V. STYLE GUIDE
Imagery
Photography is a powerful tool that can express our brand and our values. It is important that every
image communicates a story and does so with maximum impact.
Portray Real People to Convey
Accessibility
Emphasize the Journey to Empower
Individuals
Regardless of the chosen subject, photography should feel
spontaneous and authentic. Avoid using images that are overly
staged or slick, or that feel cliché to our field (for example, an
older boss giving advice to a younger employee). Our audience
should have the opportunity to identify with real people in our
images. Experiment by varying the crop or scaling of an image to
add interest and energy — this may be preferable to using a more
polished but far more typical stock photo.
Portraiture can be a powerful medium to portray the idea that
leadership is an individual journey. Leadership Challenge portraits
should convey confidence, approachability and energy. Subjects
should be surrounded by their environments instead of on a
staged backdrop. This approach allows you to show a variety of
work environments. To best reach a varied audience, remember
to include people representing a diverse range of ages, races
and professions.
Show Teamwork to Depict Trust
Hire a Photographer
Imagery of teams should focus on real people in meaningful
interactions, not directly looking at the photographer or viewer.
Showing authentic groups of people engaged with one another
in the workplace, in a variety of professions and settings, brings
home the point that leadership is about trust and empowerment.
When possible, hire a skilled photographer to shoot workshops
in progress, to capture real participants in inspiring moments.
The investment of hiring a photographer for a few hours or day
can mean a deep library of available, brand-aligned images for
ongoing use.
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V. STYLE GUIDE
Imagery
(Example photography)
Note: All images shown are intended only as examples, and are not necessarily purchased for use within The Leadership Challenge® communications. If you are licensing stock
photography, make sure that any relevant permissions, consents and/or releases are obtained. If you are purchasing a rights-managed image, limitations on use should be
documented. If the photography is going to be modified in any way, confirm that the license includes the right to create derivative works.
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V. STYLE GUIDE
Imagery
(Example photography)
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V. STYLE GUIDE
Imagery
(Example photography)
(Student Leadership Development/Education)
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