HeePD (Bridgetown)
OUR THEORY OF CHANGE
HeePD seeks to benefit people with disabilities by building and
developing a Hub ecosystem for employment, enterprise and
innovation for People with Disabilities, including job prospects
and placements for corporate partners and at the hub
#vision2020
HUB: A centre for job preparedness & entrepreneurship
EMPLOYMENT: Access to the formal economy
ECOSYSTEM: Business systems that work together to deliver necessary products and services
needed at the hub.
FOR
PEOPLE WITH DISABILITES
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WHY ARE PEOPLE WITH DISABILITIES UNEMPLOYED?
PROBLEM
HeePD SOLUTION
- Access to early, primary and secondary school is a
problem
- Work readiness & bridging courses
- Low matric passes deny access to higher
- Transportation eco-system
education, training programs and job openings
- Business systems which provide employment at
- Lack of transport for people with disabilities
the hub
- Little or no local inclusive workplaces or training
venues.
- Training & Skills Development at the Hub
- Advisory services to employers to transform the
workplace into a diverse and inclusive one
- Parents of people with disabilities often also
unemployed
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DIVERSE & INCLUSIVE WORKFORCES
Disability
Landscape in SA
Recruitment, training and advisory services
Connecting employers to suitable individuals with disabilities
•
SA Census Survey 2001,
2006 and 2011: Less than
10% of the total SA
population have a disability
•
+-7,5% of the population
have a disability
•
Individuals with disabilities
are the least educated and
have limited or hindered
access to basic education,
least of all to tertiary
education or higher
•
Individuals with disabilities
are the largest minority
group in the world
Candidates are equipped to handle jobs across industries, job types and job
levels
Candidates hosted in a universally accessible hub or within a corporate
partner environment
Diverse stakeholders and partners within the private and public sector
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DIVERSE & INCLUSIVE WORKFORCES
Workplace stats from STANDING TALL
§ Corporate Landscape is insufficiently addressing meaningful employment for people with disabilities
§ <1% of people employed in corporate South Africa are people with disabilities, while the total population of people
with disabilities is at 7,5%
§ Approx. 300-500k people with disabilities in Cape Town
§ Therefore, the number of people with disabilities employed in SA should be more representative.
Inequality in regard to end-to-end access to employment and mechanisms which enable such
e.g. transport, communication, social and industry structures, facilities, location, etc. especially in
and for low income, disadvantaged and underserved communities
§ Employment models for people with disabilities are seldom self-sustaining as a competitive commercial enterprise
with high social impact
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Our HeePD ecosystem model
TRANSPORT
HOSPITALITY
CODING
RECYCLING
BPO
FARMING
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•
•
•
Our traction to date?
We have established a Project and Program Office at HeePD
Bridgetown, with an agreement with CTAPD Bridgetown to
establish HeePD Ecosystems onsite
Horizon 1
Khayelitsha
Ecosystems
Raised seed funding to pilot and develop a minimum viable
proposition (MVP)
We have started upgrading the building and work spaces for the
Ecosystems and unutilised space to use for interview and the
training rooms, which have already been used for HeePD and it's
Ecosystem partners.
•
We have started Urban Farming training with the first phase to be
completed by the end of February.
•
We are currently developing the Transport, Recycling and Contact
Centre Ecosystems with each of our partners with a phased
launch approach.
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Horizon 2
Rollout
Ecosystems
Nationally
Bridgetown
Ecosystem
Horizon 3:
2020->>>
Rollout Ecosystems
Internationally
Introducing Riad Masoet
Riad is the Founder of Purple Cow Ventures, Standing Tall and HeePD.
Ex-Snr Manager and Corporate Executive at
Woolworths/WFS/BancABC/RCS Group/Transtel (+-18 years)
2002: Diagnosed with Multiple Sclerosis
2011: Diagnosed with a Stage 4 Malignant Brain Tumor in 2011, leaving Riad a Hemiplegic
2012: Founded Purple Cow Ventures and Standing Tall Recruitment and Advisory.
Riad also sits on the Board of Directors of People Living with Cancer & The Institute for the
Promotion of Disabled Manpower, and is a Trustee of the Awesome Foundation seeding small
Global Disability projects. Riad has also sat on judging panels for UCT GSB Bertha Centre,
Innovate the Cape/SA and SAB Foundation Disability Empowerment Awards
Purpose to Transforming the Workplace and Society for People with Disabilities and Dread
Disease.
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HeePD Advisory Team
Vuyisa Qabaka
Entrepreneur
Traction
Seedstars World
Ambassador
Riad Masoet
Purple Cow
Ventures,
Standing Tall &
HeePD
Olaf Aab
Fundamo/ Visa/
Ericsson
Tebogo
Molapisane
Ex-CEO BPeSA/
Spirit Dominion;
Kezia Consulting
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Karina Fischer
UCT PhD Disability
Studies; BFM
Roy Silver
Ex-Founder &
CEO of Quest/
Founder & CEO of
Evolve
HeePD Partners
Your logo HERE
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WE ARE A SOCIAL ENTERPRISE
Purple Cow Ventures NPC
Level 1 Contributor: 100% Black; 57%
Female; Disabled 33%
Standing Tall (Pty) Ltd
HeePD (Pty) Ltd
• Recruitment & Advisory
Services
• Jobs, Entrepreneurship Skill
Development & Training
Level 1 Contribution: 135% Value Adding
Supplier
For CSR:
Section 18A / PBO Certificate available
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WHY INVEST IN HeePD
Skills Development
1. Accredited Training
2. Absorption points guaranteed
3. Work Readiness
4. Youth
Employment Equity
1. Connecting you to work-ready
individuals capable of doing the
job
1. >75% beneficiaries are black
2. Job Creation within the ecosystem
3. Creation of a hub and place of
opportunity in Bridgetown
5. People with Disabilities
6. Desensitization of your current
staff
7. Bridging Courses
SED
2. Removing barriers to work for
people with disabilities
ESD
Preferential Procurement
1. Level 1 Contributor
1.
Capacity to service more clients who
recruit from us
2. >51% BO >30% BWO EME
2.
3. 33% owned by people with
disabilities
Capacity to provide more skills
development
3.
Capacity to advise & equip clients on
making workspaces more accessible
4.
Capacity to provide micro-enterprise
opportunities to people with disabilites.
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Contact HeePD
[email protected]
021 680 5241
011 568 1309
HEEPD is a STANDING TALL: RECRUITMENT & ADVISORY (PTY) LTD INCUBATED PROJECT
PILOT SITE ADDRESS: 152 TARENTAAL ROAD, BRIDGETOWN, ATHLONE, CAPE TOWN, 7764
OFFICE ADDRESS: GLOUCESTER ROAD, RIVER PARK, STATE STREET HOUSE, MOWBRAY, 7700
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