Case Study
You Decide!
Location
Norway
Aim
The aim of You Decide! is to raise 16- to 17- year-olds’ awareness, knowledge, and interest in privacy and security of personal data,
promote conscious use of personal and others' personal information on the Internet and in society in general, and make the target
audience aware of the consequences of their online activities.
Description
In early 2007, after a survey by the Data Inspectorate in 2005 which revealed Norwegians had little understanding of their privacy rights, The Norwegian Board of Technology, together with the Norwegian Data Inspectorate and the
Norwegian Directorate for Education and Training developed a brochure and 3 films (available online and on DVD), as a tool for upper secondary schools introducing students to Internet privacy issues.
Cover of the You Decide! brochure, English version
www.dubestemmer.no, used with permission.
The ongoing campaign aims to communicate with young people on their own level, and in their own language; avoiding dictatorial-style information and instead
aiming at informing and encouraging reflection. The brochure contains facts, exercises, debate topics, and real-life examples and underlines the importance of protecting your personal data by illustrating how personal details can be used
and abused by others, and how to protect this information. This was followed by a second campaign, beginning in Autumn 2007 which involved a film design
competition for upper secondary students, who were given the challenge of writing a screenplay in two months for a film introducing similar issues to lower secondary school students. The six winning films were launched in March 2008. An additional campaign running from April 2009 will see the launch of 3 animations for younger
children from 9-13 years of age (which will include English sub-titles).
Scale
• The brochure has been a huge success in Norway, with more than 240,000 copies distributed (June 2009).
• Other countries have also shown an interest, and currently seven European countries are working on campaigns based on the material or parts of the material.
• The films have been translated into Spanish, Basque, Danish, and German by Insafe and the European data inspectorate.
• 40 percent of Norwegian teachers participated.
• There are plans to develop the materials to cover 9- to 13- year-olds launched April 2009.
Cost
• 700,000 Euros for the first two campaigns (not including staff salaries)
• The project is funded by the Norwegian Government and the Directorate of Education
Price
Resources are free for schools.
Staffing
• One part-time member of staff from each of the partners (Norwegian Board of Technology, Norwegian Data Inspectorate, and the Norwegian Directorate for Education and Training), overseen by the Directors for the length of the project
• A journalist, a web designer, and a designer
• Two PR staff for six months
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Case Study
Leading Practice
• Potentially transformational as it places responsibility for Internet use in the hands of children.
• Students from the initial campaign were given a further opportunity to reflect on their online activities by being involved in the design of a following campaign for younger students, at the same time ensuring greater relevance and resonance to those children.
• Rather than normalizing, the material aims to provide information and examples in order to encourage students to reflect and discuss issues.
• In November 2007 the project was awarded a special mention in the European Seminar on Best Practices in Data Protection by
the Data Protection Agency of Madrid.
Impact
• Feedback from the original campaign showed that younger children are also in need of more knowledge when it comes to issues of privacy and digital media. As a result of these findings and the success of the original initiative, two more campaigns were planned for lower secondary school children (Autumn 2007) and 10- to 12- year-olds (April 2009).
• A large number of the teachers who used the campaign as part of their teaching reported that it worked very well as an educational resource. They also reported that the campaign led to a high degree of reflection over the issues mentioned among young people and that it initiated interesting discussions in the classroom.
• Based on data collected six months after the project began, 96 percent of teachers who use the materials said they would like to use the campaign again for new students.
• The project materials have already been translated into several other languages with the aim for them to be shared and have an impact beyond Norway.
Technology
• Infrastructure
Broadband
• Hardware
PC/TV
• Software/Applications
Web site
• Media
2D graphics, film, animation, posters, brochure, media publicity
Read the Education Best Practices Whitepaper and other case studies at:
www.cisco.com/web/strategy/docs/education/CiscoEdBestPracticesWhitePaper-D2_V1.pdf
Sources
Torbjørn D. Moe, 2009, Interview with Torbjørn D. Moe
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