About Domtar
Domtar designs, manufactures, markets and distributes a wide variety of fiber-based products including communication
papers, specialty and packaging papers and personal care products. We continue to be fueled by new ideas, collaboration
and technology to ensure sustainability for generations to come.
About EarthChoice
EarthChoice reflects a blend of innovative solutions, advisory services, and the highest-quality products designed to
increase responsibility throughout the fiber lifecycle - from the forest, through responsible production, usage, and recycling.
About Rainforest Alliance
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land use
practices, business practices and consumer behavior.
Domtar is pleased to make an annual
contribution of $350,000 to WWF from
the sale of FSC® certified EarthChoice® products.
®WWF Registered Trademark. Panda Symbol © 1986 WWF
© 1986 Panda symbol WWF-World Wide Fund for Nature
(also known as World Wildlife Fund).
®"WWF" is a WWF Registered Trademark.
For more information about EarthChoice, please visit:
domtar.com/earthchoice
© 2014 Domtar
Printed on 80 lb. Cougar® Cover, Smooth Finish
Learn the social and environmental impacts of Domtar products at domtarpapertrail.com
Printed in USA 02/2014
SKU EAR0090
THE RAINFOREST ALLIANCE:
Protecting Our Planet
PROOF POINT
EarthChoice®
THE SEAL THAT SELLS
AT-A-GLANCE
Through collaboration with leading
environmental organizations, Domtar is
committed to using fiber from responsibly
managed sources.
Headquarters:
Founded:
Operates in:
Of Note: Web site:
New York, NY
1987
More than 100 countries
In the U.S., 44% of consumers recognize the Rainforest Alliance CertifiedTM
green frog seal.*
www.rainforest-alliance.org
The Rainforest Alliance Certified™ seal is a globally recognized
symbol of sustainability. It assures consumers that products come
from responsibly managed forests that benefit communities, wildlife
and the environment.
You can “shop the frog” by looking for the seal on over 600 products
– including Domtar EarthChoice® Office Paper. In addition to your
paper, you can look for the little green frog when shopping for coffee,
tea, chocolate, bananas, pineapples, flowers and more.
*Source: Natural Marketing Institute, 2013 Global LOHAS Consumer Trends Database®
A SUCCESSFUL COLLABORATION
Domtar has worked with the Rainforest Alliance
since 2000 on responsible paper production and
fiber sourcing. Both organizations share the belief
that the best way to keep forests standing is by
adopting standards that promote the sustainable
use of resources and conservation of biodiversity.
To this end, Domtar has set the aspirational goal
of procuring 100 percent of its fiber from sources
that are Forest Stewardship Council™ (FSC®)
certified by the Rainforest Alliance.
RAINFOREST ALLIANCE
CERTIFICATION
The Rainforest Alliance thoroughly assesses candidates for FSC
certification via detailed, on-the-ground audits that include:
•
•
•
•
Species Inventories
Forest Inspections
Management Plan Reviews
Input from Interested Parties
Rainforest Alliance certification is awarded to forestry operations that
meet these stringent FSC requirements. When a forestry operation
achieves certification, they earn the right to display the FSC label
and Rainforest Alliance Certified™ seal on products and promotional
materials, helping consumers make smarter choices.
A RESPECTABLE MISSION
With help from the Rainforest Alliance, farmers, forest managers and
tourism businesses realize greater economic benefits by ensuring
ecosystems within and around their operations are protected, and
that their workers are well-trained and enjoy safe conditions, proper
sanitation, health care and housing.
The organization works to ensure millions of acres of working forests,
farms, ranchlands and hotel properties are managed according to
rigorous sustainability standards. These businesses are linked to
like-minded consumers, who can identify goods and services that
bear the Rainforest Alliance Certified™ seal or the Rainforest Alliance
Verified™ mark.