partner with us
Martine Balouka-Vallette,
CEO Aparthotels Adagio®
Created in 2007, Aparthotels Adagio® rapidly rose
Aparthotels Adagio® are fully in line with the new requirements of today’s business and leisure clienteles, and offer an
to become the number one, in Europe, thanks
appropriate response to a sustained demand: choice locations, spacious apartments with well-equipped kitchens and
to the success of its Adagio and Adagio access
tiered pricing for stays of 4 nights or more. Our brand’s rapid and sustainable growth has been built on the success
products. Our brand, which comprises more than
this concept has enjoyed with our customers, our investors and our business partners.
100 aparthotels in 10 countries, is now developing
its network in a number of high-potential markets,
Would you like to develop an Adagio or Adagio access aparthotel project ? We will place our teams of experts at your
such as Latin America, the Middle East, Africa and
disposal, to help at each stage of your investment – the financial and legal arrangements, assistance with choosing
Russia… Our ambition is to become the market
the type of ownership, optimising the construction costs, monitoring the work carried out and assisting with the
leader in each of these territories.
aparthotel’s opening – and they will work alongside you throughout. As specialists in the aparthotels market, and
guarantors of its future operational efficiency, they will support you throughout your project, and help you to make the
most of your investment.
Adagio Toulouse Parthénon
02
Adagio Liverpool City Centre
03
110 aparthotels
13,000 apartments
10 countries
3 product lines
St-Denis Pleyel
Colombes
Carrières
Asnières
La Villette
Sous Poissy
Courbevoie
Clichy
Montmartre
La Défense 2 3
Gare du Nord
Gare
Puteaux
St-Lazare
N1
o
Aparthotels Adagio®, No. 1 for aparthotels in Europe, offers modern apartments providing a
kitchen and hotel services, in city centre locations. What is special about us is that we offer tiered
pricing for stays of 4 nights or more, so as to meet the expectations of long-stay customers.
Gare
de l’Est
Hamburg
for aparthotels
in Europe
Opéra
Paris XV
Marne-La-Vallée
Bastille
Gare de Lyon
London
Nogent sur marne
Gare Montparnasse
Gare d’Austerlitz
2
Montrouge
Vanves
Clamart
Massy
17
Kiev
Vincennes
Reuilly
Porte de Charenton
Porte de Versailles
Quai d’Ivry
Maisons Alfort
Orly airport
Madinah
Riyadh
Mekka
Jizan
Île-de-France / Paris
20
St-Denis Pleyel
Colombes
Carrières
Asnières
La Villette
Sous Poissy
St-Genis
Courbevoie
Clichy
Montmartre
La Défense 2 3
Gare du Nord
Gare
Puteaux
St-Lazare
Roissy Charles de Gaulle airport
Gare
de l’Est
The network consists of 110 aparthotels and 13,000 apartments in Europe,
and is set to expand to 150 aparthotels and 15,000 apartments worldwide by 2018.
Opéra
The brand, which was created in 2007, offers three product lines:
Paris XV
2
Montrouge
Vanves
Clamart
Massy
Adagio access
Kiev
UKRAINE
Nogent sur marne
Porte de Versailles
Adagio
Jundai
Alphaville
Vincennes
Reuilly
Gare Montparnasse
Gare d’Austerlitz
Madrid
Marne-La-Vallée
Bastille
Gare de Lyon
• Adagio, midscale aparthotels in a contemporary style, at the heart of some
of the main metropolises,
• Adagio access, functional aparthotels at affordable prices close to city centres.
• Adagio premium, upscale aparthotels for ultimate convience located in iconic cities.
Roissy Charles de Gaulle airport
Porte de Charenton
Quai d’Ivry
Maisons Alfort
Orly airport
Île-de-France / Paris
Adagio premium
Opening soon
IVORY COAST
QATAR
Madinah
Riyadh
Mekkah
Abidjan
UAE / EAU
Jizan
ANGOLA
Luanda
Number of Adagio and Adagio access in the city
Aparthotels Adagio® is a brand created by the joint-venture between the Accor and Pierre & Vacances-Center Parcs groups.
our brand values
Accor, the world’s leading hotel operator and the market leader in Europe, is present in 92
countries, with more than 3,600 hotels and 470,000 rooms.
INDePENDeNCE: so that we meet everyone’s needs for autonomy, freedom and flexibility.
RESPECT FOR DIFFERENT LIFESTYLES: so that everyone can live their own life as normal,
while they are on the move.
FRIENDLINESS: so that we provide satisfaction for all our customers, by offering a warm welcome
and building sincere and generous relationships with them.
With Aparthotels Adagio®, Accor is providing an additional offer to traditional hotels: an extended
stay product.
The Pierre & Vacances-Center Parcs group is the European market leader in local leisure
tourism. It has built its growth on an economic model created by combining its 2 business lines:
real estate and tourism.
With Aparthotels Adagio®, the Pierre & Vacances Center Parcs group is expanding its offer for urban
destinations and reaching out to a more business-oriented target market.
04
05
adagio
product
Adagio: midscale and upscale aparthotels for a clientele
that expects comfort and services
Example of a 1-bedroom apartment
sleeping up to 4 guests
Example of a studio sleeping 2 guests
1
4
5
Size of
aparthotels:
2
5
90 to
150
3
1
apartments.
Apartments with a warm ambience and a contemporary decor,
located in city centres or close to business districts.
Adagio aparthotels are located close to public transport facilities and retail outlets.
They offer pleasant stays, with complete peace of mind.
with wardrobe bed in the closed position
2
4
5
4
3
3
1/2
with wardrobe bed in opened position
KEY : 1. Night-time area: bed, iPod docking station, blackout curtains. 2. Living area: pull-out sofa bed, armchair, coffee table, LCD screen TV, storage
space. 3. Working area: desk, telephone, internet connection. 4. Kitchen area: dining table, work surface, fridge-freezer, ceramic hob, extractor hood,
microwave oven with grill, dishwasher… 5. Bathroom area: shower (or bath tub), washbasin, toilet.
Standard breakdown and living area
Optimised public areas
n 70% studios, with a net surface area of 25 m².
n 30% 1-bedroom apartments
with a net surface area of 35 m².
n GROSS Floor area: 44 m² per apartment on average.
n Entrance,
n 24/7 reception,
n Lobby with a business corner,
n Breakfast room,
n Fitness center,
n Laundry,
n Cloakroom.
additional services
n Free internet connection,
n Parking (available at 20% of the stock of apartments)
or 24-hour public car park available within 300 m.
Adagio Köln City
06
i.e. a total surface area of approximately
390 m² for 100 apartments
(with movements, including operational areas).
Adagio Vienna City
07
Example of a studio sleeping up to 4 guests
adagio access
product
5
1/2
4
3
Size of
aparthotels:
Adagio access: economy segment aparthotels
for a clientele seeking comfort and affordable prices.
Example of a studio sleeping 2 guests
5
70 to
120
3
1
4
with wardrobe bed in the closed position
apartments.
2
The Adagio access product offers functional aparthotels close to public
transport facilities and retail outlets. .
5
1
4
2
3
with wardrobe bed in opened position
KEY : 1. Night-time area: bed, blackout curtains. 2. Living area: day bed, coffee table, LCD screen TV. 3. Working area: removable office table, telephone,
internet connection. 4. Kitchen area: work surface, refrigerator, hob, microwave oven with grill. 5. Bathroom area: shower, washbasin, toilet.
Standard breakdown and living area
Optimised public areas
n 70% studios sleeping 2 guests,
with a net surface area of 19 m².
n 30% studios sleeping 4 guests,
with a net surface area of 25 m².
n GROSS Floor area: 32 m² per apartment on average.
n Entrance,
n Reception,
n Lobby,
n Breakfast room,
n Laundry,
n Cloakroom.
additional services
n Free internet connection,
n Parking (available at 20% of the stock of apartments)
or 24-hour public car park available within 300 m.
Adagio
Köln City
Adagio access
Munchen
City Olympiapark
08
i.e. a total surface area of approximately
290 m² for 100 apartments
(with movements, including operational areas).
Adagio access Paris Clichy
09
a source of
high operational
profitability
The Aparthotels Adagio® business model is based on a high proportion
of extended stays, driven primarily by corporate travellers.
This guarantees optimal occupancy rates and lower operating costs,
thus generating higher margins than traditional hotels.
Adagio Liverpool City Centre
The Aparthotels Adagio® business model generates:
An attractive real estate investment
Limited investment costs
a GOP boosted by a high proportion of extended stays
Maximised occupancy rates
The core business of Aparthotels Adagio® is extended stays: transient stays account for
just 20% of its total room nights. This positioning guarantees higher and more stable
occupancy level, which is less sensitive than traditional hotels to economic cycles.
Minimised operating costs
This long-stay positioning also contributes to the business model’s profitability. The frequency
of housekeeping is reduced, the required staffing levels are optimised, administration is
simplified and the catering service is limited to breakfast.
A GOP of over 60%
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Aparthotels Adagio® offer an excellent return per square metre:
• apartment surface areas contained,
• limited premises required for operational needs,
• public areas mutualised.
All of which ensures efficient space usage.
Flexible real-estate assets:
• new build,
• takeover of existing aparthotels,
• office space or housing conversions.
A high return
on investment
Optimised operating margins
and a limited requirement
in terms of capital employed
will ensure a high return
on investment.
In the long term, it will be relatively easy to convert aparthotels
back to residential use.
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an
ambitious
development
Middle East
Latin
America
Rio Zurich
Hamburg
Europe
Aparthotels Adagio® are pursuing an ambitious development strategy
with the aim of imposing their market leadership on new territories.
It involves fixed or variable leases, management or franchise partnerships.
Frankfurt
Amsterdam
Strasbourg
Lisbon
Istanbul
Aix-en-Provence
Dubai
Rennes
Lille
Bordeaux
Manchester
Montpellier
Paris
A dynamic development process, with 30 projects already signed
and under construction.
Rome
Buenos
Aires
Lyon
Barcelona
and more...
DESIGN
Standard plans, technical requirement specifications, brief designs, our Design & Technical teams will provide
you with full details of construction standards and ensure that these are properly applied during the project’s various
design phases.
F IN AN CIAL AND L EGAL ARRAN G E M E N TS
MONITORING OF CONSTRUCTION WORKS
Working with our Aparthotels Adagio Development teams, you will have a detailed vision of your future investment, thanks
to our financial forecasts. Whether it involves fixed or variable leases, management or franchise partnerships, we will work out
together the type of contract best suited to your project’s needs.
We will assist you throughout your construction or refurbishment works.
We will work hand in hand with you to approve the show apartment. Our teams will attend to the tasks of purchasing
and installing furniture, and grant you the benefit of the purchase prices negotiated with our suppliers.
T E C HN ICAL feasi bility
O pening , sales and distrib u tion
Prior to the design phase, we will assist you with the preliminary studies essential to making your investment decision,
e.g. constraints imposed by the building itself, space planning, choosing a sign, capacity studies,
apartment mix, etc.
Whatever the type of contract your project involves, our dedicated team will work with you to optimise the opening and
the positioning your new aparthotel in the marketplace.
We will look after the integration of IT tools in the areas of distribution, inventory management and customer relationship
management as well as for administrative functions, and will train staff on site in all standards of Aparthotels Adagio®.
®
12
Nice
London
This network has been rapidly expanding since 2007, the year of its creation,
and aims to double its size by 2018, with 150 aparthotels in 15 countries.
Technical assistant & pre-opening support.
Our experts will guide and advise you
at each stage of your project:
Birmingham
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90%
expertise
& skills
of Adagio guests
are either satisfied
or very satisfied.
82%
Operational know-how specific to the aparthotels market.
The brand benefits from synergies between its two shareholders,
Accor and Pierre & Vacances Center Parcs, boosting its
strengths and optimising its revenue performance.
of our guests would
recommend the brand
Aparthotels Adagio®
Guest satisfaction survey 2014
Adagio São Paulo Moema - Brazil
TRIED AND TESTED REVENUE MANAGEMENT POLICY
effective sales
Adagio has shown the way in terms of creating a RM policy dedicated to long-stay customers. It enables to maximise margins
while at the same time optimising revenue performance based on the lengths of stay.
Its revenue managers are experts in long-stay business and use a RM tool that has been specially developed
for the team.
- the Adagio sales force: 30 sales experts on extended stay dedicated to the brand,
- the Accor sales force: 200 sales staff based on sales offices around the world, focusing on multinationals
with a high potential.
- the Pierre & Vacances sales force: 50 sales staff operating in all key markets in Europe.
building customer loyalty
intensified internet distribution
- a dagio-city.com: the reference in extended stay distribution, with a unique booking engine. Leisure and corporate customers
can book their stays lasting more than a month directly on line.
- accorhotels.com: Accor’s multi-brand portal provides a global customer reach,
- pierreetvacances.com: the multi-brand portal of the Pierre & Vacances-Center Parcs group is aimed primarily
at European leisure customers.
The brand is marketed via on-line travel agents (OLTA) and GDS, benefiting from contracts negotiated by its shareholders, on
terms suited to its particular business model.
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The Adagio and Adagio access ranges are part of the Accor loyalty program: Le Club Accorhotels.
This programme includes 13 brands, i.e. 2,900 participating hotels in 92 countries,
and more than 18 million members worldwide.
The other support services are experts in long-stay business: human resources, marketing,
communication, quality monitoring, technical expertise, operations, purchasing, financial
controlling and legal advice. The brand benefits from additional expertise provided by its two shareholders,
such as access to specialised national suppliers, to customer satisfaction measurement tools and to Development teams
operating in many countries.
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adagio-city.com/development
Contact :
Jérôme Navarre,
Director Development, Design & Projects.
[email protected]
Aparthotels Adagio® a brand of
ADAGIO SAS - 11, rue de Cambrai, 75947 Paris Cedex 19, France. SAS au capital de 1 000 000 € - 503 938 110 RCS - PARIS - SIRET 503 938 110 00015 - APE 6420Z
Crédits photo : Brussels, Marseille Prado Perrier, Nice Magnan - Abaca - D. Pitsch, BETC - F.Peyranne, Y.Forestier, ICOM - Fotolia - Non binding pictures and plans.