Integrate Solution Overview
Data Marketplace
Integrate’s Data Marketplace provides centralized control over
all the prospect data sources you need to manage and scale your
top-funnel engagement efforts with speed and precision.
SCALABLE DATA ECOSYSTEM TAILORED TO YOUR NEEDS
The Data Marketplace helps demand marketers acquire and coordinate data from 300+ B2B media, ABM, lead
enhancement and surge-scoring sources.
B2B Lead Data Providers
The Marketplace comprises more than 300 B2B
media partners and data sources specializing in a
broad range of marketing channels, including:
••Content syndication
••Email
••Display
••Search
••Social
••Teleprospecting and more.
Media partners offer a range of proven audiences,
with specific strengths in the following industries:
••Technology
••Finance
••Healthcare
••Insurance
••HR
••Public Sector
Audience & Company Targeting
You can easily implement broad or granular targeting to ensure that you only receive leads from the
prospects that matter most to your business.
Sample Professional Demographics:
Sample Company Firmographics:
••Title
••Domain
••Role
••Number of employees
••Age
••Annual revenue
••Income
••Industry
••Location
••Tech systems being used
Account-Based Targeting
The Marketplace allows you to upload your ABM lists
and set account-specific campaign parameters so
that they only generate leads among decision-makers
at specified companies.
Decision-Maker Roles & Industries
Target-Account
Domain List
@WellsFargo
@Citigroup
@BankofAmerica
@UnitedBank
@MerrillLynch
@RoyalBankofScotland
1
© 2017 Integrate, Inc. | www.integrate.com
Performance & Accountability
Integrate’s Data Marketplace provides detailed profiles and performance analytics on
each prospect data source. You can easily identify the best performing sources for your
needs and reallocate media budget in real-time.
Data provider profiles include:
••Company info
••Audience reach
••Areas of expertise
••Trade references
••Past performance data
••Lead quality ratings
MARKETABLE AND ACTIONABLE DATA
Data Validation and Standardization
Based on your defined lead criteria, Integrate’s software filters out duplicates, invalid emails and
untargeted audiences (e.g., irrelevant job titles, roles, industries, geographies, etc.). It then standardizes
newly generated lead data to match your database and injects leads directly into your marketing
automation system.
Your Campaign
Targeting Criteria
Job Titles:
IT Director
VP Technology
CTO
Industries:
B2B Finance
B2C Finance
Human Resources
B2B Insurance
B2C Insurance
First Name: Jessica
Last Name: Johnes
Email: [email protected]
Title: VP of Technology
Industry: B2B Finance
First Name: Jessica
Last Name: Johnes
Email: [email protected]
Title: VP of Technology
Industry: B2B Finance
First Name: Michael
Last Name: Simmons
Email: [email protected]
Title: Engineer
Industry: B2C Insurance
Integrate
Software
First Name: Michael
Last Name: Simmons
Email: [email protected]
Title: Engineer
Industry: B2C Insurance
Data Enhancement
The Data Marketplace offers additional lead intelligence to help you move prospects through your pipeline
faster. You can append leads with more than 150 firmographic, social and contact data points, enabling more
precise nurturing and follow-up.
Sample Enhanced Data Points:
Company Data:
2
Contact Data:
Social Data:
••Headquarter Address
••Title
••LinkedIn Profile URL
••Employee Count
••Job Function
••LinkedIn Description
••Annual Revenue
••Phone Number
••Twitter Handle
••SIC Code
••Location
••Twitter Bio
© 2017 Integrate, Inc. | www.integrate.com
Surge Scoring
Surge Scoring allows Data Marketplace customers to identify
contacts from companies that are demonstrating a high level
of interest in content relevant to their business. Content
consumption among 300 million companies is monitored on
2800+ topics across 3000 websites.
Every new prospect receives a score for each topic based on:
••How much content the prospect’s company is consuming
on target topics compared to the previous month
••How many people from this company are consuming
related content
••The types of content being consumed
••The relevancy of the content
Use surge-scoring data to:
••Prioritize leads
••Augment lead scoring
••Determine best nurture
paths
••Enhance follow-up
engagement
••Create customized
content & email
campaigns
Surging companies (i.e., those consuming more content than
usual on a given topic) are three times more likely to engage
with vendors and service providers.
New Prospect Lead
First Name: Jessica
Last Name: Johnes
Email: [email protected]
Title: VP of Technology
Industry: B2B Finance
Integrate Software
Your Enhanced
Data Points:
· LinkedIn URL
· Phone
· Company Name
· Company Address
· Company Size
· Company Revenue
Your Target Topics
· Business Solutions
· Business Finance
· Finance IT
Jessica Johnes
First Name: Jessica
Last Name: Johnes
Email: [email protected]
Title: VP of Technology
Industry: B2B Finance
LinkedIn: linkedin.com/in/jjohnes
Phone: 858-555-1212
Company Name: B2B Financial,
Inc.
Company Address: 123 Metro Dr.
City: Los Angeles
Zip: 99991
Company Size: 501-1000
Company Revenue: $100M-500M
Business Solution - 60 Surging
Business Finance - 0
Finance IT - 82 Surging
Marketing
Automation
3
© 2017 Integrate, Inc. | www.integrate.com
CRM
STEPS TO TAP INTO THE DATA MARKETPLACE
First Name: Jessica
Last Name: Johnes
Email: [email protected]
Title: VP of Technology
Industry: B2B Finance
Step 1. Identify your target audience –
Decide exactly which companies, account
types and/or personas you wish to target.
Step 2. Select the lead criteria/fields – List the
prospect data points you wish to acquire from each
contact. Some of this will be available directly from
media sources and other data can be obtained
through data enhancement.
Step 3. Choose the content – Select the white
papers, eBooks, case studies, webinars, etc. that
media partners can leverage to attract prospect
interest and capture their contact information.
Step 4. Determine nurture paths – Ensure you
have nurture tracks built that will continue to engage
newly generated prospects until they are ready for
sales follow-up.
Step 5. Set up a call with marketing ops – Discuss the data
delivery settings, processes and needs to ensure you get the most
value out of your Marketplace investment.
Are you ready to see Integrate in action?
WATCH 2 MIN PREVIEW
4
© 2017 Integrate, Inc. | www.integrate.com