The Top 6 Social Media Platforms
Facebook
Twitter
1.32 billion
271 million
monthly active users
monthly active users
81%
Shakira is the most
popular with over
105
million
are mobile
users
Katy Perry
is the most
followed person
with more than
53
76%
are mobile
users
million
likes
followers
66%
are 15 – 34 year olds
Average time
spent on FB per day is
21
minutes
Facebook’s mission is to give people the power to share and make the world more open
and connected. People use Facebook to stay connected with friends and family, to
discover what’s going on in the world and to share and express what matters to them.
“Statistics as of February 2014”.
29%
of twitter users are
15-34 years old
500
million
tweets are sent per day
Twitter’s mission is to give everyone the power to create and share ideas and information
instantly, without barriers
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The Top 6 Social Media Platforms
2
LinkedIn
Pinterest
Over 310 million
70 million
+ users
users
45%
new
are mobile
users
members
every second!
44%
of users are female
1
New Zealand has over
million
users
Linkedin mission: Build your professional identity online, stay in touch with colleagues
and classmates, discover professional opportunities, business deals and new ventures,
and get the latest news, inspiration and insights you need to be great at what you do.
“Statistics as of February 2014”.
18%
80%
of users
are women
of all items
shared are food
and drink related
Pictures without faces get
23%
more repins
70%
of pinterest users are
looking for shopping
inspiration
Pinterest mission: Pinterest is a free website where users can upload, save, sort and
manage images – known as ‘pins’ – and other media content,
through collections known as pinboards
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The Top 6 Social Media Platforms
Instagram
Google+
200 million
359 million
monthly active users
Justin Bieber has
one of the most
popular accounts
with over
22
million
monthly active users
90%
of users are under
the age of 35
12
Lady Gaga is the
most popular with over
9
million
minutes
per day spent
on Google Plus
(on average)
followers, second
only to YouTube
followers
(with over 10 million)
on average
600
million
photos shared per day
68%
are female
Instagram mission: Instagram is a fun and quirky way to share your life with friends
through a series of pictures. We’re building Instagram to allow you to experience
moments in your friends’ lifves through pictures as they happen. We imagine a world
more connected through photos.
“Statistics as of February 2014”.
31%
25-34 year olds
are the most active
demographic on
Google Plus
62%
38%
are men
are women
Google + mission: Aimed at bringing the nuance and richness of real-life sharing to
the web, and making all of Google better by including people, their relationships
and their interests.
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