Start up program
1. Goal picture -headlines
- The most important step – to describe Your destiny!
- A wiew of the future success
- Examples from sports (Fosbury ) – inventors (Edison)
- To see what isn´t but could be (Bernhard Shaw)
- The real goal picture: positive, emotional, exciting, funny,
concrete, distinct
Now to Your Start-up idea: How will it look – let´s say in two Years- when
You celebrate that You have succeed?
A person is indeed very much depending on his/shes menthal pictures:
- Self image – this is how I see myself
- World view– this is how I see the surrounding world
- Goal picture – this is where I´m going – my destiny
The bigger project You are about to start – the more important will it be to have a goal
picture that gives direction and energy. We often use example from sports to show how
it works. In sports people ahve to ”lift themselfs” to performe on top when it´s most
important. One very interesting atlet is the high jumper Fosbury. He had developed his
own technique to jump with his breast against the ground.
This was a revoloution – everybody knew this was not the right way to jump! But the
was a true entrepreneur – he was challenging the excisting true! And after some time
every high jumper used the same technique.
In this Start up program we will use a lot of knowledgw developed in the field of sports.
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Thomas Edison is another interesting example: When he was trying to create the electric
bulb – the lamp – he was testing hundreds of different materials. The people around him
asked how he could go on trying when obiosly nothing was functioning. But Thomas
said that he didn´t see his test as filures but as success. Every material test gave him a
clear answer: this material isnt good for lamps. Finally he discovered the material that
works- volfram.
In his head he had seen the lighting bulb during all his experiments – and now
everybody else could see it!
And now it´s up to You: How does your goal picture look? How does it look when You
celebrate your success with your family and your friends? And how do You feel then?
To be effective as a menthal empowerment resource your goalpicture must havet these
qualities:
This is my goal picture for my Start up project:
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This is your initial goalpicture. During the process in this program it will probably
change a little and become more distinct.
A Start up process starts with a very important research phase when you inform
yourself about the market you are going to enter. How does it look? Who are your
competitors? What are their weeknesses and strengths? Whith what will You compete?
Whats yours advantages? It´s very important that Your research is good – othervise You
can make very stupid decicions for your business.
What can happen if You don´t have any goalpicture?
If You don´t have any compass and don´t know where You´re going You can end up
anywhere. This is a short story about this:
A small group of people was walking on a small road in a big forest. Suddenly they
arrived to a small farm in an open field. And there was a small boy shooting arrows with
a bow against the wall of a big barn. Every arrow was situated in the middle of a chalked
circle. The group werw impressed and said ”You are a good shot young man!”
The boy answered: ” well to be honest – I make the cirkles afterwards”.
And taht´s what we all do: If we have no goals/targets we invent them afterwards and
say: ”This is exact where I was going!”
This Checklist might be to Your help:
Checklist Start up- How to get customers
How does our potential market look? And where is my chanses best to make money?
-target groups (To whom am I selling?)
- offer (What value? What problem solved? What needsis satisfied?
- argument (Why chose my offer? What is unique with my offer? Why
order now?)
- activity – how to get customers? (Use exsisting networks?
Advertiseing? Phone selling? Meetings? Door knocking?
References? Customer vittnesses? Webbpages? Social medias?
- partners in marketing? (Supplier? Organisations? Authorities?
Community? Else?
- scedule – time planning (Secvential planning: in what order? When?
How? By who?
Make a plan for all marketing activities over time where all parts support each
others for maximal effect!
Make a budget for all activities and get the whole picture for expected results.
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Try to find the answers on all these questions! You can find them on the web, in
different registers, by interviews etc. The more carefully You do this research the better
and viser decisions will You make about your new business.
This is what I´ve found out about my market:
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Many things to do att the same time!
As a start up You have to deal with many things att the same time. You can not do one
thing at the time – it´s to slow!
You got to do:
- research find the facts about the market
- analyze the facts you have found
- act right and fast – based on the analyze
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If You have someone to collaborate with – do that. This is a heavy part of the start up
process. You got to empower yourself during this part – no one else will probabaly do so.
In this early steps most people will be sceptical and You will probably here all about
your misstakes that they can see. And this is why a inspirering goal picture is so
important. If that picture of Your future business makes You happy You can take a lot of
sceptisism from Your surroundings.
The Jante culture - see below !
The Jante culture don´t inspire to entrepreneurship!
The development culture – inspire to action- no mistakes – just learning!
And again: To have a good goal picture is a very good insurance to keep up the speed
and energy in the start up procedure!
It is like haveing a good compass on a journey in the wilderness!
Good luck with Your Goal picture!
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