How driver behaviour can
impact your business
How’s my driving?
Traditionally, businesses that run a fleet of vehicles
have had to rely on feedback, whether it’s positive
or negative, from members of the public
motivated to call in to report on their drivers’
behaviour. Today, however, sophisticated
GPS vehicle tracking technology can
be used to help fleet managers gather
valuable data on driver behaviour for
monitoring and analysis. This allows
businesses to keep an eye on driving
style and, by adopting a positive driving
style strategy, can help encourage drivers
to be more considerate which could
potentially lead to a host of additional
business benefits.
Interested in finding out how to monitor and
better manage driver behaviour and what
benefits this can bring to your business?
…then please read on...
www.Fleetmatics.co.uk 0800 975 4566
www.Fleetmatics.ie 01 424 5400
Typical Poor Driving Habits
• Excessive idling
• Speeding
• Fast acceleration
• Harsh braking
• Hard cornering
The Facts...
Travelling on a motorway at 80-85mph, rather than 70mph, can increase fuel
consumption by 25% or more. Source: Automobile Association
Poor driving habits account for increased fuel consumption of typically 15%.
Source: Energy Savings Trust, Smarter Driving Campaign
According to the Department of Transport, work related crashes can
cost a company between £16,000 and £154,000 (rising to in excess of a
million if a fatality occurs) Source: Highways economics Note No.1
One hour of idle time is the equivalent to 3.7 litres of fuel and with the
national average price of fuel now reaching £1.38 per litre, a company
running a fleet of 10 vehicles could be wasting about £935 a month in
fuel just due to idling alone! Source: EPA.gov
Less aggressive driving will lessen the wear and tear on a company’s vehicle.
Source: SafetyFirst
The Reasons…
There are a number of reasons why a driver may exhibit a poor driving style,
such as speeding or aggressive driving. Examples include leaving a vehicle
idling during a delivery or working to an unattainable schedule with pressure
to catch up on ‘lost’ time by rushing to the next appointment.
Whatever the reason may be, companies may view it as their responsibility to
ensure that these additional pressures don’t put drivers or their vehicles at risk.
How can your business keep track of how well your vehicles are being driven?
More to the point, how can you positively encourage drivers to maintain a
high calibre of driving style?
Through employing a GPS vehicle tracking system that incorporates a
‘driving style’ tool, you can set up custom alerts which allow you to measure,
manage, control and ultimately reduce these poor driving habits.
Best in class…
By adopting a positive driving style strategy throughout your fleet operations,
you can help encourage your drivers to be more considerate. By using the
Fleetmatics safety score tool to compare and contrast your drivers, you can set
goals for improvement and company-wide standards. With reports available for
each driver, team, or division over selected periods of time, you can manage
safety and performance over the long-term, which could potentially lead to a
host of additional business benefits.
Reports and Alerts
The Fleetmatics GPS tracking system allows fleet managers to set red flag
alerts so that they can be informed whenever certain types of incidents occur
and work directly with the driver to resolve them.
Driving Safety Summary Report
Idling Report
Driving Safety Incident
Summary Report
The Benefits
By better managing driver behaviour it is possible for a company to:
1. Cut Speeding Fines
By encouraging drivers to obey the given speed limits, a company can have
an impact on the chances of their drivers being served with a speeding fine.
2. Accidents
By alerting drivers to incidences of poor driving style, such as harsh braking,
aggressive acceleration and hard cornering, a company can significantly help
decrease the chances of their drivers being involved in an accident.
3. Duty of Care
With the Fleetmatics GPS tracking system a company has sufficient data
that may help them demonstrate that they have taken sufficient measures to
meet their ‘Duty of Care’ obligations, thus help reduce the risk of liability.
4. Reduce Operating Costs
The operating costs of a fleet can be reduced by using less fuel; typically fuel
is wasted with excessive speeding and quick acceleration, as well as during
excessive idling.
A company can successfully monitor and help manage any of these
driving behaviours by simply setting up custom alerts for each one on the
Fleetmatics GPS vehicle tracking system
5. Reduce Vehicle Maintenance Costs
Less aggressive driving will lessen the wear and tear on a company’s
vehicle. This can result in lower maintenance costs and an extended life of a
company’s vehicles.
6. Help Lower Insurance Costs
Many insurance companies offer a discount on liability premiums when their
customers proactively use GPS tracking systems to improve driver safety.
This is because they want to reward customers who manage driver safety
with in-vehicle telematics devices.
Find out how you can better manage your drivers’
behaviour by implementing the Fleetmatics GPS fleet
tracking system.
Book a free online demonstration today.
www.fleetmatics.co.uk/demo
www.fleetmatics.ie/demo
www.Fleetmatics.co.uk 0800 975 4566
www.Fleetmatics.ie 01 424 5400
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