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Stanley Black & Decker continues global sponsorship of
MotoGP™ and Yamaha Tech3 Racing Team
FACOM strengthens its role as official tool supplier
Morangis, 27 March 2014, With a number of exciting developments taking place in the sport in
2014, Stanley Black & Decker has confirmed its continued sponsorship of MotoGP™ and the
Yamaha Tech3 Racing Team, with activation through its professional power tool and hand
tool brands, STANLEY, DEWALT and FACOM.
The global two-year agreement via MotoGP™ owner, Dorna Sports, sees Stanley Black & Decker
continue its status as „Official Power Tool Supplier‟, „Official Hand Tool Supplier‟ and „Official Tool
Supplier‟ to the motor racing sport, supplying STANLEY, DEWALT and FACOM tools that enable the
running, maintenance and delivery of MotoGP™ races around the world. The sponsorship agreement
incorporates 18 races across Europe, Asia, Australia, South America and the USA.
As part of the sponsorship arrangement, Stanley Black & Decker will hold branded „Tool Village
Events‟ at races in France, The Netherlands, Germany, Czech Republic, United Kingdom and Spain,
where fans will have the opportunity to engage with the Company‟s products and take part in a series
of „hands-on‟ activities and experiences.
FACOM press release
Building on the success of the 2013 season, Stanley Black & Decker will once again exclusively
supply all tools and accessories to the Yamaha Tech3 team. With the support of tools from the
STANLEY, DEWALT and FACOM brands, the partnership enables the team to run their motorbikes
and all associated activity, as well as maximising the relationship with the team‟s two high profile
riders, Bradley Smith, now in his second successful season, and Pol Espargaro, who arrives as world
champion from the Moto2 team.
With extensive coverage at 18 global races across Europe, Asia and USA, all three brands will
feature on the motorbikes and other core team assets including the riders‟ leathers and team
merchandise, providing exceptional exposure to more than 130 million live viewers globally per race.
To amplify the sponsorship agreement to its wide-reaching customer base, Stanley Black & Decker
will activate in-store and digital marketing activity, delivering promotions across all global markets,
including the chance to win exclusive VIP experiences such as behind the scenes garage tours, and
the opportunity to meet the Yamaha Tech3 riders. Corner track advertising will also be present at
races in Barcelona and Japan, maximising global brand impressions to key target audiences.
Guilhaume Bonafé, Marketing Director for the Industrial Automotive & Repair division of Stanley
Black & Decker, said, “Our continued investment and ongoing commitment to the world of MotoGP™
provides us with the perfect stage to highlight Stanley Black & Decker‟s brand portfolio and engage
with our customers through digital and in-store promotional activity, as well as unique live events. It is
also the best way for us to leverage our capabilities in this domain. We are very keen to see the
development and success of the new young riders in the Tech3 team in 2014.”
Commenting on the ongoing arrangement, Herve Poncharal, Yamaha Tech3 team principle, said,
“Stanley Black & Decker is an extremely important partner to our team, and the provision of their
extensive range of tools throughout the season allows us to prepare the bikes for the track in the best
possible way. With the addition of Moto2 champion, Pol Espargaro, we are aiming to take our
achievements to the next level, and look forward to Stanley Black & Decker sharing in that success
with us during the season ahead.”
About FACOM
Facom is Europe‟s biggest hand tool company. A division of Stanley Black & Decker, it is a major
part of the world‟s biggest tool group. Facom was established in Paris, France, in 1918. With 12
European factories specialised by tooling type in its group, Facom can offer its worldwide customers
quality products made in Europe: two thirds of Facom products are made in Europe. Facom became
part of Stanley Black & Decker in 2010. Facom is a designer manufacturer investing significantly in
research and development to search continually for useful innovations to save time, to simplify tasks
and to guarantee safety.
FACOM press release
About Stanley Black & Decker
Stanley Black & Decker is a global provider of hand tools, power tools and related accessories,
engineered fastening systems, storage, as well as solutions for electronic security, mechanical
access, healthcare, infrastructure and more. Since 1843, the company has delivered hardworking,
innovative, powerful tools that help professionals, organisations and individuals around the world to
build, repair and protect their valuable projects and creations. With its dedication to excellence in
products, people and practices, the company is committed to sustainable business policies and
initiatives that reduce its impact on the environment, and improve the lives of its customers and their
communities. Headquartered in Connecticut, USA, Stanley Black & Decker employs approximately
50,700 people globally, and achieved total revenues of $11 billion in FY 2013.
FACOM press release
Monster Yamaha Tech3 – 2014 Team Update
With the return of Bradley Smith, and arrival of rookie Pol Espargaro, the Tech3 team is confident of
being able to challenge for the top five during this season.
Bradley Smith (#38)
Bradley comes into his second season after achieving a strong
rookie year, finishing 10th in the World Championship.
“I am really excited to start the 2014 campaign, especially now
that I have a year of experience. I am keen to ride the new 2014
package from Yamaha, and I am impressed with what I have
sampled from them so far. I know we have very competitive
material this year, so I want to do the best job I can. We are
going into a new adventure with Pol, and I am excited to be
working alongside him. I think it will be a good year for us both.
We want to be the leading satellite team at every race, the
same as the last couple of years. Cal and Andrea had some
really strong performances; I want to continue this for the team,
and I think this is a realistic goal for the season.”
Pol Espargaro (#44)
Pol joins the team from Spain after an incredibly strong year in
the ultra-competitive Moto2 class, and at just 22 years old,
arrives as 2013 world champion.
“With the beginning of the season almost here, another dream
has come true for me. As long as I can remember, I wanted to
ride in the highest category of world motorcycle racing, and this
year I finally have the opportunity. I‟m really excited and looking
forward to the first race, but I know there is still a lot to learn,
and I need to gain more experience on the bike. But I will give it
my all during every race, and try to improve step by step, so we
will see where we can end up. If we battle with the other satellite
riders we have done a good job. I‟m truly grateful for the faith
Yamaha has in me and I am convinced that together with
my Monster Yamaha Tech3 Team we will have a successful
year in 2014.”
Cal Crutchlow
Cal leaves the team after a very successful year, with four podium finishes.
FACOM press release
Stanley Black & Decker Brands
Facom is the leading European brand in hand tools, working for over
ninety years with automotive and industrial maintenance professionals.
Facom offers a full range of more than 8,000 products through its
distribution network, which include the storage product range (trolleys,
cabinets, benches, portable storage etc.), standard tools (wrenches,
screwdrivers, pliers, hammers etc.) and specialist tools (Automotive,
Electrical, Aerospace etc.) to meet the needs of all repair technicians.
An expert in the hand-tool sector since 1918, Facom is synonymous with
quality. Thanks to its knowledge of the market and daily contact with
professional users, Facom has succeeded in developing tough, innovative
and safe high-performance tools supplied with a full guarantee offering tool
replacement and repairs.
Originally a bolt and door hardware manufacturing company located in
New Britain, Connecticut, The Stanley Works was founded in 1843 by
Frederick T. Stanley. A few years later, in 1857, Frederick‟s cousin, Henry
Stanley, founded The Stanley Rule and Level Company. In 1920, The
Rule and Level Company merged with The Stanley Works and would go
on to become its famous Hand Tools Division.
Over the years, The Stanley Works has produced some of the most
innovative and useful tools ever made. Among these tools are the Bailey®
Plane, the Surform® shaper, the PowerLock® tape rule and most recently
the FatMax™ line of products. Today, more than ever, Stanley continues
to be an industry leader in hand tool innovation.
For more than 80 years, DEWALT has earned a reputation for designing,
engineering and building tough industrial machinery. In 1923, Raymond
DEWALT invented the radial arm saw that for decades continued to set
the standard for quality and durability. It was the start of our long-lasting
reputation among professional craftsmen: tough, powerful, precise,
rugged and reliable. These became the trademarks of the DEWALT name.
Today, these characteristics are incorporated through long experience
and state-of-the-art engineering into every product of DEWALT‟s broad
range of high performance „portable‟ electric power tools and accessories.
The adoption of DEWALT products by professional tradesmen around the
world has made it the number one selling brand of professional power
tools, and the fastest growing professional power tool brand in the world.
For further information on Stanley Black & Decker, please visit: www.stanleyblackanddecker.com
FACOM press release