
Exerci sing
14. 29%
35
Right bef ore you fall asleep
75. 92%
186
Total Respondents: 245
Q15 What's the last thing you do on your
mobile before you go to slee p?
Answ ered: 203
Skipped: 54
100%
80%
60%
40%
20%
0%
Make a cal lS
end a text
Check your
email
Check
Face book
or
Twitter
Brow se the
Internet
Read an
iBook
Answ er Choices
Responses
Ma ke a ca ll
1.48%
Send a text
13. 30%
27
Chec k your em ai l
5.42%
11
Chec k Facebook or Twitter
60. 10%
122
Browse the Internet
16. 26%
33
Read an iB ook
3.45%
Total
3
7
203
Q16 How many apps do you have installed
on your smartphone?
Answ ered: 240
Skipped: 17
100%
80%
60%
40%
20%
0%
Less than 10
10 to 20
20 to 30
More than 30
Answ er Choices
Responses
Less than 10
17.50%
42
10 to 20
36.25%
87
20 to 30
32.50%
78
Mo re than 30
13.75%
33
Total
240
Q17 How many of these apps do you look
at daily?
Answ ered: 240
Skipped: 17
100%
80%
60%
40%
20%
0%
Less than 10
10 to 20
20 to 30
More than 30
Answ er Choices
Responses
Less than 10
84. 17%
202
10 to 20
15. 83%
38
20 to 30
0%
0
Mo re than 30
0%
0
Total
240
Q18 If you liked a free app, would you pay
for the upgraded ve rsion?
Answe red: 241
Skipped: 16
100%
80%
60%
40%
20%
0%
Yes
Rarely
Sometimes
Neve r
Answe r Choices
Responses
Yes
27.80%
67
Rarely
26.14%
63
Some time s
29.05%
70
Never
17.01%
41
Total
241
Q19 Do you know the difference between a
mobile we bsite and a mobile app?
Answe red: 242
Skipped: 15
100%
80%
60%
40%
20%
0%
YesN
o
Answe r Choices
Responses
Yes
92. 98%
225
No
7.02%
17
Total
242
Q20 What type of apps do you use the
most?
Answ ered: 241
Skipped: 16
100%
80%
60%
40%
20%
0%
Useful, helpful & productive
ones
Fun & entertaining ones
Answ er Choices
Responses
Useful , hel pful & produc ti ve ones
70. 12%
169
Fun & ent ertain in g ones
29. 88%
72
Total
241
Q21 Have you ever bought some thing that
some one on Facebook recommen ded?
Answe red: 244
Skipped: 13
100%
80%
60%
40%
20%
0%
YesN
o
Answe r Choices
Responses
Yes
52. 05%
127
No
47. 95%
117
Total
244
Q22 Before you buy an item (not groceries)
in a shop, how often do you compare the
price online first?
Answ ered: 246
Skipped: 11
25% of the
time
25% to 50%
of the time
100%
80%
60%
40%
20%
0%
Neve r
50% to 75%
of the time
Ov er 75% of
the time
Answ er Choices
Responses
Never
19. 92%
49
25% of the time
26. 02%
64
25% to 50% of the ti me
21. 95%
54
50% to 75% of the ti me
14. 63%
36
Over 75% of the time
17. 48%
43
Total
246
Q23 Do you prefer to make the final
purchase on your desktop/laptop or your
mobile?
Answ ered: 243
Skipped: 14
100%
80%
60%
40%
20%
0%
Desktop/Laptop
Mobile
N/A
Answ er Choices
Responses
Desktop/ Lapt op
81. 89%
199
Mobile
11. 11%
27
N/A
7.00%
17
Total
243
EARLY THIRTIES (30-35)
Q1 How old are you?
Answ ered: 181
Skipped: 0
100%
80%
60%
40%
20%
0%
Under 15
15-18
19-24
25-29
30-35O
ve r 36
Answ er Choices
Responses
Under 15
0%
0
15-18
0%
0
19-24
0%
0
25-29
0%
0
30-35
100 %
Over 36
0%
Total
181
0
181
Q2 Are you
Answ ered: 181
Skipped: 0
100%
80%
60%
40%
20%
0%
MaleF
emale
Answ er Choices
Responses
Ma le
50.83%
92
Fema le
49.17%
89
Total
181
Q3 How old we re you when you got your
first mobile?
Answe red: 181
Skipped: 0
100%
80%
60%
40%
20%
0%
Under 56
-101
1-15
16-20
Ov er 21
Answe r Choices
Responses
Under 5
0%
0
6-10
0%
0
11-15
13. 26%
24
16-20
77. 90%
141
Over 21
8.84%
16
Total
181
Q4 Is your phone..
Answ ered: 181
Skipped: 0
100%
80%
60%
40%
20%
0%
Pay As You Go
Bill Phone
Answ er Choices
Responses
Pay As You Go
16. 02%
29
Bill Phone
83. 98%
152
Total
181
Q5 How much do you spend on non-digital
books, magazines, newspapers per
month?
Answ ered: 180
Skipped: 1
100%
80%
60%
40%
20%
0%
Less than
€5
€5 to €20
€20 to €50
€50 to €100
€10 0 to
€20 0
Ov er €20 0
Answ er Choices
Responses
Less than €5
42.78%
77
€5 to €20
39.44%
71
€20 to €50
12.78%
23
€50 to €100
3.33%
6
€100 to €200
1.67%
3
Over €200
0%
0
Total
180
Q7 Which of the following do you own?
Answ ered: 176
Skipped: 5
100%
80%
60%
40%
20%
0%
iOS (Apple)
AndroidB
lackberryW
indow sI
don't ow n
a smartphone
Answ er Choices
Responses
iO S (Appl e)
65. 91%
116
Androi d
34. 09%
60
Bl ac kberry
1.14%
2
Window s
4.55%
8
I don' t own a smartphone
0%
0
Total Respondents: 176
Q8 How often do you check Facebook on
your phone?
Answ ered: 161
Skipped: 20
100%
80%
60%
40%
20%
0%
(no label)
100% of the time
75% of the ti me
50% of the ti me
25% of the ti me
Never on my phone
100% of the
time
(no
label )
18. 01%
29
75% of the
time
45. 34%
73
50% of the
time
23. 60%
38
25% of the
time
9.94%
16
Neve r on my
phone
3.11%
5
TotalA
161
ve rage
Rating
2.35
Q9 If you can't view a we bsite or
video/picture on your phone - what do you
do (mostly)?
Answ ered: 169
Skipped: 12
100%
80%
60%
40%
20%
0%
Save it to vi ew on a desktop
later
Nothing
Answ er Choices
Responses
Save it to view on a desktop la ter
28. 99%
49
Nothin g
71. 01%
120
Total
169
Q10 How much is your phone bill per
month (incl. bills, credit, game s, apps)?
Answ ered: 175
Skipped: 6
100%
80%
60%
40%
20%
0%
Less than
€5
€5 to €20
€20 to €50
€50 to €100
€10 0 to
€20 0
Ov er €20 0
Answ er Choices
Responses
Less than €5
0%
0
€5 to €20
4.57%
8
€20 to €50
48.57%
85
€50 to €100
41.71%
73
€100 to €200
4%
7
Over €200
1.14%
2
Total
175
Q11 How many hours a day do you spend
online on your phone? (ave rage)
Answ ered: 175
Skipped: 6
100%
80%
60%
40%
20%
0%
Less than 2
hours
2 to 4 hours4
to 8 hours8
to 12 hours
More than 12
Answ er Choices
Responses
Less than 2 hours
41.71%
73
2 to 4 hours
45.14%
79
4 to 8 hours
10.29%
18
8 to 12 hours
2.86%
5
Mo re than 12
0%
0
Total
175
Q12 How many hours a day do you spend
on your desktop/laptop? (average)
Answ ered: 175
Skipped: 6
100%
80%
60%
40%
20%
0%
I don't hav e
a
deskt op/lapto
p
Less than 44
to 8 hours8
to 12 hours
More than 12
Answ er Choices
Responses
I don' t have a desktop/ lapt op
0.57%
Less than 4
37.14%
65
4 to 8 hour s
32%
56
8 to 12 hour s
29.14%
51
Mo re than 12
1.14%
Total
1
2
175
Q13 If you could only do two things on
your smartphone, what would they be?
Answ ered: 175
Skipped: 6
100%
80%
60%
40%
20%
0%
Calls
(including
Skype, Viber)
Text
(including
Whats App,
Snap Chat)
Social Me diaT
he Internet
(minus social
media)
Take photos
and vi deos
Answ er Choices
Responses
Calls (inc ludi ng Skype, Vi ber)
59.43%
104
Te xt (inc ludi ng What s App, Snap Chat )
56.00%
98
Soci al Medi a
29.71%
52
Th e Internet (minus soci al medi a)
32%
56
Ta ke phot os and videos
13.71%
24
Total Respondents: 175
Q14 Do you check your mobile.. (Select as
many as apply)
Answ ered: 175
Skipped: 6
100%
80%
60%
40%
20%
0%
As
soon
as
you
w ak...
On
the
loo
While
driv in
g
In
At
classe wo rk
s/lect
ure...
Watchi
ng
televi
sion
On
public
transp
ort
At
On a
the
date
cinema
Exerci Right
sing
before
you
fal...
Answ er Choices
Responses
As soon as you wake up
85. 71%
150
On the lo o
56. 00%
98
While drivin g
26. 29%
46
In cl asses/le ct ures/meet in gs
30. 29%
53
At work
82. 86%
145
Watc hi ng tele vision
84. 57%
148
On pub lic transport
85. 14%
149
At the ci nem a
17. 71%
31
On a dat e
20%
35
Exerci sing
15. 43%
27
Right bef ore you fall asleep
68. 57%
120
Total Respondents: 175
Q15 What's the last thing you do on your
mobile before you go to slee p?
Answe red: 137
Skipped: 44
100%
80%
60%
40%
20%
0%
Make a cal lS
end a text
Check your
email
Check
Face book
or
Twitter
Brow se the
Internet
Read an
iBook
Answe r Choices
Responses
Ma ke a ca ll
0%
0
Send a text
5.84%
8
Chec k your em ai l
10. 95%
15
Chec k Facebook or Twitter
51. 82%
71
Browse the Internet
25. 55%
35
Read an iB ook
5.84%
8
Total
137
Q16 How many apps do you have installed
on your smartphone?
Answe red: 173
Skipped: 8
100%
80%
60%
40%
20%
0%
Less than 10
10 to 20
20 to 30
More than 30
Answe r Choices
Responses
Less than 10
9.25%
16
10 to 20
34.10%
59
20 to 30
32.95%
57
Mo re than 30
23.70%
41
Total
173
Q17 How many of these apps do you look
at daily?
Answ ered: 172
Skipped: 9
100%
80%
60%
40%
20%
0%
Less than 10
10 to 20
20 to 30
More than 30
Answ er Choices
Responses
Less than 10
84. 88%
146
10 to 20
13. 95%
24
20 to 30
0.58%
1
Mo re than 30
0.58%
1
Total
172
Q18 If you liked a free app, would you pay
for the upgraded ver sion?
Answ ered: 173
Skipped: 8
100%
80%
60%
40%
20%
0%
YesR
arelyS
ometimes
Nev er
Answ er Choices
Responses
Yes
26.59%
46
Rarely
30.64%
53
Some time s
27.75%
48
Never
15.03%
26
Total
173
Q19 Do you know the difference between a
mobile we bsite and a mobile app?
Answe red: 174
Skipped: 7
100%
80%
60%
40%
20%
0%
YesN
o
Answe r Choices
Responses
Yes
94. 25%
164
No
5.75%
10
Total
174
Q20 What type of apps do you use the
most?
Answ ered: 173
Skipped: 8
100%
80%
60%
40%
20%
0%
Useful, helpful & productive
ones
Fun & entertaining ones
Answ er Choices
Responses
Useful , hel pful & produc tive ones
78. 61%
136
Fun & ent ertain in g ones
21. 39%
37
Total
173
Q21 Have you ever bought some thing that
some one on Facebook recommen ded?
Answ ered: 177
Skipped: 4
100%
80%
60%
40%
20%
0%
YesN
o
Answ er Choices
Responses
Yes
48.59%
86
No
51.41%
91
Total
177
Q22 Before you buy an item (not groceries)
in a shop, how often do you compare the
price online first?
Answ ered: 178
Skipped: 3
100%
80%
60%
40%
20%
0%
Neve r
25% of the
time
25% to 50%
of the time
50% to 75%
of the time
Ov er 75% of
the time
Answ er Choices
Responses
Never
18. 54%
33
25% of the time
21. 91%
39
25% to 50% of the time
17. 42%
31
50% to 75% of the time
22. 47%
40
Over 75% of the time
19. 66%
35
Total
178
Q23 Do you prefer to make the final
purchase on your desktop/laptop or your
mobile?
Answ ered: 169
Skipped: 12
100%
80%
60%
40%
20%
0%
Desktop/Laptop
MobileN
/A
Answ er Choices
Responses
Desktop/ Lapt op
81. 66%
138
Mobile
11. 24%
19
N/A
7.10%
12
Total
169
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