ISSUE 6 ~ Did Yellow Journalism Cause the Spanish-American War? Although Spardsh rule over Cuba dated from 1511, most American presidents 120 121 YES W. A. Swanberg Citizen Hearst The Cuban Joan of Arc The Power of the Press The two loudest warmongers in the United States~ [William Randolph] Hearst and [loseph] Pdii~er, were both six feet two inches tall, both millionaires who singularly sh}n The similarity ended there. Hearst was in a perfect health, #acid was rarely at his proud, gold-domed skyscrapen He was only occasionally at his New York home on East Fifty-fifth Street, which was equipped with soundproof The Fate of the Maine Hail Thee City Born Today! ... Like Caesar and Napoleon, Hearst enjoyed power. He derived pleasure from cont~olling masses of people, manipulating them to bring about event~ of national or international importance. Unlike Caesar mad Napoleon, the bashful Hearst did his manipulating from behind the scenes *Mth the aid of cylinder presses and tons of newsprint. By now, most other newspaper proprietors in New York regarded him with aversion as a man who would do anything for sensation, devoid of honesty or principle, a Polyphemus of propaganda who ate his enemies and kept his Cyclops eye on circulation. They misjudged the man by his methods. An inoarable romantic, swayed by gusts of sentiment, Hearst 122 There Is No Other News government officials blew up the Maine," and that the warship "was purposely moved where a Spanish mine exploded by Spanish officers would destroy it." "The Journal can stake its reputation as a war prophet on this ~ssertion: There will be a war with Spain as certain as the sun shines unIess Spain abases herself in the dust and voluntarily consents to the freedom of Cuba." The Spaniards of 266 [sic] American seamen, butchered in cold blood by the Spaniards, what is a ~blow~ in the McKinley concept of war?" it ran an imaginative drawing SUICIDE THE MAINE GRIEVED OVER OUR DELAY "How Do You Like the Journal’s War?" World, Dana’s Sun, and the Journal, which were fed a steady diet of stories from the Junta, the rebels’ unofficial diplomatic and publicity arm, covered their publisher. The first Cuban revolution against Spanish colonialism had begun in 1868, on the sugar pIantations and economic hardship throughout the island. By the he lay on the deck and cried. The Vamoose returned to Key West, where Heaxst In early 1896, Spain responded to the growing insurrection in Cuba by sending 150,000 troops to the island commanded by General Valefi ~no Weyler had caught up with the insurgent Cuban army~ Davis was outraged. As he had and that damn silly page of the Journal’s.... All Hearst wants is my name and 136 NO / DavldNasaw hi! eighteen-year-old "Cuban Joan of Arc, with long black hair." As Creelman hearing of Evangelina’s plight, took command of the newsroom and b~rked out Though Hearst tzied his best to keep Cuba on his front pages, events conspired against him. By April of 1897, Cuba was no longer front-page news. Hearst foCrane~ Julian Ralph, two "female cor~espondenag" and a full "contingent of his editors were left without a viable front-page story cycle. They found it in August in Cuba where, as they reported in huge bold headlines and artfully daughter of a jailed insurgent, had been cast into an airless dungeon for dar- 139
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