sale (gippsland & latrobe valley)
TR FM & G o l d 1 2 4 2
ACMA
On-Air Name
Frequency
Postal Address
Suburb/State/Postcode
Phone
Fax
e-mail
WWW
Format
Primary Station Area Coverage
Demographic Profile of Station Audience
3TFM
TR FM
99.5 MHz & 99.9 MHz
PO Box 1242
TRARALGON VIC 3844
03 5173 1000
03 5173 1099
3GV
Gold 1242
1242 kHz
PO Box 1242
TRARALGON VIC 3844
03 5173 1000
03 5173 1099
[email protected] [email protected]
www.trfm.com.au
Top 40
Gippsland & Latrobe Valley
10-39
www.gold1242.com.au
Adult Contemporary
Gippsland & Latrobe Valley
40+
More info: Click here for updated Station contacts and non-metro Agency representation
38
C o m m e r c i a l R a d i o M a r k e t P r o f i l e s
Radio Licence Area Map © Commonwealth of Australia 2005
g i pp s l a n d & t h e l a t r o b e v a l l e y
Gold 1242 and TR FM’s Radio Licence Area is located to the east of Melbourne and covers Victoria’s Gippsland and the
Latrobe Valley. The Gippsland market is unique in Australia as it has five major population centres spread over a large
geographic area. The heaviest concentration of population is in the Latrobe Valley, which consists of three major cities –
Moe, Morwell and Traralgon. Other major centres include Sale, Bairnsdale and Lakes Entrance.
The area is a popular holiday destination with tourism bolstering the population at beachside locations like Lakes Entrance
when the summer holidays arrive. The Gippsland Lakes resort area plays all the year round with sailing, power-boating and
fishing.
In comparison to the 2006 census, the population of the radio licence area of Gippsland and Latrobe Valley has increased
by 12.3% to 140,486. The birthplace for 83.8% of the population was Oceania including Australian, New Zealander,
Indigenous and Islander persons.
26,085 people (18.6%) were attending an educational institution in 2011, with 7.8% in infants or primary, 6.7% attending a
secondary educational institution, 2.3% attending university or another tertiary institution and 1.8% attending TAFE. 44,990
people (32%) already have a tertiary qualification; 7.1% have a degree and 24.9% have a certificate, diploma or another
tertiary qualification.
Of the total dwellings (53,867) in the Gippsland and Latrobe Valley region, nearly 40% are owned outright and over 33%
are mortgaged. Private rental properties represent 19.7% of total dwellings. 23.4% of the total households in the Gippsland
and Latrobe Valley region have a household income range between $21,000 – $42,000pa, 16.9% between $42,000 –
$65,000pa and 16.6% between $65,000 – $104,000pa.
All major banks, car dealers, fast-food restaurants, supermarkets and an extensive selection of national retail, chain and
independent stores are represented in the region.
Ag r i c u l t u r e
Gippsland is one of Australia’s most important dairy regions. There are over 143 thousand dairy and 166 thousand beef
cattle. Gippsland cheeses and dairy products are some of the best in the world.
The rich grazing land, particularly along the east coast, produces beef and wool. The farms in the district support over 342
thousand sheep and lambs.
The area also produces timber and has a fishing fleet based on the Gippsland Lakes.
Employment
The majority (54.8%) of the labour force of 63,570 is employed full time. Mining, electricity, gas, water and a variety of
heavy industries, such as Australian Paper Manufacturers, provide much of the employment in the Latrobe Valley . The main
industries of employment are:
•Manufacturing, Construction, Electricity & Gas (22%);
•Wholesale/Retail Trade, Accommodation, Cafes & Restaurants (21%); and
•Education, Health & Community Services (21%).
commercial radio Australia
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g i pp s l a n d & t h e l a t r o b e v a l l e y
Age Cohorts
Occupation
Age
Male
Female
Total
% Market
Population
Aged 10+ Years
Aged 0-9 Years
Aged 10-17 Years
Aged 18-24 Years
Aged 25-39 Years
Aged 40-54 Years
Aged 55+ Years
Total 2011 Population
Total 2006 Population
% Change 2006-2011
60646
8811
7893
5599
11378
13969
21807
69457
61756
62491
8538
7338
5613
11589
14893
23058
71029
63330
123137
17349
15231
11212
22967
28862
44865
140486
125086
12.31%
87.65
12.35
10.84
7.98
16.35
20.54
31.94
100.00
Employment Classification
Total
%
Occupations
Managers & Professionals
Technicians/Trade Workers/Community
Personal Service Workers
Clerical & Administrative Workers
Sales Workers
Machinery Operation/Driver/& Labourers
Not Stated
Total
17343
16404
29.06
27.48
7271
5784
11627
1260
59689
12.18
9.69
19.48
2.11
100.00
Industry
Total
% Workforce
Agriculture, Forestry & Fishing
Mining
Construction/Electricity gas water and waste
services/Manufacturing
Wholesale/Retail Trade, Accommodation
Transport, Postal & Warehouse/ Telecomms
Finance & Insurance Services
Professional scientific and technical services
Public administration and safety
Education & Health
Arts and recreation services
Other services
Not stated
Total
4104
1314
13107
6.88
2.20
21.96
12588
2687
3026
1985
4205
12524
610
2165
1377
59692
21.09
4.50
5.07
3.33
7.04
20.98
1.02
3.63
2.31
100.00
Industry
Labour Force
Employment Classification
Total
% Labour
Force
Full-time Employed
Part-time Employed
Not Stated Employed
Unemployed
Total Labour Force
34824
20372
1450
3912
63570
54.78
32.05
2.28
6.15
100.00
Income Range
Total
% Occupied
Dwellings
$0-$9999pa
$10000-$20999pa
$21000-$41999pa
$42000-$64999pa
$65000-$103999pa
$104000-$155999pa
$156000+pa
Not Stated
Total Households
1795
6768
12609
9086
8941
5971
2632
1919
53893
3.33
12.56
23.40
16.86
16.59
11.08
4.88
3.56
100.00
Household Income
Family Structure
Type of Family
Total
% Total
Families
Couple Families-Children
Couple Families-No Children
Single Parents
Other Families
Total Families
14638
16848
6041
412
37939
38.58
44.41
15.92
1.09
100.00
Annual Household expenditure
Food and non Alcoholic Beverages
Total Alcoholic beverages
C o m m e r c i a l R a d i o M a r k e t P r o f i l e s
544,945
81,200
Total Clothing and Footwear
128,058
Total Household Linen Furnishings & Equipment
167,659
Furniture and Floor Covering
64,923
Household Appliances
33,080
Household Services and Operation
168,764
Total Medical Care and Pharmacy
153,039
Motor Vehicle Purchase
125,219
Total Motor Vehicle Running Cost incl Rego
263,585
Audio Visual Equipment and Parts
142,915
Recreation407,473
Holidays Australia and Overseas
132,397
Total Personal care and Hygiene
59,927
Total Super and Life Insurance
40
$000’s pa
180,912
g i pp s l a n d & t h e l a t r o b e v a l l e y
Type of Educational Institution Being
Attended
Agriculture Commodity
Value
School
Area of holding - total area (ha)
465,014
Land Use - Grazing land (including pastures
and rangelands) area (ha)
392,457
Infants/Primary
Secondary
TAFE
University & Other
Total
Male
5628
4816
1306
881
12631
Female
5366
4561
1833
1694
13454
Total
10994
9377
3139
2575
26085
% Market
Population
7.83
6.67
2.23
1.83
18.57
Fully Owned
Mortgaged
Private Rental
Housing Authority/Not Stated
Other Tenure Type
Total Dwellings
6,956
Cereals for grain total production (t)
13,510
0
Cereal Crops - Rice for grain production (t)
Cereal Crops - Barley for grain production (t)
1,948
Sorghum for grain production (t)
Dwelling Tenure Type
Tenure Type
Cereal Crops - Wheat for grain production (t)
179
Vegetables for human consumption, total area (ha)
Total
21340
18008
10636
3473
410
53867
% Total
Dwellings
39.62
33.43
19.74
6.45
0.76
100.00
University Qualifications
Type of Tertiary Qualification
Total
% Market
Population
Degree
Certificate
Total
9976
35014
44990
7.10
24.92
32.03
Mortgage Payments
Monthly Mortgage Payment
Total
% Mortgaged
Dwellings
$0-$499 per month
$500-$799 per month
$800-$999 per month
$1000-$1399 per month
$1400+ per month
Not Stated
Total Mortgaged Dwellings
1834
2255
1944
4052
6906
988
17979
10.20
12.54
10.81
22.54
38.41
5.50
100.00
Motor Vehicles
Number of Cars
Total
% Total
Dwellings
No Vehicles
1 Vehicle
2+ Vehicles
Not Stated
Total
3580
18441
29968
1891
48409
0.07
0.34
0.56
1.79
0.90
3,107
12
Tomatoes total production (t)
Avocados, total production (kg)
18,388
Nuts total trees (n)
819
Total grapes total area of vines (ha)
88
Orchard trees (incl. nuts) total trees - number (n)
50,883
Sheep and lambs total number (n)
342,342
Milk cattle (n)
143,637
Meat cattle (n)
166,812
Apples production (kg)
338,307
Nectarines production (kg)
21,193
Peaches production (kg)
105,340
Internet Usage
Connection
Total
% Market
Population
No Connection
Broadband
Dial-up
Other
Not Stated
Total
13850
33910
2008
2052
2078
53898
25.70
62.92
3.73
3.81
3.86
100.00
Birthplace by Region
Region
Male
Female
Total
% Market
Population
Oceania incl Australia
Europe
Africa & Middle East
Asia
Americas
Other
Total Population Total
58192
5035
177
1012
181
4873
69470
59516
5059
211
1257
215
4759
71017
117708
10094
388
2269
396
9632
140487
83.79
7.19
0.28
1.62
0.28
6.86
100.00
commercial radio Australia
41