Why is investment diversification important?
Diversification: What is it? Why is it important?
Mark Johnson, Chairman of Prime’s Investment Committee explains what diversification means for
an investment portfolio, and why it’s important.
Diversification is a strategy that can be neatly summed up by the timeless adage “Don’t put all
your eggs in one basket.” The strategy involves spreading your money among various investments in
the hope that if one investment loses money, the other investments will more than make up for those
losses.
Watch Mark’s video to Learn More:
Diversification: What is it? from Prime Financial Group on Vimeo.
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