Retail Operator /
General Manager
Sales –
New Motorcycle
Date:
June 8th, 2012
Bulletin #:
B29-12
Sales Pre-Owned
Source:
Name:
Title:
Phone #:
Business
Manager (F&I)
Service
Sales Department
Frank Stevens
Sales Development Manager
(201) 307-3927
Parts &
Accessories
Program
Period:
Administration
June 1 – August 31, 2012
Motorcycle Sales Bulletin
Unstoppable – The S 1000 RR Victory Celebration!
Memorial Day was memorable!
Team BMW Motorrad Motorsport
collected another victory, another
second place finish, another best race
lap, and a best-ever points result in the
second round of the FIM Superbike
World Championship at Miller
Motorsports Park in Salt Lake City,
Utah.
Factory rider Marco Melandri took his
second victory on the BMW S 1000 RR
in race two at Miller Motorsports Park
after finishing second in race one.
How do you celebrate the
first victory on US soil for the
S 1000 RR?
By launching a nationwide sales promotion: The
S 1000 RR Victory Celebration
st
From now until August 31 , BMW Motorrad will promote $750 in premium bike options, genuine BMW riding gear or
BMW accessories with the purchase of a new 2012 S 1000 RR. This gives your prospects 750 more reasons to say
YES, and your sales staff 750 more ways to demonstrate the best-in-class performance and overall benefits of the
S 1000 RR. Your dealership will receive $750 to use as you see fit to close the sale. Use it for trade allowance,
accessories, rider’s wear, down payment, etc. The second and third quarters are the best time to sell a
superbike. We need to act now and take full advantage of the remaining selling season.
Eligible Model – S 1000 RR
Qualifying units must be new, unused 2012 models sold, delivered and reported at the dealership that makes the sale.
Ex-BMW Motorrad USA fleet (including Manheim sales), officially recognized P2 sales demonstrators, public
authority unit sales, motorcycles previously reported or motorcycles reported to a dealership (including Type 7) or
dealership personnel (not part of the Center Employee Program) are specifically excluded.
Motorcycles found to be sold to brokers or not delivered by dealership employees are not eligible for sales support.
st
Eligible units must be RDR’d by 10pm EST on Friday, August 31 , 2012 to qualify for this program.
General Program Guidelines
st
Program dates are June 1 – August 31, 2012 so units must be sold at retail and RDR’d by August 31 .
A $750 credit will be paid on eligible units retailed during the program period via the retail incentive system.
May be combined with RIDE FREE. SERIOUSLY payment waiver program on contracts financed by BMW FS.
Cannot be processed on Military incentive units.
© 2012, BMW of North America, LLC.
The contents of this document are confidential and should not be shared with third parties for distribution.
Page 2 / 2
BMW Financing
Interest rates dropped at BMW FS, making your financing offers even more competitive with the offers from the bigfour competition. Together with the RIDE FREE. SERIOUSLY first payment waiver, you can make an offer that your
competition – especially Honda, Kawasaki, Suzuki and Yamaha - cannot touch! Most states can offer 3asy Ride which
gives you a tremendous payment advantage. Whether you use 3asy Ride or regular retail financing from BMW FS, you
can offer 90 days to first payment.
Buy in June, with no payments until October! Does anyone else know about
this but you? Let the world know … or at least the world that enters your showroom or
views your website. Our best selling advantage should not be a secret.
POP Materials
We have made a special incentive-specific showroom TV slide image and hang
tag for you to place on these bikes as well as to promote on your dealership website.
A PDF dealer-printable hang tag is listed along with Sales Bulletins on your DCS
system. Use the plastic hang tags holders available from Harte-Hanks under
PN# HPE109S-C … Clear Spec Panel Pocket w/Bungee Cord (price $0.50 each).
Marketing
Dealers often say they don’t promote our incentives because we don’t run them long
enough to place media or maximize other promotional opportunities. Not anymore.
This promotion and the Boxer Navigator IV promotion are each 90 days in duration,
giving everyone sufficient time to take full advantage of promotional opportunities.
A specific co-op ad template and materials have been loaded onto
Ad Builder to support this three-month program. You may also
use the flat screen TV image on Ad Builder for your dealership
website.
BMW Motorrad USA is pleased to announce that it has acquired
print insertions in the following publications to support this
campaign to drive floor traffic to your stores! Details are still
being finalized with the press.
Motorcyclist
Ultimate
Back Roads
MOA
RA
Sport Rider
Super Street Bike
An interactive media campaign as well as direct mail to our
superbike leads will also kick-off in June to create more
immediate awareness of this promotion:
Banner Ads
Paid Search
Facebook
Dealers are permitted to create local advertising in line with the latest published guidelines and latest MAP status,
which may qualify for co-op support, subject to the regular approval process.
Summary
As with all programs, BMW Motorrad USA reserves the right to audit, modify, optimize or cancel the program as it
deems necessary.
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© 2012, BMW of North America, LLC.
The contents of this document are confidential and should not be shared with third parties for distribution.