[2015-16]
SCMS - P
Annexure A
Symbiosis Centre for Management Studies, Pune
Semester I
Temp.
Course
Code
Course
Code
T2233
020621101
T2111
020621102
T6156
020621103
T2495
020621104
T2202
020621105
T2340
020621106
T3219
020621107
T2263
020621108
Course Title
Introduction to
Business Studies
Business
Accounting
Principles of
Microeconomics
Business
Communication
Business
Mathematics
Business
Entrepreneurship
Elements ofIT
Organizational Behavior
Total
T4005
020621109
IntegratedDisaster
Management
Credits
Internal
Marks
External
Marks
4
40
60
100
4
40
60
100
4
40
60
100
2
20
30
50
2
20
30
50
4
40
60
100
4
40
60
100
4
28
40
280
60
420
100
700
-
-
-
Letter
Grade
Note:
Students will berequired to doSkill Development component– Basic/Level I courses
(offloatingcredits) duringthis semester the marks of which willbereflectedin Semester IV.
[Batch 2015-18 FYBBA]
Total
Marks
[2015-16]
SCMS - P
Semester II
Temp.
Course
Code
Course
Code
T6157
T2496
020621201
020621203
T2264
020621204
T2205
020621205
T2465
020621206
T2484
020621207
Course Title
Credits
Internal
Marks
External
Marks
Total
Marks
Management
Accounting
4
40
60
100
Macroeconomic
Theory
4
40
60
100
30
50
Corporate
Governance and
Ethics
Human Resource
Management
Business Statistics
Fundamentals of
Marketing
Core Environmental
Studies
Total
2
20
4
40
60
100
4
40
60
100
4
40
60
100
4
40
60
100
26
260
390
650
Note:
Students will be required to doSkill Development component– Advanced /Level II courses
(offloatingcredits) duringthis semester the marks of which willbereflectedin Semester IV.
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Semester III
Temp.
Course
Code
Course
Code
A. Core Courses
T2207
020621301
T1133
Course Title
T2470
T6160
T2096
T2090
T2101
T2494
T2488
T2343
Credits
Internal
Marks
External
Marks
Total
Marks
Operations Research
C
4
40
60
100
Business Laws
C
4
40
60
100
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
InternationalBusiness
Post Liberalization
020621307
IndianEconomy
E
3
30
4
5
75
020621308
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
020621302
B. Stream wise Elective Courses
Human Resources Management
Management
T2267
020621303
Competencies and
CareerDevelopment
Industrial Relations
T2270
020621304
T2463
C/
E/
F
*
MarketingManagement
Basics of
020621305
Consumer Behavior
020621306
Fundamentals of
Services Marketing
Banking
Accounting andFinance
Corporate
020621309
Accounting
020621310
Financial Management
EnvironmentManagement
Global
020621311
Environmental
Challenges
Introduction to
020621312
Sustainable
Development
Entrepreneurship
MSME andFamily
020621313
Managed Business
Creativity and
[Batch 2015-18 FYBBA]
E
E
[2015-16]
T2341
020621314
SCMS - P
Innovation
C. Stream wise compulsory specialization courses
Human Resources Management
Training and
T2268
020621315
E
Development
T2464
T2380
T2103
T2491
T2342
3
30
4
5
75
3
30
4
5
75
MarketingManagement
Fundamentals of
020621316
Market Research
E
3
30
4
5
75
InternationalBusiness
ExportImport
020621317
Management
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
75
26
260
4
5
390
Accounting andFinance
020621318
Indirect Tax
Environment Management
Business and
020621319
Environmental
Management
Entrepreneurship
Entrepreneurial
020621320
Process
Total
* C/E/F indicates Core/Elective/Foundation
Notes:
1. During
this
semester
astudentdesirousofbeingawardeda
general
BBAshouldhavecompletedall core courses and 6 electives across specializations.
2. The studenthas to complete 1 compulsory specializatio n course in the chosen area, 1
elective course from thesamespecializationand 4 elective courses acrossspecializations, in
addition to the core courses forsinglespecialization.
3. For Dual specialization the student has to complete 1 compulsory
specializationcoursefromeachofthechosenspecializationsandtheother 4 electives should
necessarily be from the chosen specializations, in addition tothecorecourses.
4. Students will be doingIICT component - Part A (Basic/Level I courses) offloatingcredits
duringthis semester the marks of which will be reflectedin Semester IV.
[Batch 2015-18 FYBBA]
650
[2015-16]
SCMS - P
Semester IV
Temp.
Course
Code
Course
Code
Course Title
C/E
/F/
FC
*
Credits
Internal
Marks
External
Marks
Total
Marks
A. Core Courses
T2231
020621401
Fundamentals of
Business
Environment
C
4
40
60
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
30
4
5
75
B. Stream wise Elective Courses - None
C. Stream wise compulsory specialization courses
Human Resources Management
E
HumanResource
T2265
020621402
Planning
T2467
T6158
T1134
T2489
MarketingManagement
Fundamentals of
020621403
BrandManagement
InternationalBusiness
International
020621404
Economics : Theory
andPractice
Accounting andFinance
020621405
CompanyLaw
Environment Management
Renewable Energy
020621406
Sources
Entrepreneurship
Marketing
E
3
T2344
020621407
Strategies for
Entrepreneurs
D. Compulsory Courses-12 Credits from SL, Liberal Arts andIICT
T8000
020621408
Service Learning
100
FC
4
100
-
100
Inter Institute Credit Transfer (IICT)#
Part A(Choose any one)
T6184
020621409
Basic GermanI
FC
2
50
-
50
T6186
020621410
Basic FrenchI
FC
2
50
-
50
T6188
020621411
Basic SpanishI
FC
2
50
-
50
T6190
020621412
Basic Chinese I
FC
2
50
[Batch 2015-18 FYBBA]
-
50
[2015-16]
SCMS - P
Basics of Sketching and
Drawing
Introduction to Socio
Cultural Studies
Textile Appreciation
2
50
-
50
2
50
-
50
2
50
-
50
Indian Craft and
Tradition
2
50
-
50
Part B(Choose any one)
T6185
Basic German II
FC
2
50
-
50
T6187
Basic French II
FC
2
50
-
50
T6189
Basic Spanish II
FC
2
50
-
50
Basic Chinese II
FC
2
50
-
50
FC
2
FC
2
More courses to be added
Liberal Arts #
Part A – Basic/Level I courses (Choose any one)
Communication Skills Basic
Self-Management Skills
–I
Negotiation Skills FC
Basic
Part B – Advanced/Level II courses (Choose any one)
020621430
Communication Skills Advanced
Self-Management Skills
– II
Negotiation Skills –
Advanced
GlobalImmersion
Program
Total
FC
2
50
-
50
5
0
-
50
50
-
50
2
-
50
50
-
50
50
-
50
50
FC
2
FC
2
GIP
12
-
22
400
30
0
1
5
0
* C/E/F/FC indicates Core/Elective/Foundation/Floating Credits
# for every Advanced/Level II course of Liberal arts and IICT, Basic/Level I course is a prerequisite. For e.g. Communication skills - Basic is a pre-requisite for Communication Skills –
Advanced.
Notes:
[Batch 2015-18 FYBBA]
300
550
[2015-16]
1. Studenthastocomplete2compulsoryspecializationcoursesfromany
SCMS - P
specialization
for
generalBBA in addition tothecore course.
2. Forasinglespecialization,thestudenthastocompletetwocompulsory
specializationcourses,oneofwhichshoulddefinitelybe fromtheirchosen specialization area.
3. For Dual specialization, the student has to complete 1 compulsory specialization
coursefromeach of thechosenspecializations.
4. StudentgoingforGlobalImmersionProgramme(GIP)willgetthebenefit of credit transfer
towards the 12floatingcredits.
5. Students not going for GIP will need to complete SLC and Liberal Arts component -
Part B (Advanced/Level II courses) offloatingcredits duringthis semester.
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Semester V
Temp.
Course
Course
Code
Code
A. Core Courses
T2158
020621501
T2208
020621502
Course Title
Fundamentals of
QualityManagement
ResearchMethodology
B. Stream wise Elective Courses
Human Resources Management
T2276
020621503
Cross Cultural
Management
T2273
T2468
020621504
Emotional Intelligence
for Personal Growth
MarketingManagement
Fundamentals ofRural
020621505
Marketing
Fundamentals
ofB2B Marketing
T2466
020621506
T6163
InternationalBusiness
020621507
India‘s ForeignTrade
T1076
020621508
T2093
T2105
T2603
T2487
T2348
International
CommercialLaws
C/E
/F *
Credits
Internal
Marks
External
Marks
Total
Marks
C
4
40
60
100
C
4
40
60
100
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
3
30
4
5
75
E
Accounting andFinance
SpecialTopicsin
020621509
Accounts
E
020621510
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
75
Mergers &
Acquisitions
EnvironmentManagement
020621511
Field Project
Introduction to
Environmental
Pollution
Entrepreneurship
Corporate
Entrepreneurship
020621512
020621514
EntrepreneurialProject
Management
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
5
C. Stream wise compulsory specialization courses
Human Resources Management
T2271
020621515
IndustrialLaws
E
MarketingManagement
Fundamentals ofSales
020621516
andDistribution
Management
InternationalBusiness
Introduction to
020621517
InternationalBusiness
T2469
T2384
Accounting andFinance
Auditing
020621518
T2089
Environment Management
EnvironmentImpact
020621519
Assessment
T2492
Entrepreneurship
Group
T2345
020621520
Entrepreneurship&
SelfHelp Groups
D. Internship
T2920
020621521
Corporate Internship
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
C
2
50
-
50
25
280
345
625
Total
* C/E/F indicates Core/Elective/Foundation
Note:



A studenthastocomplete5electivecoursesfromanyspecializationin addition to the
corecourses, for GeneralBBA. 

Astudent has tocomplete 1compulsory specialization course in one particular
specialization, 2elective courses fromthesamespecialization and2elective coursesacross
any specialization; in addition tothecore coursesfor single specialization. 

For Dual specialization the student has to complete 1 compulsory
specializationcoursefromeach ofthechosen specializations,1 elective from eachof
thechosen specializationsand1electivecourse from eitherof the twochosen
specializations; in addition to the core courses. 
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Semester VI
Temp.
Course
Course
Code
Code
A. Core Courses
Course Title
T2147
T2461
T6159
T2094
T2099
T2490
T2485
Internal
Marks
External
Marks
Total
Marks
4
40
60
100
C
4
40
60
100
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
Accounting andFinance
Advancedtopicsin
020621609
Accounts
E
3
30
4
5
75
020621610
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
HRD Instruments
T2472
Credits
C
Basics of
Management
T3218
020621601
Information
Systems
Introduction to
T2235
020621602
Contemporary
Business Practices
B. Stream wise Elective Courses
Human Resources Management
Compensation
T2275
020621603
Management
T2277
C/E
/F *
E
020621604
MarketingManagement
Promotions and
020621605
Marketing
Communication
Elementary Retail
020621606
Marketing
InternationalBusiness
Basics of
020621607
International
Marketing
Public Finance :
020621608
Theoryand Practice
Direct taxation
EnvironmentManagement
WildLife
020621611
Conservation and
Management
Introduction to
020621612
CoastalZone
Management
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Entrepreneurship
Technological
020621613
Entrepreneurship
T2351
E
3
30
4
5
75
Social Entrepreneurship E
3
30
4
5
75
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
75
E
3
30
4
5
345
75
C. Stream wise compulsory specialization courses
Human Resources Management
Performance
E
T2274
020621615
Management System
MarketingManagement
Introduction to
020621616
DigitalMarketing
T2471
InternationalBusiness
International
020621617
Relations and
Strategy
Accounting andFinance
FinancialReporting
020621618
andStandards
T2383
T2091
Environment Management
EnvironmentalRisk
020621619
Management
T2483
Entrepreneurship
Funding for
020621620
Entrepreneurs
T2349
Total
23
230
575
* C/E/F indicates Core/Elective/Foundation
Note:



Astudenthastocomplete5electivecoursesfromanyspecializationin
corecourses,for GeneralBBA. 

Astudent has tocomplete1compulsory specialization course in one particular
specialization,2elective courses fromthesamespecialization and2elective courses across
anyspecialization; in addition tothecore courses for single specialization. 

For Dual specialization the student has to complete 1 compulsory
specializationcoursefromeach of the chosen specializations,1 elective from eachof
thechosen
specializationsand1electivecoursefrom
eitherof
thetwochosen
specializations; in addition tothecore courses. 
[Batch 2015-18 FYBBA]
addition
to
the
[2015-16]
SCMS - P
Summary of credit bifurcation and marks allocation
Semester
InternalCredits
SemesterI
SemesterII
SemesterIII
SemesterIV
Semester V
Semester VI
Total
Note - Completion of
of degree.
ExternalCredits
TotalCredits
TotalMarks
-
2
28
700
2
26
650
2
26
650
12
1
22
550
02
2
25
625
2
23
575
14
136
150
3750
‗IntegratedDisaster Management Program‘ is mandatory for the award
Guidelines
1. A student is required to complete 150 credits to qualify for a Bachelor‘s degree.
2. All Core Courses are compulsory whereas the student has to choose Elective Courses
from Semester III.
3. An Elective Course will be offered subject to enrollment of a minimum of 20 students.
4. At the end of the third year, the student would have gained 150 credits, viz.,
82credits from23core courses
2creditsfromInternshipsintheCorporateSector[whichthestudents
wouldbedoingduringtheirsummervacationsafterSemesterIVandearn the
creditsinSemester V]
54credits from18Elective
Coursesand 12floating credits
5. The 12 floating credits which would be earned from IICT, Service Learning and Skill
Development component spread across Semester I to Semester IV will be reflected in
Semester IV.
6. A studentwouldbeawardedaBBAdegreeinaparticular‗Specialization‘ifhehasgained at least
27creditsinasinglespecialization. (i.e.9 of the18elective coursesmustbeofoneparticular
specialization.Four
coursesoutof9ofthese
would
be
compulsoryspecialization
coursesfromSemesterIII toSemester VI).
7. TobeeligibleforDualSpecializationastudentwouldberequiredtohave9ElectiveCourses
eachfrom thetwochosenspecializations(whichwillmakeit18 Elective Courses to be opted
fromtwo chosen specializations).
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
8. Astudentmaychooseto‗specialize‘inanyparticularareaandmaygain
credits
randoml yacross sp e ci al i z at i ons . In sucha caseshe/she would be awarded a General
BBA degree (without anyspecialization).
9. In addition to the above,a student would be required to completetwocompulsorycourses,
namely Constitution of India and IntegratedDisaster ManagementProgram, failing which
he/she would not be awarded BBA degree.
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
100% internal courses basket *
T. Codes
for
courses as
found in
the
catalog
T2231
T2235
T2104
T2264
T2101
T2463
T2470
T2464
T2467
T2468
T2466
T2469
T2472
T2460
T2471
T2494
T6158
T1076
T2384
T2461
T2383
* Notes:
Course Title
Nature
of the
course
Credits Internal
Marks
Fundamentals of Business Environment
Introduction to Contemporary Business Practices
International Financial Management
Human Resource Management
Financial Management
Basics of Consumer Behavior
Fundamentals of Services Marketing
Fundamentals of Market Research
Fundamentals of Brand Management
Fundamentals of Rural Marketing
Fundamentals of B2B Marketing
Fundamentals of Sales & Distribution
Management
Promotions and Marketing Communication
Advertising and Public Relations
Introduction to Digital Marketing
Global Environmental Challenges
International Economics : Theory and Practice
International Commercial Laws
Introduction to International Business
Basics of International Marketing
International Relations and Strategy
Core
Core
Core
Core
Elective
Elective
Elective
Elective
Elective
Elective
Elective
Elective
4
4
4
4
3
3
3
3
3
3
3
3
100
100
100
100
75
75
75
75
75
75
75
75
Elective
Elective
Elective
Elective
Elective
Elective
Elective
Elective
Elective
3
3
3
3
3
3
3
3
3
75
75
75
75
75
75
75
75
75
1. The 100% internal courses basket is only for the students who visit SCMS Pune for a Semester
Exchange/Summer School Program, who need to return early and hence may not be able to
take up the regular course of external examination.
2. Students coming in for Semester Exchange/Summer School Program will be able to take up the
entire evaluation through internal components, only for the above courses and hence must
choose their courses judiciously.
3. Students who are admitted to a regular BBA Program at SCMS, Pune; and awarded their BBA
degree under the SIU banner; irrespective of nationality, will have to take up end-semester
exams as scheduled and intimated from time to time. They cannot take any benefits from the
above basket of internal courses.
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
SEMESTER - I
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Sub Committee for Curriculum Development
General Management Stream
Format to submit syllabus
Course Name: Introduction to Business Studies
UG
Course Code: GM – U - 5
Number of Credits: 4
Level: 2
Learning Objective(s):
At the end of this course, students will be able to :
1.
2.
3.
4.
Understand the role of business in the economy and its social obligation to the community.
Understand the Activities related to trade and commerce.
Acquire knowledge, understanding and skill in business and management.
Understand and comprehend trade and auxiliaries to trade and various kinds of
services offered by each.
Pedagogy:


Theory teaching through interactive classes, Presentations etc. 
Case studies not recommended. 
Pre-learning: Nil
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Course Outline
S. NO
Hours
Topic
I
II
III
IV
Nature and Purpose of Business
 Meaning and Characteristics of Business
 Business, profession and employment – distinctive features
 Objectives of Business – economic and social objectives
 Business risks
 Role of profit in business
Forms of Commercial Organizations
Meaning, features, merits and limitations of the following forms:
 Sole Proprietorship
 Joint Hindu Family Business
 Partnership – Partnership Deed (Main Clauses), Types
Partners, Registration, & effects of non-registration
 Co-operative Societies
 Private and Public Sector
 Changing Role of Public Sector
 Multinational Enterprises: Meaning and Features
8
9
of
Classification of Business Activities: Industry and Commerce
Industry – Types: Primary, Secondary and Tertiary
Commerce: Trade:
Internal:
 Wholesale: - Meaning, Functions, Importance, Limitations.
 Retail: - Meaning, Functions, Importance and Limitations,
 Meaning of Itinerant and Non- Itinerant traders,
Types of Non- Itinerant traders
Multiple shops, Departmental stores, Mail order business, consumer co
Operatives
Franchise: Their Distinctive features and suitability to different types of
businesses.
External - Importance, Export – Import Procedures
(Documentation not required)
Management
Management as an activity, process, discipline
Nature of management, as a science, as an art, and as aprofession
Levels of management- top, middle, supervisory
Principles of Management (Historical Perspective)
Fayol‘s principles of management, Scientific Management –
Principles and Techniques
[Batch 2015-18 FYBBA]
9
6
[2015-16]
V
VI
VII
VIII
IX
Planning
Meaning, features, importance, Planning process, Limitations
of planning,Types of Planning
Strategy – Corporate level, Business level, Functional level.
Strategic Planning Process
Organizing
Meaning and importance
Structure of organization – Functional, divisional and
Administrative
Formal and informal organization, Matrix organization
Delegation: Meaning Elements of delegation
Directing
Meaning and Importance
Elements of Direction:
 Supervision – meaning and importance
 Motivation – meaning and importance of motivation.
 Leadership – meaning, importance, qualities of a good leader
and Managerial Grid, Management v/s Leadership
 Communication –formal and informal communication
and
barriers to effective communication.
Staffing
Meaning, need and importance of staffing
Steps in staffing process
Recruitment – meaning and sources.
Selection – meaning and process.
Training and Development – meaning, need and distinction, Methods
Controlling
Meaning and importance
Relation between planning and controlling
Steps in the process of control
SCMS - P
6
6
6
6
4
Books Recommended
1. A new Course in Organization of Commerce – Sheth Publications – A. N. Rangaparia and
Others
2. Organization of Commerce – Narendra Prakashan, Pune by Dr. P. C. Shejwalkar, Prof. A.
G. Gosavi & Others
3. Modern Business Organization and Management: - Himalaya Publishing House by S. A.
Sherlekar and V. S. Sherlekar
4. Modern Business Organization and Management: - Galgotia Publishing Co. by Moshal,
Mahajan & Gujral
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
5. Administration of Public Enterprises in India: Himalaya Publishing House by Jagdish
Prakash, Rao & Shukla.
6. Principles and Practices of Management: Tata McGraw Hill Publication by Burton
& Thakur.
7. Principles and Practices of Management: Oxford and IBH by Shyamal Banerjee
8. Principles of Management – Tata McGraw Hill Publication by Tripathi and Reddy
9. Management Theory and Practice – Gargotia Publishing Co. by Moshil
10. Management Concept and Practices – Himalaya Publishing House by Manmohan Prasad
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Sub Committee for Curriculum
Development Banking & Finance
Specialization Under-Graduate
Course Title: Business Accounting
Course Code: FU24
Level: 1
Credits: 4
Objective:
1. To understand the basic concepts of accounting;
2. To ensure that the students are able to prepare and understand the financial statements like
Profit and loss account, Balance Sheet;
Methodology:
The teaching method in the classroom would comprise of lecturing, explaining, questioning as
well as collaborating. The teacher will lecture in each preplanned session of an hour‘s duration on
the subtopic of the syllabus assigned for the day according to the teaching plan. He or She can
demonstrate the phenomenon with real life examples. As supportive aids the teacher can use
various audio visual tools like power point presentation, white board etc. As recapitulating
exercises questioning can be a part of the session. The teacher will also play the role of the
facilitator of learning by collaborating amongst the students in team work such as project
assignments, group discussions etc.
Course Outline
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
S.No.
1
2
3
4
5
6
7
8
Topic
Hours
Introduction of Book-Keeping and Accountancy: Introduction,
meaning and definitions of Book-Keeping, Objectives, Importance and
Utility, Difference between Book-keeping & Accountancy, Exercises.
Basic Terminologies, Accounting Principles, Concepts and
Conventions: Cash transactions, Goods, Profit/Loss,
Assets,
Liabilities,Net-worth,ContingentLiability,Capital&Drawings,Capital
expenditure, Revenue expenditure and Deferred Revenue expenditure,
Cash discount and trade discount, Solvent and Insolvent, Accounting
year,Trading concerns &Non-Profit Concerns. Exercises. Meaning and
Importance of Principles, Entity concept, Money Measurement concept,
Cost concept, Consistency/ Continuity, Conservatism, Going concern
concept, Realisation concept, Accrual concept, Dual aspect concept,
Disclosure Convention, Materiality Convention.
Double entry book keeping: Study of double entry Book-keeping,
Advantages of double entry system, Double entry Book-Keeping and
conventional accounting system.
Journal: Meaning, importance and utility of journal. Specimen of
Journal, How to journalize the transactions, Exercises.
Ledger: Ledger: Meaning and utility, the form of an account, Posting,
Balance and Balancing of Accounts, Exercises.
Subsidiary books: Meaning, need and specimen, Simple cash book,
Cash book with cash and Discount columns, Cash book with three
columns i.e. discount, Bank and cash, Petty cash book, Purchase book,
Sales book, Bank book Journal proper.
Bank Reconciliation Statement: Meaning, Need/ Importance,
Reasons for different balances,
Preparation of Bank reconciliation in
actual practice, Specimen of Bank Reconciliation Statement.
Trial Balance and Final Accounts of a sole trading
Trading account Profit & Loss A/c, Balance Sheet.
2
8
4
6
5
10
8
business:
16
Introduction to IFRS
9
1
Total
[Batch 2015-18 FYBBA]
60
[2015-16]
SCMS - P
References:
1.
2.
3.
4.
5.
Mr.M.C.Shukla&T.S.Grewal -Fundamentals of Accounting
Principles & Practice of Accounting - Mr.Ghosh, Banerjee and Bansal.
Book keeping and Accountancy by L.N. Chopade and D.H. Choudhary
Book-keeping & Accountancy by M.G Patkar
Book-keeping
and
Accountancy
by
Dr.Mahajan,Dr.Kulkarni,Dr.MrsVenkataRamaniDr.MrsChadda
6.
A textbook of Book-keeping and Accountancy by Dr S. S. Alurkar, V. S. Nargund,Dr
SP Nadgauda and S. Y. Patankar
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Sub Committee for Curriculum Development
Economics
Name of the Institute: Symbiosis Centre for Management Studies, Pune /Noida
Course Name: Principles of Micro Economics
(UG/PG): UG
Number of Credits:
4 Level: 3
Learning Objective(s):
1. The students should be able to illustrate the different market conditions through the concepts of
Economics
2. The student should be able to interpret the different market conditions from the practical point
of view.
3The student should also be able to analyze the forecasting of demand of different products.
Pedagogy:
Every topic will be briefly introduced in class by the instructor; main points of study will be
highlighted with the help of PowerPoint presentations followed by discussions on the material
provided in class or through email. Relevant articles/ case studies will be circulated wherein there
will be group discussions and debates in class.
Method of Instruction:
1. Lecture
2. Class Discussions/ Debates
3. Case Studies
4. Videos
5. Articles/ Research Papers
Learning Outcomes:
1. The students will be able to learn the basics of Micro Economics.
2. They interpret the different market conditions from the practical point of view.
3. They forecast demand for some commodities
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Course Outline
Unit
I
II
III
IV
Contents
Hours
Micro Economics – understanding basic concepts
Nature and Scope of Economics
Definition of Economics
Utility meaning and types, Law of diminishing marginal utility, Indifference
Curve Analysis and Budget line Consumer‘s equilibrium. Firm and its
goals.
Demand and Supply Analysis
Meaning of demand, Demand equation, Factors affecting demand, market
demand, Law of Demand, Exceptions to Law of Demand, Changes in
Demand, Elasticity of demand-price, income and cross. Income Effect,
Substitution Effect and Price Effect.
Demand forecasting- meaning, need, objective.
Meaning, factors affecting supply, Law of Supply, Exceptions to Law of
supply, Elasticity of Supply.
Production function , Costs, and Revenue concepts
Factors of Production-meaning & characteristics, Production function- Law
of variable proportions, returns to scale. Total, average and marginal costs,
short run cost output relationship (With examples), Long run cost curvesEnvelope curve
Revenue concept- total, average and marginal revenue. Revenue curves of
perfect and imperfect markets.
Market categories
Firm, plant industry- meaning equilibrium of firm, Perfect competition Features, Assumptions, Short run Equilibrium, Long run Equilibrium,
Monopoly- Features, Short run Equilibrium, Long- run Equilibrium,
Monopolistic competition. Oligopoly - Features, Kinked demand curve.
Total
10
15
15
20
60
Books Recommended
1. Koutsoyiannis, A. (1979), Modern Microeconomics, 2nd edition Macmillan Press,
London.
2. Layard, P.R.G. and A.W. Walters (1978) Microeconomic Theory, McGraw Hill,
New Yark.
3. Ahuja H.L. (2003) Advanced Economic theory : Microeconomic Analysis, 13th
Edition, S.Chand and Co. Ltd. New Delhi.
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
4. Sen, A (1999) Microeconomics: theory and Applications, Oxford University Press,
New Delhi.
5. Chaturvedi, Gupta and Pal (2002) Business Economics: Text and Cases
Galgotia Publishing Company, New Delhi.
6. Samuelson, P.A. and W.O. Nordhaus (1998), Economics, 16th Edition, Tata McGraw
Hill,New Delhi.
7. Verian H. (2000) Microeconomic Analysis, W.W Norton New Yark.
8. Michale Perkin (1996) Economics, 3rd Edition, Addison Westey Publishing company,
Inc.U.S.A.
9. Baumol W.J.(1982) Economic Theory and operations Analysis, Prentice Hall of India,
New Delhi.
10. Green H.A.G.(1971) Consumer theory, P
11. Keat, Paul G/Young, Philip K.Y/Sreejata Banerjee, Managerial Economics, Pearson
Publications.
12. MC Guigan/Moyer/Harris, Managerial Economics Applications, Strategy and Tactics,
Cengage Publications
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Sub Committee for Curriculum Development
General Management Stream
Course Name: Business Communication
(UG/PG): UG
Course Code: GM –U -8
Number of Credits: 2
Level: 3
Learning Objective(s):
At the end of this course, students will be able to:
1. Understand the meaning and importance of communication in current globalized scenario.
2. Communicate effectively in a professional environment.
3. Overcome communication barriers by using tools and methods of effective
communication.
4. Effectively use latest communication technologies.
Pedagogy:
1. Class room lectures
2. Interactive Discussions
3. Case lets
4. Practice Group Discussions, Presentations, etc
5. Games and Activities
6. Audio and Video Sessions
Pre-learning:
 Basic comprehension of English language. 
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Course Outline
S.No.
Topic
Hours
1
Introduction - Meaning, process, types, modes, channels and importance
2
2
Barriers of Communication and its consequences
2
3
Body Language
2
4
3
5
Presentation Skills and use of audio-visual tools
Technology in communication - video conferences, telephonic
conversations, skype, etc.
6
Public Speaking
3
7
3 C's of Communication - Clear, concise and correct
1
8
Interpersonal Communication
2
9
Meetings & Discussions
2
10
Effective Listening Skills
1
11
Efficient Email and Letter writing
2
12
Report Writing
2
13
Essay Writing
2
14
Proposal Writing
1
15
Getting Feedback and asking questions
1
16
Cross Cultural Sensitivity and Diversity Communication
2
Books Recommended
 Business Communication by Shirley Taylor 
 Basic Business Communication by Lesikar Flatley 

 Body Language by Julius Fast 
 Basic Business Communication by Scott Ober 
 How to Speak Without Fear by Natalie Rogers 
[Batch 2015-18 FYBBA]
2
[2015-16]
SCMS - P
Sub Committee for Curriculum Development
QS &A Specialization
Course Name:
(UG/PG):
Number of Credits:
Course No.
Level:
Business Mathematics
UG
2
QS&A U 1
3
Learning Objective(s):
To comprehend basic concepts in mathematics
To comprehend the application of mathematics in business
To capitalize on the power of computers in executing mathematical
operations
Pedagogy:
[Batch 2015-18 FYBBA]
Classroom lectures and laboratory sessions.
[2015-16]
SCMS - P
Course Outline
S. No
1
2
3
4
5
Topic
Ratio, Proportion and Variation
Ratio-Continued Ratio, Inverse Ratio, Proportion-Continued
Proportion, Direct Proportion, Basic concepts of Variation – Inverse
Variation, Joint Variation, Simple problems related to the applications
of Ratio and Proportion to Business, Percentage – Computation of
Percentages
Profit, Loss, Commission and Brokerage
Terms and Formulae, Trade discount, Cash Discount, Problems
involving cost price, selling price, marked price, cash discount, trade
discount, Introduction to Commission and Brokerage, Problems on
Commission and Brokerage
Sets, Functions and Matrices
Functions- Definition, Functions specific to Business and Economics
(Cost function, Profit function, Revenue function, Demand function,
Average Cost function, Average Revenue function)
Introduction to Matrices, Types of Matrices, Matrix Algebra,
Determinants, Inverse of a matrix using Adjoint Method and
Elementary Row Operations, Solving Homogeneous System of Linear
Equations using Matrices, Applications of Matrices to Business
Permutations and Combinations
Fundamental Principle of counting. Introduction to Permutations and
Combinations.
Permutation of ‗n‘ dissimilar objects taken ‗r‘ at a time (with or without
repetition), Restricted permutations and circular permutations.
Combination of ‗r‘ objects taken from ‗n‘ objects, Applications.
Differentiation and Integration
Differentiation-Differentiation of simple algebraic functions,
Applications of Differentiation to Business and Economics,
Maximization of Profit functions, Minimization of Cost functions,
Calculation of Marginal Revenue and Marginal Cost, Use of Partial
Differentiation for calculating Price and Demand Elasticity,
Integration-Integration of simple algebraic functions, Applications of
Integration to Business and Economics Problems, Calculation of
Consumer surplus and Producer surplus by using Definite Integration
Hours
4
7
8
3
8
Books Recommended:
o Business Mathematics: Qazi Zameeruddin, Vijay K Khanna, S K Bhambri, Vikas
Publication
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
o Business Mathematics: S P Rajgopalan, R Sattanathan, TMH
th
o Thukral.J.K (2006) Mathematics, 4 Edition, TAXMANN‘S, New Delhi.
st
o Dikshit .A and Jain. J.K (2005) Business Mathematics, 1 Edition, Himalaya Publishing
House, Mumbai.
o Rayarikar A.V. and Dixit P.G (2006), Business Mathematics and Statistics, 4
Nirali Prakashan, Pune.
o S.C. Gupta (2004), Fundamentals of Statistics, 6
Mumbai.
[Batch 2015-18 FYBBA]
th
th
Edition,
Edition, Himalaya Publishing House,
[2015-16]
SCMS - P
Sub Committee for Curriculum Development
EntrepreneurshipSpecialization
Course Name: Business Entrepreneurship
(UG/PG): UG
Number of Credits: 4
Level: 2






Course No. ENTRE U 2
Learning Objective(s):
After finishing the course, the students will be able
To have an insight about the lives of different entrepreneurs 
To outline qualities and comprehend the concept of entrepreneurship 
To describe various support system in the country. 
To discuss various processes involved in entrepreneurial venture 
Pedagogy: 
1. Lectures( AV )
2. Case Studies, Workshops
3. Industry Interactions and visits
Pre-learning:
NA
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Course Outline
Unit
Contents
I
Introduction to Entrepreneurship
Entrepreneurs. Entrepreneurship, Intrapreneur
Entrepreneurial Attributes and Characteristics
Types of entrepreneurs
Concept of evolution of Entrepreneurship
Leadership and Management
Effective Communication
Entrepreneurial Culture
Entrepreneurship Development Programmes- its impact.
II
Small Scale Industries ( SSI )
Definitions & Classifications
Procedures to start a SSI – Licensing- Registration- Financing
Industrial Estates- Concept & Infrastructure for small business
units
Compliances – Government Procedures
Entrepreneurship Development Agencies (EDA)
Government: Incentives, Subsidies, Grants, EOU, Fiscal and Tax
Concessions.
District Industries Centre(DIC), National Small Industries
Corporation, Small Industries Development Organization(SIDO),
Small Industries Service Institutes(SISI), Entrepreneurship
Development Institute Of India(EDII), National Institute of
Entrepreneurship and Small Business Development (NIESBUD),
National Entrepreneurship Development Board(NEBD).
III
Entrepreneurial Ventures: Project Management
Business Planning Process
Idea Generation—Techniques and Classifications
Identification of Business Opportunity
Research, Environmental Scanning and SWOT Analysis
Business Plan-Technical Plan, Marketing Plan, HR Plan,
Operational Plan, and Financial Plan.
Technical, Marketing, HR, Management and Financial Feasibility
Appraisal.
Capital—Fixed, Working
[Batch 2015-18 FYBBA]
Hours
15
15
15
[2015-16]
SCMS - P
a. Sources of Funds
1. Commercial Banks and Financial Institutions,
IDBI,ICICI,SIDBI,SFC
2. Angels and Venture Capital Funding
b. Incorporation and Incubation
c. Business Cycles, Valuations, Investments,Growth and
Maturity.
IV
Entrepreneurial Venture :
Challenges, Successes , Failures & Turnarounds
Case Studies on – Specific to rural, Social
Women , Regional entrepreneurs
15
`
Books Recommended:
a. Entrepreneurship -Theory and Practice by Raj Shankar
b. Entrepreneurial Development and Small Business Enterprises-by Poornima
i. Charantimath
c. Desai .Vasant (2008) ‗Dynamics of Entrepreneurship Development and
Management‘ Himalaya publishing house
d. Khanka.S (2007) ‗Entrepreneurial Development‘ S. Chand & Company Ltd.
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Sub Committee for Curriculum Development
IT Business Management Specialization
Course Name: Elements of IT
(UG/PG): UG
Number of Credits: 04
Level: 2
Learning Objective(s):
  Overall basic knowledge in computer fundamentals. 

Basic knowledge in database and networks
Pedagogy:
 Presentation slides 
 Lab Sessions 
Pre-learning: Not applicable
[Batch 2015-18 FYBBA]

[2015-16]
SCMS - P
Course Outline
S.No.
1
2
3
4
5
6
Topic
Introduction to computer concepts- Anatomy of a computer,
advanced computer configurations, different types of electronic
devices.hardware and software concepts.
Basics of Networking:
Introduction computer network- Client and server – IP address - types
of network – Network devices: Repeater, Bridge, Hub, Switch, Router,
Gateways – Basic Network commands - network topologies – client
server 3 tier architecture.ISO-OSI Reference Model.
Operating Systems- Concepts, types and functions of operating
systems, Classification of software.
Data RepresentationNumber systems, conversions, Binary Arithmetic and 1‘s & 2‘s
compliment, Character representation.
Introduction to Database Management System
Definition – Data and Information – DBMS structures,transaction Functions of DBMS – Concepts: Relation, attribute, tuple, domain,
primary and foreign key – Normalization – Introduction to distributed
DBMS,Object Oriented Databases,Querying databases.
Advanced Computer conceptsIntroduction and history of computer Language, 1GL,2GL,3GL
4GL,Machine level, Assembly level and high level language –
Language processors, compilers,interpreters,assemblers - The structure
of a typical program – Introduction to OOP‘s.
Hours
08
08
08
11
13
12
Books Recommended
 1.rdHenry F. Korth and Abraham Silberschatz, S. Sudarshan, Database System Concepts,
3 edition, McGraw-Hill, 1997. 

 Fundamentals of Computers- V. Rajaraman, Prentice hall India 
 Introduction to Computers: Peter Norton (latest edition) 
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Sub Committee for Curriculum Development
Human Resource Management Specialization
Course Name:_ Organizational Behaviour HR U1
(UG/PG): U.G
Number of Credits:___4
Level:3
Learning Objective(s):
1.
2.
3.
4.
5.
6.
To describe how behavior affects the organizational performance and effectiveness.
To identifythe factors affecting individual behavior at work place.
To demonstrate the importance of team dynamics in organizations.
To appreciate the differences in organizational cultural values.
To distinguish between the characteristics of managers and leaders.
To understand and apply the knowledge of individual differences at workplace.
Pedagogy:
1. Lecture
2. Discussion
3. Case let
4. Experiential exercises
Pre-learning: Nil
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Course Outline
S.No.
Topic
Hours
I
Introduction to Organizational Behavior
The Meaning, Goals of Organizational Behavior, Fundamental
concepts in Organizational Behavior ,
Historical background of Organizational Behavior
Models of Organizational Behavior (Autocratic, Custodial, Collegial,
Supportive, Systems)
Individual differences at work place
Biographical Characteristics
Age, Gender, Marital Status, Tenure
Ability- Intellectual Ability, Physical Ability,
The Ability- Job Fit
Attitudes
Definitions, Types, Cognitive Dissonance Theory,
Values- Definition, Types, Values across Culture-Hofstede and Globe
value survey
Personality- Meaning, The Big Five Personality Traits, Major
Personality attributes influencing OB,
Achieving Personality –job Fit
Foundations of Group Behaviour
Group Dynamics and teams in modern workplace
Defining and classifying groups, The dynamics of groups in
organizations –group role, norms, structure and cohesiveness, Theories
of group development-five stage model and punctuated equilibrium
model, The nature and types of teams
Creating effective teams
Dysfunctions of groups and teams
Motivating teams
Definition, Early Theories of Motivation (Maslow‘s Hierarchy of
needs, Theory X, Y, Herzberg‘s Two Factor theory)
Contemporary Theories- Equity, Vroom‘s Expectancy Model , Porter
and Lawler Expectancy theory
Motivation: Application of the concepts in Organizations
-Management by Objectives
-Employee Recognition Programs
-Variable Pay Programs,-Skill-Based Pay Plans,Flexible Benefits
Organizational culture and role of Leadership
Definition, types, layers , functions of organizational behavior
How culture is embedded in organizations
The organization socialization process- three phase model
Leading people
Definition, difference between leaders and managers, leadership styles
Theories of leadership-Trait theories, Behavioural theories, Hershey
05
II
III
IV
[Batch 2015-18 FYBBA]
15
15
20
[2015-16]
Blanchard‘s Situational leadership theory, Fiedler‘s contingency
approach, path goal theory
Modern concepts of leadership- charismatic leadership, Transactional
vs transformational leadership, level five leadership
Team Assignment
SCMS - P
05
Books Recommended
th
1. Aswathappa.K (2012) Organizational behavior: Text, Cases and Games.10 ed Himalaya
Publishing House
2. Parikh.M and Gupta.R(2010) Organizational Behaviour. New Delhi: Tata McGraw Hill
3. Robbins, S.(1991) OrganisationalBehaviour: Concepts, Controversies and Applications.
13th ed. New Jersey: Prentice Hall
4. Robbins, S. P., & Judge, T. A. (2008). Essentials of organizational behavior (9th ed.).
Upper Saddle River, NJ: Pearson Prentice Hall.
5. Kinicki, A. & Kreitner, R. (2006) Organizational Behavior: key concepts, skills, & best
nd
practices. 2 edition. McGraw Hill.
6. Luthans, F. (2005) OrganizationalBehaviour. 10thed. McGraw Hill
7. Newstrom, J. & Davis, K.(1989) Organizational behavior: readings and exercises. 8th ed.
New York: McGraw Hill.
st
8. Udai Pareek, (2004)―Understanding Organisational Behaviour‖, 1 ed, Oxford University
Press
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
SEMESTER – II
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Sub Committee for Curriculum Development
Economics
Name of the Institute: Symbiosis Centre for Management Studies, Pune /Noida
Course Name: Macroeconomic Theory.
(UG/PG): UG
Number of Credits:
4 Level: 3
Learning Objective(s):



Students should be able to define and apply the concepts of national income and money and
also interpret how and why the value of money changes over time. 
Students should be able to relate the reasons behind the different growth rates of the different
countries and why some countries are rich and why some countries are poor. 
 Students should be able to write the occurrence of the trends of business cycles and its
importance for the country
Pedagogy:
Every topic will be briefly introduced in class by the instructor; main points of study will be
highlighted with the help of PowerPoint presentations followed by discussions on the material
provided in class or through email. Relevant articles/ case studies will be circulated wherein there
will be group discussions and debates in class.
Method of Instruction:
1. Lecture
2. Class Discussions/ Debates
3. Case Studies
4. Videos
5. Articles/ Research Papers
Learning Outcomes:




Students can calculate National Income and related problems. 
The students relate to the reasons behind the different growth rates of the different
countries and why some countries are rich and why some countries are poor. 

Students can understand the occurrence of the trends of business cycles and its importance
for the country 
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Course Outline
Unit
Contents
Hours
I
Objectives of Macroeconomic policies, National Income
Accounting- concept of GDP, NNP, methods to calculate GDP,
Or national income, shortcomings in calculation of GDP,
Practical significance of measuring GDP.
Money- Functions of money, Importance & significance of
money, Fisher‘s and Cambridge‘s quantity theory of money.
Keynes demand for money, Keynes liquidity preference,
Liquidity trap, Measures of money supply, Credit creation by
banks.
Classical theory of Employment, assumptions, Says Law of Market,
wage price flexibility, full employment, Keynes criticismKeynesian
theory of Employment- aggregate demand function, aggregate
supply function, effective demand, concept of full employment,
equilibrium of the economy, equilibrium at less than full
employment level,Consumption Function- Meaning, propensity to
consume, Psychological Law of consumption,Determinants of the
Consumption function, Importance of consumption function.
Investment function- Meaning, induced investment,
Autonomous investment, Marginal efficiency of capital
Concept of investment multiplier, leakages in the multiplier,
importance of multiplier
Business cycles-meaning, types and phases.
Inflation-meaning, causes, degrees, types- Demand pull, Cost
push, Interaction of demand & Cost push, Phillips Curve –Short
run & long run, Natural rate of unemployment, Supply Side
economics.
Total
10
II
III
IV
10
30
10
60
Books Recommended
1. Mankiw G. (2011) Macro Economics, 6th Edition, Worth Publisher, New York.
th
2. R. Dornbusch, Fisher, Startz(2004), Macro Economics,9 Edition, Tata McGraw-Hill.
New Delhi.
st
3. D. M. Mithani (2010), Macro Economics, 1 Edition, Himalaya Publishing House, Pune.
th
4. H. L. Ahuja,(2005), Macro Economics-Theory and Policy –9 Edition,S. Chand & Co.
Ltd. , New Delhi.
5. Dr.Vasudha Garde and Dr. Sunayani Parchure (2006), Business Economics (Macro), 1st
Edition, Narendra Prakashan, Pune.
6. G.S.Gupta (2008), Macro Economics -Theory and Applications, 3ed Edition, Tata McGrawHill, New Delhi.
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Sub Committee for Curriculum Development
General Management Stream
Format to submit syllabus
Course Name: Corporate Governance and Ethics
(UG/PG): UG
Course Code: GM -U - 9
Number of Credits: 2
Level: 3
Learning Objective(s):
1. To introduce students to the larger theoretical and empirical aspects of corporate
governance.
2. To equip managers of today‘s world with emerging opportunities and challenges in the
domain of governance within corporate context by linking the micro context (corporate
governance) to that of macro context in a state and global context.
Expected Outcomes:
1. At the end of the course students will have a broad understanding of governance and
ethics related aspects within a corporate atmosphere.
Pedagogy:
1. Lecture.
2. Case Study.
3. Projects/field visits.
4. Workshops.
Pre-learning:
NIL
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Course Outline
S. No.
Topic
Corporate Governance
1. Introduction to Governance
a. Governance in General and Governance of an enterprise;
models of corporate governance-western vs. Indian.
1.
b. History of Corporate Governance
c. Emergence of Institutions: State, Legal frameworks-courts,
law of conduct, and Regulation of behavior
d. Linking Governance to performance of an enterprise;
accountability, and transparency.
Theoretical Approaches:
a. Institutional Economics and Economic Sociology approaches
b. Transactional economics
c. Agency theory
d. Stewardship theory
2.
e. Stakeholder theory
f. Shareholder theory
g. Resource Based Approach
h. Dynamic Capability Approach
Practices and Elements of Corporate Governance
a. Selection, compensation, succession, and removal in the context
of organizational life cycle
(a) Board of Directors and independent directors: Past and
present
(b) Chief Executive Officer
(c) Executives
(d) Gender specific issues
b. Governance in differently controlled businesses (promoter
organization, public and private organizations).
3.
c. Overarching Institutions:
(a) Corporate governance and socio-cultural environment: an
overview
(b) Role and responsibilities of financial
institutions
(Creditors and credit rating agencies).
(c) Institutional Investor: scenario in India and world
(d) Corporate communication (Company reporting, statutory
disclosures); and Company Audit.
(e) Good and Bad Corporate Governance: Whistle blower
policy, insider‘s trade, corporate takeovers (mergers and
acquisitions).
4.
]
Hours
6
6
4
6
[2015-16]
SCMS - P
a.
Theory and practice of ethics
b.
Ethical and moral dilemmas.
c.
Emergence of Ethics within corporate
governance (utilitarianism vs. universalism).
d.
Institutional framework in ethics; role of state,
corporate associations and Media, Intellectual property rights,
Consumer protections, and Environmental protection.
e.
Social Justice and Corporate Governance
f. Welfare as a base for ethical practices: Stakeholder perspective
g.
Ethical practices at various functionaries; marketing,
human resources, operations, and finance.
Books Recommended
1. Harvard Business Review on Corporate Governance. (2000), Harvard Business School
Press.
2. Adrian Davies. 1999. A Strategic Approach to Corporate Governance. Gower Publishing
Limited.
3. Anthony Williams. 2007. Corporate Governance: Who will Guard the Guardians? Jaico
Publishing House.
4. Darryl Reed and Sanjoy Mukherjee. 2004. Corporate Governance, economic Reforms,
and Development: The Indian Experience. Oxford University Press
5. N Gopalsamy. 1998. Corporate Governance: The New paradigm. Wheeler Publication.
6. Ram Charan. 2005. Boards that Deliver: Advancing Corporate Governance from
Compliance to Competitive Advantage‖. Jossey-Bass.
7. SM Dewan, 2006. Corporate Governance in Public Sector Enterprises. Pearson
Longman.
8. Vasudha Joshi. 2004. Corporate Governance: The Indian Scenario. Foundation Books
Pvt. Ltd.
9. Larcker, D. & Tayan, B. Corporate Governance Matters. Upper Saddle River, NJ:
Pearson, 2011.
10. Baker, H.K. & Anderson, R., eds. Corporate Governance: A Synthesis of Theory,
Research, and Practice. Hoboken, NJ: Wiley & Sons, 2010.
11. Clarke, T. & Branson, D. The SAGE Handbook of Corporate Governance. Thousand
Oaks, CA: Sage, 2012.
12. Leblanc, Richard & Gillies, James, Inside the Boardroom: How Boards Really Work and
the Coming Revolution in Corporate Governance. Toronto: Wiley, 2005.
13. Monks, R.A.G. & Minow, N. Corporate Governance, 5th ed. Boston: Wiley & Sons, 2011.
14. Vinnicombe, A., et al., eds. Women on Corporate Boards of Directors: International
Research and Practice. Cheltenham, UK: Edward Elgar, 2008.
Additional Core Readings:
1. Oliver Williamson. 1985. The Economic Institutions of Capitalism. New York: Free Press.
2. Jan Sammeck. 2012. A New Institutional Economics Perspective on Industry SelfRegulation. Springer Publication.
3. T. N. Satheesh Kumar, 2010. Corporate Governance. Oxford University Press.
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
4. Jayati Sarkar, Subrata Sarkar. 2012. Corporate Governance In India. SAGE Publications
India Pvt Ltd
5. Claude Ménard, Mary M. Shirley. 2008. Handbook of New Institutional Economics.
Springer Publication.
6. David Levi-Faur. 2012. The Oxford Handbook of Governance. Oxford university press.
7. Aris Soloman Jill Soloman. 2010. Corporate Governance And Accountability. Wiley India
Pvt. Ltd
8. Ghosh B.N. 2011. Business ethics & corporate governance. McGraw-Hill.
9. Andrew Crane, Dirk Matten. 2010. Business Ethics: Managing Corporate Citizenship and
Sustainability in the Age of Globalization. Oxford University Press, USA
10. S. Rao Vallabhaneni. 2008. Corporate Management, Governance, and Ethics Best
Practices. John Wiley & Son.
11. Robert A. G. Monks, Nell Minow. 2011. Corporate Governance. Wiley publishers.
12. Jill Solomon. 2010. Corporate Governance and Accountability. Wiley publishers.
13. Wim Dubbink, Luc van Liedekerke, Henk van Luijk. 2011. European Business Ethics
Casebook: The Morality of Corporate Decision Making. Springer Publisher.
14. Norman E. Bowie, Meg Schnieder. 2011. Business Ethics For Dummies. Wiley publisher.
15. Antonio Tencati, Francesco Perrini. 2011. Business Ethics and Corporate Sustainability.
Edward Elgar Publishing ltd.
16. Alexander Brink. 2011. Corporate Governance and Business Ethics. Springer Publisher.
17. Marianne M. Jennings. 2012. Business Ethics: Case Studies and Selected Readings.
CENGAGE Learning publication.
18. SAGE Publications. 2012. SAGE Brief Guide to Business Ethics. Sage Publication.
Articles:
1. Aguilera, R.V. ―Corporate governance and director accountability: An institutional
comparative perspective.‖ British Journal of Management, 16(s1), 2005: S39-S53.
2. Basel Committee on Banking Supervision, ―Principles for Enhancing Corporate
Governance.‖ Bank for International Settlements Communications, October 2010.
3. Bonn, I., & Pettigrew, A. ―Towards a dynamic theory of boards: An organisational life
cycle approach.‖ Journal of Management and Organization, 15(1), 2009: 2.
4. Carter, D. A., D‘Souza, F., Simkins, Betty J. and Simpson, W. Gary, ―The Gender and
Ethnic Diversity of US Boards and Board Committees and Firm Financial Performance.‖
Corporate Governance: An International Review, 18(5), 2010, 396-441.
5. Dalton, D.R., & Dalton, C.M. In press. ―Board of directors: A collision of theories and
collapsing applications,‖ in R. Fredrick and J. R. Boatright, eds., A Companion to business
ethics. Hoboken, NJ: Wiley.
6. Erakovic, L. & Overall, J. ―Opening the ‗black box‘: Challenging traditional governance
theorems.‖ Journal of Management and Organization, 16(2), 2010: 250.
List of Journals focused more in Governance
1. Decision Sciences. Decision Science Institute, Atlanta, USA.
[Batch 2015-18 FYBBA]
[2015-16]
2.
3.
4.
5.
6.
7.
8.
SCMS - P
Family Business Review. Sage Publication.
Industrial and Corporate Change. Oxford Journals.
International Journal of Corporate Governance. InderScience Publishers.
International journal of Disclosure and Governance. Palgrave Macmillan publication.
Journal of Business Ethics. Springer publication.
Journal of Corporate Governance: An International Review. Wiley publications.
Journal of Management & Governance. Springer Publication.
Journal in Indian Context
Indian Journal of Corporate Governance. Published by Institute of public Enterprise, Hyderabad.
Video
1.
2.
3.
4.
Barbarian at the gate
The corporation
Corporate Governance Matters – Ira Millstein
Corporate Failures
Benchmark
1. Harvard University
http://archive.summer.harvard.edu/courses/syllabi/32881/mgmt_s_5018_2012.pdf
2. Georgia Tech University
http://ile.gatech.edu/files/Courses/Mgt4803_Corporate_Governance_spring2013.pdf
3. CIMA http://www.cimaglobal.com/Documents/Student%20docs/certlevel/C05_guide_v3.pdf
4. LSE
http://www.lse.ac.uk/study/summerSchools/summerSchool/courseoutlines/law/LL1352013.docx
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Sub Committee for Curriculum Development
Human Resource Management Specialization
Course Name: Human Resource Management
(UG/PG): UG
Number of Credits: 4
Level: 3
HR U2
Learning Objective(s):
1. To define the objectives, scope and functions of HRM
2. To differentiate between HRM and Personnel Management
3. To enumerate the qualities of HR managers
4. To list steps in the recruitment and selection process
5. To name and describe the main sources of internal and external sources of recruitment
6. To apply the knowledge of job analysis process
7. To assess the training needs
8. To distinguish between the evaluations of employee training programmes
9. To reconcile the pros and cons of using different performance appraisal tools
10. To explain and illustrate the problems to avoid in appraising performance
11. To describe the role of HRM in various Quality assurance techniques
Pedagogy:
1.
2.
3.
4.
Lectures
Caselet
Presentations
Role Play
Pre-learning:
Nil.
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Course Outline
S.No.
Topic
Hours
10
1
2
3
4
5
6
Introduction
Importance for HRM
Evolution of HRM
Difference between Personnel Management and HRM
Role of HR manager
Duties and responsibilities of HR manager
Manpower Planning
Objectives
Estimating Manpower requirements
Recruitment and selection
Retention of manpower
Succession Planning
Job Analysis, Job evaluation & Job Design
Job Description
Job Specification
Job Evaluation
Meaning
Methods
Job Design
Job Enlargement
Job Enrichment
Job Rotation
Training and Development
Meaning and Objectives
Training Needs Analysis
Methods of Training
Training Evaluation
Performance Appraisal
Definition and Importance
Methods of Performance Appraisal
Barriers to effective performance appraisal
Role of HRM in Quality assurance in organization
Introduction to Quality Circle
Kaizen
Total Quality Management (TQM)
Six Sigma
Just in Time (JIT)
[Batch 2015-18 FYBBA]
12
12
12
08
06
[2015-16]
SCMS - P
Books Recommended
1.
2.
3.
4.
5.
6.
7.
8.
Human Resource Management: Gary Dessler
Human Resource Management: Mirza and Saiyadin
Managing Human Resources : ArunMonappa
Human Resource Management : Anjali Ghanekar
Human Resource Management- Text and Cases: VSP Rao
A hand book of HRM practice- Michel Armstrong
Human Resource Management- Ivanceivich, John M., Tata McGraw Hill, New Delhi.
Managing Human Resources- Gomez. Megia, Luis, David Balkin, and
RobertyCardy, Pearson Education.
9. Human Resource Management: Mathi, Robert, and John Jackson, Thomson Learning Inc.
10. Human Resource Management: Shell, Scott and George Bohlander, Thomson Learning
Inc.
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Sub Committee for Curriculum Development
QS &A Specialization
Course Name: Business Statistics
(UG/PG): UG
Number of Credits: 4
Course No. QS&A U
4 Level: 3
Learning Objective(s):
1.
2.
3.
4.
To enable a student to present data in graphical and tabular form
To enable a student to summarize data sets using different statistical measures
To enable a student to analyze data using statistical concepts and tools
To enable a student to use Microsoft Excel for statistical applications
Pedagogy:
1. Classroom lectures
2. Laboratory sessions
Course Outline
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Sr. No.
Topic
Hours
Introduction to Business statistics:
1
Types of data: Primary and Secondary data, Methods of collecting
primary data, Sources of secondary data, Data classification, Frequency
distributions-Discrete and Continuous frequency distributions, Data
Representation- Tabular and Graphical Representations, Line diagram,
Bar diagram, Histogram, Ogive Curve, Pie Chart, Lorenz Curve. Use of
Excel in graphical representation of data
6
Descriptive Statistics (Central tendency, Dispersion, Correlation)
Measures of central tendency - Mean, Median, Mode, Harmonic Mean,
Geometric Mean
Partition values - Quartiles, Deciles, Percentiles
2
Measures of dispersion - Range, Mean Deviation, Standard Deviation,
Quartile Deviation, Coefficient of Variation, Skewness and Kurtosis
8
Scatter diagram, Karl Pearson‘s coefficient of correlation, Spearman‘s
Rank coefficient of correlation, Use of Excel in drawing scatter
diagram and calculating coefficient of correlation
Use of Excel in calculating the above statistical measures
3
Regression: Regression coefficients, Linear Regression equations of X
on Y and Y on X, Use of Excel in calculating slope and intercept of
linear regression equation
8
Introduction to Probability theory
4
Random experiment, types of events, definition of probability, addition
theorem, multiplication theorem, problems based on permutations and
combinations, independent and dependent events.
6
Random variable, probability distribution of a discrete random variable,
probability distribution of a continuous random variable, mathematical
expectation and variance
Probability Distributions
5
Binomial distribution, mean and variance of Binomial distribution,
Poisson distribution, mean and variance of Poisson distribution.
[Batch 2015-18 FYBBA]
8
Page 60
[2015-16]
SCMS - P
Normal distribution, equation of normal probability curve, standard
normal distribution, area under standard normal probability curve,
importance of normal distribution
Sampling and Sampling Distributions
6
Need for sampling, Different techniques of Sampling, Sampling
distribution, Standard error of an estimator
8
7
Estimation-Point and Interval estimation
8
Hypothesis Testing-parametric tests
8
Null Hypothesis, Alternative Hypothesis, types of errors in testing of
hypothesis, level of significance, critical region, procedure for testing
of hypothesis, different tests and their application
8
Books Recommended
o Statistics for Management: T N Srivastava and Shailaja Rao
o Statistical Tools for Managers using MS Excel: D.P. Apte
o Fundamentals of Statistics, Gupta S.C. (2004), Himalaya Publishing House, Mumbai.
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Sub Committee for Curriculum Development
Marketing Specialization
Course Name: Fundamentals of Marketing
Number of Credits: 4
Course Code – MM U 001
Course Range – 100 - 499
Level - Level 3
Learning Objective(s):
1. The objective of this paper is to identify the basic concepts of marketing.
2. To give the students an understanding of the marketing elements and marketing process.
Pedagogy:
  Case Studies. 
  Industry / Field Visits. 
  Assignments. 
  Projects. 
 Workshops. 
Pre-learning:
None.
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Course Outline
S.No
1
2
3
4
5
6
7
8
Topic
Introduction
Nature, Scope and Importance of Marketing
Basic Concepts of Marketing and Marketing Environment
Types of Marketing
Features & importance of Tele Marketing, E-Marketing, Service
Marketing, Rural Marketing
Suggestions for Improvement of Rural Marketing
Analyzing Consumer Markets; Cultural, Social, Personal factors;
Psychological processes: Motivation, Perception, Learning and
Memory; Five Stage Buying Decision Process Model; decision making
based on level of involvement and brand differentiation; Methods of
profiling buying decision process
Analyzing Business Markets; Organisational buying, business buying
process, stages in buying process, B to B customer relations
Market Segmentation & Marketing Research
Meaning and Different Ways to Segmentation
Essential of Effective Market Segmentation
Difference between Differential Marketing & Concentrated Marketing
Meaning & Scope of Marketing Research Procedure
Types & Techniques of Marketing Research.
Product decisions:
Product Lifecycle and Product Mix
Product Development
Product Strategy
Product Innovation and Diffusion
Price
Meaning, Importance and Objective
Factors Affecting Pricing, Pricing Policies
Place
Marketing Channels: Retailing, Wholesaling, Warehousing and Physical
Distribution.
Conceptual Introduction to Supply Chain Management & Customer
Relationship Marketing
Promotion Mix
Personal Selling, Advertising, Sales Promotion, (push versus pull
[Batch 2015-18 FYBBA]
Hours
2
4
8
8
6
5
8
8
[2015-16]
9
10
11
SCMS - P
strategy)
Publicity and Direct marketing
Recent Trends in Promotion and Advertising
Introduction to IMC.
Sales Management
Recruiting, training, compensating, motivating, compensating sales
force
Structuring sales force
Contemporary trends in marketing
4
4
3
Books Recommended
1. Kotler / Koshy / Keller / Jha [ 2009 ] – Marketing Management – A South Asian Perspective,
th
13 Ed. – Pearson Education ( Reference Book)
2. Kotler Philip, Marketing Management Analysis, Planning, Implementation and Control,
Prentice Hall, New Delhi (2008)
th
3. Kotler Philip / Armstrong Gray [ 2006 ] – Principles of Marketing - 11 Ed. – Pearson
Education .
4. CZINKOTA/Kotabe/Mercer [1997] – Marketing management Blackwell Busines.
nd
5. Boyd/Walker/Larreche [1995] – Marketing management -2 Ed.- Irwin Pub.
th
6. Etzel/Walker/Stanton [2004] – Marketing – 13 Ed.-TMH
7. Fundamentals of Marketing (Mc Graw Hill) , Stanton William J
8. Marketing Management: Planning, implementation and Control, Ramaswamy V.S. and
Namakumari S
9. Gary Armstrong, Michael Harker, Philip Kotler and Ross Brennan, Marketing: An
Introduction, Financial Times Prentice Hall (2009)
10. Greg W. Marshall, Mark Johnson, Marketing Management, McGraw-Hill Higher
Education (2009)
11. Majumdar, Ramanuj, Product Management in India, Prentice Hall, New Delhi (2009)
12. P. K. Saxena, Principles of management: A Modern Approach, Global India
Publications(2009)
13. Philip Kotler and Kevin Keller, Marketing Management, Pearson Education, 14
Edition(2012)
th
14. Ramaswamy, V.S. and Namakumari S.,Marketing Management, Macmillan India, New
Delhi(2010)
15. Srinivasan, R, Case Studies in Marketing : The Indian Context, Prentice Hall, New Delhi,
th
4 Ed. (2008)
16. V. S. Bagad, Principles of Management, Technical Publications (2009)
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Sub Committee for Curriculum Development
Sustainability Studies & Infrastructure Management
Format to submit syllabus
Course Name: Core Environmental Studies
(UG/PG): UG
Number of Credits: 04
Level: 02
Learning Objective(s):
1. This course will reinforce and expand on student knowledge of both physical and life
science by applying them to environmental concepts.
2. It will provide another option for students interested in studying science.
3. It also helps to create environmental awareness among the students by protecting and
conserving the environment.
4. This can make a student a globally responsible citizen.
Pedagogy:
1. Class room teaching
2. PPT presentations , Documentaries and Videos
3. Field Visit and study of local issues.
Pre-learning:
th
12
with Environment Science as one of the subject
[Batch 2015-18 FYBBA]
[2015-16]
SCMS - P
Course Outline
S.No.
1
2
Topic
The Multidisciplinary Nature of Environmental Studies
Definition, scope and importance
Need for public awareness
Natural Resources
Renewable and non-renewable resources
Natural Resources and associated problems
Forest Resources: Use and over-exploitation, deforestation,
case studies, Timber extraction, mining, dams and their effects
on forests and tribal people.
Water resources: Use and over utilization of surface and
ground water, floods, drought, conflicts over water, damsbenefits and problems.
Mineral resources: Use and exploitation, environmental effects
of extracting and using mineral resources, case studies.
Food resources: World food problems, changes caused by
agriculture and overgrazing, effects of modern agriculture
fertilizer-pesticide problems, water logging, salinity, case
studies.
Energy resources: Growing energy needs, renewable and non
renewable energy sources, use of alternate energy sources,
case studies.
Land resources: Land as a resource, land degradation, man
induced landslides, soil erosion and desertification
Role of an individual in conservation of natural resources
Equitable use of resources for sustainable lifestyles
Ecosystems
Concept of an ecosystem
Structure and function of an eco-system
Producers, consumers and de-composers
Energy flow in the ecosystem
Ecological succession
Food chains, food webs, and ecological pyramids
Introduction, types, characteristic features, structure and
function of the following ecosystem:Forest ecosystem
Grassland ecosystem
Desert ecosystem
Aquatic ecosystem (Ponds, streams, lakes, rivers, oceans,
estuaries)
[Batch 2015-18 FYBBA]
Hours
15
15
[2015-16]
3
SCMS - P
Bio-diversity and its conservation
Introduction – Genetic, species and eco-system diversity
Biographical classification of India
Value of biodiversity: consumptive use, productive use, social,
ethical, aesthetic and option values.
Bio-diversity at global, national and local levels
India as a mega-diversity nation
Hot-spots of bio-diversity
Threats to bio-diversity: Habitat loss, poaching of wildlife,
man-wildlife conflicts.
Endangered and endemic species of India
Conservation of bio-diversity: In situ and Ex-situ conservation of
bio-diversity.
Environmental Pollution
Définition, Causes, effects and control measures of: Air Pollution, Water Pollution, Soil Pollution, Marine Pollution,
Noise Pollution
Thermal Pollution
Nuclear Hazards
Solid Waste Management: Causes, effects and control
measures of urban and industrial wastes.
Role of an individual in preventive of pollution
Pollution case studies
Disaster management: Floods, earthquake, cyclone and
landslides
Social Issues and the Environment
From unsustainable to sustainable development
Urban problems related to energy
Water conservation, rain water harvesting, watershed
management
Resettlement and rehabilitation of people, its problems and
concerns – Case studies
Environmental Ethics: Issues and possible solutions
Climate change, global warming, acid rain, ozone layer
depletion
Nuclear accidents and holocaust
Case Studies
Wasteland reclamation
Consumerism and waste products
Environment Protection Act
Air (Prevention & Control of Pollution) Act
Water (Prevention & Control of Pollution) Act
Wildlife Protection Act
Forest Conservation Act
Issues involved in enforcement of environmental legislation
Public awareness
[Batch 2015-18 FYBBA]
15
[2015-16]
SCMS - P
Human Population and the Environment
Population growth, variation among Nations
Population explosion – Family Welfare program
Environment and human health
Human Rights
Value Education
HIV/AIDS
Women & Child Welfare
4
15
Role of Information Technology in Environment and Human
health
Case Studies
Field Work
Visit to a local area to document environmental assetsriver/forest/grassland/hill/mountain
Visit to a local polluted site –
Urban/Rural/Industrial/Agricultural
Study of common plants, insects, birds
Study of simple eco-systems – ponds, river, hill slopes, etc
Books Recommended
1. Perspectives in Environmental Studies by Kaushik and Kaushik (2011) New Age
International, Publications, New Delhi
2. A Text Book of Environmental Science by Arwin Kumar (2010) APH Publishing
Corporation, New Delhi
3. Environmental Studies Basic Concepts by V K Ahuwalia (2013) Published by TERI
(The Energy & Resources Institute) Darbari Seth Block Habitate Place Lodhi Road, New
Delhi- 11 0003, India.
Students are also requested to refer and go through following Monthly and Fortnightly
Terra Green by TERI, National Geographic, Down to Earth by Centre for Science and
Environment.
[Batch 2015-18 FYBBA]