JOB MARKET
T R AC K E R
April 2017
The Sonoma County Economic Development Board prepares the
Sonoma County Job Market Tracker Monthly Report to provide insights
into current workforce demands of the local economy by analyzing
online job posting data and historical job data.
CONTENTS
2
Highlights
Local Employers
2
Occupation Groups
3
5Occupations
Skills & Certifications
7
Industry Spotlight ~ Outdoor Recreation
8
Workforce Resources
9
Disclaimer: Data used to inform the development of this report was collected on 4/3/17 from the data provider Economic
Modeling Specialists, Inc. (Emsi), a labor market database that compiles job postings from national, public, and corporate
sources. Data may not be a comprehensive set of all online job postings because of continued data processing by Emsi. The
EDB is confident of the accuracy of the data at the time it was collected.
EDB JOB MARKET TRACKER: APRIL 2017
HIGHLIGHTS
OVERALL JOB POSTINGS
More than 11,300 job postings were advertised in February 2017, an increase of 19.1% compared to
the same period in 2016.
POSTINGS BY OCCUPATION GROUP
With 1,787 and 1,622 postings, the Transportation and Material Moving Occupations and Healthcare
Practitioners and Technical Occupations had the most job postings in February 2017.
POSTINGS BY LOCATION
In the two-month period from January 1, 2017 to February 28, 2017, Santa Rosa had 8,831 public
online job postings and continues to have nearly double the number of job postings of any other
Sonoma County city.
LOCAL EMPLOYERS
Data for the top 20 employers was aggregated from online public job postings provided by Economic
Modeling Specialists, Inc. (Emsi). Emsi is unable to access any non-publicly posted jobs, so data may
not reflect the exact hiring demands of Sonoma County employers.
The top 20 Sonoma County employers are highlighted here.
TOP 20 BY JOB POSTING VOLUME
TWO MONTH PERIOD: January 1, 2017 - February 28, 2017
Rank Employer
Posting
Volume
Rank Employer
Posting
Volume
1
St. Joseph's Healthcare, Inc.
326
11
Brookdale Senior Living, Inc.
148
2
Target Corporation
241
12
Sears Holdings Corporation
146
3
County Of Sonoma
205
13
Keysight Technologies, Inc.
132
4
Kaiser Permanente
194
14
The Home Depot, Inc.
126
5
E. & J. Gallo Winery
183
15
Soliant Health, Inc
125
6
Sunrise Senior Living, Inc.
172
16
Santa Rosa City School Dist.
121
7
PetSmart, Inc.
169
17
Starbucks Corporation
116
8
Mary's Pizza Shack Calif.corp.
160
18
Panera Bread Company
116
9
Sutter Health
156
19
Santa Rosa Junior College
112
10
CVS Caremark Corporation
155
20
Whole Foods Market, Inc.
108
JOB MARKET
T R AC K E R
WWW.SONOMAEDB.ORG
PG. 2
EDB JOB MARKET TRACKER: APRIL 2017
OCCUPATION GROUPS
The Bureau of Labor Statistics Standard Occupational Classification (SOC) System organizes more
than 700 occupations, placing each occupation into one of 23 distinct groups. Data for the top five
occupational groups in Sonoma County based on the volume of online job postings for January 2017
and February 2017 was provided by Economic Modeling Specialists, Inc. (Emsi). Emsi is unable to
access any non-publicly posted jobs, so data may not reflect the exact hiring demands of Sonoma
County employers.
Highlighted below are the top five occupational groups by job posting volume and on page 4 the
top 10 by job posting volume percentage.
TOP 5 BY JOB POSTING VOLUME
January 2017
Occupation Group
1
February 2017
Posting Prior
Volume Year
Occupation Group
Posting Prior
Volume Year
291.86%
1
2 Healthcare Practitioners 1,535
and Technical
Occupations
-5.58%
2 Healthcare Practitioners 1,622
and Technical
Occupations
12.95%
3 Sales and Related
Occupations
1,522
8.31%
3 Sales and Related
Occupations
1,593
7.13%
4 Office and
Administrative Support
Occupations
1,098
12.68%
4 Office and
Administrative Support
Occupations
1,198
18.73%
5 Management
Occupations
736
-6.58%
5 Food Preparation
and Serving Related
Occupations
811
75.16%
Transportation and
Material Moving
Occupations
JOB MARKET
T R AC K E R
3,488
Transportation and
Material Moving
Occupations
WWW.SONOMAEDB.ORG
1,787
158.24%
PG. 3
Office and Administrative Support Occupations
10.5%
EDB JOB MARKET TRACKER: APRIL 2017
Food Preparation and Serving Related Occupations 7.1%
Management Occupations
6.6%
OCCUPATION GROUPS, cont.
Business and Financial Operations Occupations
3.5%
Installation, Maintenance, and Repair Occupations
3.4%
Computer and Mathematical Occupations
3.3%
Support
Occupations VOLUME PERCENTAGE
1.9%
TOPHealthcare
10 BY JOB
POSTING
All Others
January
2017
19.8%
February 2017
Transportation and Material Moving Occupations
27.9%
Transportation and Material Moving Occupations
15.7%
Healthcare Practitioners and Technical Occupations
12.3%
Healthcare Practitioners and Technical Occupations
14.2%
Sales and Related Occupations
12.2%
Sales and Related Occupations
14.0%
Office and Administrative Support Occupations
8.8%
Office and Administrative Support Occupations
10.5%
Management Occupations
5.9%
Food Preparation and Serving Related Occupations
7.1%
Food Preparation and Serving Related Occupations
5.7%
Management Occupations
6.6%
Business and Financial Operations Occupations
3.1%
Business and Financial Operations Occupations
3.5%
Computer and Mathematical Occupations
3.1%
Installation, Maintenance, and Repair Occupations
3.4%
Installation, Maintenance, and Repair Occupations
2.7%
Computer and Mathematical Occupations
3.3%
Healthcare Support Occupations
1.6%
Healthcare Support Occupations
1.9%
All Others
16.7%
All Others
19.8%
Transportation and Material Moving Occupations
27.9%
Healthcare Practitioners and Technical Occupations
12.3%
Sales and Related Occupations
12.2%
Office and Administrative Support Occupations
8.8%
Management Occupations
5.9%
Food Preparation and Serving Related Occupations
5.7%
JOB MARKET
T R AC K E R
Business and Financial Operations Occupations
WWW.SONOMAEDB.ORG
Computer and Mathematical Occupations
Installation, Maintenance, and Repair Occupations
3.1%
PG. 4
3.1%
2.7%
219
Customer Service Representatives
197
First-Line Supervisors of Office and Administrative Support Workers
EDB Workers,
JOB MARKET
173 APRIL 2017
Maintenance and Repair
GeneralTRACKER:
160
Cashiers
155
Physical Therapists
125
Combined Food Preparation and Serving Workers, Including Fast Food
110
Medical and Health Services Managers
103
Maids and Housekeeping Cleaners
0
200
400
600
OCCUPATIONS
800
1000
Medical and Health Services Managers
Registered Nurses
1200
$117,399
$101,571
The Bureau of Labor Statistics Standard
Classification (SOC)$97,797
System is the federal
Physical Occupational
Therapists
$60,746
First-Line Supervisors of Office and Administrative Support Workers
standard
by which more
than
700
different
occupations
are
organized.
Data
for the following
$47,829
Heavy and Tractor-Trailer Truck Drivers
$47,655
Maintenance
and
Repair
Workers,
General
section on occupation
location, job posting volume and median
salary was provided by Economic
$44,660
First-Line Supervisors of Retail Sales Workers
CustomerEmsi
Service is
Representatives
Modeling Specialists, Inc. (Emsi).
unable to access any $42,264
non-publicly posted jobs, so data may
$36,201
First-Line Supervisors of Food Preparation and Serving Workers
not reflect the exact hiring demands
ofand
Sonoma
$35,442
Taxi Drivers
ChauffeursCounty employers.
Stock Clerks and Order Fillers
Retail Salespersons
Maids and Housekeeping Cleaners
Cashiers
Combined Food Preparation and Serving Workers, Including Fast Food
$0
CITY JOB POSTING PERCENTAGE
$28,715
$28,688
$27,737
$25,383
$21,935
$30000
$60000
TWO MONTH PERIOD: January 1, 2017 - February 28, 2017
Santa Rosa
37.0%
Petaluma
18.9%
0%
JOB MARKET
T R AC K E R
20%
40%
$90000
$120000
Sebastopol Cloverdale
Windsor
Rohnert Park
0.9%
2.2%
4.0%
7.1%
Cotati
Healdsburg
Sonoma
1.7%
3.4%
5.9%
60%
WWW.SONOMAEDB.ORG
80%
Other
18.9%
100%
PG. 5
EDB JOB MARKET TRACKER: APRIL 2017
OCCUPATIONS, cont.
TOP 15 OCCUPATIONS BY JOB POSTING VOLUME
February 2017
Heavy and Tractor-Trailer Truck Drivers
Registered Nurses
Taxi Drivers and Chauffeurs
Retail Salespersons
First-Line Supervisors of Retail Sales Workers
Stock Clerks and Order Fillers
First-Line Supervisors of Food
and Serving
HeavyPreparation
and Tractor-Trailer
TruckWorkers
Drivers
Customer Service
Representatives
Registered
Nurses
First-Line Supervisors of Office and Administrative
Support
Workers
Taxi Drivers and Chauffeurs
Maintenance and Repair
Workers,
General
Retail Salespersons
First-Line Supervisors of Retail Sales Cashiers
Workers
Physical
Therapists
Stock Clerks
and Order
Fillers
Combined
Food Preparation
Serving
Workers,and
Including
Fast
Food
First-Line
Supervisors and
of Food
Preparation
Serving
Workers
Medical
and Health
Services
Managers
Customer
Service
Representatives
Maids
and Housekeeping
First-Line Supervisors of Office and
Administrative
Support Cleaners
Workers
Maintenance and Repair Workers, General 0
Cashiers
Physical Therapists
Combined Food Preparation and Serving Workers, Including Fast Food
and
Services
Medical
and Health
Health SALARY
Services Managers
Managers
TOP 15 OCCUPATIONS Medical
BYMaids
MEDIAN
and Housekeeping
Cleaners
Registered
Nurses
Physical Therapists 0
Job Posting Occupations ~ February 2017
First-Line Supervisors of Office and Administrative Support Workers
Median Salary Data ~ 2016
Q1 and Tractor-Trailer Truck Drivers
Heavy
Maintenance and Repair Workers, General
First-Line
Supervisors
of Retail
SalesManagers
Workers
Medical
and Health
Services
Customer Service
Representatives
Registered
Nurses
First-Line Supervisors of Food Preparation and
Serving
Workers
Physical
Therapists
Taxi
Drivers
and
Chauffeurs
First-Line Supervisors of Office and Administrative Support Workers
Stock
Clerks andTruck
OrderDrivers
Fillers
Heavy and
Tractor-Trailer
Retail
Salespersons
Maintenance and Repair
Workers,
General
Maids and Housekeeping
First-Line Supervisors
of Retail Sales Cleaners
Workers
Cashiers
Customer Service Representatives
Combined
Food
Preparation
and
Serving
Workers,
Including
Fast
Food
First-Line Supervisors of Food Preparation and Serving Workers
Taxi Drivers and Chauffeurs$0
Stock Clerks and Order Fillers
Retail Salespersons
Maids and Housekeeping Cleaners
Cashiers
Santa and
RosaServing Workers, Including Fast Food
Combined Food Preparation
37.0%
$0
Petaluma
18.9%
433
430
430
658
1109
270
243
1109
219
658
197
433
173
430
160
430
155 270
125 243
110 219
103 197
200
400
600
800
1000
1200
173
160
155
125
110
$117,399
103
$101,571
200
400
600
800
1000
1200
$97,797
$60,746
$47,829
$47,655
$44,660
$117,399
$42,264
$101,571
$36,201
$97,797
$35,442 $60,746
$28,715 $47,829
$28,688 $47,655
$27,737$44,660
$25,383$42,264
$21,935
$36,201
$30000
$60000
$90000
$120000
$35,442
$28,715
$28,688
$27,737
$25,383
Sebastopol Cloverdale
Windsor
Rohnert
$21,935 Park
0.9%
2.2%
4.0%
7.1%
$30000
$60000
$90000
$120000
Cotati
Healdsburg
Sonoma
1.7%
3.4%
5.9%
Ot
18.
Sebastopol Cloverdale
Windsor
Rohnert Park
0.9%
2.2%
4.0%
7.1%
Cotati
Healdsburg
Sonoma
1.7%
3.4%
5.9%
Ot
18.
Santa Rosa
37.0%
Petaluma
18.9%
0%
20%
40%
60%
80%
0%
20%
40%
60%
80%
JOB MARKET
T R AC K E R
WWW.SONOMAEDB.ORG
PG. 6
EDB JOB MARKET TRACKER: APRIL 2017
SKILLS & CERTIFICATIONS
The hard skills, soft skills, and certifications listed below are organized by the frequency of their
occurrences in online public job postings for Sonoma County from January 1, 2017 to February 28,
2017. Data was provided by Economic Modeling Specialists, Inc. (Emsi). Emsi is unable to access
any non-publicly posted jobs, so data may not reflect the exact hiring demands of Sonoma County
employers.
The top 10 skills and certifications are highlighted here.
HARD & SOFT SKILLS: TOP 10 BY JOB POSTING VOLUME
TWO MONTH PERIOD: January 1, 2017 - February 28, 2017
Hard Skills
Posting Prior
Volume Year
1
Management
4,936
3.3%
2
Sales
4,416
9.6%
3
Customer Service
3,757
10.3%
4
Smartphone
3,681
-
5
Recruitment
3,498
25.7%
6
Training
3,401
17.7%
7
Retailing
3,380
36.4%
8
Insurance
3,185
108.0%
9
Communications
2,833
2.9%
2,284
14.7%
10 Operations
Soft Skills
Posting Prior
Volume Year
1
Scheduling (Project
Management)
6,696
92.4%
2
Leadership
1,845
10.1%
3
Leading
1,066
13.9%
4
Learning
745
20.2%
5
Coordinating
476
-3.3%
6
Listening
583
28.4%
7
Cleanliness
468
29.3%
8
Ethics
412
24.8%
9
Creativity
230
-9.4%
157
-23.4%
10 Career Development
CERTIFICATIONS: TOP 10 BY JOB POSTING VOLUME
TWO MONTH PERIOD: January 1, 2017 - February 28, 2017
Certifications
Posting Prior
Volume Year
1
Commercial Driver's License (CDL)
1,042
52.1%
2
Registered Nurse
900
-2.4%
3
Nurse Practitioner
147
-29.0%
4
Registered Dental Assistant
120
-
5
Licensed Practical Nurse
107
57.4%
6
Certified Nursing Assistant
101
-25.7%
7
Licensed Vocational Nurses
92
-4.2%
8
Board Certified
55
-48.6%
9
Master Of Business Administration (MBA)
44
-12.0%
35
-
10 Registered Respiratory Therapist
JOB MARKET
T R AC K E R
WWW.SONOMAEDB.ORG
PG. 7
EDB JOB MARKET TRACKER: APRIL 2017
INDUSTRY SPOTLIGHT ~
OUTDOOR RECREATION
Each month, the EDB focuses on a specific industry to highlight job posting and occupation
patterns. The Industry Spotlight for April 2017 is for the outdoor recreation industry. However, due to
insufficient data available from public online job postings for select occupations within the industry
between January 1, 2017 to February 28, 2017, we were unable to perform a complete analysis.
Presented below are the salary ranges for the few occupations within the outdoor recreation industry
with measurable employment numbers in Sonoma County. Please contact us at 707-565-6415 with
any questions regarding this month’s industry spotlight.
OUTDOOR RECREATION OCCUPATIONS AND EARNING QUARTILES
Q1 2016
Data provided by the CA EDD Labor Market Information Division can be found here:
http://www.labormarketinfo.edd.ca.gov/data/oes-employment-and-wages.html
25th
Median
Percentile
Earnings
Earnings
75th
Percentile
Earnings
SOC
Code
Occupation
39-3091
Amusement and Recreation Attendants
$9.49
$10.80
$13.24
39-2011
Animal Trainers
$16.69
$32.23
$37.03
53-6031
Automotive and Watercraft Service Attendants
$9.61
$10.78
$12.08
39-9011
Childcare Workers
$11.76
$13.79
$16.38
41-2021
Counter and Rental Clerks
$10.77
$13.52
$16.95
35-3022
Counter Attendants, Cafeteria, Food Concession,
and Coffee Shop
$10.34
$11.98
$13.88
27-2099
Entertainers and Performers, Sports and Related
Workers, All Other
$12.49
$13.44
$14.41
37-1012
First-Line Supervisors of Landscaping, Lawn
Service, and Groundskeeping Workers
$13.75
$16.56
$26.34
49-1011
First-Line Supervisors of Mechanics, Installers, and
Repairers
$30.33
$36.66
$46.18
39-9031
Fitness Trainers and Aerobics Instructors
$15.22
$31.41
$35.65
33-9092
Lifeguards, Ski Patrol, and Other Recreational
Protective Service Workers
$10.44
$11.77
$15.27
49-9071
Maintenance and Repair Workers, General
$16.99
$21.88
$28.77
13-1121
Meeting, Convention, and Event Planners
$19.93
$23.97
$15.93
39-9032 Recreation Workers
$9.98
$12.11
$15.04
41-2031
Retail Salespersons
$9.84
$11.90
$15.93
25-3021
Self-Enrichment Education Teachers
$15.22
$18.78
$28.69
39-7011
Tour Guides and Escorts
$11.74
$14.04
$17.69
JOB MARKET
T R AC K E R
WWW.SONOMAEDB.ORG
PG. 8
EDB JOB MARKET TRACKER: APRIL 2017
WORKFORCE RESOURCES
TALENT ATTRACTION WEBSITE
SonomaCountyConnections.org showcases what makes Sonoma county such an inspiring place to
grow, both personally and professionally. The site is available to help your business attract and hire
the workforce it needs.
CONTACT: Tim Ricard ~ (707) 565-7257 or [email protected]
SONOMA COUNTY WAGE DATA
The most current wage data available for specific Sonoma County occupations is provided by the
California Employment Development Department and can be found here:
http://www.labormarketinfo.edd.ca.gov/file/occup$/oeswages/satr$oes2016.xls
HIRING ASSISTANCE
The EDB can assist in your hiring process by providing current salary information, developing job
descriptions and identifying potential candidates.
CONTACT: Heather LoBue ~ (707) 565-6415 or [email protected]
EMPLOYEE TRAINING REIMBURSEMENT FUNDS
The EDB is working with Job Link to connect Sonoma County employers with funds to offset the
cost of employee training. Funding is available for a wide range of training subjects.
CONTACT: Heather LoBue ~ (707) 565-6415 or [email protected]
CALJOBS ONLINE JOB POSTING RESOURCES
The CalJOBS (www.caljobs.ca.gov) website is available for posting job listings, searching for
qualified employees, analyzing labor market information, and locating local business services. The
Employment Development Department can assist you with creating a business account and posting
open positions.
CONTACT: Valerie Nagle ~ (707) 576-2015 or [email protected]
SONOMA COUNTY EMPLOYER ADVISORY COUNCIL (EAC)
The EAC assists employers in conducting their business more effectively and efficiently and provides
information on employment-related issues. They offer seminars throughout the year related to
Employment law.
CONTACT: Valerie Nagle ~ (707) 576-2015 or [email protected]
JOB MARKET
T R AC K E R
WWW.SONOMAEDB.ORG
PG. 9
BOARD OF
DIRECTORS
JOB MARKET
T R AC K E R
PAM CHANTER, CHAIR
JORGE ALCAZAR
SKIP BRAND
The Sonoma
County
Development
Board produces
the
monthly
TERRI
DENTE Economic
TERRY GARRETT
KATHRYN
HECHT
LINDA
KACHIUEDB Job Market
Tracker asWAYNE
a resource
inform
hiring, wageMICHAEL
and staffing
decisions. Custom reports are
LEACHto help
MICHAEL
NICHOLLS
TOMASINI
BEN STONE,
Executive
Director
available upon
request.
For more
information, please contact Heather LoBue at 707-565-6415 or
[email protected].
EDB FOUNDATION SPONSORS
Recognizing our sponsors for their support of our important programs!
PRESENTING LEVEL
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COMCAST
SUMMIT STATE BANK
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KEEGAN & COPPIN CO.
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MIDSTATE CONSTRUCTION
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141 Stony Circle, Ste. 110 | Santa Rosa, CA 95401
www.SonomaEDB.org
707-565-7170