Page 1 of 2 Montana Tobacco Use Prevention Program reACT Against Corporate Tobacco FY 17 Mini-­‐Grant Policy Ideas
Tobacco Free Schools Tobacco Free Parks Create or support a smoke or
tobacco free policy in one or
more local park(s).
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Events and activities which
raise awareness about
smoking in movies
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Steps to take to create change Create and conduct a survey about cigarette litter
Cigarette butt cleanup and display
Create and collect signatures on a petition in support of tobacco-free
parks
Complete a community mural about tobacco free generation
Work with local children’s’ groups and associations to show support for
passing tobacco free policies at playgrounds
Complete and display a pledge wall or Art in the Park Activism
Hold a tobacco free carnival in a park
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Eliminate Smoking in the Movies Steps to take to create change Create an activity which can be used at extracurricular school events to
increase policy compliance
Distribute a peer survey about the schools policy and report your
findings to an administrator
Create school specific, youth-created poster campaign
Set up a booth to educate peers, educators and parents regarding
tobacco free policies
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Activities to create or support
comprehensive tobacco free
school policies in K-12 schools
These are simply suggestions and ideas. Please feel free to be o riginal when d esigning events/programs as long as they meet reACTs g oals Steps to take to create change Create a counter marketing Public Service Announcement (PSA) to
show in local movie theaters
Coordinate with local theaters to show your (or other) PSAs before films
which feature smoking
Hold a smoke-free movie night
Send a message to (___): Show studio CEOs that you really care about
smoking in the movies by telling them your thoughts via a YouTube
video! You could also post these videos on the studio’s Facebook or
twitter page. This way the studio heads see that you, their customer
and fan, care about the messages that movies display to children.
Complete movie poster petitions: Collect posters from movies with
smoking in them from theaters and write a petition on the back, telling
the studios that smoking in PG-13 movies needs to stop. Then hold a
press event with your local media, explaining why it’s important that
there be no smoking in movies for children and teenagers.
Hackademy awards: Create your own movie and television awards
show! Give prizes to the youth oriented films that did not show smoking
or portrayed smoking in a negative light. Give “thumbs down awards” to
movies that glamorize smoking the most. A group in California called
Breath California of Sacramento Emigrant Trail holds such a ceremony
every year. You can find their winners and losers here:
www.scenesmoking.org
Page 2 of 2 Counter-­‐Marketing at Local Events: Rodeos, Festivals, Etc. •
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Get involved with at least 2
local events to market being
tobacco free and seek a
smoke or tobacco free policy
for the entire event
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Point of Sale Advocacy •
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Join the planning committee for the event
Work with the committees to designate the event as smoke or tobacco
free
Create signs for the event if it has a smoke or tobacco free policy
Get a booth or table at the event to raise awareness about tobacco use
(an activity such as tobacco jeopardy to get attention from event goers)
Find ideas for activities at www.kickbuttsday.org
Advertise in promotional materials such as programs, banners,
announcements
Steps to take to create change •
Raise awareness about point
of sale (POS) advertising
and/or propose ways to
decrease the influence of
POS advertising
Steps to take to create change Document what point of sales advertising is common in your area and
share with local community members and the media
Do a media campaign showing the pervasiveness of POS advertising
Advocate to local officials to enact POS Advertising restrictions and/or
bans
Create counter-marketing that could be put up at the point of sale to help
offset the one-sided messages tobacco companies are sending
Visit Counter Tobacco for more ideas and activities,
http://countertobacco.org/resources-tools