APICS DIGITAL BRAND IDENTITY STANDARDS
An Overview
Version 1.0 • October 1, 2013
Proprietary and Confidential
For Internal Purposes Only
Contents
1
Site Elements
1.1
Header Treatment
5
1.2 Local Area Banner
6
4
3
4.1
Colors and Fonts
1.3
Navigation7
1.4
Sidebar8
Site Examples
10
2.1
Home Page Examples
(District)
12
2.1
Home Page Examples
(Chapter)
15
3
2.2 Sub-Page Examples
17
Site Conventions
and Guidelines
19
3.1
Site Conventions
3.2 Additional Guidelines
APICS Digital Brand Identity Standards Overview
22
October 1, 2013
25
27
28
Online Advertising
Standards
29
5.1
Online Advertising
Standards
31
6
32
Brand Message
6.1
Mission, Brand Pillars,
Position and Promise
21
Version 1.0
4.2 Grid and Elements
5
1.5
Body9
2
Visual Elements and Styling
33
Introduction
Building the APICS Brand
As the leading professional association for supply chain and operations management, APICS is the premier
provider of research, education and certification programs that enable individuals and their organizations to
learn how to advance supply chain excellence, innovation and resilience.
We understand that supply chains are a strategic asset. Companies that build smart, high-performing supply
chains know success depends upon rigorous management and the application of best practices. In much the
same way, carefully managing APICS’s professional image will build our brand into a strategic and valuable
asset. Consistency in the presentation of our external image across all media reinforces our leadership
position and communicates our commitment to excellence.
The APICS Digital Brand Identity Standards contains what you need to know to support the growth of our
brand on an APICS district or chapter website. These guidelines should be used in conjunction with the
APICS Brand Identity Standards. Following these guidelines will ensure that we present our organization in a
way that augments our brand equity and increases our market impact.
Please contact us with any questions you may have about our digital brand standards. Together we can
increase APICS’s brand awareness, reputation and equity.
— APICS Marketing Team
APICS Digital Brand Identity Standards Overview
Version 1.0
October 1, 2013
1
Introduction
The APICS Brand Advantage
A brand can be among the most valuable assets a company owns. In a crowded marketplace, a brand can be
a primary means of differentiation. However, a brand requires active management to achieve its full potential.
Brands are much more than a name and logo. Managed correctly, a brand will provide a sustainable competitive
advantage, a positive placeholder in the minds of target audiences, and equity that upholds premium pricing.
Strong, well-managed brands offer market strength in the face of economic, industry or company adversity.
They inspire customer trust, loyalty and additional business. They also help people understand what an
organization values.
The APICS Digital Brand Identity Standards provides the foundation for brand excellence and success in the
online realm. This guide establishes criteria and sets forth the ground rules to present a consistent APICS
brand experience to the marketplace. This guide is intended for anyone who manages, writes, edits or
designs a website or online collateral.
The APICS Digital Brand Identity Standards cannot—and is not intended to—provide a solution for every situation.
If you have a branding question, please contact the APICS Marketing team at [email protected].
APICS Digital Brand Identity Standards Overview
Version 1.0
October 1, 2013
2
1
Site Elements
1.0
Site Elements
Creating a Consistently Excellent Online Experience
For many of our members, potential members, prospects and customers, the very first experience they have
with APICS will be with a chapter or district website. A colleague could forward a link to an event, or a
prospective member could find a site via an online search. It’s most important, therefore, that when someone
reaches an APICS affiliated site they have a positive experience. This first digital touch point could entice
someone to join, or lead to an immediate exit.
The site elements APICS has chosen are intended to offer visitors a consistently excellent experience that
highlights the chapter and district connection with APICS, yet allows for local personalization. It’s a simple yet
strong design that offers flexibility. The design was purposefully intended to be easy to consistently apply and
update across various content management systems.
High-resolution files for web development purposes are available from the APICS Marketing team. To request
the files, please contact the APICS Marketing department at [email protected].
APICS Digital Brand Identity Standards Overview
Version 1.0
October 1, 2013
4
1.1
Header Treatment
The header contains static elements such as the logo, navigation and social media icons. This area is consistent throughout
the site and provides the user with a clear way to navigate the site.
•
•
•
•
•
Header size: 980px by 115px
Logo size: 300px by 50px
Social media icon size: 30px by 30px
Height must remain consistent
Layout, typography and background must remain consistent
OFFICIAL ORGANIZATION LOGO
Links back to home page of the district or chapter site.
Home Home
LEAVE THIS AREA BLANK
SOCIAL MEDIA ICONS (OPTIONAL)
If a chapter or district has social media
links, they can be displayed here.
WELCOME
WELCOME
TO THE
TO THE
GREAT
GREAT
LAKES
LAKES
DISTRICT
DISTRICT
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About APICS
About APICS
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APICS Digital Brand Identity Standards Overview
Version 1.0
October 1, 2013
prosciutto
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chuck meatball
chuck meatball
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sirloin shankle.
IndustryIndustry
ContentContent
& Research
& Research
5
1.2
Local Area Banner
Image banner option 1
Choose four images that reflect the chapter/district.
Home
About APICS
Industry Content
& Research
Education
& Certification
“
APICS Local
Community
FAQ
Contact
Image banner spacing
The four photos must be spaced 10px apart.
WELCOME TO THE GREAT LAKES DISTRICT
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prosciutto chuck meatball capicola brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow rump kielbasa chicken ground round shoulder.
Pork loin salami short loin tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail beef, ball
tip boudin prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
DISTRICT ANNOUNCEMENT
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sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye.
• Tri-tip pork belly strip steak doner drumstick
• Filet mignon ham hock pork loin spare ribs cow rump
• Kielbasa chicken ground round shoulder. Pork loin.
LATEST NEWS
Image banner option 2
Choose one
primary
image
that reflects the chapter/district.
Lean
enterprise
workshop
Home
• Header specification is 940px by 140px
• Height must remain consistent
For more than 50 years, APICS - the Association for
Operations
has been
• Image
mustManagement,
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ABOUT
US
UPCOMING
EVENTS
LATEST NEWS
global leader and premier source of the body of knowledge in operations management,
OCTOBER
including production, inventory, supply chain, materials management,
purchasing, and
Case Competition
JULY
logistics. Since 1957,
individuals and companies have relied on APICS for its superior
training, internationally recognized certifications, comprehensive resources, andSt.
worldwide
Cloud University
Industry Content
APICS Digital Brand
Identity
Standardsfor
Overview
1.0
October
1, 2013 industry professionals.
APICS Advocates
its members Version network
St. Cloud, Minnesota
of accomplished
& Research
Networking is king
About APICS
10th
to
11th
3:00 p.m. - 5:00 p.m.
Lean Enterprise Workshop
Our Akron Area APICS Chapter is
pleased to offer the APICS Lean
Enterprise Workshop Series.
6
Networking is King
1.3
Navigation
Horizontal Navigation
Horizontal navigation is an option for primary navigation.
HOME
HISTORY
EVENTS
Up State
The up state of the button must use #f5c400 as the color.
RESOURCES
STUDENTS
CONTACT US
FAQ
DOWN STATE
The down state of the button must use #00548b as the color.
WELCOME TO THE GREAT LAKES DISTRICT
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hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
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pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip
• Type size for navigation is 11px
steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye frankfurter navigation
pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas
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brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin
shankle.
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Left navigation can be used as the primary navigation
forbelly
the site.
Tri-tip pork
strip steak doner drumstick, filet mignon ham hock pork loin spare
ribs cow rump kielbasa chicken ground round shoulder. Pork loin salami short loin
Lean enterprise workshop
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mignon pig tail beef, ball tip boudin prosciutto beef ribs turkey. Hamburger shoulder
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• Tri-tip pork belly strip steak doner drumstick
• Filet mignon ham hock pork loin spare ribs cow rump
• Kielbasa chicken ground round shoulder. Pork loin.
WELCOME TO THE GREAT LAKES DISTRICT
Home
About APICS
UPCOMING
EVENTS
Industry Content
& Research
AUGUST
Education District meeting
& Certification
Clocktower Resort &
Conference Center
APICS LocalRockford, Illinois
Community 7:00 p.m. - 9:00 p.m.
18th
FAQ
LATEST NEWS
LEARN MORE
Contact
OCTOBER
Case Competition
10th
St. Cloud University
to
St. Cloud, Minnesota
LATEST
NEWS
3:00
p.m. - 5:00 p.m.
11th
APICS Digital Brand Identity Standards Overview
LEARN MORE
DISTRICT ANNOUNCEMENT
DISTRICT ANNOUNCEMENT
DOWNLOADS
Presentations from the 5/18
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
district meeting
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye.
Succession Planning - Keith Johnson CPIM,
CSCP & Jim Tilton CPIM
• Tri-tip pork belly strip steak doner drumstick
• Filet mignon ham hock pork loin spare ribs cow rump
DOWNLOAD
• Kielbasa chicken ground round shoulder. Pork loin.
Version 1.0
October 1, 2013
Foundation Update - Tim Wilson CFPIM,
CIRM, CSCP
7
ORY
S
g
1.4
Sidebar HISTORY
HOME
EVENTS
CONTACT US
FAQ
STUDENTS
RESOURCES
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content
such
as related
links,
calls to
action and promotions.
WELCOME
TO
THE
GREAT
LAKES
DISTRICT
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shankle.
LATEST NEWS
IMAGES
WELCOME TO THE GREAT LAKES DISTRICT
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Lean enterprise workshop
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EXAMPLES
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Lean
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UPCOMING EVENTS
18th
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
DISTRICT ANNOUNCEMENT
ABOUT US
LATEST NEWS
DOWNLOADS
• Filet mignon ham hock pork loin spare ribs cow rump Networking is king
Education
Our mission is to continue as the premier provider of resource management education in the
• Kielbasa chicken ground round shoulder. Pork loin.
& Certification
greater Cleveland area. The Cleveland Chapter is dedicated to enhancing individual & organi-
DISTRICTLEARN
ANNOUNCEMENT
MORE
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jowlLocal
sirloin tenderloin chicken ham
APICS
hock turkey. Tenderloin capicola spare ribs strip
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Community
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OCTOBER
FAQ
steak bacon ribeye.
10th
to
11th
Case Competition
Presentations
the 5/18
zational success by inspiring lifelong learning. One of our
major goals isfrom
to enhance
the
meeting
forofitsknowledge
members to ourdistrict
perceived value APICS
of the Advocates
APICS body
members,
future members and local
businesses. This will be accomplished by providing excellent instructors for our CPIM certifiSuccession Planning - Keith Johnson CPIM,
cation classes as well as the new Fundamentals courses. The superior education we will
CSCP & Jim Tilton CPIM
offer will help maintain our current membership numbers and position ourselves for growth.
St. Cloud University
• Tri-tip pork belly
strip steak doner drumstick
Contact
St. Cloud, Minnesota
• Filet mignon ham hock pork loin spare ribs cow rump
3:00 p.m. - 5:00 p.m.
• Kielbasa chicken ground round shoulder. Pork loin.
DOWNLOADS
Foundation Update - Tim Wilson CFPIM,
CIRM, CSCP
Presentations from the 5/18
district meeting
LEARN MORE
Succession Planning - Keith Johnson CPIM,
CSCP
Jim Tiltonnext
CPIM
We are
now&planning
year’s programs
and invite you to submit an abstract to be a
DOWNLOAD
speaker. We want a slate of speakers ready
to go for both PDM’s (professional developTim WilsonWe
CFPIM,
mentFoundation
meetings) Update
and for -seminars.
know
CIRM,
CSCP
we have
some
of the brightest and most
talented professionals in the country!
JULY
At Alamo, APICS members get unlimited
mileage and year-round discounts of up to
20 percent off Alamo’s already great rates.
Book with your travel agent or Alamo. Be
sure to request ID Number 93539 at the
time of reservation. Call (800) 354-2322
or visit http://www.alamo.com
days until
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APICS LOCAL COMMUNITY
Our Akron Area APICS Chapter is
pleased to offer the APICS Lean
Enterprise Workshop Series.
Networking is King
APICS members are one of the top
professional groups around Cleveland
with skill sets that are above and
beyond any employer can hope to
have on their team.
APICS Advocates for its
Members
APICS has written a letter to
employers to bring visibility to the
value of operations and supply chain
management professionals.
464
days until
APICS 2014
>> REGISTER TODAY
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October 1, 2013
EDUCATION & CERTIFICATION
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MEMBER
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JULY
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CONTACT
ORY
S
1.5
Body
The body is where the main content of the website goes. The design of the center column should be determined based on
the type of content that will be presented in this area.
EVENTS
RESOURCES
CONTACT US
FAQ
STUDENTS
EXAMPLES
WELCOME TO THE GREAT LAKES DISTRICT
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip
steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye frankfurter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas
shankle jerky spare ribs beef short ribs cow prosciutto chuck meatball capicola
brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin
shankle.
ABOUT US
Home
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sed felis blandit fringilla at ac lorem. Interdum et malesuada fames ac ante ipsum primis in
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tempor condimentum suscipit. Curabitur pretium eros ac consectetur posuere.
About APICS
Industry Content
& Research
Education
& Certification
Lean Ente
Our Akron Are
pleased to of
Enterprise Wo
Networkin
LATEST NEWS
APICS memb
professional
with skill sets
beyond any e
have on their
Proin convallis enim sed mi suscipit, sit amet dictum leo lobortis. Morbi in laoreet sapien.
Mauris eleifend purus in metus ultricies auctor. Duis in iaculis sapien. Suspendisse hendrerit risus ac urna venenatis fringilla. Duis lacinia turpis in tortor accumsan, scelerisque
iaculis sem placerat. Aenean non turpis tortor. Vestibulum molestie rhoncus magna et
Lean enterprise workshop
eleifend. Pellentesque hendrerit est tellus, non auctor neque dignissim vitae. Praesent
pellentesque ornare nisl, vel euismod est tempus eget. Vestibulum ante ipsum primis in
faucibus orci luctus et ultrices posuere cubilia.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare
APICS Local
ribs cow rump kielbasa chicken ground round shoulder. Pork loin salami short loin
Community
tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet
mignon pig tail beef, ball tip boudin prosciutto beef ribs turkey. Hamburger shoulder
FAQ
fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
DISTRICT ANNOUNCEMENT
LATEST NEW
APICS Adv
Members
APICS has wr
employers to
value of oper
management
Networking is king
Contact
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip
steak bacon ribeye.
APICS Advocates for its members
CALL FOR SPEAKERS
JULY
We are now planning next year’s programs
and invite you to submit an abstract to be a
speaker. We want a slate of speakers ready
to go for both PDM’s (professional developPresentations from the 5/18ment meetings) and for seminars. We know
district meeting
we have some of the brightest and most
talented professionals in the country!
Succession Planning - Keith Johnson CPIM,
CSCP & Jim Tilton CPIM
DOWNLOADS
• Tri-tip pork belly strip steak doner drumstick
• Filet mignon ham hock pork loin spare ribs cow rump
• Kielbasa chicken ground round shoulder. Pork loin.
LEARN MORE
on
MEMBER BENEFITS
At Alamo, APICS members get unlimited
mileage and year-round discounts of up to
20 percent off Alamo’s already great rates.
Book with your travel agent or Alamo. Be
sure to request ID Number 93539 at the
time of reservation. Call (800) 354-2322
or visit http://www.alamo.com
46
days u
APICS 2
LEARN MORE
DOWNLOAD
Foundation Update - Tim Wilson CFPIM,
CIRM, CSCP
DOWNLOAD
464
>> REGISTER
LINKEDIN
CAREER OPPORTUNITIES
Members - Please invite your co-workers,
family, friends, and anyone you know who
would be interested in learning more about
APICS Cleveland programs, courses, or
activities.
Be sure to check out all of our latest job
postings. Our database is updated weekly
with new and exciting opportunities
available exclusively for our members.
LEARN MORE
LEARN MORE
days until
APICS 2014
APICS Digital Brand Identity Standards Overview
Version 1.0
October 1, 2013
>> REGISTER TODAY
9
2
Site Examples
2.0
Site Examples
Creating a Visually Appealing Web Presence
The sample home page and interior page designs are intended to provide some examples of sites designed
using these guidelines. They are attractive, easy to navigate and distinctive. The horizontal and vertical
navigation, combined with the two- or three-column formats, allows for many page configurations.
APICS Digital Brand Identity Standards Overview
Version 1.0
October 1, 2013
11
2.1
Home Page Examples (District)
WELCOME TO THE GREAT LAKES DISTRICT
Home
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye
frankfurter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs cow
prosciutto chuck meatball capicola brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin shankle.
About APICS
Industry Content
& Research
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow rump kielbasa chicken ground round shoulder.
Pork loin salami short loin tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail beef, ball
tip boudin prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
Education
& Certification
APICS Local
Community
DISTRICT ANNOUNCEMENT
FAQ
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye.
Contact
• Tri-tip pork belly strip steak doner drumstick
• Filet mignon ham hock pork loin spare ribs cow rump
• Kielbasa chicken ground round shoulder. Pork loin.
LATEST NEWS
Lean enterprise workshop
UPCOMING EVENTS
Networking is king
JULY
APICS Advocates for its members
OCTOBER
10th
to
11th
Case Competition
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
LEARN MORE
464
AUGUST
18th
days until
APICS 2014
District meeting
Clocktower Resort & Conference Center
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
LEARN MORE
>> REGISTER TODAY
APICS Digital Brand Identity Standards Overview
Version 1.0
October 1, 2013
12
2.1
Home Page Examples (District)
HOME
HISTORY
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaolaTO
t-bone
short ribs
pork chop beef
ribs strip steak
bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye
WELCOME
THE
GREAT
LAKES
DISTRICT
frankfurter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs cow
Industry Content
& Research
prosciutto
chuck sit
meatball
capicola
brisket
rump
pork tenderloin
Bacon
ipsum dolor
amet pork
chop
bacon
tail tenderloin.
jowl sirloinCow
tenderloin
chickenshort
hamloin, short ribs filet mignon sirloin shankle.
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
Tri-tip tail
porksausage
belly stripflank
steakprosciutto
doner drumstick,
filet mignon
ham hock
pork loin
sparebeef
ribs cow rump kielbasa chicken ground round shoulder.
pancetta
t-bone meatloaf
ribeye.
Shoulder
venison
Pork loin
salami short
loin tongue
flankt-bone
biltongshort
jowl rump
drumstick
Cow sirloin fatback meatball filet mignon pig tail beef, ball
pastrami,
meatloaf
drumstick
bresaola
ribs pork
chop prosciutto.
beef ribs strip
tip boudin prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye frankfurter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas
shankle jerky spare ribs beef short ribs cow prosciutto chuck meatball capicola
DISTRICT ANNOUNCEMENT
brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin
shankle.
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
APICS Local
Community
LATEST NEWS
FAQ
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
bresaola
t-bonedoner
short drumstick,
ribs pork chop
ribs strip
ribeye.
Tri-tipdrumstick
pork belly
strip steak
filetbeef
mignon
hamsteak
hockbacon
pork loin
spare
Contact
LATEST NEWS
UPCOMING EVENTS
Lean enterprise workshop
Networking is king
District
meeting
Clocktower Resort &
Conference Center
APICS Advocates for its members
Rockford,
Illinois
7:00 p.m. - 9:00 p.m.
ribs cow rump kielbasa chicken ground round shoulder. Pork loin salami short loin
Tri-tipbiltong
pork belly
steak
doner drumstick
tongue• flank
jowlstrip
rump
drumstick
prosciutto. Cow sirloin fatback meatball filet
• pig
Filettail
mignon
pork loin
spare ribs
cowribs
rump
mignon
beef,ham
ball hock
tip boudin
prosciutto
beef
turkey. Hamburger shoulder
•
Kielbasa
chicken
ground
round
shoulder.
fatback meatball cow meatloaf. Leberkas beef Pork
ribs loin.
sirloin pig venison.
10th
to
11th
Lean enterprise workshop
Networking is king
DISTRICT ANNOUNCEMENT
Bacon ipsum
dolor sit amet EVENTS
pork chop bacon tail jowl sirloin tenderloin chicken ham
UPCOMING
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
pastrami, meatloaf drumstick bresaola t-bone short ribs porkOCTOBER
chop beef ribs strip
steak bacon ribeye. JULY
Case Competition
• Tri-tip pork belly strip steak doner drumstick
• Filet mignon ham hock pork loin spare ribs cow rump
• Kielbasa chicken ground round shoulder. Pork loin.
10th
to
11th
464
AUGUST
18th
Case
Competition
days until
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
APICS 2014
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
LEARN MORE
LEARN MORE
OCTOBER
CONTACT US
FAQ
STUDENTS
About APICS
Education
& Certification
18th
RESOURCES
WELCOME TO THE GREAT LAKES DISTRICT
Home
AUGUST
EVENTS
District meeting
APICS Advocates for its members
DOWNLOADS
Presentations from the 5/18
district meeting
Succession Planning - Keith Johnson CPIM,
Clocktower Resort & Conference
Center
CSCP
& Jim Tilton CPIM
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
DOWNLOAD
LEARN MORE
Foundation Update - Tim Wilson CFPIM,
CIRM, CSCP
>> REGISTER TODAY
LEARN MORE
DOWNLOAD
JULY
APICS Digital Brand Identity Standards Overview
Version 1.0
October 1, 2013
13
2.1
Home Page Examples (Chapter)
HOME
ABOUT APICS
INDUSTRY CONTENT
& RESEARCH
EDUCATION
& CERTIFICATION
APICS LOCAL
COMMUNITY
FAQ
CONTACT US
LATEST NEWS
Lean enterprise workshop
Networking is king
APICS Advocates for its members
ABOUT US
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye frankfurter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs cow prosciutto chuck
meatball capicola brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow rump kielbasa chicken ground round shoulder. Pork
loin salami short loin tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail beef, ball tip boudin
prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
464
CALL FOR SPEAKERS
MEMBER BENEFITS
LINKEDIN
We are now planning next year’s programs
and invite you to submit an abstract to be a
speaker. We want a slate of speakers ready
to go for both PDM’s (professional development meetings) and for seminars. We know
we have some of the brightest and most
talented professionals in the country!
At Alamo, APICS members get unlimited
mileage and year-round discounts of up to
20 percent off Alamo’s already great rates.
Book with your travel agent or Alamo. Be
sure to request ID Number 93539 at the
time of reservation. Call (800) 354-2322
or visit http://www.alamo.com
Members - Please invite your co-workers,
family, friends, and anyone you know who
would be interested in learning more about
APICS Cleveland programs, courses, or
activities.
LEARN MORE
LEARN MORE
LEARN MORE
days until
APICS 2014
>> REGISTER TODAY
APICS Digital Brand Identity Standards Overview
Version 1.0
October 1, 2013
14
2.1
Home Page Examples (Chapter)
ABOUT US
Home
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock
turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef pancetta
tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami,
meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye.
Short loin tongue fatback bresaola venison, rump ribeye frankfurter pork boudin pork chop
shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs
cow prosciutto chuck meatball capicola brisket rump tenderloin. Cow pork tenderloin short
loin, short ribs filet mignon sirloin shankle.
About APICS
Industry Content
& Research
Education
& Certification
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow
rump kielbasa chicken ground round shoulder. Pork loin salami short loin tongue flank
biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail
beef, ball tip boudin prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow
meatloaf. Leberkas beef ribs sirloin pig venison.
APICS Local
Community
FAQ
LATEST NEWS
Lean Enterprise Workshop
Our Akron Area APICS Chapter is
pleased to offer the APICS Lean
Enterprise Workshop Series.
Networking is King
APICS members are one of the top
professional groups around Cleveland
with skill sets that are above and
beyond any employer can hope to
have on their team.
APICS Advocates for its
Members
APICS has written a letter to
employers to bring visibility to the
value of operations and supply chain
management professionals.
Contact
JULY
CALL FOR SPEAKERS
MEMBER BENEFITS
We are now planning next year’s programs
and invite you to submit an abstract to be a
speaker. We want a slate of speakers ready
to go for both PDM’s (professional development meetings) and for seminars. We know
we have some of the brightest and most
talented professionals in the country!
At Alamo, APICS members get unlimited
mileage and year-round discounts of up to
20 percent off Alamo’s already great rates.
Book with your travel agent or Alamo. Be
sure to request ID Number 93539 at the
time of reservation. Call (800) 354-2322
or visit http://www.alamo.com
LEARN MORE
LEARN MORE
464
days until
APICS 2014
>> REGISTER TODAY
APICS Digital Brand Identity Standards Overview
Version 1.0
LINKEDIN
CAREER OPPORTUNITIES
Members - Please invite your co-workers,
family, friends, and anyone you know who
would be interested in learning more about
APICS Cleveland programs, courses, or
activities.
Be sure to check out all of our latest job
postings. Our database is updated weekly
with new and exciting opportunities
available exclusively for our members.
LEARN MORE
LEARN MORE
October 1, 2013
15
2.1
Home Page Examples (Chapter)
ABOUT US
Home
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock
turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef pancetta
tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami,
meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye.
Short loin tongue fatback bresaola venison, rump ribeye frankfurter pork boudin pork chop
shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs
cow prosciutto chuck meatball capicola brisket rump tenderloin. Cow pork tenderloin short
loin, short ribs filet mignon sirloin shankle.
About APICS
Industry Content
& Research
Education
& Certification
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow
rump kielbasa chicken ground round shoulder. Pork loin salami short loin tongue flank
biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail
beef, ball tip boudin prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow
meatloaf. Leberkas beef ribs sirloin pig venison.
APICS Local
Community
FAQ
LATEST NEWS
Lean Enterprise Workshop
Our Akron Area APICS Chapter is
pleased to offer the APICS Lean
Enterprise Workshop Series.
Networking is King
APICS members are one of the top
professional groups around Cleveland
with skill sets that are above and
beyond any employer can hope to
have on their team.
APICS Advocates for its
Members
APICS has written a letter to
employers to bring visibility to the
value of operations and supply chain
management professionals.
Contact
JULY
CALL FOR SPEAKERS
MEMBER BENEFITS
We are now planning next year’s programs
and invite you to submit an abstract to be a
speaker. We want a slate of speakers ready
to go for both PDM’s (professional development meetings) and for seminars. We know
we have some of the brightest and most
talented professionals in the country!
At Alamo, APICS members get unlimited
mileage and year-round discounts of up to
20 percent off Alamo’s already great rates.
Book with your travel agent or Alamo. Be
sure to request ID Number 93539 at the
time of reservation. Call (800) 354-2322
or visit http://www.alamo.com
LEARN MORE
LEARN MORE
464
days until
APICS 2014
>> REGISTER TODAY
APICS Digital Brand Identity Standards Overview
Version 1.0
LINKEDIN
CAREER OPPORTUNITIES
Members - Please invite your co-workers,
family, friends, and anyone you know who
would be interested in learning more about
APICS Cleveland programs, courses, or
activities.
Be sure to check out all of our latest job
postings. Our database is updated weekly
with new and exciting opportunities
available exclusively for our members.
LEARN MORE
LEARN MORE
October 1, 2013
16
2.2
Sub-Page Examples
BOARD OF DIRECTORS: 2012-2013
Home
Bob Stoll
About APICS
President-Elect
Bob joined the APICS Cleveland Board in 2012. He has nearly 30 years of experience in engineering and operations and
supply chain management. Bob has been a Plant Manager at three different facilities, domestically and internationally.
He is experienced in ERP systems, quality, government regulation, international design standards, plant safety, logistics,
and supply chain management. Bob currently is an Assistant Professor at Ashland University. Bob has a Doctorate of
Business Administration in Operations & Supply Chain Management from Cleveland State University, a Master of Science
Mechanical Engineering from Case Western Reserve University, & a Master of Business Administration and Bachelor of
Science in Mechanical Engineering from Rochester Institute of Technology.
Industry Content
& Research
Education
& Certification
APICS Local
Community
Dan Difilippo
Treasurer
Dan joined the APICS Cleveland Board in 2005 as an Assistant to the Director of Special Events and since then has held
positions of President, President-Elect, and Director of Education. He has 12+ years of Operations and Supply Chain
Management experience ranging from S&OP Planning and Forecasting to Negotiations and Sourcing to Operations Planning and Lean Workflow to Outbound Distribution and Logistics Operations. Dan currently works as the Global Supply
Chain Process Leader for Momentive Performance Materials (formerly GE Advanced Materials) where he leads processes
with teams in China, Japan, Germany, and the US. He is an alumni of The Weatherhead School of Management and Case
Western Reserve’s School of Engineering.
FAQ
Contact
JULY
Edward Merker
Director of Communicatioins
Ed joined APICS in 2004 and has been on the Board of Directors since 2005, serving as Director of Chapter Marketing
till 2009. Ed has changed rolls in 2009 / 20010 to become Director of Communications where he is responsible for the
Cleveland Chapter Optimizer. The Optimizer is the chapter news publication which gets distributed to the chapter membership on a monthly basis. Ed will continue in this role for the 2010 / 20011 program year. Ed is a supply chain
professional with an MBA and is CPIM certified. He has held numerous managerial positions at local companies. He has
worked in Production Planning, Scheduling, Master Scheduling, and Resource Planning. Ed currently works for Swagelok
Company headquartered in Solon and with plants throughout the Cleveland area.
Dennis C. Okocha
CPIM, C.P.M., CSCP
Director of Communicatioins
Dennis has served in various capacities on the Cleveland APICS board of directors. He has been a Director-At-Large,
President Elect, President and currently the Director of Membership for the 2012/13 program year. Dennis holds
the APICS CPIM and CSCP designations along with the Institute for Supply Management purchasing manager certification
(C.P.M). Dennis obtained his Masters degree in Political Science (Public Administration) from the University of Lagos,
Nigeria. He has over 20 years experience in operations management and administration related positions. He has worked
in Government, higher education, banking and manufacturing. Dennis currently works as a Materials Manager at Aero Fluid
Products (a division of Transdigm, Inc.). Before joining AFP, he worked at Henkel Corporation and State Industrial Products.
APICS Digital Brand Identity Standards Overview
Version 1.0
October 1, 2013
17
2.2
Sub-Page Examples
APICS Cleveland Chapter By-Laws
Home
Article I: Identification
About APICS
Section 1 - Name
The name of this corporation shall be Cleveland Chapter, APICS The Association for Operations Management, Inc. Also D.B.A.: APICS Cleveland
Chapter, Inc.
Industry Content
& Research
Education
& Certification
Section 2 - Charter
This Chapter is charted by the State of Ohio as a “Not for Profit Corporation.” The officers and Board of Directors shall be responsible for
maintaining this not-profit status in accordance with all State of Ohio and Federal Statutes.
APICS Local
Community
Section 3 - Location
The principal offices for the transaction of business shall be hereby fixed and located in Cleveland, Ohio.
FAQ
Article II: Purposes
Contact
Section 1 - Purpose
Said corporation is organized exclusively for educational and research purposes, including, for such purposes, the making of distributions to
organizations that qualify as exempt organizations under Section 501 (c) (6) of the Internal Revenue Code of 1954 (or the corresponding provision of any future United States Internal Revenue Law). These educational and research purposes will be to establish a leading quality source of
resource management education for the Cleveland area. Resource management includes education in materials management (CPIM) and the
Certified Supply Chain Professional (CSCP) to specifically address the educational needs in supply chain management.
JULY
§ Foster and maintain high standards in the profession of production and resource management.
§ Provide means of mutual exchange of problems, information and ideas in the profession of production resource management.
§ Assist members and non-members in keeping abreast of latest techniques and systems in the profession of production and
resource management.
§ Conduct, encourage, and assist education and research in production and resource management.
§ Receive, own and maintain real and personal property as required and necessary to achieve its purposes and be consistent with them.
§ Advise and assist educational institutions in the development and improvement of educational programs dealing with production and
resource management.
§ Develop a community presence and awareness of the benefits of APICS certification. Develop an understanding of the benefits of
affiliation with APICS.
APICS Digital Brand Identity Standards Overview
Version 1.0
October 1, 2013
18
3
Site Conventions and Guidelines
3.0
Site Conventions and Guidelines
Following Best Practices to Create a Highly Functional Site
While it’s easy to focus on the design elements, the images and the content, it’s often the attention to site
organization that separates a great website from a good one.
By following these standard conventions and guidelines, your site will offer a better user experience and
become easier to manage and update. Over time, these practices will improve your site search engine
optimization, too.
APICS Digital Brand Identity Standards Overview
Version 1.0
October 1, 2013
20
3.1
Site Conventions
GENERAL
Site Names. Site names in the header and the title tag should be written using title case. Call the site “APICS Cleveland
Chapter,” not “APICS CLEVELAND CHAPTER.”
Horizontal Navigation. Items in the horizontal navigation must be written using title case. For example, do not use
“ALL CAPS”; instead, use “All Caps.” Menu items should be a maximum of two lines of text that will wrap. Horizontal
navigation should be used only on sites with four to eight tabs. Sites with fewer than four tabs or more than eight should
use the left navigation.
LINKS
When creating pages and links, use hyphens and not underscores in the URLs to separate words or numbers.
The reason behind this guideline is purposeful and outlined below:
1. Readability. As part of the template’s CSS, links have text decoration set to blue (#0068AC) and not underlined in body
copy, which means that there is no line under the links. Links that are displayed in a bulleted list should appear in blue
(#0068AC) text, with no underline on hover. The hover color is set to dark gray (#6A737B).
2. Search Engine Optimization (SEO). Google recommends using hyphens instead of underscores in URLs. For example, if a
URL contains “keyword1_keyword2,” Google will only return that page if the user searches for “keyword1_keyword2” (which
almost never happens). However, if you use hyphens in your URLs (e.g., “keyword1-keyword2”), that page can be returned if
the user searches for “keyword1,” “keyword2,” and even “keyword1 keyword2”.
We also recommend that all links be written using lower case letters and should not include any spaces.
APICS Digital Brand Identity Standards Overview
Version 1.0
October 1, 2013
21
3.2
Additonal Guidelines
LINK TEXT
Embed links in your sentences and avoid copying and pasting the URL into your text. For example, if you
are advertising the events schedule, you might say: “Our events schedule is consistently updated; be sure to check
it frequently.”
EMAIL LINKS
Email links must be labeled as “email” and/or use the email address as the link text. If used in a narrative, then you may use
the person’s name as the link text, provided it is clear that you are supplying a contact resource.
Internal vs. External LinKS
All links to any site in the chapter or district subdomain, including links to another page within your site, should open in the
same window. Links to chapter or district websites should use the non-www URL as per the subdomain standards. Links to
external third-party sites should open in a new window. Remember to check your external links periodically to make sure
that the pages you are linking to are still live; this helps you avoid frustrating your users by taking them to a broken link.
ALL PAGES SHOULD HAVE THE
FOLLOWING ELEMENTS
• Link to the home page from the logo; this
link should open in the same window.
• Always include the area code for all
phone numbers.
• Email addresses must be clickable.
• No flyout menus in navigation.
All sites are subject to review by the Marketing
Services department to ensure compliance with
the above standards.
“Back to Top” Links. When creating “Back to Top” anchor links for pages with longer content, use “#” as your link.
For example: Back to Top
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3.2
Additonal Guidelines
CONTACT FORM
Individual contacts should be listed on all chapter or district sites. In addition, all of these sites should include a contact
form. This form must be accessible via the utilities links at the upper right of the page in the green header (just underneath
the contextual home link). The following components should be included in the form:
1.
2.
3.
4.
5.
6.
7.
To (multiple categories may be used)
Your name
Your email address
Subject
Message (text box with 500-character limit)
Send a copy of this message to yourself (optional checkbox)
CAPTCHA (prevents spam)
All fields above, with the exception of “send a copy of this message to yourself,” are required. Please contact APICS for form
suggestions to embed on your site. Google, Wordpress and Wufoo all offer embed options.
LOGOS
The appropriate APICS logo must be used at all times. To view our logo standards, please visit the Marketing
website at apics.org/cbox.
IMAGES
All images should be resized before uploading them to the server. Don’t rely on HTML width and height attributes.
Alternative Text (alt text). The use of alt text is required, which describes the content of the image whenever you use images
on your page. Alt text is required for ADA compliance (this text is read aloud to site visitors who use screen readers) and is
displayed if a user has images turned off in their browser. Including alt text is an accepted standard among web developers.
• Tool Tip: When using an image for a link, be sure to include a tool tip by using the “title” attribute.
• Uploaded images should be a minimum of 72 dots per inch (dpi) in resolution.
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3.2
Additonal Guidelines
FILES, FOLDERS AND DOCUMENTS
• Documents should open in a new window. Open
format (PDF, txt, rtf, csv) files are preferred. If you
wish to upload an attachment, make sure your
file name is written in all lower case letters, and
spaces are separated with a hyphen. All online
content must meet ADA guidelines.
• PDF is the preferred document type for all documents you upload. File names should not contain
any special characters or spaces. File names with
multiple words should be separated with a dash.
• All documents moved during the web migration
process will remain intact in both name and file
type to ensure linkage is not broken for other
sites linking to those files. Moving forward, please
adhere to the proper file type and naming conventions noted above.
• The maximum file size for an uploaded image
should be no more than 1000K and documents
should be no more than 2MB.
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DIRECTORY STRUCTURE
A directory structure helps you organize similar
content in common areas. It also allows you to enter
keywords directly into your URL. This assists with
search engine optimization and allows your site to be
spidered and re-indexed by search engines.
Avoid Flat Directories. A flat directory is one in which
each page can be found directly off the root. Flat
directories make it difficult for users to find relevant
content and understand what is most important in
the site’s hierarchy. An example of a flat directory
might look like this:
• http://www.apics.org/page1
• http://www.apics.org/page2
• http://www.apics.org/page3
The Three Click “Rule.” When creating your
subdirectories, bear in mind the three click
“rule.” Many web developers will tell you to
keep your content within three clicks of your
home page. This not only makes it easier for
users to find what they need on your site, but
also avoids burying the content too deeply in
your directory structure. The key is to find the
right balance between logical organization and
subdirectory overload.
Group Like Content. Creating subdirectories allows
you to group like content into similar “buckets.” The
subdirectory acts like a keyword or tag that search
engines respond to when a query is made. It also
helps users understand the relationship between the
different pages in a section. Here’s an example:
• http://www.apics.org/about
• http://www.apics.org/about/overview
• http://www.apics.org/about/strategic-partners
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4
Visual Elements and Styling
4.0
Visual Elements and Styling
Building and Maintaining Site Appearance
While it’s tempting to use all the colors in the palette or make changes to typefaces to add extra emphasis or
character, a consistent application of color and type will reward you with a site that’s crisp, clear and visually
balanced.
These guidelines will help you create and maintain sites similar to the examples.
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4.1
Colors and Fonts
COLOR
The approved web color palette is based on the colors developed as part of the print standards at APICS.
The approved web colors are presented below with their corresponding hexidecimal code.
The lighter colors are ideal for background colors of blocks for placement in sidebars or other regions. The darker
colors work best for horizontal lines, block borders and page title embellishments.
#FFCF01
#0068AC
#009DDC
#6A737B
FONTS
Fonts are determined by the CSS in the template.
•
•
•
•
Page titles and subtitles appear in Franklin Gothic. Arial is the alternative.
Page headings appear in Franklin Gothic. Arial is the alternative.
Body copy appears in Arial.
Avoid adding extraneous treatments to text, such as highlighting or any other type of decoration.
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4.2
Grid and Elements
GRID
The APICS chapter/district website should be set up on a 24-column grid with 30px column width and 10px gutter width.
All design element should be applied to this grid.
ELEMENTS
Header
Width: 100%
Height: 100px
Background HEX Color: #FFFFFF
Body H2
Font Size: 24px (1.5 em)
Font: Times New Roman; Weight: Bold
HEX Color: #0068AC
Body H6
Font-size: 14px (.9em)
Font: Times New Roman; Weight: Bold
HEX Color: #231F20
Horizontal Navigation
Width: 950px
Cell Width: Divided equally among the 950px
Font: Arial
Font Size: 10px (.63em)
HEX Color: #0068AC
Rollover HEX Color: #FFFFFF
Body H3
Font Size: 22px (1.38em)
Font: Times New Roman; Weight: Bold
HEX Color: #231F20
Body Paragraph
Font Size: 12px (.75em)
Font: Arial
HEX Color: #231F20
Body H4
Font Size: 18px (1.12em)
Font: Times New Roman; Weight: Bold
HEX Color: #231F20
Sidebar
Narrow Sidebar Width: 200px
Font: Arial
Font Size: 11px (.7em)
HEX Color: #BEC0C2
Header HEX Color: #0068AC
Vertical Navigation
Width: 200px
Font Size: 14px (.9em)
HEX Color: #BEC0C2
Rollover HEX Color: #0068AC
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Body H5
Font Size: 16px (1.0em)
Font: Times New Roman; Weight: Bold
HEX Color: #231F20
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5
Online Advertising Standards
5.1
Online Advertising Standards
Spreading the Word Through Banner Ads
At some point, it could make sense to advertise a district, a chapter or even a community event on your
website. If you decide to place banner ads on your site, the following guidelines are helpful.
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5.1
Online Advertising Standards
Flash
All SWF Flash files must be submitted along with a back up GIF/
JPG/PNG file. Also, all SWF Flash files must contain a clickTag
and should be published for Flash Player 10.0 or an earlier
version.
File Formats Accepted
GIF, JPG, PNG, and SWF
Resolution
72 dpi (dots per inch)
Color Profile
RGB only
Animation
Animation may loop 3x, 24 fps., 15 seconds maximum
recommended for standard ad units.
Content
Ads may not be designed to blend in with the site, mimic
editorial fonts/colors, include fake form elements or incorporate
graphic symbols that represent non-existent functionality. If the
creative has the same background color as the site, it must
contain a visible border.
Click-Through URL
Click URLs must be included when creative files are
submitted or through a third-party ad tag. Length
cannot exceed 1,000 characters.
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6
Brand Message
6.1 Mission, Brand Pillars, Position and Promise
Mission
APICS builds and validates knowledge in supply chain
and operations management. We enable our community
of members, affiliates and customers to lead in the
global marketplace.
Brand Pillars
Brand Position
Global: Supply chains extend across time zones, continents
APICS develops and empowers supply chain professionals
and their colleagues. We are essential partners in
transforming the way people do business, drive growth
and reach global customers.
and cultures. APICS offers a world of operations management
expertise—wherever your supply chain takes you.
Strategic: APICS is a strategic partner for its members
and customers. We are the resource—whether for
career development strategies or the growth strategy
of an entire organization.
Responsive: APICS is at the forefront of the industry,
challenging the status quo, uncovering the trends and
providing the information needed to advance supply chain
and operations management excellence.
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Brand Promise
APICS creates exciting possibilities for current and future
supply chain leaders to deliver, innovate and impact our world.
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About APICS
APICS is the leading professional association for supply chain and operations management and the
premier provider of research, education and certification programs that elevate end-to-end supply chain
excellence, innovation and resilience. APICS Certified in Production and Inventory Management (CPIM)
and APICS Certified Supply Chain Professional (CSCP) designations set the industry standard. With over
37,000 members and more than 250 international partners, APICS is transforming the way people do
business, drive growth and reach global customers. To learn more about APICS, visit apics.org.
©2013 APICS.
© 2013 APICS