Soft Drink Industry Structure, 2008 organic cola premium ginseng orange cranberry cocktail peach passion tea guava pomegranate tea blackberry tea cherry limeade Boing ginger 'gizer Pom pomeg. blackberry tea Ginger People ginger beer lemonade Sweet Leaf Thirst Rockers raspberry green tea pomegranate lemon lime V-8 mango drink iced tea sweet Monster bfc energy lo-carb jak energy drink prem. cream soda heavy metal khaos juice mixxd assault cream soda green tea diet green tea ginseng honey diet green tea ginseng honey fruit punch black cherry cream soda energy fury orange drink blue demon iced tea peach tea citrus punch orangeade raspberry tea white tea peach diet iced tea raspberry passionfruit light vault zero white tea original red tea mandarin tang. green tea Inko's refresh banana colada INKO'S slenderize strawbmelon green tea mango slenderize dragonfr . lime orange slenderize bluerasp Chaparritas GRUPO MEZGO pineapple vitalize fruit punch COCA-COLA (42.8%) Bing INSPIRATION BEVERAGE COMPANY vitamin water energy vitamin energy tropical citrus Boylan's fruit water lime Glaceau vitamin water essential fruit water raspberry vitamin energy fruit punch vitamin energy dragonfruit Jolt strawberry water vitamin water power c vitamin water rescue vitamin water b relaxed vitamin water revive vitamin water xxx Speedo arctic shatter strawberry melon Barq's lemon iced tea red cream soda enviga berry root beer xpassion fruit mountain blast option lemon orange UNIQUE BEVERAGE COMPANY infrared green tea ginseng honey x344 shockwave sugarfree iced black tea Shockwave green tea gins. honey diet giant peach mango lemon ginger green tea lemonade bramble berry Club America energy drink berry iced tea herbal rx stress STARBUCKS plum pomegranate iced tea peach grape energy drink green tea sweet tea southern style club soda M2C GLOBAL energy herbal tonic moon mist DEAN FOODS PRAIRIE FARMS DAIRY lemon lime lemon lime punch lemonade pink blue raspberry grape Big Juicy strawberry lime soda cherry berry lemonade 24c berry pomegranate cream soda fufu berry energy drink 24c mandarin orange blue bubble gum INTEREX green apple citrus punch iced tea root beer organics cherry organics grape ONE BEVERAGE organics strawb. white tea lemon lime blackberry power orange diet peach invigorated water Propel root beer atomic pom sugar free red pop original ginzingr JOINT JUICE INC. kiwi strawberry k2o strawberry kiwi penguin punch KELLOGG cola cherry fruit punch lemon lime Crisp Spartan orange yerba mate raspberry cola diet Bubba GUAYAKI orange KaBoom tropicool cola grape NUI purple kid water brainiac red kid water lemon drink mountain hollers Mountain Hollers xenergy mango guava malt drink shock sports Patch pineapple orange CUZCATLAN BEVERAGES Cuzcatlan malt goya guarana cherry mandarin soda iced tea sugar free mvp fruit punch mvp lemon lime Pinaz wet mango energy drink fruit punch smooth Malta India MD DRINKS urban detox youth trip NESTLE San Pellegrino orangeade Phil Howard,1 Chris Duvall2 & Kirk Goldsberry1 strawberry lemonade Exotic pinaz xenergy cranraspberry SUNNY DELIGHT BEVERAGES strawberry orange tangy original 1. 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tangerine island punch limeade peach watermelon mucho mango fruit punch AriZona iced tea raspberry energy drink lemonade lime watermelon orangeade wild cherry cola cherry apple drink grape cranberry grape cocktail Guru iced tea lemon tea lemonade fruit punch grapefruit ruby red GURU ENERGY grapeade kiwi strawberry iced tea black and white Tazo organic iced green green tea asian plum green tea georgia peach sierra mist free Pepsi pepsi diet max rain watermelon a.m. orange strawberry pepsi diet cola mexican sweet tea cranberry apple rain grape pepsi cola plus lemon calm plus kiwi strawberry refresh lemon lime lemonade green tea gins. hon. xsweet SHONAR MONARCH BEVERAGE COMPANY orange wild berry arnold palmer lite g2 strawberry kiwi frost glacier freeze wild cherry cola diet Wired green tea red apple rain tangerine peach tea plus pom. blackberry fruit punch strawberry lemonade Nature's Best Isopure NATURE'S BEST fierce melon rain strawberry kiwi energize bizrush x3000 plus orange tang. defend enviga greentea enviga lemon orange pepsi diet lime g2 ice punch fierce lime sparkling berry pepsi diet caffeine free TRADEWINDS BEVERAGE drink concentrate fierce strawberry Aquafina alive orange lime mango white tea raspberry tea amp relaunch revive flavor splash raspberry alive peach mango option black cherry grape Bareman's mango peach lemon water Powerade enviga peach limeade BAREMAN DAIRY INC heavenly honey green tea Del Valle coconut water lemonade fruit punch lemon lime Dasani alive berry pomegranate Tradewinds code red flavor splash citrus blend sublime mate pomegranate white tea melon Nestea grape grapefruit option strawberry Simply lemonade pink moroccan mint g2 cool blue fierce wild berry g2 berry amp turbo boost flavor splash wild berry flavor splash grape grape water sports water cherry bomb amp sustain traction lori's lemon tea pomegranate red tea sierra mist amp diet amp focus elevate Honest Tea peach oo-lalong raspberry water vitamin water defense black cherry 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SMUCKER berries & cream diet cherry vanilla diet CapriSun Country Time grape berries & cream Dr. Pepper Hawaiian Punch orange green tea citrus A&W goji punch draft root beer ginger ale cherry chocolate diet orange sprite Fanta lemonade pink regular white tea diet white tea blueberry cherry chocolate cherry vanilla Snapple green tea diet Sprite strawberry Knudsen's noni berry vault red blitz sprite zero lemonade recharge orange grape green tea pear iced tea acai Gold Peak FLORIDA SWEET BIG RED (0.4%) recharge tropical lemon ginger echinacea Crush english breakfast tea Vault Florida Sweet cherry vault Thums Up lemon tea tropical punch wild cherry recharge lemon mountain berry white tea raspberry Clover Valley white tea pomeg. acai white tea peach Nantucket Nectars earl grey red tea peach pomegranate limeade light thums up green tea sweet lime peach orange mother Bright & Early white tea pomeg. acai diet pineapple Diet Rite DELSEA TAMPICO BEVERAGES tropical punch Vernor's fruit punch iced tea berry cherry limeade Minute Maid Nos berry grape mango punch lemonade pink energy drink TURKEY HILL DAIRY iced tea diet Penafiel LIQUID BRANDS orange strawberry diet dr. pepper mixed up berry diet lemonade pink Jolly Rancher Tampico lemonade fruit punch white tea green apple lemonade raspberry berry punch unleade d Full Throttle TurkeyHill lemonade light limeade fruit punch chai black cherry Seven-Up jak energy drink low carb root beer diet kiwi punch white tea nectarine orange tangerine light crangrape lemonade energy drink pomegranate tea cranapple raspberry orange juice light sugar free green tea green tea mango diet FUNCTIONAL BRANDS pomegranate lemonade green apple vitamin water red root beer IFFCO Lifeforce V ginger ale diet orange peach punch energy drink vitamin water orange cola diet big red original cranberry Virgil's sevenup cranberry grape ginger ale grapefruit soda pineapple root beer grape fire mango punch m-80 perfect 10 Cintron Energy REED'S MADISON DEARBORN PARTNERS triple berry float citrus mango spiced apple cider original Delsea cherry lo-carb energy drink citrus punch cranberry Lost Cocaine FRESHERIZED FOODS kiwi strawberry guava energy drink Piccadeli CAMPBELL SOUP pomegranate Bolthouse Farms zero carb juiced pomegranate energy drink cadillac INOV8 vanilla chai tea grape five-o lemonade prickly pear Ginseng Rush RUSH BEVERAGE Frutmost Rockstar energy HANSEN (0.8%) energy drink peach diet energy cola energy juice Unbound ginger ale diet tropicalazul blue sport lemon lime premium ginger kiwi strawberry diet juiced mango lemonade cranberry HyDrive NICHOLS PLC ROCKSTAR 0.4% lemonade mango blue raspberry kiwi strawberry REDUX BEVERAGES sugar free Rumba raspberry soda CINTRON BEVERAGE Reed's green tea raspberry soda juiced guava juiced energy blue sport orange Blue Sky creamy root beer diet tangerine lime diet citrus burst energy punch blue energy Hansen's green tea diet ginger ale cherry vanilla creme limeade lemon lime original Vimto cream soda energy pro ace local energy drink grape black cherry dr. becker root beer organic lemonade Lakewood organic black cherry ginger ale organic orange green tea guava passionfruit iced tea lemon ginger ale cherry ginger ale raspberry ginger beer blue raspberry Cintron ginger ale premium splash berry blend splash tropical blend green tea mango premium ginseng berry creme premium ginseng creme red tea raspberry soda orange green tea original lemon lime white tea pomeg. soda tropical punch Newman's Own NEWMAN'S OWN KROGER grapefruit wild raspberry lite premium ginseng gingko wild raspberry ROYAL PACIFIC FOODS original peach premium root beer citrus punch sweetened tea caffeine free sweetened tea green tea original diet splash strawberry kiwi green tea organic ginger lemonade ROLL INTERNATIONAL pomegranate lychee tea mint lemon green tea CATTERTON PARTNERS cranberry apple cocktail Kroger SOCIEDAD COOPERATIVA TRABAJADOR ES DE PASCUAL strawberry grape juice cocktail orange creme LAKEWOOD JUICES grape premium ginseng cranberry orange green tea lime soda cola OLD ORCHARD BRANDS fruit punch PARENT CO.* (market share) SPORT citrus punch OUR FAMILY Our Family JUICE/ PUNCH * Size proportional to annual sales for 8 largest firms. Figures from Food Processing, June, 2008.
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