The Recruiters Ultimate
Guide to Google
Today’s Agenda
Today’s Agenda................................................................................. 2
Introduction..................................................................................... 4
Google® Boolean............................................................................ 5
Create a Google® Account....................................................... 17
Google® Guided Tour................................................................... 20
Google Chrome® Browser....................................................................................21
Google® Scholar...................................................................................................23
Google Finance® Financial Information Service...................................................25
Google News® News Service...............................................................................31
Personalize Google News® ..................................................................................34
Google Alerts® .....................................................................................................39
Google Patent Search® Service............................................................................41
Google Images® Search Service...........................................................................46
Google Maps® Mapping Service..........................................................................49
Google Drive® Online Storage Service................................................................54
Google+® .............................................................................................................58
Searching Google+® Profiles................................................................................61
Filetype Searching ...............................................................................................63
Google® Custom Search Service..........................................................................67
Suggestions for Getting Started...........................................................................72
AIRS® The Recruiters Ultimate Guide to Google
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Introduction
Google has been a search engine powerhouse
for close to 15 years now. The site that started
as a project for two Stanford University grads has
evolved into the world’s most widely used and
recognized search engine.
Its features have also evolved in the past few
years and these can greatly impact the way that
recruiters and HR professionals use the site.
Today’s class will focus on leveraging various
features and tools to get the most out of Google
for sourcing and recruiting purposes.
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4
Google® Boolean
Begin with the fundamentals that are needed to
understand how to use Google’s tools to find candidates
effectively. Boolean logic is still the key to getting most
search engines to work efficiently and it is the basis for a
majority of the searches that will be learned throughout
the course today.
George Boole, a 19th century mathematician, developed
a set of logical operators that allowed numbers to be
organized in sub sets of data. That logic has long since
been applied to helping users find information amid a
text database and, when search engines began to collect
data from web pages, the same process is used to allow
people to search that data.
Though the algebra involved can become quite complex, the three main Boolean operators are quite
simple. They are: AND, OR, NOT
Google accepts these operators in a very easy to understand fashion.
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AND – a space between two words is understood as AND (defaults to a space between keywords).
Example: resume technical recruiter
This will return documents that contain the word “resume” and the word “technical” as well as the word
“recruiter” within every result. Each space found between each keyword is interpreted by Google as the
AND operator.
SEARCH STRING: resume technical recruiter
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OR - this operator will tell the search engine to look for one term or another or both.
Example: nurse OR rn OR bsn
This will return documents that contain either the word “nurse” or the word “rn” or the word “bsn” or two
of the words or all three of the words.
*Note: Make sure to type the OR in caps so that Google recognizes it as a Boolean operator.
SEARCH STRING: nurse OR rn OR bsn
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NOT – this operator is expressed with a minus sign (-) and is used to eliminate terms from showing up in
results.
Example: resume cfa -apply –jobs
This will return results with the word “resume” and the word “cfa” but the results will not contain the
terms “apply” and “jobs”.
SEARCH STRING: resume cfa -apply -jobs
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There are a few Boolean Modifiers:
“”
Quotation marks denote two or more words that need to be tied together in a search string to represent
an exact phrase. In this example, the words senior and electrical and engineer must be found next to each
other in that exact order. The same would be true for a person’s name “George Washington” or a street
address “67 Etna Rd.”
Example: “senior electrical engineer”
SEARCH STRING: “senior electrical engineer”
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()
Parentheses denote a subset of a Boolean equation. The basic rule of thumb is that anywhere OR is used
add parentheses.
It is worth noting that, in most cases, Google would read a string equally well whether using parentheses
or not, however other search engines would not and getting into the habit of using parentheses when
building Boolean search strings is a good practice.
Example: (“senior electrical engineer” OR “lead electrical engineer”)
SEARCH STRING: (“senior electrical engineer” OR “lead electrical engineer”)
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Finally, there is a pair of field search commands that are useful in creating search strings to find candidates.
These commands won’t produce more results, they will, however, “fine tune” results by directing that
keywords be found in specific fields of a search engine result and web page.
intitle: Used to target specific keywords in the HTML title of a webpage and title of the search engine
result.
This search string example tells Google to only retrieve results with the word “people” in the title of the
document and the phrase “tax manager” someplace (anywhere) on the document. Additionally, add the
NOT operator in front of jobs by adding -jobs to the search string to help eliminate job posting results.
SEARCH STRING: intitle:people “tax manager” -jobs
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inurl: Used to find specific keywords in the URL address (Uniform Resource Locator) of a webpage or
search engine result.
This search string example tells Google to only retrieve results where the word “resume” is found in the
URL address of the document and the phrase “peoplesoft developer” someplace (anywhere) on the
document.
SEARCH STRING: inurl:resume “peoplesoft developer” -job -jobs -sample
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Field search commands can be used in combination with keywords and Boolean operators. Field search
commands should generally be used to refine results after testing initial search strings.
With a solid understanding of how Boolean works in a search engine, creating a solid search string to
retrieve target results becomes second nature.
The key ingredients are:
• words that describe the target type of document
• words that describe the target type of candidate
• words that describe a target geographical location
Search Keywords
Keywords to find resumes:
Keywords to find other types of
documents:
• Resume
• Objective
• People
• Alum
• Curriculum Vitae
• Experience
• Team
• Graduates
• Bio
• Work History
• Staff
• Members
• “About Me”
• Education
• Employees
• Attendees
• Homepage
• Qualifications
• Alumni
• Minutes
• Profile
• References
• Alumnae
• Speakers
• Background
Google® Boolean
13
Command
Google Boolean
Example
AND
space
resume technical recruiter
OR
OR
Nurse OR rn OR bsn
NOT
-
resume cfa -jobs
Word in the title
intitle:
intitle:resume
Word in the URL
inurl:
inurl:resume
XRay
site:
site:airsdirectory.com
Filetype
filetype:
filetype:xls
AIRS® The Recruiters Ultimate Guide to Google
Since Google accepts up to 32 keywords, users have the ability to create quite lengthy search strings.
Next, take a look at how to build strings to look for specific types of candidate profiles quickly and
efficiently.
Underneath this blissfully simple front page, is a powerful set of features that can
greatly enhance the ability to find information online in an efficient manner.
These features can augment the search strings created to find people. Today’s
class will also focus on how to leverage Google as a portable tool that enables
recruiters the ability to access their sourcing toolbox from anywhere.
Begin with a tour of the site and see some of the many features that can
enhance recruiting time online.
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Even More
Many recruiters stop on this main Google.com page and never go beyond plugging the standard Boolean
search into the search bar. From Google.com use the “More” drop-down menu and click on “Even more”
to access Google’s product page with an abundance of free tools that will be covered in this course.
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Google’s product page houses a significant number of tools available that can
be leveraged for free with a Google account. Today’s class will explore the best
ones for recruiting and sourcing purposes.
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Create a Google® Account
Begin today’s class by creating a free Google Account. It’s easy enough to do,
and with an established Google account anyone will able to use the features that
are going to be uncovered today. Think about the phrase “cloud computing” or
“cloud recruiting.” By obtaining a Google account, recruiters are able to access
their Google account and features from anywhere at anytime, enabling them to
operate in the “cloud.”
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Create an account quickly by filling in user information and creating a password.
Enter the security word and agree to Google’s terms of service.
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Activity
Take a few minutes to create a free Google Account. If you already have an account, make sure to login!
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Google® Guided Tour
Once everyone in class has an established Google account
created, next take a tour of Google. This class will explore
much of the functionality of the site and review all of the
following tools:
• Google Chrome® Browser
• Google® Scholar
• Google Finance® Financial Information Service
• Google News® News Service
• Personalize Google News
• Google® Alerts
• Google Patent Search® Service
• Google Images® Search Service
• Google Maps® Mapping Service
• Google Drive® Online Storage Service
• Google+®
• Filetype Searching
• Google® Custom Search Service
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Google Chrome® Browser
Google Chrome™ Browser is Google’s very own super fast browser. Launched in September 2008, this
tool has incredible search speed. Once installed, Chrome is full of additional free tools and features that
can be used to enhance any recruiter’s ability to source candidates. Quickly search from its multi-tasking
address bar at the speed of light. With its open source technology, Google has opened the doors for
applications to be built to enhance Chrome’s functionality.
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With Google Chrome Browser installed, take a tour of all of the free browser
extensions and apps that are available.
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Google® Scholar
Recruiters are often given the task to find Subject Matter Experts (SMEs) in a particular industry. Google®
Scholar was created with the distinct purpose to target journal articles, technical reports, and even books
published online about specific subjects. This can be useful across a wide variety of industries including
science, technology, accounting and even marketing.
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SEARCH STRING: “implementing six sigma”
Google scholar allows users to limit results to only those since a particular date
to get the most recently published articles and papers.
Additionally, users can create an email alert for notifications of newly indexed
results that match their search criteria.
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Google Finance® Financial Information Service
Google Finance™ financial information service is an excellent site for gathering knowledge of direct
competitor companies that are either private or public.
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Notice that while typing the partial name of a company, Google Finance begins
to guess the name of the company that a user is looking for. On publicly traded
profiles, scroll down to collect more information about the company such as the
headquarter address, phone number and list of officers.
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Though the “Related Companies” list might be useful, make sure to check the
“Sector” and “Industry” specific links to find a more accurate list of competitors.
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On this “Medical Devices & Implants” page, review the Top Movers, Gainers,
and Losers section to identify competitors that could be good immediate
targets. Scroll down this industry specific page to grab a longer lists of industry
competitors.
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Collect an entire list of industry competitors from the bottom of this page which
may include new competitors that have not bee targeted in the past.
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Go back to the main Google Finance page to access the news feed for a
company. Click on this link to read more news or use the “Subscribe option to
add the feed to an RSS feed reader application.
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Google News® News Service
This amazingly simple search interface allows users to search through many thousands of different news
resources, both globally and locally. From this interface, the results will be no more than 30 days old. (to
search documents dating back 200 years, use Google’s “Advanced News Search” feature.)
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The good news (pun intended) is that searching here works
exactly the same as in other Google interfaces. Using
keywords and Boolean at any of Google’s sub-search
engines such as Google News will still produce target results.
Many people use Google everyday and it is easy to take
what the engine does for granted. It’s super fast and, like the
inner workings of a computer, users don’t really think about
what’s going on inside – they just switch it on. As impressive
as the engine itself is, what Google News does may be even
more unbelievable. A newspaper story rolls off the digital
presses in Tampa and minutes later, a Google News user
in Seattle can not only read the story, they can do keyword
searches within the page where the story exists.
As cool as all that is, the best part of Google News from a recruiter’s perspective is the ability to get
to hundreds of trade publications and small market newspapers that might never have been found
otherwise. This is simply a completely new opportunity in the recruiting business to find candidates from a
cornucopia of informational resources.
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Take a look at an example of how to use Google News to locate professionals recently mentioned in the
news.
SEARCH STRING: “senior actuary” (life OR disability OR retirement OR
benefits) insurance
With this search, Google only retrieves a few results, but keep in mind that they
are results from the last 30 days. Take a look at one.
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Personalize Google News® Google News is also a great tool for competitive intelligence. Make sure to login to a Google account
prior to using this service in order to save personalized results for the future.
After logging into a Goggle account, use the “Personalize” button as shown to
access “Personalized Google Results.”
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Use applicable industry related keywords to access target news results.
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After adding more categories, use the browser “refresh” button to refresh the
page as shown.
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After refreshing the browser, the new category appears on the left sidebar as a
new category.
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Google displays results related to each specific category that the user selects
from their sidebar of saved searches.
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Google Alerts® This amazingly simple search interface allows users to search through many thousands of different news
resources, both globally and locally. From this interface, the results will be no more than 30 days old. (to
search documents dating back 200 years, use Google’s “Advanced News Search” feature.)
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Activity
Create a search at Google News and login to a Google account to save the search using the “Personalize”
feature.
Use Google Alerts to great a “News” alert about a competitor of set of competitors
Note your results:
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Google Patent Search® Service
Google Patent Search™ service is another resource within Google’s “more” menu that can be used for
recruiting. Patents list all kinds of professionals and can really bring forth excellent passive leads.
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Google also offers an Advanced Patent Search that goes far beyond the
standard AND, OR, NOT Boolean Operators, and allows users to search by
Patent Number, Inventor and more.
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Keep this search simple and look for simple keywords and phrases such as
“bluetooth.” Then, take advantage of the “Filing Date” option and look for
patents filed within the past few years as some patents could take several
years to be issued and by that time listed inventors may have left the assigned
company/organization.
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SEARCH STRING: bluetooth
Take a look at results to gather names of inventors.
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Google Patents reveals the inventors names, as well as the companies
associated with this research. There is a lot of information that can be used to
harvest candidates from these patent results. Use Google to look for names as
well as their associated company to search for more biographical information or
even contact information for each inventor.
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Google Images® Search Service
Images is another tool to access when searching for candidates. Believe it or not, users can find resumes
here. Keep search strings simple with job titles and locations then use “NOT” keywords to clean up the
results.
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SEARCH STRING: “claims manager” seattle (wa OR washington)
Create a very basic search string to look for candidates by job title and location,
then try using “Search Tools” to look for only “Face” results as shown. Add NOT
keywords when necessary.
When viewing an image from Google Image search, the engine will show the
image itself as well as a link to the website where the image was found. Click
on view the full Website for this result to see the full resume or profile for each
candidate.
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Activity
Use simple job titles and locations at Google Image Search then use the “Search Tools” to select “Face”
to limit results to people.
Example: “claims manager” seattle (wa OR washington)
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Google Maps® Mapping Service
Most people have used Google Maps® mapping service at one time or another. This great tool that allows
users to get driving directions, find local businesses, and retrieve maps of specific locations also enables
recruiters to pinpoint people (literally) by Latitude and Longitude. In this section, learn how to use this tool
to find passive candidates in local areas.
Use Google Maps to collect geocodes for latitude and longitude that can be
used for other sites, such as Twitter.
Minneapolis, MN, for example is as follows:
• Latitude: 44.970797
• Longitude: -93.3315181
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The best part about searching here is that users can target people in very specific locations; the drawback
is that recruiters need to keep searches fairly basic. Remember the types of documents that are produced
with this tool – while web results from Google are robust and contain a lot of details, listings from Yellow
Pages and directories tend to be sparse. The best type of direct searches at Google Maps involve
professionals with public certifications such as CFP, CFA, CPA and RN.
SEARCH STRING: CFP Minneapolis, MN
This tool can also be used to find potential local competitor targets for certain
industries like medical and retail as well.
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SEARCH STRING: cfp geocode:44.970797,-93.3315181,40mi
The geocode: command can be used at Twitter to target a very specific location
and radius around that location to find profiles. It must be lowercase and no
spacing following the colon. Use the geocodes collected from Google Maps at
Twitter to search for job titles in a very specific location.
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SEARCH STRING: cfp geocode:44.970797,-93.3315181,40mi
Make sure to click on “Accounts” to view a list of profiles that match the search
within Twitter.
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Activity
• Use Google Maps to obtain Geocodes for Twitter Searches.
• Create a basic keyword search to locate profiles, then add a geocode search to filter account
results to a specific location.
• Don’t forget the geocode command must be lowercase no space!!!
• Some Examples:
-- software engineer geocode:37.3709535,-122.002572,50mi
-- nurse geocode:37.3709535,-122.002572,50mi
-- claims manager geocode:37.3709535,-122.002572,50mi
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Google Drive® Online Storage Service
Google Drive™ online storage service gives users the opportunity to make work very portable and
shareable without having to lug around a laptop or remember to download a file to a jump drive. Create
and store a huge amount of information in formats very similar to the popular Microsoft Office and
download information into those standard office documents as well.
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Use Google Drive to create a spreadsheet to track search strings.
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Quickly copy and paste search strings used online to find candidates. These
search strings can be saved inside of Google Drive and then accessible
anywhere by simply logging into this Google account.
Users can also download a document into various formats, including Excel or a
PDF as shown.
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Finally, Google Drive users can share this information with others. Easily cross
check sourcing efforts, see what keywords need to be incorporated and come
up with new strategies then collaborate.
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Google+® Google+® is an option within Google to do some personal branding, and locate talent.
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A little less complicated than a LinkedIn profile, Google+ allows users to add
in links to many of their profile pages for other social media sites. Learn more
about Google + from their supports page.
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Scroll down this page to change and abundance of Google+ settings including
customizing for Circles.
Google+ has a “circles” functionality that allows for categorizing connections into circles based on
relationships. Create new circle, or drop and drag contacts into current circles from this circles page.
Click on the Home icon at Google+ and choose a circle stream to view updates by people in that circle
specifically. Additionally, chat directly with other Google+ members within a Google+ page.
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Searching Google+® Profiles
Create an XRay search to target the domain plus.google.com while looking for the keyword about in the
URL address and then add job titles and location keywords.
SEARCH STRING: site:plus.google.com inurl:about “network engineer” miami
(fl OR florida)
While there is not an entire resume for most Google+ users, there is plenty of
information to initiate contact with links to other social sites such as Twitter or
Flickr. Additionally, many users do not opt to disable the messaging functionality
within their Google+ profile. Simply add any member to a “Circle” then open
Gmail and add their name in the “to” box to send them one message.
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Activity
Create a Google+ Profile. Make sure you include links to any other sites you can be found on
professionally, like LinkedIn®, Twitter®, Xing®, etc. Also link to your current employer and careers pages.
Then, XRay Google+ for profiles:
• site:plus.google.com inurl:about
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Filetype Searching
Google has a great deal of flexibility, certainly users can enter in very basic keywords and return results,
however since Google indexes so much information, it’s possible to really only be at the tip of the iceberg of
information with that technique. The “filetype:” command is an extremely useful and powerful tool to help
cut through all of the information and hone in on specific information, particularly web pages in a particular
file format. This includes everything from Microsoft Word documents to Excel spreadsheets, PowerPoint
presentations and Adobe PDF files.
In some cases, it makes sense to seek out individual file types. This type of search won’t produce different
results, but will help tell Google what specific information to target. This is done using the filetype:
command and the document extension name. Learn more about these specific document extensions on
the Advanced Search page at Google, although it’s a better idea to create an actual Filetype search at
Google’s homepage as this will allow more flexibility for search strings.
From Google’s Advanced Search page, use the drop-down menu to view the
type of files a user can target from this search engine.
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SEARCH STRING: filetype:pdf (“org chart” OR “organizational chart”)
(“pharmacy manager” OR pharmacist) (2014 OR 2015 OR 2016) -sample
-example
In the first example, search for PDF documents – these can be anything from a
resume, to an attendee list, or an organizational chart. Try looking specifically for
organizational charts with in a PDF format.
Notice every result at Google is a PDF document and many look like good
results for organizational charts. Take a look at one of these results.
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Next, use the Google Filetype search to look for a document that is useful in a different way. Because lists
of people (membership lists, attendees, alumni from colleges) are often created in Excel Spreadsheets,
they get published on the Web that way too.
SEARCH STRING: filetype:xls insurance (“claims examiner” OR “claims
specialist” OR “claims administrator” OR “claims officer”) (attendees OR
contacts OR directory OR list OR registrants) (name OR title OR phone OR
email)
In the next search string example, incorporate a position title along with contact
list related keywords such as contacts, or list or directory. Then add another list
of keyword options in a separate OR statement to locate keywords that could be
headings on the list like name, title, phone, or email.
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Activity
Create search strings to find PDF documents or Excel spreadsheets.
Look for Org Charts
• filetype:pdf (“org chart” OR “organizational chart”)
Look for Contact Lists
• filetype:xls (attendees OR contacts OR directory OR list OR registrants) (name OR title OR phone
OR email)
Record your results:
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Google® Custom Search Service
Google® Custom Search service is an innovative feature that allows users to harness the search
functionality of Google and focus it on websites that will be of benefit to their specific search needs. Invest
some time building this tool, and it will allow unprecedented search functionality for many searches to
come.
To access this feature at Google, just click on the “More” link above the search
box from Google’s homepage and then click on “Even More.”
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Next, click on the link that says “Sign in to Custom Search Engines.” Next click
on “Create a Custom Search Engine.”
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Once logged in, create a custom search engine to focus specifically on Financial
Analyst Association websites. Use Google to come up with a thorough list of
websites to add to this custom search engine.
For just a moment, go back to Google’s homepage and run a quick search for
Financial Analyst resources on the web.
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SEARCH STRING: “financial advisor” (he OR she) (profile OR bio OR “about
me”) -job -jobs
It is a good practice to look through newsletters, articles and event programs
from professional related websites to generate more candidate names.
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Activity
Login to a Google account to create a free Google Custom Search engine.
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Suggestions for Getting Started
• Create a Google Account
• Download Google Chrome
• Set up your Google+ Profile
• Use the links mentioned in class to enhance and
focus your current search strategies.
Useful Google® Links
More Google Products
Create a Google Account
Google Chrome
Google Scholar
Google Finance
Google News
Personalize Google News
Google Patents
Google Images
Google Maps
Google Drive
Google Sites
Google+
Google Custom Search
Incredible StartPage
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