newspaper – classified - Singapore Press Holdings

NEWSPAPER – CLASSIFIED
CATS Classified offers the most comprehensive and interesting marketplace
in Singapore to find, buy and sell products and services. Our ongoing
commitment to product and service innovation drives us to constantly seek
ways to give our customers added value and benefits.
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The three main products are:
• Main Classified sections in The Straits Times, The Sunday Times and
Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, Berita Harian,
Berita Minggu, The New Paper and Tamil Murasu. We offer advertisers and
readers more than 300 Classifications which include Properties, Vehicles,
Travel and Education.
• CATS Recruit, which offers the freshest and most comprehensive career
opportunities available in the market, covering job openings from executive
appointments and professional positions to part-time, temporary and
miscellanous vacancies.
• Notices and Obituaries. The Notices pages are the platform for a wide
variety of announcements including financial results, IPO advertisements,
calls for tender and Government notices. The Obituaries pages are not only
for death announcements and condolences, but also for eulogies, in either
standard or creative designs, in black and white as well as full colour.
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EVENTS
CATS Classified organises events that give its regular in-paper advertisers the
opportunity to connect face-to-face with their prospective customers.
Advertisers interested in these events can buy an advertising and booth-space
package to showcase their brands and products to their customers and other
members of the public whom CATS Classified attracts to these events through
stage activities, contests, talks, lucky draws and more. Visitors keen on
specific products and services are also naturally drawn by the large number of
advertisers from the same or related industries gathered under one roof.
CATS Classified also generates in-paper publicity through feature write-ups
and advertisements, and press releases to the media, to create more buzz.
Some of the main events CATS Classified organises are:
Car-nival
An annual, one-day car-mart especially for regular Vehicles Classification
advertisers who sell new cars, pre-owned cars or vehicle accessories. Visitors
seeking great deals on cars are always drawn to Car-nival, while others come
for stage games and contests with attractive prizes, exciting vehicle-related
promotions,racequeencompetitions,andluckydrawsforbuyersandvisitors.
Learning For Success Exhibition
This annual exhibition gives CATS Classified’s regular education-industry
advertisers a chance to directly market their academic courses and
enrichment programmes to prospective students, in person. Additional
interest in the event is created by organising seminars or talks with topics that
would appeal to those who intend to further their education.
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Wedding Planner
This is for advertisers whose services and products are related to the wedding
andbridalindustries.Itisdesignedforallbusinessesfrombridalboutiques
andphotographystudiostohotels,weddingplanners,banquetprovidersand
jewellers to get together in one location and reach out to couples who are
planning to tie the knot. Exciting stage contests, bridal fashion shows and
buyers’ draws generate interest and publicity.
Pets Corner
An annual event for advertisers from the pet and pet-care industries. Held
in an outdoor location, usually by the beach, the Pets Corner event gathers
pets and their owners, along with sellers of pet food, pet-care products and
accessories; companies offering pet-grooming and other services; animalwelfare organisations and the like for a fun day out with pet-and-owner
contests on stage, on-the-spot grooming, goodie bags and lots more.
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