Internet Use
Here are some
quick facts about the
Canadian online consumer
Population Demographics
• Population 33,487,208
(2009 Canadian Census)
• Median after-tax income for families with
two or more people was $63,900 in 2008
(StatsCan)
• On average, each Canadian household
spent $71,360 in 2008
• Official Languages: English and French
• The median age of Canada’s population is
39.5 years of age (StatsCan)
• The median age of Canada’s working-age
population is 40.5 years (StatsCan)
• Canada has one of the lowest proportions
of seniors among the OECD countries
(StatsCan)
• 74.9% of the Canadian Population is online
(Internet Telecommunications Union)
• Among Canadians living in communities with
a population of 10,000 or more, 83% use the
internet (StatsCan)
• 76% of Canada’s Internet users have
shopped online (Neilsen)
• 24% use a search engine to decide
where to shop (Neilsen)
• Internet users aged 25 - 34 were the
heaviest online consumers, with 51%
ordering online (StatsCan)
• 2007 Canadians placed almost $12.8
billion worth of orders online, up 61%
from 2005 (StatsCan)
• 94 percent of the Canadian population has
access to three or more wireless service
providers (Office of Consumer Affairs Canada)
• 6.4% of Canadian households are cellphone
only (StatsCan)
• Canadians use up 400 minutes a month 2.5 times the European average (StatsCan)
To operate effectively in any medium,
businesses need to address fundamental
questions about who they want to speak to,
what they want to say, and what action they
expect prospective customers to take as a result.
We know and understand Canada. If you’re
looking for a full service internet agency that
understands Canadian business and how to
connect with Canadian consumers online, visit:
CellPhone Use
• Industry Canada reports in 2006 that from
1997 to 2004 the number of Canadian
households that had a cell phone for
personal use increased from 22 to 59%
Rhino Marketing Inc.
Toll free: 1.877.605.7022