Special Feature 1
Flexible Strategy for
Store Openings
The Don Quijote Group opens stores well-matched to local characteristics and size of catchment
area and steadily expands the store network. Read on for details about our store strategy.
Flexible Approach to Store Openings Possible Due to Diverse Store Formats
The store formats across the Don Quijote Group are
to restrict store opening costs by moving into existing
diverse. The primary format is the one-and-only Don
buildings vacated by retailers, such as household
Quijote̶a store concept unlike anything rival retailers
appliance retail stores and general merchandise stores,
offer̶while Group companies take a variety of forms,
which have the kind of fixtures well-suited to our stores.
from the small-store Picasso and Kyōyasudō, which
We will emphasize the mainstay Don Quijote format
target singles mainly in the cities, to the large-store
and the family-oriented MEGA Don Quijote format in
MEGA Don Quijote, which targets families in the suburbs.
establishing a diverse assortment of new stores.
Consequently, when opening new stores, we pursue
a flexible approach, selecting a store format perfectly
matched to the characteristics of the catchment area
where the new store will operate and addressing the
needs of each particular area.
Going forward, we will open stores at a
steady pace of 20‒30 new stores a year through the
development of diverse store formats. We will strive
Varied locations
MEGA
Housewives,
□ Roadside
families
□ Busy shopping districts
Large
New MEGA
DQ
Essence, Picasso
Singles
Small
□ Shopping centers
□ Small stores near train stations
Don Quijote Asakusa store
offers rich assortment of
tourist-oriented merchandise
MEGA Don Quijote Nagasaki
Togitsu, the first MEGA format
store in Nagasaki
In December 2013, the Don Quijote Asakusa store
The town of Togitsu, in Nishisonogi-gun, Nagasaki
opened in Asakusa Rokku, in Tokyo. The selection of
Prefecture, where the MEGA Don Quijote Nagasaki
merchandise caters to local customer needs as well as
Togitsu store opened in April 2014, is a vibrant
tourist interests. The number of visitors to Japan has
community with a growing population. Cosmos,
been increasing over the past few years, so this Don
the official flower of Togitsu, decorates the store’
s
Quijote store offers a wonderful assortment of typically
entrance. Inside, the store is laid out to facilitate
Japanese items, such as hina dolls, imitation swords and
movement, with room for shopping carts or strollers, as
Arita pottery, to capitalize on demand from international
part of efforts to remove the least inconvenience and
t our is t s. T he s t or e als o
make shopping a pleasant
offers well-known Tokyo
experience for customers of
items, mainly food products,
any age.
for domestic tourists. The
store design is appealing,
created with a vibrant décor
evoking an entertainment
hall, to capture the unique
characteristics of Asakusa.
18
Varied store formats
Don Quijote Holdings Co., Ltd. Annual Report 2014