Term:
Propaganda
Name-calling
Bandwagon
Definition
Tactics that
persuade people to
believe, buy, or do
something
an attack on a
person instead of
an issue
You want to do this
because “everyone”
is doing it.
Red Herring
Distraction – Uses
details that have
nothing to do with
the topic
Emotional
Appeal
Appealing to your
emotions instead of
using logic, reason,
or facts
Transfer &
Testimonial
Repetition
Glittering
Generalization
Sweeping
Generalization
Using a famous
person to endorse a
product or idea
Testimonial=they
say they like/use it
Repeats the
message over and
over again
Example
See below
“My opponent is a
“tree-hugger.”
Everyone is voting
for Jim Smith.
Shouldn’t you be
part of the winning
team?
“The death penalty
doesn’t stop
criminals from
committing
crimes…But what
about all of the
victims’ families?”
Using cute little
puppies for the
SPCA commercial
(can also be use of
anger or humor)
Athletes in
Gatorade
commercials
Actress saying she
uses the hair color
Commercial
“jingles”
1-800-My-Lemon
Using “good” labels American, patriotic,
that are
amazing, beautiful
unsupported by
facts
Stereotypes- a
All ________ people
statement about a
are ____________.
group of people not
based on fact
My Example
Circular
Argument
Appeal to
Numbers-Statistics
Plain Folks
What you are
supposed to believe
is mixed in with the
proof…You are led
to believe
something based on
the facts.
Using numbers to
show how many
people think
something is true
People who use this
product or believe
this idea are just
like you and me.
Political Ad:
Joe Smith is in
favor of gun
control.
Communists
support gun
control. Joe Smith
must be a
Communist.
“4 out of 5 doctors
recommend…”
Check the small
print!
What do the
numbers really
mean? Who are
these doctors?
A presidential
candidate is seen
eating at a
McDonald’s
restaurant.
Propaganda Terms
You need to know these terms for the test.