Building a Winning Reputation,
On and Off the Court
Replacing Time-Intensive Coverage Reporting
with Instant Insight
Given University of Kansas’s place within college sports, the athletics
department has a head start when it comes to brand awareness.
And yet the challenges it faces are familiar to all programs.
MEET UNIVERSITY OF
KANSAS ATHLETICS
Before Meltwater, tracking coverage and building momentum on
multiple storylines meant having one employee spend each morning
searching for articles mentioning KU athletics, then cutting and pasting
them into emails. It was a time-consuming task providing little insight
into how to manage media attention and report on impact.
University of Kansas athletics
have a storied history. The
5-time national champion
basketball team was founded
by basketball’s inventor James
Naismith and the school’s
cheer was called the greatest
ever by Teddy Roosevelt.
“I was lucky to utilize Meltwater’s Media Intelligence platform at my
former job and knew we needed that here,” says Todd Kober, Associate
Athletics Director/Executive Director of External Branding at the
University of Kansas Athletics.
Conquering the Conversation
University of Kansas uses Meltwater to identify topics of interest and feed story ideas to reporters. The reporting
function also allows the team to monitor pickup and spread the word on PR wins.
“Even in communications we’re competitive. We benchmark against other league members, which helps keep
our friends close and enemies closer,” says Kober.
Monitoring sentiment also helps University of Kansas amplify positive stories and build pride among the
university; while giving athletic recruits extra incentive to sign on.
Added Kober, “At the end of the day, we just need to explain to everybody why it’s so great to be a Jayhawk.”
Meltwater Enables University of Kansas Athletics to:
2 1 3
Monitor and assess
coverage in real-time
Stay on top of the
competition
Prove the value of
department activities
www.meltwater.com
© Meltwater 2016
Meltwater Helps
University of Kansas Athletics
MONITOR AND ASSESS MEDIA
COVERAGE IN REAL-TIME
“ Maintaining a national presence is key
to us. Meltwater enables us to easily
watch over the brand as a whole,
so we can stay focused on
everything else it takes to develop
a winning department.”
Todd Kober, Associate Athletics Director/
Executive Director for External Branding,
University of Kansas Athletics
SHARE DEPARTMENT
SUCCESSES ACROSS
THE ORGANIZATION
“ The best way to show the
department’s success is to provide
administration with the earned value
of our activities. We create quarterly
reports with Meltwater, and there’s
no doubt about the quantity and
quality of the exposure we get.”
Todd Kober, Associate Athletics Director/
Executive Director for External Branding,
University of Kansas Athletics
CUSTOMIZE PITCHES AND
INCREASE COVERAGE
“ With Meltwater, we can monitor the
success rate of the pitches we make,
and then refine our approach.”
Todd Kober, Associate Athletics Director/
Executive Director for External Branding,
University of Kansas Athletics
www.meltwater.com
© Meltwater 2016