maxima
40,000
502,317
Online & Crossmedia
NEWSLETTER RECIPIENTS
2017
PAGE IMPRESSIONS
ON MAXIMA.AT (AVERAGE)*
INCREASING
INTERACTIONS
4.8 mil.
people reached on facebook (average)*
* In Q2 2016
Updated: 15.9.2016
maxima
ONLINE CONCEPT
From now on, Austrian women’s magazine maxima will feature a completely new online concept and impress with a wide range
of content formats in a modern look. Responsive design enables maxima to offer anytime and anywhere access to fashion news,
trend highlights, the latest styles and beauty secrets, seductive gourmet treats and the very best hotspots.
maxima
The trend and lifestyle experts
in the digital world
Wide range of content formats
Exciting storytelling
Sophisticated presentation of content
Completely new user experience
Up-to-date responsive design
Optimal linking with relevant, expanded social media
channels
Ideal linking with newsletter tool
maxima
The digital ecosystem
maxima.at
The new maxima.at is the central hub for engagement
and conversion. maxima.at enriches life with entertainment based on up-to-date content and helpful tools.
Facebook, Instagram, Pinterest,
Youtube
Through the relevant social media channels, we will reach
out to users where they engage with our topics and offer a
wide range of interaction methods.
Newsletter
We activate existing users through an individual approach,
relevant topics, services and offers.
Promotion
The performance and scope of our content is supported
by an SEO-optimised ecosystem and efficient search
engine marketing.
Sales
We can be found wherever our target group are. At the
point of sale with a distributed circulation of 346,904
copies, online at maxima.at, on the relevant social media
channels and in the form of a new e-paper version in the
read.it digital kiosk.
maxima – the best-selling
Austrian women’s magazine
maxima has a recognisability level of 67.7%, corresponding to 4.2 million Austrian women, making it the most
popular women and lifestyle magazine in the country.
maxima now aims to appeal to a younger target readership too with its new online magazine. This younger target
group have grown up with the internet and primarily
consume content online. Through its printed magazine,
maxima reaches 8.5% of readers per issue and in its target
group, this figure increases to 14.7%. According to the
Austrian Circulation Survey (ÖAK), in August maxima was
one of Austria’s highest circulation women’s magazines
with an average distributed circulation of 346,904 copies.
maxima
The best conditions for
cross-media communications.
We would be happy to provide
information about our combined
print-online packages.
Cross-media packages
‘INFORMATION’ package
Normal price
Inform users about your brands/products via the relevant channels.
Print advertorial 1/1 page
Online advertorial teaser (homepage) (1x)
Online advertorial post (section) (1x)
Online newsletter (1x)
Total
EUR 22,990
‘BRANDING’ package Normal price
Use our channels for your brand’s most striking campaign. Print image advert 1/1 page
Online header content homepage (1x)
Online editorial post section (1x)
Online gallery (1 gallery/5 photos)
Online social media integration (1x)
Total
EUR 27,500
‘ACTIVATION’ package Normal price
Direct attention to your offer/products and activate users.
Print image advert 1/1 page
Online editorial post section (1x)
Online product carousel incl. link (1 carousel/3 products)
Online newsletter (1x)
Online couponing (1x)
Total
EUR 26,490
‘FASHION, BEAUTY, TRAVEL’ package Special price
New and existing brands can unfold their full potential with the right advertising.
Print advertorial 1/1 page
Print fashion/ beauty/ or travel advertorial strip (4 pages)
Online header content homepage (1x)
Online post on header content (1x)
Online gallery (1 gallery/5 photos) or product carousel
incl. link (1 carousel/3 products)
Online social media integration (1x)
Total
EUR 69,664
‘CUISINE’ package Normal price
Tastefully prepared user information about your products, via all the relevant channels.
Print image advert in Cookbook 1/1 page
Online teaser content (1x)
Online post on teaser content (1x)
Online product carousel incl. link (1 carousel/3 products)
Online newsletter (1x)
Online couponing (1x)
Total
EUR 21,750
Upgrade: Additional possibility to upgrade your crossmedia-package through implementation in maxima-video-content
EUR 2,500. Details on request.
All prices exclude advertising duty and VAT and are based on the relevant valid advertisement tariff list and online on a cost per thousand of EUR 30.00.
Please note that we do not charge any agency commission.